Design, Development, and Strategy Studio
ERA404 Creative Group is a multi-disciplinary design, development and strategy studio based in New York City. More information about ERA404 can be found on our site: www.era404.com. Contact us today to learn how ERA404 can help you bring your ideas to life. ERA404 Creative Group was founded by Don Citarella in August 2001 with the sole purpose of changing the way companies look at visual communication.
Focus
Recommended Providers
Portfolio
Target, Yahoo!, MoMA, Sanrio/Hello Kitty, The Australian Trade Commission, Broadway Video, Heartbeat Ideas, Busse Design, Riverhead Books, Pentagram, Warner Interactive, Big Beach Films, Herb Ritts, Brooklyn Wine Co., Bulc Club, Hayden Industrial, LDJ Productions, Pantone,

Pantone Moods
ERA404 contacted Pantone about an idea to promote the new Pantone Goe System on Facebook. Within a month, over 1,000 Facebook users subscribed to “Pantone Moods,” and hundreds of thousands of status updates were published with Pantone color chips.

BULC CLUB
Bulc Club is a free social network with the mission of eradicating spam, forever. Each free member account includes unlimited forwarders and mail filtering based on Member Rating. In the first six months following launch, Bulc Club Members had already identified and rated over 35,000 addresses and domains, blocked countless spam emails, and prevented identity theft and computer viruses. ERA404 concepted, designed, and developed the application, public site, and news/press site.

Sparkling Wine Labels
The proprietor of Brooklyn Wine Company, Adam Goldstein, hired ERA404 to design his inaugural sparkling wine label for release during the 2010 holiday season. The Brooklyn Sparkling White label features a water color image of Brooklyn’s iconic bridge.

USS Target Holiday Pop-up Store
Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit. “It is a great benefit to be able to show a client exac...

Hayden Industrial
Hayden Industrial has grown from providing high performance heat exchangers to managing a team of craftsmen and professionals across a dozen work sites. They hired ERA404 to perform strategy, design, and development on a system to manage the activity of their workcenters, employees, projects, and jobs. The resulting application was designed for touch-screen interfaces with quick access to features, maximum usage of available real estate, and an intuitive, tailored experience for each level of...

Koomol
Third Day approached ERA404 about designing the user interface and user experience for their conceptual application, Koomol. Koomol (from ‘cumulus’) is a single portal that indexes files from all connected virtual storage (Dropbox, Google Drive, iCloud, etc.) and organizes them into one intuitively searchable interface. It solves the problem of trying to locate, organize, protect, and share personal documents that could be spread over a variety of internet services. The challenge...
Reviews
the project
Web Dev & Social Media Management for Nonprofit Organization
"Their outstanding skills and experiences helped us transform and re-launch our website to new levels."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Director of Operations for an Artist Endowed Nonprofit
For what projects/services did your company hire ERA404 Creative Group, Inc., and what were your goals?
Website design, social media.
How did you select ERA404 Creative Group, Inc. and what were the deciding factors?
Referral.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Working with ERA404 for several years now, their outstanding skills and experiences helped us transform and re-launch our website to new levels and recently helped to create an entire social media platform.
How many people from the vendor's team worked with you, and what were their positions?
Their positive attitude and work ethic make them a delight to work with. A team with enormous integrity, their style is highly collaborative and they have had very successful experiences contributing to projects on which a diverse set of individuals are involved.
With ease and grace, they stimulate conversation and create an opportunity to introduce new directions resulting in website and social media traffic and loyalty.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
ERA404 would receive our highest recommendation. Working with ERA404 for several years now, their outstanding skills and experiences helped us transform and re-launch our website to new levels and recently helped to create an entire social media platform.
Describe their project management style, including communication tools and timelines.
Knowledgeable about current trends while being faithful to and understanding traditional business, ERA404 utilizes every tool available to create opportunities for business.
They have cultivated a strong set of strategic and creative design skills backed by technical and client service skills and have repeatedly demonstrated the capability of both meeting and exceeding our plans.
What did you find most impressive or unique about this company?
With clients, ERA404 is not only willing to spend time providing advice, but communicate a real sensitivity to the style and needs of the individual.
Are there any areas for improvement or something they could have done differently?
We are very happy with this partnership and have continued to work with ERA404 successfully for several years now.
the project
Custom Web App Dev for Industrial Manufacturing Company
"We are very happy with their work and continue to work on several projects with them."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a partner in a 60-year-old industrial manufacturing company.
For what projects/services did your company hire ERA404 Creative Group, Inc., and what were your goals?
When we began working with ERA404 Creative Group, we had the beginnings of a manufacturing scheduling and tracking web app that needed a lot of work. With their help, we've greatly improved the application and it now runs a lot of our manufacturing.
It is used by folks on the shop floor in iPads as well as management, materials, and operations folks on desktop computers. We've also added other applications to improve and automate other business processes, including a large custom application to make all of our paperwork electronic.
How did you select ERA404 Creative Group, Inc. and what were the deciding factors?
We found ERA404 Creative Group at a time when we were looking for a full-service company that could manage all aspects of web application development, including design and implementation.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
With their help, we developed complex applications built to our specifications that incorporated our detailed operations logic and interfaced with our other systems.
How many people from the vendor's team worked with you, and what were their positions?
We worked closely with the ERA404 Creative Group design and development team leads. They were able to provide the time needed for our projects and were available in emergencies to solve issues.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
With the ERA404 Creative Group team's help, we've developed some very successful applications that are used daily by our employees and provide us with a lot of useful data to help manage our business.
Describe their project management style, including communication tools and timelines.
In order to foster close communications between the ERA404 Creative Group team and our people, we set up dedicated Slack channels for various development functions.
What did you find most impressive or unique about this company?
ERA404 Creative Group continues to impress us with how personable, dedicated, and capable they are. We've developed almost a half dozen applications with them now and we are very happy with all of them.
Are there any areas for improvement or something they could have done differently?
As a customer of custom software development, I am obligated to say that I would have preferred that the process did not include the occasional bug. Alas, if it did, it would have been a first, I'm sure, for a software development project.
the project
Web Development for PR Firm
"They listened to our ideas, even if they were somewhat vague, and created a site that exceeded our expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
McCartin Daniels PR is a public relations firm and I am a partner.
For what projects/services did your company hire ERA404 Creative Group, Inc., and what were your goals?
ERA404 created our website as well as a client's site and manages them for us.
How did you select ERA404 Creative Group, Inc. and what were the deciding factors?
Knowledge, availability, and ease of communication helped us decide to hire ERA404.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
ERA404 handled the technologies used which made it easy for us.
How many people from the vendor's team worked with you, and what were their positions?
One, the owner
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The design was beautiful and we are still pleased with it.
Describe their project management style, including communication tools and timelines.
Communication was handled through email and maybe an initial phone call.
What did you find most impressive or unique about this company?
They listened to our ideas, even if they were somewhat vague, and created a site that exceeded our expectations.
Are there any areas for improvement or something they could have done differently?
No.
The website has been launched and company stakeholders have praised ERA404's skills and expertise. The team has shown an understanding of the company's business and created opportunities for the client using their strategic and creative design skills.