Embacy

Please describe your company and your position there.

Co-Founder & Head of Product

For what projects/services did your company hire Embacy, and what were your goals?

We hired Embacy to overhaul (and create) our brand identity. We wanted something which would appeal to a large audience, but showcase our uniqueness as a brand - while staying true to our core values.

How did you select this vendor?

We compared a number of companies but ultimately chose Embacy through a referral from one of our partners. Many design company portfolios tend to look homogenous. With Embacy, that was far from the case - it was clear that each brand they took on was assessed individually in order to create clever & unique designs. They described themselves as the perfect firm to create unicorn brands and based on the results we'd have to agree.

Describe the scope of their work in detail, including any steps and the final deliverables.

They started by interviewing our team in depth. We went over everything from the business itself, to our core values as a team, to our aspirations for the future - and even our personal inspirations. Next we discussed in broad strokes existing designs that we liked, and shared with their team different inspiration images and brands for comparison. Embacy took this information, analyzed our competitors & the space, and iteratively prepared for us a brand vision and three potential directions for our re-design. We focused on one direction and spent several weeks reviewing new designs and refinements until we had our finished product - new logos, a brandbook, a pitchdeck, SEO images, and a preliminary website re-design.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two or three members from Embacy's team - but time was spent chiefly with their Project Manager and their Designer.

Can you share any outcomes from the project that demonstrate progress or success?

Embacy were absolute rockstars. They analyzed the market to find a visual niche, developed an illustration-based concept with supporting graphic elements, designed for us a universe with illustrative metaphors, created dynamic key visuals for our website & branding, developed headshot graphics for the team, and created a brand-book with associated mock-ups. We started with a loose set of ideas and ended with a concrete brand that we can carry forward for the rest of the business.

Describe their project management style, including communication tools and timeliness.

We met with Embacy weekly, primarily leveraging Figma and email to view and iterate on designs. Timelines were clear with upfront projections on what was to be accomplished week over week. Though we needed a few extra weeks to finish the deliverables, the team was transparent about the work and fees needed and had the bandwidth to accommodate the stretched timelines.

What did you find most impressive or unique about this company?

Embacy has an incredible ability to turn loose feedback and rough ideas into compelling, unique designs that resonate with the core needs of the project. It's often difficult as customers to describe exactly what it is that we're looking for. They were talented and experienced at reading between the lines and turning our rough visions into pleasing realities. This coupled with the low cost and quick response times left us very impressed.

Are there any areas for improvement or something they could have done differently?

It felt that 1-2 extra weeks to refine the design were somewhat inevitable given the scope and the way the project was laid out at the beginning. I'm unsure if it's often the case that a few extra weeks are needed - but if so it might be helpful to factor that into the initial estimate.

Please describe your company and your position there.

Owner and Managing Director of The Cornerstone Advisory. The Cornerstone Advisory is a business advisory based in the UAE designed for forward-thinking CEOs and Leaders, helping their businesses by crafting resilience through innovative solutions.

Our differentiator is that we address the whole of business problems from a strategy alignment, people and process perspective, delivered through practical solutions that add real impact.

For what projects/services did your company hire Embacy, and what were your goals?

Embacy was hired to develop our brand identity which was then confirmed through a style guide and formats created for different mediums including presentations, reports and social media samples. Embacy was also hired to design and develop TCA’s first website in line with branding.

The key aims were to have a unique brand that could readily be applied to different contexts and formats. And to have a simple, effective and dynamic website that serves to inform and engage both existing and new customers.

How did you select this vendor?

Embacy was selected mainly for its collaborative yet intensive working style; keeping clients informed yet accountable through sprints made it easier from a deadline perspective. Their working style became evident through the review and negotiation stages, so it was clear for us from the start how they structure the process. Even though they were more expensive than other contenders, it was this and their practicality that won us over.

Describe the scope of their work in detail, including any steps and the final deliverables.

Embacy worked in two sets of four-week sprints on each project and a 2-week sprint on website production.

Brand identity:

• 1st week: a review of competitors, discussion of design references, dive into TCA and the market, develop a brand message, work on the ideas/concept metaphors for the brand and create 3 main concept metaphors.
• 2nd week: finalise and present 3 concept metaphors for selection
• 3rd week: develop the style and create the deliverables
• 4th week: brand book development and presentation

Website design:

• 1st week: dive into the product, benchmark competitors and create a sitemap. Create a prototype for the main page and create 3 styles.
• 2nd week: develop and select the style directions. Finalise homepage design.
• 3rd week: design the Services page, the Why choose us page and the About Us page
• 4th week: Design Our Insights and Talk To Us pages, create adaptive versions for mobile and the UI kit and prepare the pages for Webflow production.

Website development: 2 weeks development, shared site for testing and review. All comments were resolved within 4 weeks.

How many people from the vendor's team worked with you, and what were their positions?

Both teams were led by a separate Project Manager; the branding team had a design director and supporting staff. The web design team was overseen by two PMs and supporting staff. Production led by production lead.

Can you share any outcomes from the project that demonstrate progress or success?

The brand identity looks fantastic. The team articulated the various and at times opposing ideas into a great look and feel for the brand. This has translated well in online mediums such as the website and the initial look of social media channels (although these are yet to fully launch at the time of writing this review). The website also fulfils its objectives; the brand identity is well-used – it is simple yet dynamic and different from typical management consultancy websites.

Describe their project management style, including communication tools and timeliness.

The structure of communication was particularly effective during the branding stage of the project; the team was proactive and responsive. They had clear objectives for every session, and they were on top of their PM and design game – every query was dealt with effectively. They reviewed requests/comments/ideas, they effectively considered what would work and what wouldn’t work, they found alternatives that worked better. This was a complete dream team – Denis and Anastasia were brilliant.

The web design team was structured the same way and discussions were productive. At times, they didn’t always hear what was being requested and didn’t respond with solutions. We had an intervention in the second week where this communication barrier was understood and predominantly resolved through the rest of the project. Web production: Nikita was a star. He delivered with minimal interaction as this was a conversion of the design into Webflow and when it was time to review, he responded quickly and got things done.

What did you find most impressive or unique about this company?

We like their working style and output. They delivered and kept us accountable.

Are there any areas for improvement or something they could have done differently?

I suggest that they also translate designs into the non-Figma form so that they can be effectively utilised elsewhere. This was really difficult for PPT presentations as we have a number of existing files we would have liked to adapt but we either had to put more effort in to get them into Figma format, or more effort to get the Figma designs into PPT format. The web design team could have been more effective by addressing queries, as I sometimes had followed them up with some queries. Probably this was so palpable in contrast to the Branding team, which had set the bar real high.

Please describe your company and your position there.

My name is Nadya Blau. Since April 2021, I have been working as Head of Tech Brand Development and Internal Communications for the Digital Tech department Magnit company. Magnit is the largest Russian retailer with the largest geographic presence.

Now our trading network has more than 22,000 retail outlets - Magnit, Magnit Cosmetic, Magnit Pharmacy and others. It is also the largest private employer in Russia, more than 300 thousand people are employed here. Inside Magnit there are more than 600 information systems and services, the technological stack includes more than 200 technologies, the number of employees in Tech teams is more than 3500 people

For what projects/services did your company hire Embacy?

Embacy was our partner in two tasks: the development of a brand book and a brand platform and the development of an HR website. After successful cooperation, we engaged the Embaсy team to develop the concept of corporate merch.

How did you select this vendor and what were the deciding factors?

For us, it was important that the partner be set up for the result at a limited time, just like us. Embacy team moved at high speed, showed interest in quality solutions and ensured 100% project transparency. Figma of our project was available to us from the first step. One of the most important criteria is scalability and easy support of the created base of both branding and website.

Describe the project in detail and walk through the stages of the project.

The project began with a detailed task brief and a definition of the scope of work. In the first week, together with the agency, we reviewed the UVP of the Magnit brand and collected the positioning of our competitors. In the second week, the Embacy team developed 3 concepts, then we chose one on the basis of which the brand book was developed. The fourth and fifth weeks were devoted to the development of the website.

Then the website was launched. After a while, we returned to Embacy with the website backlog to develop new pages. Embacy adjusted to our limitations each time - due to remote work, our teams have a meagre photo bank of professional photos. These are mainly photos taken with a phone. We made it our feature - no photos from photo banks.

A separate project was the development of merch. Here we also thought out 3 concepts and checked each step with production, so that the creative could be guaranteed to be embodied in a physical medium. In three weeks, we finalised layouts for five mediums.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the project manager, design and web teams - 4-5 people all in all.

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the project, we were able to launch not only a website but also our own blog on habr.com, emailing and a Telegram channel. The number of responses from candidates has increased, which we receive not through cold searches and agencies. Our speakers perform at IT conferences with a recognisable presentation style.

The website has become a source of relevant and reliable information for everyone who talks about vacancies in the Digital and Tech teams of Magnit

How effective was the workflow between your team and theirs?

It was 100% effective. Guys are ready to work as one team with the client, they always think about how to solve the problem and are ready to help 24/7.

What did you find most impressive or unique about this company?

The speed of delivery of the result, the quality of the solution and communications, clear and transparent pricing

Are there any areas for improvement or something they could have done differently?

Embacy works only with Webflow, but paying for an account there is difficult for a public Russian company. And another limitation - it is not possible to make integration with our internal CRM systems. Therefore, we began to develop our own backend - while we are doing it, our vacancies will be processed on the website in a manual mode.

Please describe your company and your position there.

Kaspersky Lab is an international company specializing in the development of protection systems against computer viruses, spam, hacker attacks and other cyber threats.

For what projects/services did your company hire Embacy?

Kaspersky iHub Innovation Center supports a systematic innovation management process within Kaspersky Lab. The team focuses on finding new business growth opportunities and working with external startups. All this helps to create new high-tech but unconventional products and services for Kaspersky Lab.

Within the Innovation Center, there is a Startup Factory direction, which is engaged in the development of innovative projects: working with ideas at the early stages and a quick process of validating hypotheses. For this project, we used the services of Embacy.

It was important for us to develop a landing page builder in which we could change information by testing our hypotheses. It was important to focus on design that would match the target audience of the product.

How did you select this vendor and what were the deciding factors?

We were interested in the format of work on sprints. During the negotiations, Embacy team told us about the advantages and effectiveness of this format. Deadline was also important for us because we needed to run the product MVP and test hypotheses. We were surprised by the short term of the project that the guys from Embacy promised us at the negotiations.

Describe the project in detail and walk through the stages of the project.

The whole project lasted three weekly sprints. The first sprint went into analytics, market and competitor research, prototyping, and copywriting. At the end of the first sprint, the guys from Embacy presented us with three concepts of our project. We decided to combine the first and third options, taking the best of them.

The second sprint went for revision of the visual and the text for the landing page. At the end of the second week of work, our project was handed over to the layout team. The third sprint was completely occupied with the layout and final setting of the landing page. We got the finished product on time and it was great!

How many resources from the vendor's team worked with you, and what were their positions?

First, we communicated with the account manager and the head of web design team, and then the project manager joined the work and managed the design team and the layout team. How many people on the teams I don't know, but the work process was clear and accurate, like a Swiss watch.

Can you share any outcomes from the project that demonstrate progress or success?

At this stage, it is too early to talk about the results, since the project is in the active stage of hypotheses testing. However, we are very pleased with the process of cooperation with Embacy.

How effective was the workflow between your team and theirs?

It was a very efficient process! I liked that the guys clearly adhered to the deadlines and sent daily letters with a report on the work done. At any moment I could see in Figma what the team was doing. Everything was as accessible and transparent as possible.

What did you find most impressive or unique about this company?

We were impressed with their quick turnaround time, effective communication, and unique workflow. They delivered a result within the agreed time frame. It was very easy to work with the Embacy. Guys was catching the meaning at once our wishes and quickly made edits.

Are there any areas for improvement or something they could have done differently?

I have no wishes for improvement. All perfectly!

Please describe your company and your position there.

Rock Flow Dynamics is developing tNavigator — a high-performance tool for integrated static and dynamic modelling from a reservoir to surface networks.

For what projects/services did your company hire Embacy?

Embacy created a brand book and design layout for the new RFD website. The project's main goal was to redesign the company's website to increase its conversion by rebuilding the structure and logic of information presentation, creating a "smart" design that is simple and understandable for all users.

How did you select this vendor and what were the deciding factors?

We chose Embacy because we liked the company's approach to solving the problem, which included a deep analysis of the product, competitors, and an individual and modern approach to design.

Describe the project in detail and walk through the stages of the project.

First, specialists from the branding team studied our product in detail, identified its strengths, and proposed three design concepts. Then, according to the chosen concept, a brand book was subsequently created, which formed the basis of the design concept of the future site and was also reflected in the text content of all pages of the portal. At the next step, the web design team joined in, which formed the structure and logic of the future site based on our wishes.

Next, three design concepts of the site were developed using the example of the main page. After choosing one concept, it was refined to the desired result in several iterations, and internal page layouts were developed under it. The result of the third stage was the creation of adaptive versions of design layouts for mobile devices and the preparation of a UI kit and the development of the main page on a Webflow.

How many resources from the vendor's team worked with you, and what were their positions?

At the first stage, a branding team worked with us, whose tasks included immersion in our product, which in itself is a complex high-tech tool. Team members conducted a deep analysis and did not hesitate to ask clarifying questions; their sincere desire to understand the issue was clear. In the following stages, we worked with the managers of the web design group.

The team quickly and with understanding react to all of our comments and suggestions, make any necessary changes, and, most importantly, really "hears" us. Both teams showed a sincere interest in the best possible result and high professionalism throughout the entire work cycle.

Can you share any outcomes from the project that demonstrate progress or success?

We consider the project a success because the new website created by Embacy is simple and easy to use and has a laconic and modern design.

How effective was the workflow between your team and theirs?

The interaction with Embacy was productive and straightforward. The project teams quickly responded to all our requests, wishes, and comments; the meetings were held in a comfortable and friendly atmosphere, which also had a productive impact on the entire work process.

What did you find most impressive or unique about this company?

We were most impressed by how each team member is genuinely interested in contributing to the project. The willingness of the project teams to adapt to the client's wishes without changing their style was commendable, too.

Are there any areas for improvement or something they could have done differently?

We have only one wish for Embacy - it is the website layout on WordPress. Since the Embacy team only works with a Webflow, we switched to another contractor for the site layout. Convenient when the work is completed in one company. But we knew about such difficulties in advance and agreed since we wanted to develop a design layout for the website with Embacy. In turn, the Embacy design team prepared all the necessary materials and supported the WordPress layout process after completing the project.

Please describe your company and your position there.

Reload is a Berlin-based company that produces zero-emission LCVs. In the company, I am responsible for business development.

For what projects/services did your company hire Embacy, and what were your goals?

We needed a website that would reflect our values and the essence of our product. We wanted to simply and understandably tell clients about our innovative technologies and show the result of our work.

How did you select this vendor and what were the deciding factors?

My friends told me about Embacy. When I looked at their work at Behance, I immediately understood why these guys were recommended to me. In each work, I saw clean skill, attention to detail and creativity where it was appropriate. It wasn't just design for design. No frills or embellishments, only an original idea that conveys the essence of the product and helps it stand out. This is exactly what our company needed, so we agreed to work with Embacy.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started our collaboration with a detailed filling of the brief. Then I discussed the concept of our brand several times with the project manager. Based on this information, the guys from Embacy have developed several visions. We chose the best one in our opinion and slightly modified it. The team moved from page to page, paying particular attention to copywriting and detail. The whole process took four weekly sprints. Two more weeks took the website layout on Webflow and after that we got access. No, I would say otherwise. Together with access to the website, we got a great result!

How many people from the vendor's team worked with you, and what were their positions?

Throughout our collaboration, I talked with five members of the team (COO, business developer, project manager, account manager and designer). They were young, energetic and very professional guys who worked smoothly together and at a fast pace. I didn't notice any contradictions between them, it was really great teamwork!

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got an excellent result! This is a website made on time and without any problems.

Describe their project management style, including communication tools and timeliness.

I was extremely pleased with the workflow. Perhaps, I have not yet met a more transparent system for working with an agency. I must say that their sprint system is very effective. Every morning we called and discussed progress and my comments, and in the evening I received mail about what was done in a day. Even if I didn't like something, the next day I already saw all the fixes and even more. Sometimes it seemed to me that these guys were sitting with me in the same office, our communication was so close. This is really valuable in our day!

What did you find most impressive or unique about this company?

An incredibly clear and structured framework combined with creativity at such a high speed. It's amazing how quickly these guys came up with really worthwhile ideas!

Are there any areas for improvement or something they could have done differently?

Perhaps I would advise the team to slow down the workflow a bit so the client can keep up with them.

Please describe your company and your position there.

Ledger is a Saas platform that offers a single tool to better connect everyone on your team and simplify their work. I am the founder and CEO.

For what projects/services did your company hire Embacy?

Branding, web design, and software re-design. We needed to articulate the core concept of the platform and with it the overall aesthetic and design.

How did you select this vendor and what were the deciding factors?

We went through proposals from a few different agencies before settling on Embacy. We discovered Embacy from our search on Webflow. After reviewing their website and understanding their approach, using sprints and focusing on content, we felt like they were a very natural fit for our needs. The approach was never rushed or about getting the deal, everything felt very comfortable. 

Describe the project in detail and walk through the stages of the project.

We started with the branding concepts and web design. Embacy works in sprints, so each week has a dedicated goal. It's a great way of working, as you can stay aligned very easily and the goal posts are always in sight. The first few iterations of the design were rendered within a few days, and we then refined the look and tone until we settled on a concept that felt right. We went through about 4-6 concepts, and then they worked on the website itself and all the content and pages.

The logo was developed in tandem, along with our brandbook, business cards, etc. Once the website was completed, and each page refined, they then developed it on Webflow and handed the keys to us. The website and it's use of iilustrations turned out so good we decided to hire them to re-skin our entire platform. That was about 3-4 sprints, and the process was very similar to the web design. Excellent collaboration and communication the entire time, zooms daily, they worked around my schedule, truly a wonderful experience.

How many resources from the vendor's team worked with you, and what were their positions?

Probably about ten, from project managers to designers and developers. Everyone was always up to speed on the project and could speak articulately about it.

Can you share any outcomes from the project that demonstrate progress or success?

The website and branding project were so succesful we hired them to redesign our entire platform. 

How effective was the workflow between your team and theirs?

100%. I feel like Embacy and their team took the time to really understand the project from the inside out, and took the genesis of the brand and executed it flawlessly. I honestly could not have asked for a better experience.  

What did you find most impressive or unique about this company?

Their communication and their execution. They were more detail-oriented than any other agency I had ever worked with. They were always refining and tweaking until they feel the design is perfect, they're literally on auto-pilot at times, it's exceptional quality. 

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I am co-founder and CEO of  a fintech startup based in London, UK. We digitise investment legal entities. For example, if you'd like to pull capital for an acquisition, whether investing in a startup, investing in biotech, buying a house, anything really, you can go on our platform and you can create these containers completely digitally.

Which is a user experience competing against the traditional way, where you would have to go see a lawyer and that's just the beginning of it, and overall it's complex, expensive, and most people that would need to use these entities are not doing it.

For what projects/services did your company hire Embacy?

The main task of the first project was to completely redo our website, move away from the color scheme, and the assets that we had, a complete rebranding. After that we were redesigning our platform – the dashboard for the sponsors of the deals and investors participating.

What were your goals for this project?

It wasn't an easy one, because in our team we have a sort of consumer product philosophy, where we want things to look simple, beautiful, and pure, but at the same time, we're mainly a B2B business (we sell to consumers as well, but mostly work with investment managers, like venture capital firms, hedge funds, etc).

So it still needs to look serious, and that's one of the complexities, that it needs to be great, and not boring, but not too funky either, you can imagine how hard it is to work with all that as a designer. And the other complexity was that what we do is quite complex, and we use a lot of metaphors to describe it.

But using just metaphors is too much, at some point you have to tell people what you really do. Essentially, the goal was to balance out all these things and create a website at the perfect intersection of consumer product and enterprise product. As for the interface part of the project we had a difficult task of rethinking the architecture of our system and general UX logic of interacting with our platform.

Only after that we could proceed to create the UI look and feel that would be professional, clear and quite simple that also had to resemble the style we developed during our website project. This required close cooperation between and Embacy team since we were basically rethinking our product in the process.

There were also little things like presentations creation and some additional presentations and illustrations.

How did you select Embacy?

We've initially met with Anton on LinkedIn, and from there we had a look at Embacy's portfolio on Behance. We were really, really impressed: it was all very metaphorical and really beautiful, you could see how much attention to detail went into it, it was just great.

There are a lot of design agencies in London, and we've got personally introduced to a lot of them. I think people generally prefer to work with who they've met in person, but we've decided to put our faith in the portfolio, and essentially, went with someone we've met online. And it turned out just great.

Describe the project in detail.

I gave quite a bit of detail in an earlier question.

What was the team composition?

I've worked with the project manager Sofya, don't know the size of the team on Embacy's side.

Can you share any outcomes from the project that demonstrate progress or success?

In general, the main thing is we're all happy with it. Well, not everyone was happy with it, which can also be a good thing. If you release your design or something new and everyone just says, "oh, it's nice", "it's okay", no one is ever going to remember it. Because it's just okay.

A great design needs to be the sort that people love or hate. Well, I shouldn't speak of hate, stakeholders are very measured people. We are a very professional service and we have a website on a black background that looks very futuristic, and some people are just, "that's a little bit too much for me".

But overall we were really happy with the result, and we had a lot of good feedback on it, and some bad as well. But to me, it means that you're holding onto something great.

In regards to the UI/UX work that has been done, not all results we made with Embacy are going into production, but what we got from it is a solid base we can work off. We already started to implement the results and scale the design system in our development of dashboard update.

How effective was the workflow between your team and theirs?

It was great. There was friction sometimes, but mostly because I wasn't super available and I would turn up late sometimes for the status calls. As a CEO, I have quite a few things to do.

I think if we had a full-time product design person or product manager on our team, everything would've been a lot smoother, but otherwise, the workflow was great. I liked the way you could look in Figma and see the evolution of things, and sometimes you see something and want to revert to a previous option, and it was easy to do. It was great.

What did you find most impressive about this company?

Pure skill. The team is just very talented. From the illustrations to the overall design, the team was just very talented.

Are there any areas for improvement?

It happened a few times, that after something that we've requested, the first design was completely off what we had wanted. It's just hard to transcribe the image you have in your mind and you arrive with something quite different. I think it's just part of the design process that the first draft is never going to be exactly like what you had in mind.

Please describe your company and your position there.

I work in an Ed-tech company SkyEng, one of the largest IT-companies in CIS. I’m Head of Employee Service.

For what projects/services did your company hire Embacy, and what were your goals?

We hired Embacy to do many projects. The biggest ones were our internal corporate portal’s interface and our external HR portal where we post vacancies and other HR-related information. We also purchased additional services to expand these design systems like e-mail templates, department-specific website and assessment interface.

How did you select Embacy and what were the deciding factors?

I saw them on Behance and I fell in love! I was fascinated with their approach their work and what it results in. When we got in touch I really enjoyed our communication and after our first project I decided to stick with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The first one was our HR platform and identity. There we’ve done a websites with several pages and illustrations and we needed it developed quickly so Embacy also built it on webflow for us. It’s very easy to support and we use it till this day. The other big one was our dashboard which we had just a couple of weeks to create.

Embacy did a great job of presenting all functionality and information needed there. We’ve done many screens for several screen ratios. It was an awesome job for such short period of time.

There were too many other ones that I won’t go in too much detail with. Embacy helped out with a variety of tasks: a detailed GUI for our internal system, some landing pages, some extra work with additions to our dashboards and many more.

How many people from the vendor's team worked with you, and what were their positions?

There were several teams I was working with but there was always a designer booked just for my projects and focus on them only.

There was always a project manager, all of the project managers I worked with were always updating me and what’s going on and processed my feedback. And then there were illustrators who made awesome images for both the website and dashboard which we like a lot.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can share the end result by following the link https://skyeng.team/

Describe their project management style, including communication tools and timelines.

The communication was very effective, especially with all of those daily updates. I’m usually pretty busy and the little time I had to discuss project details with Embacy PMs was time well spent and I got what I wanted in the end.

What did you find most impressive or unique about this company?

The process is what impressed me the most. It’s very effective and design oriented. I had a task I needed to solve ASAP and Embacy did everything in their prover to help and do everything right

Are there any areas for improvement or something they could have done differently?

I can’t name any. Good job, guys!

Please describe your company and your position there.

I'm the product manager at Deutsch Online, the largest German language online school in Europe.

For what projects/services did your company hire Embacy?

We've hired Embacy to develop the new identity for the school and to design the showcasing website deutschonline.ru.

What were your goals for this project?

It was important to develop an identity for the school that would stand out among the competitors. It was important that the identity would be flexible and could be easily used in different mediums: social media, our website, YouTube thumbnails, presentations, etc.

We wanted a consistent recognizable style at every point where our students and potential clients would interact with the brand.

How did you select Embacy?

We've looked over a lot of design agencies (over 200), and met over 20. We've picked Embacy because during our meeting we recognized their expertise. It was important for us to work with professionals, who we could trust in design. Also, Embacy had great cases in the educational sphere.

Describe the project in detail.

The project took 5 sprints (weeks): 1 week to develop the identity, 4 weeks to design the website. At the initial stage, we would meet every day, give comments, and make adjustments.

During the work on the website the first week was spent on the main page, the other three — the rest of the content for the website, adapting to different formats. After the project was finished, there were about two weeks for other adjustments that were previously missed.

What was the team composition?

We've worked with Embacy's project manager Daniel E.

Can you share any outcomes from the project that demonstrate progress or success?

We've started to use the identity developed by Embacy on our social media and YouTube, which has improved engagement. The accounts have reshaped. We've got positive reviews from our students and noticed a rise in our analytics. Can't speak for the website at the moment, it is not live yet.

How effective was the workflow between your team and theirs?

We've liked their sprint system and the speed at which the project moved very much. Daily check-ins — the perfect rhythm for our team, we always knew exactly what was going on in the project and could quickly react to any change.

What did you find most impressive about this company?

We were particularly impressed by the speed. And we really like that we could rely on their team for the design. The manager helped us provide well thought-out comments and not lose sight of the business goals for the project.

Are there any areas for improvement?

For the improvements, we could note that we wish the team worked on their copywriting skills (we had to put additional work on numerous texts after the project ended).

And there were complications with a big amount of small changes: we've had a big project with a number of pages and in different formats, we had to note the changes on every page at every level. And we wish that the team paid more attention to the mobile version.