Our Promotion Will Get Your Content Seen
Our outreach introduces every article we create to a fresh segment of your industry. This creates a compounding effect in which we’re able to build upon the momentum each new piece creates.
A Mini Public Relations Campaign for Each Article
Every piece of content needs to be celebrated.
We build a list of influencers, publications and experts for every piece of content we publish. No two articles are the same, which means every outreach list is unique. This keeps readers and influencers within your industry and across the internet engaged with your work while boosting your visibility.
Expanding Your Own Influence
Every industry influencer has an audience for a reason. So, when we reach out to these influencers, we bring a message that is important to that influencer’s audience. With each piece of content, we curate the list of influencers we promote to based on the quantity and the quality of their following so that the message lands with maximum impact.
When we tap into the communities these influencers are a part of, we see a boost in traffic shortly after the content is published — it’s like clockwork.
And with each post, your brand gets introduced to dozens, hundreds and thousands of people beyond your existing social media base.
Paid Promotion Tied to Your Goals
The final piece of the outreach puzzle is paid promotion. By targeting specific interests and demographics, we call together a quality audience that’s interested in your content and brand. With careful budgeting, we promote your content with clear goals in mind for traffic, engagement and ROI.
Creating Content With a Purpose
We write more than a half million words annually and have published more than 1,000 longform articles in the past few years. These articles account for tens of millions of visits, thousands of shares and countless social media engagements.
This has taught us what works — and it has taught us a few tricks that might not be obvious to the naked eye. With each piece we create, we improve and adapt our content to your specific audience.
We believe in creating content with a purpose, not just to have something on your blog. By drafting something that’s part of your marketing strategy and a core element of your sales plan, you can turn your blog into a hub for industry experts and potential customers. Your website can be the first place people turn for answers, resources and insight.
You just need the right content.
Content doesn’t end at creation, either. We continue to promote your blog posts and build up your digital assets for weeks after publishing, and the cumulative value of all these assets compounds over time.
Content That Demonstrates Authority
We know how to write content that gives your customers a reason to stay on your site and invest their trust in you.
By doing a deep dive into your industry and understanding the challenges your customers face, we can speak directly and objectively to their concerns. In turn, they will come to rely on you as an authoritative voice who takes the time to publish thoughtful, meaningful articles designed specifically to help them solve their problems.
Content That Attracts Search Engine Traffic
Content doesn’t just live on your website. It works for you around the clock in ways you might never have envisioned.
It answers people’s questions. It attracts links from other sites. It drives traffic, leads and sales.
And when search engines see how much work your content is putting in, they begin to reward your site with more and more organic traffic.
By following SEO best practices, we create content that influential people in your industry will find and link to as a resource. By writing with both search engines and readers in mind, we can compound the value your content creates.
Content That Attracts Social Traffic
Our content draws people in.
Even the best articles can fall flat if they don’t appeal to the specific needs of the audiences on your social channels. But by finding interesting angles and touching on relevant issues, we develop content that stands out in a crowded social sphere.
In the short run, this introduces customers and fans to your company. In the long run, this makes people familiar with your brand and positions you as an authority in your field.
The Right Mix for Long-Term Success
Your content, social and SEO strategies aren’t siloed. The results of one will affect the others.
By taking a holistic approach, we combine these three elements to form a cohesive support system for your marketing efforts. We create a long-term plan for your content to make sure it performs days, weeks and months after you publish it.
Analysis and Strategic Planning
The phrase “measure twice, cut once” is just as applicable to marketing.
After the initial consultation, our team meets to review your company’s needs and creates a strategy for success. We develop a content plan to increase your traffic and engagement, setting checkpoints along the way to make sure we’re doing what’s right for your company and your website.
Our strategy is based on both qualitative information and a quantitative analysis of your site’s analytics. Together, these data points help us set concrete goals for improvement and make sure our plans meet your needs.
A Deep Dive Into Your Industry
Once we have a strategy in place, we research your industry to learn about the community that you are a part of. We gather industry journals, publications, conferences and experts to see where your audience turns to learn about what is important to them.
We also keep track of news that can affect your industry and issues that affect your customers. By understanding what your community actually cares about, we can create content that contributes to the conversation.
As we research your industry, we find the top influencers in your field — these are the voices that offer the sharpest insights and turn the most heads. By unearthing key insights on these influencers, we work to first get you on their radars, then to get you on their level. We want you to become a name that people in your industry recognize and listen to when they’re looking for help.