Could you share any statistics, metrics or other feedback from this engagement?
The site is still fairly new, but we certainly haven’t lost traffic since the transition. We’re counting visits more accurately and have seen much better trending since the site launched in December.
We’ve decided to migrate only the articles from 2010 onwards to the new site. There are far fewer pages available at the moment, but we’re still beating our past monthly totals. Google likes our current presentation. We used to have a very convoluted way of delivering feature articles and creating temporary pages. That no longer happens. Doing a Google search will yield good results for our site. We will also start using SEO services from ePageCity. This is the first site we’ve had for which such an investment makes sense.
I am a journalist by trade and had an early interest in the Internet. As such, I’ve accumulated a lot of practical knowledge on HTML, MySQL databases, and other backend elements. The only reason our old website was able to function as it did was because I participated actively in its maintenance. I kept spending too much time on the backend of the website when I should have been involved in the creative process. This was all done so we could continue to have advertising on the site. On the new website, I’m still spending a lot of time, but it’s all editorial. My only backend interaction is for posting articles. I’ve learned that the system ePageCity built has stripped out all the extraneous work that had to be done to maintain each page’s style.
Although our old website included a content management system, it didn’t act as such and required constant maintenance. Our interaction with the new site is just the opposite, and we’re really able to use it as a content management system.
How did ePageCity perform from a project management standpoint?
Although no agency is perfect, ePageCity stayed in touch with us every step of the way and responded whenever we had any concerns or questions. Selecting a company to build your website is always a gamble, particularly when you already have a successful site in terms of audience and advertising.
Our site has to pay for itself. Because we’re a B2B magazine, we have to make money by selling advertising. We couldn’t just redesign it and do away with the functionality of the old website. ePageCity managed to bring everything together and tone down the biggest issue we had with our old website—the fact that its ads made it look like a Christmas tree.
What distinguishes ePageCity from other providers?
They have a creative team and an understanding of our content matter. ePageCity has adapted its skillsets to fit our needs. The agency did not just throw a cookie-cutter solution at us, only later figuring out how we would fit into it.
The development couldn’t have gone as smoothly if they hadn’t understood the content we had on our old site. It still amazes me that ePageCity got our buyer’s guide exactly right, actually improving it from the old version.
They listened to our requests and figured out how they would make things work. They only came back to me in order to verify certain decisions as they were building out the framework.
Is there anything ePageCity could have improved or done differently?
I don’t have anything to say at the moment.