What evidence can you share that demonstrates the impact of the engagement?
We’re in the B2B space. We haven’t seen a huge ROI; our ad strategy has definitely been more for generating impressions and awareness rather than generating revenue.
In terms of better results, I can see that they’re actually doing work on the account and continually improving. Previously, I’d check on the account’s activity history and see that no one had logged in in a while. Ernst Media is continually putting in keywords, adjusting the budget, and testing out new things, which has helped us a lot. Before they got started, our average cost-per-click was very high, and that has definitely evened out to be more what we expect it to be.
How did Ernst Media perform from a project management standpoint?
We mainly communicate via email. When we were first onboarding, we did more phone calls and check-ins, but once we hit a cadence, we began emailing to cut down on hourly costs. They have a nice update template in the form of a running Google Doc that Mike updates and sends over on a weekly basis.
What did you find most impressive about them?
Ernst Media has the ability to adjust to what we need to do. We’re a pretty early-stage startup, and we’re starting to scale. I’ve gone back and told them I need them to switch and do something else, and they get right in and do it.
They require very little direction and do excellent work. I’ll tell them generally what market we need to target, and they will set it up and do the ad copy in a way that I’m pleased with. It’s like having somebody on staff without really having to manage them much at all.
Are there any areas they could improve?
They could potentially communicate why they do certain things a little bit better. That might be helpful.
Do you have any advice for potential customers?
I recommend working with them. They’re very easy to work with. Knowing what you’re looking for and having at least general knowledge of PPC and Google Ads, and how to navigate those areas, is important. That’s true of working with any vendor; don’t go into it blindly.