Marketing strategy for your online business

EMC Consultora is a digital marketing strategy agency, founded in 2013. We believe in the power of digital marketing to grow your company. Through a strategic digital marketing plan, aligned with business objectives, it is possible to increase sales, reach new customers and markets.

 
$1,000+
 
$25 - $49 / hr
 
2 - 9
 Founded
2013
Show all +
Panama, Panama
headquarters
  • Parque Lefevre
    Panama, PA 080808
    Panama

Portfolio

Key clients: 

Fundación Danilo Pérez, Las Clementinas Hotel, Amco Servicios, WX Digital Agency

Panama Jazz Festival Image

Panama Jazz Festival

 

The main challenge of the Panama Jazz Festival for 2020 was to increase ticket sales, especially during pre-sale and before the festival and continue to mantain the Panama Jazz Festival at the top of mind of Panama's cultural events.

An analysis of the website, social networks, digital positioning and target market of the Panama Jazz Festival was included in the strategic plan.

The work

began in September 2019, first with the gathering of information to prepare the strategic plan.

Then it started with the execution of the different activities, mainly with digital marketing campaigns on the Google Ads, Facebook and Instagram Ads platforms. In addition to the debugging of the database, campaigns were launched through e-mail marketing.

Strategies for social networks were defined, including content, contests, hashtags, among others. SEO strategies were also defined to improve web positioning.

 

Of the 5 concerts performed, 3 of them were "sold out", the Gala, the concert on Thursday and Friday at the Teatro Ateneo.

Regarding ticket sales, there was a 48% increase in revenue compared to 2019.

In 2020, a total of 32,613 people attended all the festival activities (clinics, symposium and concerts). 2,293 more people than in the previous year.

Reviews

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Digital Marketing for Education, Art, & Culture Nonprofit

"Our point of contact at EMC Consultora is very creative and proactive, and she always brings new ideas."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Ongoing
Project summary: 

Assisting the business to achieve its goal of increasing ticket sales and digitizing its marketing approach, EMC Consultora evaluated the social networks and used MailChimp and surveys to reach their audience.

The Reviewer
 
11-50 Employees
 
Panama City, Panama
Aleida Duartes
Manager, Fundación Danilo Perez
 
Verified
The Review
Feedback summary: 

EMC Consultora's efforts were successful, leading to increased ticket sales and a wider audience. The team worked efficiently and was able to reduce marketing costs while increasing leads. Additionally, the team's assertive communication and adaptability make them an ideal longterm partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager at a nonprofit focused on education, art, and culture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address EMC Consultora? 

We were looking to innovate our marketing. We used to have a very traditional approach, mostly paper-based, so we wanted to get into technology innovation. So we hired EMC Consultora to implement a digital marketing strategy for an event we were having. Our goal was to increase our ticket sales through digital channels.

SOLUTION

What was the scope of their involvement?

EMC Consultora provided consulting services by evaluating all of our social networks. Then, they also used MailChimp for communications and forms for surveys, among others.

What is the team composition?

We have one main point of contact.

How did you come to work with EMC Consultora?

We did several interviews. We were looking to work with someone with experience in the cultural sector, which is something that they have. We did some evaluations, and EMC Consultora presented their proposal, which we liked the most. It was very innovative and it allowed us to measure results, so we decided they were the best choice for us. 

How much have you invested with them?

We spent about $17,000. 

What is the status of this engagement?

We started working with them in June 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We managed to reach a different audience with our ticket sales, and all of our events were full. That was a very positive impact. Another thing is that our investment in marketing decreased while our results improved. And, in general, we have been able to get to more people.

How did EMC Consultora perform from a project management standpoint?

Our contact is very efficient. With the current COVID-19 pandemic situation, we had to take most of our projects online. So, we decided to hire them again because we know they are extremely available and always in touch via digital channels. Our point of contact at EMC Consultora is very creative and proactive, and she always brings new ideas.

What did you find most impressive about them?

We had a very big team of volunteers for this event and she managed to have very assertive communication with everyone at the event. This allowed us to have an integral collaboration and with that a greater diffusion. 

With this, she was able to adapt perfectly to a team that has been together for more than 10 years in a very organic and smooth way. 

Are there any areas they could improve?

Something that our contact could become stronger with would be attending more events in which she can showcase her company and abilities. We know she has been in the market for a while but we only found out about her, so she could do more to reach more people.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Media Strategy for Panama-Based Engineering Firm

"They understood our needs very well from the beginning."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - Dec. 2019
Project summary: 

EMC Consultora spearheaded the digital strategy of a Panama-based engineering firm. They worked to position the brand in order to optimize client conversions. They provided web development and created a portal.

The Reviewer
 
11-50 Employees
 
Panama City, Panama
CEO, AMCO Servicios S.A.
 
Verified
The Review
Feedback summary: 

Thanks to EMC Consultora's work, the client has seen an increased client conversion rate. Their site is also enjoying higher traffic. The team engaged with both respect and professionalism, leading to an enjoyable engagement. They understood the client's needs and paid attention to challenges.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I´m the CEO at an engineering firm we serve industrial clients all along the Republic of Panama. Our objective is to consolidate as the first option in the marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EMC Consultora?

We are looking to position our company as a first option for industrial maintenance. We turned to a partner who manage the digital strategy, from the design, creative and development. Since we don’t have any expertise the best option is to outsource this area.

What were your goals for this project?

Let us know in the marketplace as company at the forefront and leading technology. Be a change agent and contribute to our clients a nuance of a creative company and in constant evolution.

SOLUTION

How did you select this vendor?

We search within a group of several consulting agencies, and after the first meeting we reduce the selection to three options. We evaluate creativity, previous cases in industry, what information they research about our wokline and what they could contribute additional to our request.

Describe the scope of their work in detail.

The project consisted in creating a website and a digital marketing strategy to attract new clients to the company.

What was the team composition?

Web Designer and marketing consultant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic in our website increased since that we did not have a proper website, more interviews with different companies have been successfully converted to projects. Now we have a portal of our projects that allow our clients and prospects to know the scope of our company.

How effective was the workflow between your team and theirs?

In a proper manner, with respect and professionalism. A good working dumbbell at all stages.

What did you find most impressive about this company?

They understood our needs very well from the beginning. They call much my attention for the level of knowledge in the design of the strategy, the implementation and the results that should be given with the presented scenarios.

They know consumer behavior well so that they advise according to the industry in which the project is managed. In this way it has a very wide range of development in different sectors.

Are there any areas for improvement?

We were very satisfied with the work done. Quality in a proper speed to let us decide what was the proper decision in every step. More meetings in the draft stage but at end the product was above our expectations.

5.0
Overall Score outstanding job
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every appointment on time
  • 4.5 Cost
    Value / within estimates
    affordable to our requirements
  • 4.5 Quality
    Service & deliverables
    clean and well develpoed work
  • 5.0 NPS
    Willing to refer
    We have already refer to our clients and suppliers