Elephate

Please describe your company and your position there.

I'm marketing manager

For what projects/services did your company hire Elephate?

We hired Elephate for content marketing services provided for our shopping platform. They offered content marketing services containing running a company blog and link-building activities such as guest posting and digital PR campaigns.

How did you select this vendor and what were the deciding factors?

We have heard about Elephate before and we came directly to the agency.

Describe the project in detail and walk through the stages of the project.

We hired Elephate to prepare two blog article topics and briefs monthly. They also worked on four off-page publications (guest posts) based on cooperation with bloggers and influencers.

The publications were optimized and contained links to our websites (link building). Also, they create two digital PR campaigns a year for us.

It involves working on data collection, analyzing, and preparing creative reports with infographics. Long pieces of content are published on our blog and distributed through the media connected to our industry, such as interior design, lifestyle, home decor, also general and local media in Poland

How many resources from the vendor's team worked with you, and what were their positions?

The team was composed of one project coordinator who was responsible for contacting us. At our side there was a copywriter. During the digital PR campaign there was also a copywriter and graphic designer.

Can you share any outcomes from the project that demonstrate progress or success?

The team was composed of one project coordinator who was responsible for contacting us. At our side there was a copywriter. During the digital PR campaign there was also a copywriter and graphic designer.

How effective was the workflow between your team and theirs?

Above all, we are satisfied with the flexibility and customer-friendly approach of the agency. Together with specialists, we often discuss new ideas to increase the reach of our brand in search results and receive valuable recommendations, thanks to which we can make the right decisions in this regard. Elephate specialists are available to help and respond quickly to our messages, leaving no subject "in a vacuum".

What did you find most impressive or unique about this company?

We are impressed with their enthusiasm, commitment to ongoing projects, professionalism, and partnership approach.

Are there any areas for improvement or something they could have done differently?

Our cooperation is constantly developing, but we are satisfied with its progress. If there are any suggestions for changes on our part, we are sure that Elephate specialists will take them into account and will implement them.

Please describe your company and your position there.

I am SEO manager in a company that sells Home&Decor products

For what projects/services did your company hire Elephate?

We hired Elephate to create a digital PR campaign for our domain, Bimago.pl; to use creative, visually attractive content to obtain publications across media of various ranges, subsequently generating links leading to our website to improve its position in search rankings. We also wanted the value of our domain to increase.

How did you select this vendor and what were the deciding factors?

creating engaging content that is rich in data and interesting information about our target group; obtaining a set number of publications in the media; increasing dofollow links to the page.

Describe the project in detail and walk through the stages of the project.

The agency helped us obtain valuable backlinks by means of a digital PR campaign. Elephate prepared campaign topics, conducted research, created texts and infographics based on the findings, and distributed these materials to the media.

How many resources from the vendor's team worked with you, and what were their positions?

The team was composed by Agnieszka, senior content marketing specialist at Elephate, who was responsible for communication and project coordination. She conducted the campaign and contacted the media during promotion. The team also included a copywriter and a graphic designer.

Can you share any outcomes from the project that demonstrate progress or success?

The average number of publications secured for a single campaign was 64, and the average number of dofollow links included in these publications was 25.

How effective was the workflow between your team and theirs?

The cooperation was very effective at all stages. We were always kept up to date with the progress and the communication was smooth and efficient.

What did you find most impressive or unique about this company?

High commitment of each team member, dynamic cooperation, efficient response to our needs, good communication, and above all, efficiency.

Are there any areas for improvement or something they could have done differently?

No, everything was perfect.

Please describe your company and your position there.

I work as an e-commerce specialist for VOX, one of the most innovative brands involved in designing, manufacturing and distributing furniture, home furnishings and building materials in Europe. VOX is an interior design brand with a unique and complementary portfolio of products and services related to furnishing apartments and houses. At VOX, we believe that true freedom starts at home and the way we live has a profound impact on our lives. That is why our products are created in response to real human needs, based on the design thinking methodology. We have multidisciplinary teams working on our offer, including, in addition to designers: psychologists, ethnographers, and sociologists; our goal is to constantly develop and provide comprehensive interior solutions. That is how our stylistically matched collections of furniture, floors, doors, accessories, as well as wall and facade systems are created.

For what projects/services did your company hire Elephate?

We used Elephate’s services to create and implement a content marketing strategy, as well as high-quality content, that corresponds to the image of our organization and the needs of our clients. The cooperation has also expanded into other areas related to content creation in e-commerce, such as content audits, media campaigns, and product and category descriptions. People and their needs and values are at the center of all operations of the VOX brand – we wanted to find an effective way to convey this idea to our clients. This goal would be achieved through the creation of an inspirational content section on our website. We were looking for a partner who would understand the nature of our brand and create content that is tailored to its recipients. Our objectives also involved boosting the visibility of our website in Google Search and link building, with a particular emphasis on building the image of VOX as an industry expert.

How did you select this vendor and what were the deciding factors?

We had already been familiar with Elephate’s work for quite some time, having observed their results for other clients, their publications, and appearances at conferences. We liked their approach to content marketing, the way they worked, and their professionalism. We initiated the contact ourselves, which resulted in a cooperation that continues to this day.

Describe the project in detail and walk through the stages of the project.

At the start of our cooperation with Elephate, we organized a workshop with our marketing department to help the agency employees penetrate the world of the VOX brand. Their team also underwent product training, thanks to which they thoroughly learned about our offer and the features and advantages of specific solutions. Based on this knowledge, regularly updated at subsequent training sessions, Elephate’s responsibilities are: creating a schedule for the publication of self-help articles and creating content with the use of shared photo materials. The agency also regularly conducts digital PR campaigns (so far, there have been three): Elephate proposes potential topics and acquires high-quality data on the basis of which the content of the report is created. The final product is then promoted in the media. In addition, Elephate is entrusted with the creation of product and category descriptions. Based on technical information, the team prepares content that is accessible to the client and optimized for SEO.

How many resources from the vendor's team worked with you, and what were their positions?

On the side of VOX: coordinator of the entire effort, content manager who co-creates the schedule and adds content to the website, and periodically, the marketing and PR department for digital PR campaigns. On the side of Elephate: several content copywriters and a project manager in charge of communication with VOX.

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our cooperation with Elephate, we have built from scratch a content section on our website where we publish high-quality guides and inspirational content. Thanks to the consultations between the Elephate team and our experts, we managed to create substantive articles that comply with the guiding philosophy of our brand. Moreover, the majority of our publications rank high in search results. During the two years of cooperation, three digital PR campaigns were conducted. In total, the campaigns acquired nearly 350 publications in the media, generating 250 links in the process. It is worth adding that the agency achieved these results in a natural way, i.e. through editorial cooperation.

How effective was the workflow between your team and theirs?

Elephate is one of the most efficient partners we work with. We adjusted the workflow to our needs and are very satisfied with the results.

What did you find most impressive or unique about this company?

We are very impressed with the coordination and transparency of every process. The copywriters very quickly adapted the style and tone of their content to the character of our brand.

Are there any areas for improvement or something they could have done differently?

We monitor and optimize the cooperation on an ongoing basis. The Elephate team is very proactive and open to new ideas.

Please describe your company and your position there.

I am the External Communication Team Teader of an established company in the Polish beauty industry. We sell products of carefully selected brands at stationary points and our online store. Our company offers high-quality cosmetics based on natural ingredients to women and men. Our e-commerce platform is recognized for its expert and empathetic customer service. We are committed to continuous growth and strive to constantly surprise our customers by anticipating their needs.

For what projects/services did your company hire Elephate?

We hired Elephate to develop a comprehensive content marketing strategy for our brand, the foremost element of which was to plan and create unique content for our online industry magazine. Creative digital PR campaigns, carried out every six months, would also play an important role. At the moment, one such project has been completed, and it allowed us to build valuable links and gain mentions of our brand across wide-reaching media. The agency has also helped to boost awareness of the brand by creating guest publications on blogs and portals related to the area of ​​our activity.

What were your goals for this project?

Above all, we were looking to increase the visibility in Google Search for phrases and keywords related to our offer and to boost organic traffic on our website. We also wanted to strengthen the position of our brand in the beauty industry. The additional aim of the image-building activities was to increase the recognition and trust in our brand among internet users. The purpose of the content section on our website was to help us gain a regular audience and subsequently engage them with high-quality content.

Through this, we wanted to build an image of our company as an expert brand that disseminates good practices related to face, body and hair care, as well as makeup, including information about individual ingredients and vitamins contained in cosmetics. We wanted to strengthen specific connotations with our brand: the notion was to bring to mind an offer of high-quality cosmetics chosen by experts in the beauty industry.

How did you select Elephate?

The agency was recommended to us by Conversion, a company specializing in analytics and optimization.

Describe the scope of their work in detail.

Initial activities carried out by Elephate included an audit of the content on our website, competitor analysis, keyword research and the development of a comprehensive content marketing strategy. From the start of our cooperation, their team supported us in running a corporate blog, regularly preparing and publishing articles based on keyword research. They were also involved in acquiring external links via creative digital PR campaigns, from conceptualization to implementation and distribution of content.

The agency also proposed topics for guest publications and delivered the content of such articles in collaboration with bloggers and editors. In addition, Elephate provided us with ongoing consultations and constantly monitored the effects of the cooperation, writing up regular reports on their activities.

What was the team composition?

The project is coordinated by Maria Malec, a Content Marketing Specialist at Elephate. Cooperation with the rest of the team, including copywriters and graphic designers, takes place within the agency. For the duration of a campaign, the team is supplemented by additional 2-3 members.

Can you share any outcomes from the project that demonstrate progress or success?

We observed a month by month increase in the number of important keywords ranking high in search results. As a direct result of the content marketing activities undertaken by Elephate, our website appeared in the TOP 3 on Google for phrases such as "cetearyl alcohol" (3,600 SV), "homemade facial masks" (1,000 SV), "cosmetic glycerin" (720 SV), and "face care step by step" (260 SV). We also observed a substantial increase in organic traffic on the entire site.

From the start of cooperation to November 2020, the number of organic page views on computers increased by 207%, and on mobile devices – by 130%. The monthly number of organic sessions on the blog were too subject to an increase, as during the first 9 months of cooperation, the value of this indicator climbed by nearly 95%. Thus far, we completed one creative digital PR campaign together. The campaign generated 55 publications and a total of 22 dofollow links. It is worth adding that the agency achieved these results in a natural way via editorial cooperation.

How effective was the workflow between your team and theirs?

Our cooperation has been very effective from the beginning. Elephate offers quick and factual feedback; during our regular calls, we discuss current affairs, while the reports and results of their activities are discussed on a monthly basis. When necessary, we consult by phone to discuss urgent matters. Not only is the flow of information efficient, but so is the process of carrying out activities. The team performs them on time and keeps us informed by summarizing the accomplished results.

What did you find most impressive about this company?

Elephate has been very professional and is totally committed to our joint project. It is worth highlighting how quickly we observed the first effects of their actions. Their team is open to changes and able to adapt to our needs on the fly. They also have a positive attitude towards educating our company in the field of content marketing. We especially appreciate the ongoing contact and detailed reports.

Are there any areas for improvement?

No. We are pleased with the flexible cooperation with Elephate.

Please describe your company and your position there.

I work as ecommerce director. We are an online store with corrective glasses and sunglasses from the world's leading brands. We sell and promote eyewear fashion for women, men and children.

Our offer includes fashionable eyeglass frames and high-quality eyeglass lenses. Each client can choose the perfect model for themselves, regardless of their taste or lifestyle. Thanks to our cooperation with the largest distributors of glasses in Poland, we are an authorized seller of models of many established brands.

We always follow the latest trends emerging in the optical industry, but never shy away from the classics: universally acclaimed, timeless models are an equally vital component of our offer.

For what projects/services did your company hire Elephate?

We sought credible, high-quality external links that would lead to our website and in turn increase the visibility of our domain and recognition of our brand. We also needed support in optimizing the content on our website for search engines, which was to facilitate a boost in organic traffic on our online store.

We hired Elephate to prepare keyword research and analyze the competition to ultimately create a content marketing strategy for our brand. An important element of the cooperation was the implementation of creative digital PR campaigns, which would perform both link and image building functions.

What were your goals for this project?

One of our main goals was to increase the visibility of our store on Google for important phrases related to our offer. Increasing the number of referring domains in a natural way and boosting the organic traffic on our website were also significant to us.

Moreover, the content marketing activities undertaken by Elephate would all have to meet our image goals. Through carefully crafted content, we wanted to build and reinforce the image of wOkularach.pl as an expert in the optical industry, increasing both the awareness of our brand and the trust in it as a result.

How did you select Elephate?

Elephate’s services were recommended to us by one of their existing clients.

Describe the scope of their work in detail.

At the beginning, the team conducted an audit of the content on our website (encompassing both the offer subpages, with particular emphasis on category descriptions, and the blog content), competitor analysis and keyword research.

The conclusions drawn from these activities were used to develop a comprehensive content marketing strategy for our brand. Further work included, among others, optimization of texts published on the blog, preparation of guidelines for category descriptions, as well as inspection and optimization of the created content.

The agency also obtained valuable external links thanks to creative digital PR campaigns. The team developed them as a whole for us: from concept and implementation all the way to content distribution.

The realization of our link building goals was further cemented with guest posting. In addition, we could always count on ongoing consultations, consistent monitoring of the effects and regular reporting.

What was the team composition?

At the start of our cooperation, the person responsible for the project on the side of Elephate was Kamil Kijek, their Content Marketing Specialist. Then, Natalia Olszewska, a Senior Content Marketing Specialist, took over the coordination of the project.

The communication with the rest of the team, such as the copywriter and graphic designer, took place inside the agency. For the duration of a promotional campaign, the team was supplemented with additional Elephate professionals to maximize the outreach efforts.

Can you share any outcomes from the project that demonstrate progress or success?

The increase in the number of relevant keywords at the forefront of Google Search was made very clear by the reports Elephate provided throughout the cooperation period.

Our website appeared in TOP 3 for phrases such as "fashionable prescription glasses" , "types of glasses" and "men's prescription glasses". The agency was also able to achieve satisfactory results in terms of organic traffic on the entire site.

From February 2020 to November 2020, the number of organic page views increased much. When it comes to creative campaigns we conducted three creative campaigns with Elephate.

How effective was the workflow between your team and theirs?

The exchange of information was very smooth. We could contact the person in charge of the project at any time. The activities carried out by the agency were always punctual, and we learned about their effects from detailed reports.

Furthermore, every six months we received comprehensive analyses of the position and condition of our website. Elephate then conducted website audits and examined key industry competitors. Thanks to this, we were able to adjust our company's content marketing strategy in response to current conditions and events.

What did you find most impressive about this company?

The complex approach of the agency and their continuous care over our website deserve recognition. Showing great commitment to the project at all times, Elephate worked flexibly, rapidly adapting to our evolving needs and external circumstances. Their team offered frequent and substantive feedback to keep us up to date with the progress.

Are there any areas for improvement?

No. If you are looking to start your adventure with content marketing or want to achieve better results with the content you create, you should definitely consider working with Elephate.

Please describe your company and your position there.

I am an Online Marketing Expert for the EFL (European Leasing Fund; Europejski Fundusz Leasingowy SA). EFL is a leading brand with 30 years of experience in the industry. The company actively participates in the development of entrepreneurship in Poland, helping entrepreneurs fulfill their leasing needs with a tailored service. EFL finances the leasing of numerous products: from cars and vans, through equipment for IT, healthcare and construction, to real estate.

The Group's offer also includes long-term rental, business loans and factoring. EFL is part of the Crédit Agricole Group. This enables our customers to additionally benefit from the knowledge and experience of a world-renowned financial institution.

For what projects/services did your company hire Elephate?

We required a complex content marketing strategy to guide the CM activities of our company. The generation of organic traffic through planning and content creation for our blog was to play an important role. We also wanted Elephate to regularly prepare digital PR campaigns to help with link building. As of today, three such campaigns were conducted at six-month intervals and a dozen or so additional publications on selected keywords.

What were your goals for this project?

The main goal was to increase visibility in Google Search for phrases and keywords related to the EFL offer and to boost our website’s organic traffic. We also had image objectives in mind. Through diversified content marketing activities, we wanted to reinforce our position as experts in the industry and increase brand awareness simultaneously.

How did you select Elephate?

We chose Elephate via a tender invitation. During the selection process, we evaluated the participating agencies across criteria such as client reviews and featured case studies. Additionally, we gathered recommendations from SEO specialists to help us with our decision. We recognised Elephate as the best agency for our needs thanks to its advanced and flexible offer.

Describe the scope of their work in detail.

The Elephate team started with an audit of the content on our website, analysing both the offer subpages and the blog content itself. Initial actions also included competitor analysis and keyword research. These elements played a key role in establishing the content marketing strategy moving forward. Elephate extensively supported the maintenance of our company blog. The team regularly prepared and published articles based on the latest keyword research.

Existing entries were also optimised for search engine rankings. The agency additionally helped us obtain valuable external links through digital PR campaigns. Elephate prepared campaign topics, conducted research, created texts and infographics based on the findings, and distributed these materials to the media. From the start of our cooperation, the team at Elephate provided us with ongoing consultations and continuously monitored the effects of all undertakings.

What was the team composition?

One of Elephate’s senior content marketing specialists, Agnieszka, was responsible for overseeing the project. Collaboration between the rest of the team, including the copywriters and graphic designers, took place within the agency. The team was enlarged by an additional 2-3 members for the duration of campaigns.

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to content marketing activities, we observed an increase in the visibility of the number of keywords in TOP 3 (increase by 141%), TOP 10 (increase by 204%) and TOP 50 (increase by 2,255) in Google search results from month to month. Our website began to appear in the TOP 3 results for phrases such as "changes in leasing", "leaseback", "leasing loan", "leasing or cash" and "early lease payment".

There was also a site-wide rise in organic traffic; in annual terms, the number of visitors increased by 73% for computers, and by 172% for mobile devices. Furthermore, since the start of our cooperation with Elephate, we saw an increase by 3319% in the number of monthly organic sessions on our blog. As for the digital PR campaigns, the average number of publications secured for a single campaign was 60, and the average number of dofollow links included in these publications was 31.

How effective was the workflow between your team and theirs?

The cooperation was very effective at all stages. The communication process was smooth and efficient. We were always kept up to date with the progress. The fact that both companies are based in the same city was an obvious advantage; at the start of our cooperation, we could discuss everything face-to-face. We later began to communicate mostly via email, using a Trello board to organise ourselves.

What did you find most impressive about this company?

Elephate’s expertise quickly began to yield positive results. The team was open to changes and adapted to our needs on the fly. The transparent, detailed reports assured us even further in the success of our investment. Clients can expect professionalism and great commitment from this agency.

Are there any areas for improvement?

Our ongoing cooperation with Elephate is testament to our utmost satisfaction with the services provided by them.