What was the scope of their involvement?
They produce high-quality content for us, and our marketing strategy has been mostly focused on that content. A lot of our work involves educating our market about our product. We have regular calls with them and discuss the topics we want to cover. Espresso creates the content that gets people thinking about the problems we solve in a different and new context. Often, the content is so good that I don't need to edit it or I make only slight edits. In addition, they help us come up with ideas for video content. We create the videos internally and Espresso helps us publish them and improve our YouTube channel.
They also manage our SEO to help us increase organic traffic. They dove headfirst into our business, which has a lot of uniquities. Many people have a steep learning curve when they're trying to understand what we do, but it didn’t take Espresso long to get to know our business and our target market.
We've recently implemented a very hyper-targeted marketing approach to target our top prospects. Espresso manages our highly targeted ads, working with our budget. They also propose new ideas and make recommendations. We only have one marketing person in-house and she’s been very engaged with Espresso.
What is the team composition?
We work directly with both of their partners and a content writer.
How did you come to work with them?
We were looking at a few different agencies and chose Espresso because we liked the way they think. They're smart and understand our business, which many people don't. They had the right answer to every question we were posing, so we knew they'd be a good fit.
How much have you invested with them?
We've spent between $35,000–$40,000.
What is the status of this engagement?
We started working with them in February 2018 and the relationship is ongoing.