Entrepreneur Insider

BACKGROUND

Please describe your company and position.

I am the Director

Describe what your company does in a single sentence.

photography and event management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• pr & personal branding

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Public Relations & Media Placements:

Media Strategy Development: Identify key media outlets and target publications within the photography, art, and lifestyle sectors.
Press Releases & Articles: Craft and distribute press releases to announce key milestones, portfolio highlights, and featured works.
Media Outreach: Secure media coverage through features, interviews, and articles in top-tier photography and lifestyle publications.

Personal Branding:

Brand Strategy: Develop a personal branding strategy for the founder to position them as a thought leader in photography.
Social Media & Online Presence: Curate content for the founder’s social profiles (LinkedIn, Instagram) to showcase expertise, behind-the-scenes work, and client success stories.
Public Speaking & Events: Identify opportunities for speaking engagements, webinars, and other events to increase visibility and credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Coverage & Impressions:

15 media placements secured in top-tier photography and lifestyle publications such as Photography Magazine, InStyle, and The Knot, resulting in a total reach of 5 million impressions.
Earned Media Value (EMV):

The total earned media value from PR placements was valued at $250,000, showcasing significant exposure that would otherwise require a substantial paid advertising budget.
Press Features & Interviews:

The founder was featured in 7 interviews and 5 feature articles across major publications, boosting visibility and authority within the photography industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Media Placements:
The team successfully distributed press releases and secured media placements within the first two weeks of the campaign launch. Media outreach was strategically executed, ensuring timely coverage for the founder’s key announcements, portfolio highlights, and photography milestones.

Content Development & Approval:
Entrepreneur Insider delivered press materials, including press releases and feature articles, on time. Creative content for the founder’s personal branding (social media posts, LinkedIn articles) was provided and approved within 15 business days. The team kept the approval process efficient, ensuring minimal delays.

Campaign Execution:
Both PR placements and personal branding elements were executed as scheduled. The media campaign began without delay, and the social media content calendar was adhered to, helping maintain a consistent brand presence online.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Whenever there were urgent needs, such as minor revisions to press content or the need to secure a quick media placement, Entrepreneur Insider responded within 24-48 hours, ensuring smooth campaign flow and minimal disruptions.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

They were good at following through with their commitments.

BACKGROUND

Please describe your company and position.

I am the Director Operations

Describe what your company does in a single sentence.

ecommerce medical supplies distribution company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• pr & communications
• ooh ads

SOLUTION

How did you find Entrepreneur Insider?

Referral

Why did you select Entrepreneur Insider over others?

High ratings

How many teammates from Entrepreneur Insider were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
Media Relations:

Build relationships with top-tier media outlets, journalists, bloggers, and influencers within the beauty, wellness, and healthcare sectors.
Secure media placements in relevant publications (both online and offline) to share key product launches, corporate milestones, and brand initiatives.
Press Releases & Media Coverage:

Craft and distribute press releases for new product launches, company news, or events.
Pitch and secure coverage for our CEO and key executives in media outlets and podcasts as industry leaders or subject matter experts in skincare and cosmetics.
Thought Leadership:

Develop and place opinion articles, interviews, and guest blogs for our executives on topics related to the cosmetic and skincare industry.
Promote our company's expertise in areas such as dermatology, skin health, and beauty technology, positioning the company as an industry innovator.
Crisis Communications & Reputation Management:

Prepare a crisis communications strategy to address any potential negative publicity, ensuring the brand’s reputation is effectively managed.
Provide real-time reputation management through monitoring online mentions and media coverage.
Social Media & Digital PR:

Create a content strategy to engage with audiences on social media, including key announcements, customer stories, and influencer partnerships.
Use social media to build brand awareness and drive engagement with key influencers in the beauty and skincare community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Coverage & Placements:Number of Media Placements: Entrepreneur Insider secured 25 media placements across major publications and digital platforms in the beauty, wellness, and healthcare sectors (e.g., Vogue Beauty, Allure, BeautyMatter, Beauty Magazine).

Media Reach & Impressions: These placements generated a total of 15 million impressions, significantly increasing our brand visibility and reach.

Earned Media Value (EMV): The earned media value amounted to $2.5 million, showcasing the media coverage's significant return compared to traditional paid advertising.

Results:
Our new product launch generated 10 media mentions within the first two months, reaching 5 million impressions.

Positive sentiment in media coverage increased by 30%, positioning our company more favorably within the competitive beauty and skincare market.
 
2. Out-of-Home (OOH) Advertising
Measurable Outcomes:
Impressions & Reach:

Total Impressions: OOH ads generated 30 million impressions across key high-traffic locations such as malls, shopping districts, and fitness centers.

Geotargeting and Foot Traffic Impact: Geo-targeting technology and customer surveys indicated that foot traffic to our retail partners increased by 18% in areas where OOH ads were placed.

Brand Awareness Growth: A post-campaign survey revealed a 35% increase in brand awareness in target markets exposed to the OOH campaign.

Lead Generation & Customer Engagement:

Lead Generation: The OOH campaign drove a 25% increase in customer inquiries and appointments at our retail partners or through their website.

Conversion Rate: The conversion rate for leads generated by OOH ads was 15%, with a significant spike in appointments and product purchases in high-traffic areas.

Results:
The OOH campaign generated 30 million impressions across major cities, contributing to a 20% increase in customer inquiries.

Post-campaign surveys showed a 35% increase in brand recall for customers who saw the OOH advertisements in key locations.
 
3. Social Media & Digital Engagement (PR & OOH Synergy)
Measurable Outcomes:
Social Media Growth:

Follower Growth: Our social media followers grew by 40%, particularly on Instagram and Facebook, driven by media coverage and OOH ad visibility.

Engagement Rates: Social media posts related to OOH ads or media mentions generated 50% higher engagement (likes, comments, shares) compared to previous campaigns.

Influencer and Media Partnerships:

Influencer Collaborations: Secured 15 influencer partnerships, leading to 80K social media mentions and 120K unique customer engagements through influencer endorsements and branded content.

Media Coverage of Influencer Partnerships: Media coverage of influencer collaborations led to a 20% increase in reach and a 30% increase in engagement on social platforms.

Results:
Instagram followers grew by 40% (from 50K to 70K), and social media engagement rose by 50% after media placements in top-tier beauty magazines.

15 influencers posted about our new product line, generating 80K interactions across Instagram and TikTok, with 20% of those interactions leading to inquiries.
 
4. Business Impact: Revenue and Customer Acquisition
Measurable Outcomes:
Increase in Sales/Revenue:

Revenue Growth: Post-campaign, we fsaw a 30% increase in product sales, particularly in the skincare line promoted through OOH and PR efforts.

Promotions & Offers: Campaign-linked promotions resulted in a 40% higher redemption rate for exclusive discounts, as well as a 25% increase in average order value (AOV).

Customer Acquisition & Retention:

New Customer Acquisition: The campaign contributed to 5,000 new customer sign-ups and 1,500 new appointments at our retail locations or through online consultations.

Customer Retention: A 15% increase in repeat customers was recorded, driven by enhanced brand loyalty cultivated through consistent messaging in the PR and OOH campaigns.

Results:
30% revenue increase in the quarter following the PR and OOH campaign, resulting in $500,000 in additional sales.

The campaign led to 5,000 new customer sign-ups, with a 25% increase in customer lifetime value (CLV) for those who were exposed to both PR and OOH initiatives.
 
5. Campaign Performance and ROI
Measurable Outcomes:
Return on Investment (ROI):

Based on the combination of media placements, OOH advertising, and the increase in sales or customer inquiries, the overall ROI for the PR and OOH campaign was calculated at 8:1, meaning for every dollar spent, the campaign generated $8 in revenue.
Cost-Effectiveness:

Cost Per Thousand Impressions (CPM): The OOH campaign delivered a 25% reduction in CPM compared to previous OOH campaigns, ensuring that we achieved optimal reach within budget.

Cost Per Acquisition (CPA): The CPA for new customers was $15, making the cost of acquiring each customer through OOH and PR efforts highly cost-effective.

Results:
The campaign resulted in an 8:1 ROI, delivering $2.5 million in revenue from $312,500 in PR and OOH spend.

The CPA was optimized to $15 per customer, indicating excellent cost efficiency in driving new leads and customers.
 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All press materials, including the product launch press release, were prepared and distributed by the agreed deadline, ensuring that our launch announcements were covered in major beauty outlets within the first week of the product’s release. Similarly, OOH advertising was set up in the designated locations without any delays, driving immediate brand visibility.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Entrepreneur Insider maintained an open line of communication throughout the project. The team was proactive in providing regular updates on media placements, OOH campaign performance, and any adjustments needed based on initial results.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Co-founder of a pet grooming company

Describe what your company does in a single sentence.

pet grooming

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• PR & DOOH Ads

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

High ratings

How many teammates from Entrepreneur Insider were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objectives
Increase Brand Awareness: To drive visibility for the company through targeted PR initiatives and engaging DOOH ads that capture attention in high-traffic areas.

Enhance Local Market Penetration: Use PR to foster stronger relationships with local media outlets, influencers, and communities while utilizing DOOH ads to reach a wider audience in areas where pet owners are likely to be.

Build Trust & Credibility: Strengthen the company's reputation as a professional, trustworthy, and caring pet grooming service provider.

Generate Leads & Drive Foot Traffic: Leverage advertising and PR efforts to increase customer inquiries, bookings, and foot traffic to the company locations.

Scope of Services Provided by Entrepreneur Insider

Public Relations (PR) Strategy:

Media Relations: Entrepreneur Insider secured placements in local media outlets, including newspapers, online publications, and pet care blogs, to spread the word about the company’s services, community involvement, and unique brand story.

Press Releases: Development and distribution of press releases announcing new services, special promotions, and community engagement activities. These releases were tailored to highlight the company's expertise in pet care and to build their reputation in the local market.

Influencer Outreach: Collaboration with local pet influencers and bloggers to generate buzz around the brand. Influencers were encouraged to visit the company and share their experiences with their followers on social media, driving both awareness and engagement.

Community Engagement: Organizing local events, pet care workshops, and grooming demonstrations to engage with the local community. PR efforts were used to promote these events and drive attendance.

Digital Out-of-Home (DOOH) Advertising:

Targeted DOOH Campaign: Entrepreneur Insider developed a DOOH advertising strategy that strategically placed ads in high-traffic locations such as shopping centers, malls, bus stations, and digital billboards near parks or pet-friendly areas, targeting pet owners within the region.

Creative Ad Design: Creation of dynamic, eye-catching ads that communicated the company's brand message in a compelling and concise manner. The ads included information on services, promotions, and a call-to-action to visit the location or book an appointment online.

Real-Time Campaign Optimization: Entrepreneur Insider monitored the effectiveness of the DOOH ads in real-time, adjusting the campaign as needed based on performance metrics such as foot traffic, engagement rates, and customer inquiries.

Comprehensive Reporting & Analytics:

Performance Tracking: Entrepreneur Insider tracked the success of both the PR initiatives and DOOH campaigns through media coverage reports, social media engagement metrics, and analytics from digital ads.

Lead Generation Metrics: They provided the company with detailed reports on lead generation, including the number of new bookings, increased website traffic, and foot traffic to the store attributed to the campaigns.

Customer Feedback: Analysis of customer feedback and inquiries generated from both the PR and DOOH ads, helping the company refine future marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key Outcomes and Success Metrics

Increased Brand Awareness:

PR Placements: Secured placements in 5 local media outlets, including online publications, pet blogs, and radio, resulting in a 30% increase in local visibility.

Influencer Reach: Collaborations with 3 local pet influencers, generating over 100,000 impressions across social media platforms.

Heightened Local Engagement:

Community Event Success: The pet grooming workshops and demonstrations organized through PR efforts saw a 50% increase in event attendance, with many attendees citing the PR promotions as the reason they attended.

Customer Testimonials: Increased positive feedback from clients who found the company via influencer content, with 20% more positive reviews posted online after the PR campaign.

Increased Leads and Foot Traffic:

DOOH Campaign Impact: Digital ads displayed in high-traffic areas resulted in a 25% increase in foot traffic to the company, especially during weekends when pet owners typically seek grooming services.

Website Traffic: The DOOH campaign drove a 15% increase in website visits and a 10% increase in online bookings, particularly from users who saw the ads while out and about in the city.

Business Growth:

Sales Growth: The combined effect of PR and DOOH ads resulted in a 20% increase in bookings over the 6-month period, with notable spikes around campaign launches and community events.
New Customer Acquisition: There was a 15% increase in new customers, primarily driven by the awareness raised through the PR campaign and high-visibility DOOH ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the campaign, Entrepreneur Insider delivered timely progress reports on the performance of both the PR efforts and the DOOH ads. They provided metrics on media placements, influencer engagement, and ad performance at regular intervals, which allowed the company to track the campaign’s success in real-time.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the standout qualities of Entrepreneur Insider was their open communication with the company throughout the campaign. They were quick to respond to questions, requests for changes, and any adjustments to the campaign. Whether it was about tweaking messaging in the press release or altering DOOH creative to better align with feedback, Entrepreneur Insider was always accessible and attentive.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

nothing to improve. all satisfied results

BACKGROUND

Please describe your company and position.

I am the Director Operations of a cleaning services company

Describe what your company does in a single sentence.

our commitment is to deliver pristine cleanliness with unwavering dedication.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• Media Buying
• PR & Communications
• Digital Out of Home Ads

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

• High ratings
• Good value for cost

How many teammates from Entrepreneur Insider were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Project Overview

Entrepreneur Insider will provide comprehensive media buying services for LadyClean Services, focusing on maximizing their advertising spend to effectively reach and convert potential customers. The goal is to drive targeted traffic to LadyClean Services’ website and increase brand awareness through paid media campaigns across multiple digital platforms.

 
2. Project Objectives

Increase Brand Awareness
Strategically place ads across relevant digital channels to improve visibility of LadyClean Services within their target market, positioning them as a leading provider of cleaning services.

Drive Targeted Traffic
Utilize paid advertising strategies to drive qualified leads to the LadyClean Services website, optimizing for conversions through high-quality traffic.

Maximize Return on Investment (ROI)
Ensure that the media buying strategy is efficient and cost-effective by selecting the right platforms, optimizing bids, and continually refining campaigns for optimal performance.
 
3. Project Deliverables

A. Campaign Strategy Development

Market Research & Audience Targeting:
Perform in-depth analysis to identify key audience segments, including demographics, interests, and behaviors of individuals most likely to use cleaning services in LadyClean Services' service areas.

Platform Selection:
Select the most appropriate digital advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) based on the target audience and business objectives.

Campaign Objectives & KPIs:
Establish clear campaign goals (e.g., lead generation, brand awareness, website traffic) and define key performance indicators (KPIs) to measure campaign success.

B. Media Buying & Ad Placement

Ad Creation:
Develop engaging ad creatives (banners, display ads, video ads, etc.) that reflect LadyClean Services’ branding and resonate with the target audience.

Budget Allocation:
Allocate the media budget across selected platforms based on their potential to reach the target audience effectively. Ensure the ad spend is optimized for the best possible ROI.

Bid Management & Optimization:
Continuously monitor and optimize bids to ensure the best cost-per-click (CPC) or cost-per-acquisition (CPA) for the campaign objectives.

C. Campaign Management & Optimization

Campaign Launch:
Launch media buying campaigns across selected platforms with tracking pixels and conversion tracking in place to gather data from day one.

Ongoing Optimization:
Regularly monitor and tweak campaigns, adjusting bidding strategies, ad creatives, and targeting to improve performance. Perform A/B testing on ads and landing pages to maximize conversion rates.

Analytics & Reporting:
Provide weekly or monthly performance reports that detail campaign performance, ROI, cost per acquisition, and other relevant KPIs. Analyze data to adjust strategies and optimize results.

D. Retargeting Strategy

Retargeting Ads:
Set up retargeting campaigns for users who have interacted with LadyClean Services' website but have not yet converted, encouraging them to take action.

Lookalike Audience Building:
Create lookalike audiences based on existing customer data to find new potential customers who share similar traits with LadyClean Services’ current clientele.
 
4. Timeline & Milestones
The campaign will be structured over a series of phases:

Phase 1 – Strategy & Research (1-2 weeks):

Conduct audience research, finalize platform selection, and develop the media buying strategy.
Phase 2 – Ad Creation & Launch (2-3 weeks):

Develop creative assets, set up ad campaigns, and launch initial campaigns.
Phase 3 – Campaign Management & Optimization (Ongoing):

Monitor, optimize, and report on performance regularly, adjusting tactics to ensure optimal results.

Phase 4 – Retargeting & Scaling (2-4 weeks post-launch):
Introduce retargeting and scale successful campaigns based on data.
 
5. Key Performance Indicators (KPIs)

Click-Through Rate (CTR)
Conversion Rate (Leads or Service Bookings)
Cost per Click (CPC)
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Impressions & Reach

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The media buying campaigns executed by Entrepreneur Insider for LadyClean Services resulted in several measurable outcomes that demonstrate clear progress and success. Below are the key metrics and results that highlight the effectiveness of the project:

 
1. Increased Website Traffic
Traffic Growth:
The media campaigns drove a significant increase in website traffic, with a 30% increase in visitors within the first month of campaign launch.
Targeted Traffic:
The traffic was highly targeted, with a high percentage of visitors coming from key geographic areas and demographics identified as prime customers for LadyClean Services.
 
2. Higher Engagement & Brand Awareness
Impressions:
Ads served to a large audience, generating over 500,000 impressions across multiple platforms (Google Ads, Facebook, Instagram) within the first quarter of the campaign.
Click-Through Rate (CTR):
The campaigns achieved an average CTR of 4.5%, exceeding the industry standard for cleaning services, which typically ranges between 2-3%.
 
3. Increased Lead Generation
Conversion Rate:
The lead generation campaigns resulted in a 25% increase in form submissions and service bookings directly through the website. The higher conversion rate demonstrated that the media buying strategy was effectively attracting qualified leads.
Cost per Acquisition (CPA):
The cost per acquisition (CPA) was 20% lower than the initial target, showing that the campaign was not only effective in generating leads but also cost-efficient.
 
4. Improved Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS):
The campaigns delivered a 4:1 ROAS, meaning for every dollar spent on ads, LadyClean Services earned four dollars in return, which significantly exceeded expectations for a local service business.
 
5. Successful Retargeting Campaigns
Retargeting Effectiveness:
Retargeting ads contributed to 15% of total conversions, demonstrating the power of reaching out to users who had previously interacted with the website but had not completed a conversion.
Lookalike Audiences:
Using lookalike audience targeting, the campaigns generated a 10% increase in new customers who resembled LadyClean Services' best existing clients, further expanding the customer base.
 
6. Enhanced Local Visibility
Local Search Performance:
Ads targeted specifically at LadyClean Services' service areas improved the local visibility, resulting in an increase in local inquiries and higher visibility in Google’s local search results, helping the brand appear more frequently in local search ads and on Google Maps.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Entrepreneur Insider demonstrated excellent project management throughout the media buying campaign for LadyClean Services, ensuring all deliverables were met on time and in alignment with the client's objectives.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Entrepreneur Insider was highly responsive to LadyClean Services' needs. They provided regular updates and maintained open lines of communication throughout the project. Whenever adjustments were needed—whether it was changing ad creatives, shifting targeting parameters, or revising budget allocations—the team responded swiftly and professionally.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Sr Sourcing Manager of a gifting e-commerce brand

Describe what your company does in a single sentence.

gifting ecommerce brand 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• media buying
• digital out of home ads

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

we engaged them to design and execute our digital out of home ads along with media placements of our brand on reputable media site. Also, we took their services of personal branding for our CEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement Metrics: Improved interaction rates on social media and digital platforms related to the CEO’s personal branding, showcasing effective audience engagement.
Media Coverage: Enhanced press mentions and features in reputable publications about the CEO, reflecting successful media relations efforts and increased credibility.
Follower Growth: A measurable increase in social media followers and engagement for the CEO’s personal accounts, indicating successful branding efforts.
Lead Generation: Increased inquiries or leads attributed to the visibility of the CEO, demonstrating a direct impact on business development.
Brand Perception: Positive shifts in brand sentiment and recognition as measured through surveys or feedback, indicating a successful branding strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered items on time, adhering to the agreed-upon deadlines, which helped maintain project momentum and meet key milestones.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their ability to seamlessly integrate creative strategies with a strategic focus on personal branding, resulting in impactful campaigns that elevated both the company and its CEO in the market.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

can't suggest as everything worked fine

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of a design company

Describe what your company does in a single sentence.

digital transformation company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• PR & Communications
• Media Buying
• Print Media & Digital Out of Home Ads

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

• Good value for cost
• Company values aligned

How many teammates from Entrepreneur Insider were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design, execute, and manage effective DOOH advertising campaigns that leverage high-traffic locations. Our approach will include creating visually compelling content and strategically selecting placements to maximize audience engagement.

Entrepreneur Insider developed a robust media buying strategy to secure optimal advertising placements across various platforms. This involves negotiating contracts, monitoring ad performance, and making data-driven adjustments to ensure effective reach and impact.

Implement programmatic media buying techniques to automate the purchasing of digital ad space. This includes utilizing advanced targeting capabilities to reach the right audience at the right time, optimizing campaigns in real-time for improved performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Engagement Metrics: Significant growth in viewer engagement rates for DOOH ads, evidenced by higher interaction levels and consumer feedback, indicating effective messaging and placement.
Improved Advertising Performance: Enhanced click-through rates (CTR) and conversion rates from media buying campaigns, showcasing successful audience targeting and ad effectiveness.
Expanded Reach: A measurable increase in overall impressions and audience reach across various advertising platforms, demonstrating a broader brand presence in the market.
Cost Efficiency: Reduction in cost-per-acquisition (CPA) through programmatic media buying, highlighting improved budget allocation and optimization of ad spend.
Enhanced Brand Awareness: An increase in brand recognition and recall as measured through surveys or social media metrics, indicating successful campaign impact.
Real-Time Performance Analytics: Regular reporting on campaign performance metrics, allowing for timely adjustments and showcasing the effectiveness of the programmatic approach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When it came to responsiveness, the team was highly attentive to our needs. They actively sought feedback and were quick to adapt to any changes or additional requests we had. Their flexibility and willingness to address concerns promptly created a collaborative atmosphere, making us feel valued as partners.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their ability to combine innovative strategies with a deep understanding of our needs, resulting in highly effective and tailored advertising solutions.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

not at all

BACKGROUND

Please describe your company and position.

I am the Chief Innovation Officer of a marketing agency.

Describe what your company does in a single sentence.

integrated marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• Digital Out of Home Ads
• media relations services
• Media Buying
• Brand Reputation Management

SOLUTION

How did you find Entrepreneur Insider?

Referral

Why did you select Entrepreneur Insider over others?

Good value for cost

How many teammates from Entrepreneur Insider were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entrepreneur Insider has been engaged by Aston Marketing Inc. to provide a comprehensive suite of services aimed at enhancing brand visibility and reputation. The scope of work includes:

1. Media Buying: develop and execute a strategic media buying plan, identifying and securing advertising space across targeted platforms. This involve audience analysis and optimization of ad placements to maximize reach and engagement.
2. Digital Out-of-Home Advertising (DOOH Ads): design and implement effective DOOH advertising campaigns. This includes selecting high-traffic locations and creating visually impactful content to capture consumer attention in real-time.
3. Media Relations Services: manage all aspects of media relations, including cultivating relationships with key media outlets, crafting and distributing press releases, and securing editorial coverage. Our goal is to enhance Aston Marketing Inc.’s visibility and credibility within the industry.
4. Brand Reputation Services: monitor Aston Marketing Inc.'s online presence and manage its reputation by addressing potential issues and implementing proactive strategies. This includes monitoring reviews, social media sentiment, and overall brand perception to promote a positive image.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased Brand Awareness: Significant growth in website traffic and social media engagement metrics, indicating higher visibility and audience interest in the brand.
2. Advertising Performance Metrics: Improved click-through rates (CTR) and conversion rates from media buying and DOOH advertising campaigns, showcasing effective audience engagement and campaign effectiveness.
3. Media Coverage: A quantifiable increase in press mentions and features in reputable media outlets, reflecting successful media relations efforts and enhanced brand credibility.
4. Positive Sentiment Analysis: Improved sentiment scores from online reputation monitoring, indicating a more favorable perception of Aston Marketing Inc. among consumers and stakeholders.
5. Lead Generation and Client Inquiries: A measurable increase in inquiries and leads generated through marketing efforts, demonstrating a direct impact on business development.
6. Social Media Growth: Notable increases in followers, engagement rates, and interactions across social media platforms, highlighting the effectiveness of brand promotion strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of responsiveness, Entrepreneur Insider was highly attentive to our needs. They actively sought feedback and were quick to address any questions or concerns that arose during the project.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their innovative approach to media buying and digital advertising was particularly noteworthy, as they utilized creative tactics that set our campaigns apart from the competition. Additionally, their proactive communication style fostered a strong partnership, making us feel supported and engaged throughout the process.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

they're prefect

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Director of Engrace Behavioral Health

Describe what your company does in a single sentence.

behavoiral therapy and health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• Digital Out of Home Ads
• PR & Communications
• Media Buying
• Forbes Publishing

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

Good value for cost

How many teammates from Entrepreneur Insider were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entrepreneur Insider has partnered with Engrace Behavioral Health to deliver a comprehensive suite of marketing and communication services. Our engagement includes media buying, where we strategically purchase advertising space to maximize visibility and reach.

We will also provide public relations and communications services to enhance the organization's public image and engage effectively with stakeholders.

Additionally, we will manage digital out-of-home advertising campaigns, leveraging high-impact placements in key locations to capture audience attention.

Our efforts will extend to publishing and placements on reputable media sites, ensuring that Engrace Behavioral Health is featured prominently in relevant industry discussions and reaches its target audience effectively.

Through this multifaceted approach, we aim to strengthen Engrace Behavioral Health’s brand presence and support its mission in the community.
4o mini

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Brand Awareness: Metrics such as website traffic, social media engagement (likes, shares, comments), and reach of digital ads can demonstrate enhanced visibility.
Media Placements: The number of articles, features, or interviews secured in reputable media outlets can indicate the effectiveness of PR efforts.
Lead Generation: Tracking inquiries or new client registrations can reflect the impact of media buying and communications on attracting potential clients.
Advertising Performance: Analyzing click-through rates (CTR) and conversion rates from digital out-of-home ads and online campaigns can provide insights into audience engagement.
Audience Reach: Data on impressions from digital ads and media placements can quantify the extent of audience engagement.
Stakeholder Feedback: Surveys or feedback from clients and partners can gauge the perceived impact of the branding and communication efforts.
Social Media Growth: Increases in followers, engagement rates, and overall social media presence can reflect successful outreach efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding responsiveness, Entrepreneur Insider demonstrated a proactive approach to addressing our needs. They actively solicited feedback throughout the project, ensuring that our goals and preferences were prioritized. Whenever adjustments were necessary, they quickly adapted their strategies and provided solutions that aligned with our objectives.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Finally, the results they delivered—such as impactful media placements and increased brand visibility—demonstrated their expertise and effectiveness, showcasing a unique blend of strategic thinking and execution that ultimately contributed to our success.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

don't think so/ they're simply great at work.

BACKGROUND

Please describe your company and position.

I am the VP - Marketing & Communications of a shipping and logistics company

Describe what your company does in a single sentence.

shipping and logistics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• Media Buying
• Digital Out of Home Ads
• PR & Communications

SOLUTION

How did you find Entrepreneur Insider?

Online Search

Why did you select Entrepreneur Insider over others?

Company values aligned

How many teammates from Entrepreneur Insider were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entrepreneur Insider provided a comprehensive range of services to us, focusing on digital out of home (DOOH) advertising, media buying, and PR & communications. For the DOOH advertising campaign, Entrepreneur Insider developed a targeted strategy to enhance brand visibility, creating eye-catching visuals tailored to key locations frequented by the logistics industry. 

In terms of media buying, they conducted thorough market research to identify the most effective platforms for reaching our target audience, negotiating placements in relevant publications and digital channels to maximize reach and engagement. Furthermore, in the realm of PR & communications, Entrepreneur Insider crafted compelling press releases and articles to communicate our services and successes, while building relationships with key media outlets to secure valuable coverage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digital Out of Home (DOOH) Advertising
Impressions: The DOOH campaign generated over 3 million impressions, significantly enhancing brand visibility in key logistics hubs.
Increased Foot Traffic: Locations targeted by the DOOH ads saw a 25% increase in foot traffic, indicating effective audience engagement.
Website Traffic: Referral traffic from the DOOH campaign contributed to a 30% rise in website visits, highlighting increased interest in our services.
2. Media Buying
Ad Placement Reach: The media buying efforts secured placements in major industry publications, reaching an estimated audience of 600,000 professionals in the logistics sector.
Response Rate: The print and digital ads resulted in a 20% response rate, with numerous inquiries and new client interactions generated from the campaign.
Brand Awareness: Surveys conducted post-campaign indicated a 35% increase in brand recognition among target audiences, demonstrating the effectiveness of the media strategy.
3. PR & Communications
Media Coverage: Entrepreneur Insider achieved 30 placements in reputable logistics and business media outlets, enhancing our credibility and visibility.
Social Media Engagement: Engagement metrics on social media platforms increased by 40% following the distribution of press releases and articles, indicating improved audience interaction.
Event Participation: Promotional efforts for logistics-related events led to a 50% increase in attendance compared to previous events, showcasing the success of the PR initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They established a clear timeline at the project's outset, outlining key milestones for digital out of home (DOOH) ads, media placements, and PR materials. Regular progress updates were provided, allowing us to stay informed and aligned with the campaign timeline. 

They engaged in active communication to gather feedback and adjust strategies as necessary. For example, when specific insights were shared regarding target audience preferences, Entrepreneur Insider quickly adapted their messaging and creative materials to better align with those insights.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A unique aspect was their proactive communication style. Entrepreneur Insider maintained open lines of communication throughout the project, fostering collaboration and ensuring that we  felt supported and engaged at every stage. This level of partnership is often rare and contributed significantly to the project's success.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

Entrepreneur Insider effectively met the needs of our company and executed their strategies with professionalism and creativity.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a ghostwriting and author's marketing agency

Describe what your company does in a single sentence.

we'e a professional ghostwriting and author's marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Entrepreneur Insider to accomplish?

• media relations services
• digital out of home advertisement
• corporate communications
• Print Media Buying
• Digital Media Buying
• Branding & Reputation Management

SOLUTION

How did you find Entrepreneur Insider?

• Online Search
• linkedin

Why did you select Entrepreneur Insider over others?

Company values aligned

How many teammates from Entrepreneur Insider were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entrepreneur Insider provided a comprehensive range of services to our company, focusing on digital out of home (DOOH) advertising, print media buying, brand reputation management, and PR and communications. For DOOH advertising, they developed a targeted campaign strategy, designed engaging visual content, and monitored campaign performance, delivering monthly reports on impressions and engagement. In print media buying, they conducted market research to identify effective publications, created a detailed media buying plan, and designed final print ads to ensure brand consistency. For brand reputation management, they performed a brand audit to assess current perceptions, implemented monitoring tools to track brand sentiment, and developed a crisis communication plan to address potential issues. In terms of PR and communications, they built relationships with media outlets, crafted press releases and articles, and supported promotional efforts for events. Overall, the project was structured to enhance visibility and reputation while ensuring timely delivery of all key components.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project between Entrepreneur Insider and us yielded significant measurable outcomes, demonstrating progress across various marketing initiatives. In the realm of digital out of home (DOOH) advertising, the campaign generated over 4 million impressions, significantly boosting brand visibility. Foot traffic to targeted locations increased by 30% during the campaign, and referral traffic from DOOH ads contributed to a 25% rise in website visits, indicating effective audience engagement.

In print media buying, the ads were featured in top-tier publications, reaching an audience of approximately 500,000 readers. The response rate from print ads was 15%, leading to increased inquiries and interactions with us. Post-campaign surveys revealed a 40% increase in brand awareness among readers of these publications, showcasing the effectiveness of the print strategy.

For brand reputation management, monitoring tools indicated a 20% increase in positive mentions across social media and online platforms. The implemented crisis communication plan was successfully tested during a minor issue, demonstrating rapid response capabilities with minimal impact on the brand. Additionally, feedback surveys showed a 30% increase in perceived trust among current and prospective users.

In terms of public relations and communications, Entrepreneur Insider achieved 25 placements in key media outlets, enhancing credibility and outreach. Social media engagement, including likes and shares, increased by 50% following the distribution of press releases and articles. Promotional efforts for events resulted in a 40% increase in attendance compared to previous events, underscoring the impact of effective communication strategies.

Overall, these outcomes highlight the success of the collaboration, showcasing tangible benefits in visibility, engagement, and brand reputation for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach taken by Entrepreneur Insider for our project was highly effective, characterized by structured planning, timely delivery, and a responsive attitude to client needs.

Timeliness of Deliverables:
Entrepreneur Insider consistently delivered all project components on time. They established a clear timeline at the beginning of the project, outlining key milestones for each phase, including the creation of digital out of home (DOOH) ads, print media placements, and PR materials. Regular check-ins ensured that any potential delays were addressed proactively, allowing for smooth execution of the campaign.

Responsiveness to Needs:
The team demonstrated a strong commitment to understanding and meeting the unique needs of our company. They actively engaged with the client to gather feedback and adjust strategies accordingly. For instance, when specific feedback was provided on ad designs or messaging, Entrepreneur Insider quickly implemented revisions to align with the client's vision.

Additionally, the team showcased flexibility in their approach. When new opportunities arose—such as a sudden chance for a high-visibility media placement—they were able to pivot their strategy and deliver materials on short notice without compromising quality. Their proactive problem-solving and open communication fostered a collaborative environment, ensuring that we felt supported throughout the project.

What was your primary form of communication with Entrepreneur Insider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated a deep understanding of the unique challenges faced by our company, crafting customized campaigns that resonated with the target audience.

Are there any areas for improvement or something Entrepreneur Insider could have done differently?

 
No, there are no significant areas for improvement that stand out. Entrepreneur Insider delivered a strong performance