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Drive More Revenue from Marketing

5.0
3 reviews

Why Work With Us?

You want an agency that understands B2B. One that will partner with you to achieve your revenue goals; one that will drive leads not only into the funnel, but all the way through it. And one that understands your need for marketing analytics to document your success.

We’re that agency. 

 

Espresso B2B Marketing is a full-service digital marketing agency. Our services include:

  • B2B Marketing Strategy
  • B2B Lead Generation
  • Growth Marketing
  • Account-Based Marketing
  • Web Design
  • Content Marketing
  • Email Marketing and Lead Nurturing
  • Search Marketing
  • Social Media Marketing
  • AdWords and other PPC advertising
  • Social Media Advertising
  • Account-Based Advertising
  • Marketing Analytics
  • Marketing Automation
  • HubSpot Services
READ MORE...
 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2010
Show all +
San Jose, CA
headquarters
  • 2880 Zanker Road
    San Jose, CA 95134
    United States
    650.855.4042
other locations
  • United States

Portfolio

Key clients: 

Autodesk, Demand Management, DirecTech Labs, IBM, Jama Software, ServiceNow and hundreds of start-ups and midsized companies. 

Reviews

5.0
3 reviews
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Full-Service Digital Marketing for AI Startup

“They're extremely organized and deliver on promises.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Ongoing
Project summary: 

Espresso creates content, manages SEO, and implements a hyper-targeted marketing approach to assist with lead generation and conversion. They also manage ads and help with marketing strategies.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Michel Bayan
CEO, DirectTech Labs
 
Verified
The Review
Feedback summary: 

The business is flourishing and the number of marketing qualified leads has exceeded expectations. Espresso exceeds all expectations, effectively helping the internal team deliver remarkable results, while their willingness to dive headfirst and understand the business earned them the client's trust.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of DirectTech Labs. We're an AI and machine learning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Espresso?

We knew there were two parts of the marketing funnel that were important to us: driving marketing qualified leads (MQL) and turning those leads into sales qualified leads (SQL). We had trouble driving leads, so we were looking for an agency to help us with lead generation.

SOLUTION

What was the scope of their involvement?

They produce high-quality content for us, and our marketing strategy has been mostly focused on that content. A lot of our work involves educating our market about our product. We have regular calls with them and discuss the topics we want to cover. Espresso creates the content that gets people thinking about the problems we solve in a different and new context. Often, the content is so good that I don't need to edit it or I make only slight edits. In addition, they help us come up with ideas for video content. We create the videos internally and Espresso helps us publish them and improve our YouTube channel.

They also manage our SEO to help us increase organic traffic. They dove headfirst into our business, which has a lot of uniquities. Many people have a steep learning curve when they're trying to understand what we do, but it didn’t take Espresso long to get to know our business and our target market.

We've recently implemented a very hyper-targeted marketing approach to target our top prospects. Espresso manages our highly targeted ads, working with our budget. They also propose new ideas and make recommendations. We only have one marketing person in-house and she’s been very engaged with Espresso.

What is the team composition?

We work directly with both of their partners and a content writer.

How did you come to work with them?

We were looking at a few different agencies and chose Espresso because we liked the way they think. They're smart and understand our business, which many people don't. They had the right answer to every question we were posing, so we knew they'd be a good fit.

How much have you invested with them?

We've spent between $35,000–$40,000.

What is the status of this engagement?

We started working with them in February 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our organic traffic has increased and people are engaging with our content. They've been very effective in helping our internal team, which is extremely small, deliver strong results in terms of MQL, content, and overall strategy. Before we started working with Espresso, we had a very hard time generating MQLs. We had to meet with CEOs personally or email our contacts in the industry. Now, we rarely do that. We have a list of a couple of hundred people that are moving through our marketing funnel and many of them turn into SQLs.

Our goal is to have 2–4 SQLs a month because we sell a high-priced product that has a smaller number of customers. Espresso has already engaged a few hundred executives from our list of targeted companies. In addition, they're very metrics-driven and helped us tweak our HubSpot so that we could manage all the analytics.

How did they perform from a project management standpoint?

We have weekly or bi-weekly calls and they give us regular progress reports. They keep track of everything internally and share that with us via screen sharing. Also, they're very flexible and shift their hours around to accommodate us.

What did you find most impressive about them?

They're extremely organized and deliver on promises.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Let them take their time to get to know your business. They'll do a great opening workshop and ask you a lot of questions. Make sure you bring enough members of your team to the meeting so that they can wrap their heads around your business and clearly understand the context of what you do. We did that and I'm very happy with the results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Full Marketing Support for Supply Chain Software Company

“Our lead generation has increased by over 400% since Espresso started working with us consistently.”

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2011 - Ongoing
Project summary: 

Espresso provides all digital marketing services for an international company, including SEO, copywriting, and meta tagging.

The Reviewer
 
51-200 Employees
 
St. Louis, Missouri
Bill Harrison
President, Demand Solutions
 
Verified
The Review
Feedback summary: 

Espresso's expansive digital marketing efforts have significantly increased qualified business leads. Unlike other SEO providers, their expertise extends to international markets. Highly efficient, proactive, and communicative in their approach, working with their team is second to none.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Demand Management, Inc., a global supply chain software company headquartered in St. Louis, Mo., with offices in 34 countries around the globe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Espresso B2B Marketing?

Initially, we were looking for a vendor with SEO experience both within the US and abroad since our previous vendor's expertise were more domestically focused. 

SOLUTION

What was the scope of their involvement?

Espresso optimized our web performance in the US, Europe, and Asia by providing SEO services on a monthly basis. When our VP of marketing left the company, Espresso essentially took over all of our digital marketing efforts.

They also provide all the copy for our annual magazine, meta tags, and our website. Our team schedules the interviews and translators with the appropriate people, and Espresso's team interviews and writes case studies as needed. 

What is the team composition?

Mark (Co-founder, Espresso B2B Marketing) and Dave (Co-founder, Espresso B2B Marketing) help us prepare for and attend every one of our sales meetings. Maricel (Art Director, Espresso B2B Marketing) provides web, graphic, and PowerPoint design work for us, while Kevin (Copywriter, Espresso B2B Marketing) handles most of the content. They also bring in other members of their team as needed.

How did you come to work with Espresso B2B Marketing?

Our former VP of marketing recommended them to us.

What is the status of this engagement?

We've been working with them since August 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our lead generation has increased by over 400% since Espresso started working with us consistently. Additionally, the quality of those leads has significantly improved—they're more qualified compared to previous years.

How did Espresso B2B Marketing perform from a project management standpoint?

They provide monthly reports and track everything through our own CRM system. They help us evaluate and incorporate new tools to improve the way we track and manage progress, such as Hootsuite and HubSpot. They're great about communicating and both providing and being receptive to feedback. Mark even flies in to visit us in our office about six times a year.

What did you find most impressive about them?

The talent within their team sets them apart. They've been able to dramatically improve web traffic, online performance, and generate qualified leads, which wouldn't be possible without a team of highly skilled individuals putting in the work to make it happen. They do a lot for us, and they do it all very well.

Do you have any advice for potential customers?

Espresso has a structured, disciplined approach, so I suggest going into the relationship with an open mind and to trust that their team really knows what they're doing. What they're able to bring to the table is worth the investment, so give their process a chance, because finding a vendor with their skill set is hard to come by.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing Support for Design Agency

“They’re very practical, and they were able to bring their own business knowledge to the table.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2016 - Nov. 2017
Project summary: 

Espresso B2B Marketing helped shape and implement high-level marketing strategies for email campaigns, social media blogs, and the development of thought leadership content.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Lu LaCourte
CEO, Cibo Global
 
Verified
The Review
Feedback summary: 

Espresso B2B Marketing’s efforts fostered more dynamic engagement with potential leads, yielding a higher conversion rate. Drawing from industry experience, they provided practical counsel on marketing practices and surpassed all expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Cibo Global. We’re a global brand experience agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Espresso B2B Marketing?

We wanted to drive more engagement with CMOs about our perspective on thought leadership, so we needed resources to help us shape and implement our content marketing.

SOLUTION

What was the scope of their involvement?

The team provided a wide range of marketing services, including content strategy, email marketing, and content generation for social media, blogs, and email. In addition to advising us on thought leadership pieces, they also gave us insights on how to structure email campaigns to drive conversions.

What is the team composition?

I primarily worked with their marketing lead, though I also interacted with their VP of marketing.

How did you come to work with Espresso B2B Marketing?

I believe I found them while searching for providers. They had great references, so I reached out to them.

How much have you invested with them?

We invested $5,000 per month.

What is the status of this engagement?

Their work lasted from May 2016–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their email campaigns and thought leadership pieces, we were able to drive a tremendous amount of engagement, which generated more leads and greater conversions. It was a really positive experience, and they went beyond our expectations.

How did Espresso B2B Marketing perform from a project management standpoint?

They did an excellent job across the board. We emailed each other every day and held phone calls on a weekly basis. Once in a while, we would meet in person if we were trying to kick off a new project. They used a project management tool on their side, but I don’t know the specifics.

What did you find most impressive about them?

I appreciated how experienced they were. They’re very practical, and they were able to bring their own business knowledge to the table.

Do you have any advice for potential customers?

Make sure that you know your business strategy because no one else can define it for you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered on time every time.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They did great work and got everything right the first time.
  • 5.0 NPS
    Willing to refer