Power of Ambition
We create brands and experiences that redefine industries in our fast-changing world. Our key services are branding, design and websites creation.
Branding & design:
- We help you define your brand’s mission and values
- We do naming and develop brand name architecture for companies with several products or services
- We develop a visual system consisting of brand logo, pattern, colors, fonts and other design elements
Typical branding project lasts from 1 month (for startups) to 9 months (for corporations)
Websites
- We create landing pages, corporate websites and complex booking systems
- We also do web-design and apps
You can check our own website www.electric-consultants.com which won an Awwward.
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We successfully accomplished over 100 projects with clients from 18 different industries, including:
- Finance & Banking
- IT
- FMCG
- Fashion
- Travel & Hospiltalty
- Healthcare
- Real estate
We've received awards from Red Dot, White Square, Tagline and Awwwards, and we've got many recognitions on Behance.
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Want to know more about us?
- See our branding and design cases on behance.com/electricconsultants
- Reach out to our manager to learn more: [email protected]. We answer within a few hours.
headquarters
other locations
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Chelsea Cloisters, Sloane Avenue,London SW3 3DWUnited Kingdom
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TbilisiTbilisiGeorgia
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SingaporeSingaporeSingapore
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ZürichZürichSwitzerland
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New YorkNew York, NY 10003United States
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San FranciscoSan Francisco, CA 94102United States
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TorontoToronto, ON 43964Canada
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ParisParisFrance
Focus
Recommended Providers
Portfolio
Perm Polytech rebranding
Rebranding of one of Russia's leading tech univerisities. This project was awarded with Red Dot Award 2021.
Case study:
https://www.behance.net/gallery/112990137/Perm-Polytech-rebranding
Metafrax Group branding
Branding of Europe's largest methanol producer Metafrax Group. This project was awarded with Red Dot 2020.
Case study:
http://metafrax.electric-consultants.com
Metafrax Group brand movie
Brand film for Europe's largest methanol producer.
Video:
https://vimeo.com/369142950
Creating a beauty brand JOU JOU
Branding a young New York based cosmetics company.
Case study:
https://www.behance.net/gallery/97577371/JOU-JOU-beauty-branding
Nurion branding
Branding for a software brand specialising in indoor farming.
Case study:
http://nurion.electric-consultants.com
Creating a fashion brand Plain
We have created a visual language for Plain, an eco fashion brand Plain.
Case study:
https://www.behance.net/gallery/89887233/PLAIN-eco-fashion-label
Branding of VYZR Tech
Branding for Personal Protection Equipment during the pandemic.
Case study:
https://www.behance.net/gallery/99767009/VYZR-Technologies
List Lab branding
Branding for an in-vitro diagnostics laboratories chain.
Case study:
http://listlab.electric-consultants.com
Boutique by Beluga Group
Branding for Boutique by Beluga Group
Case study:
https://www.behance.net/gallery/122711089/Boutique-by-Beluga-Group
Electric Brand Consultants visual language
Electric Brand Consultants. Visual language creation
After some business process changes and having become a full-service agency we decided to update our naming and visual language. From Electric Creative we transformed to Electric Brand Consultants since we consult our clients not only in creative field but also in strategic decision making by providing services in startegy, design, public relations, digital and production.
Electric Brand Consultants is an international team of strategists, creators, developers and managers.
Our people and our work resemble an electric system, with specialized components combining to power our clients’ brand machine.
We transform the Vision of our client partners into a compelling story that energizes businesses and consumers.
Case study:
https://www.behance.net/gallery/90785719/Electric-Brand-Consultants-visual-language
Electric Brand Consultants website
Creation a website for Electric Brand Consultants
Who we are
Brands are rethinking their purposes more than ever before since they have become the central core of our lives and lifestyle.
We are a team of strategists, analysts, writers, designers, developers and managers passionate about helping brands find their true value for people through better and more honest communications and promises that are directed to build a better future.
Our work is heavily strategy driven based on business and consumer insights as well as modern ways of communication design. We speak business and our purpose is to help businesses translate their business goals into human language through diverse communication mechanisms.
Case study:
https://www.behance.net/gallery/105106623/Electric-Brand-Consultants-website
Berhasm website & campaign
Creation a website for Berhasm
We’ve collaborated with Berhasm, Easten European fashion collective on their new website creation. Design had to be clean and e-commerce friendly as the brand has seen a big growth in international sales.
Together with the new website we launched brand’s new campaign “Lock the world down”, which is a series of collages that reflect the twist our perception of reality took over the months of isolation. It’s been a year since restrictions were imposed on travel, entertainment, and public places visits that used to be a part of our everyday lives.
We accepted these restrictions; we hid in our homes, and waited. But we never stopped dreaming.
We dream so as not to succumb to despair and we go on creating spaces in our minds just not to go crazy. We miss the things that used to inspire us. That is why Berhasm team chose the spaces they missed so much during the pandemic.
For this series Berhasm teleports models from a studio in an apartment on the outskirts of Moscow to a parallel universe where museum halls and rainforests are next to Martian landscapes and are perceived equally and out-of-reach.
The production was remote at all stages. Its location was an apartment and a couple of backdrops. Models are roommates sharing same apartment.
Case study:
https://www.behance.net/gallery/115759233/Berhasm-website-campaign
Berhasm branding
BERHASM - an Eastern European fashion collective brand and digital creation We at Electric Brand Consultants worked on a new brand and e-store for Berhasm, an Eastern European fashion, arts and music collective. Berhasm originates from Tbilisi, Georgia and based in Moscow, Russia. It was launched by Beso Turazashvili as a digital brand where street market fashion meets the techno culture at PFW in 2018. Berhasm is a place where fashion, modern underground art and music meet together since none of them can exist without another. Collaboration with different artists, music labels, photographers, ifluencers and DJs is an important part of the brand. Berhasm was named as a ‘cult fashion collective’ by Dazed for its work in raising different cultural, political and social issues and expressing it all through collections and campaigns.
Case study:
https://www.behance.net/gallery/90724747/BERHASM-Eastern-European-fashion-music-collective
Metafrax website
We developed a corporate website to implement the new brand online. Prior to creating the mother brand “Metafrax Group”, the daughter companies didn’t have a common communication channel and website that united all of their communications together. The new corporate website of Metafrax Group was designed to consolidate the information from all the daughter companies located in 4 countries, as well as to communicate the new brand positioning. Website was developed according to the new corporate design of Metafrax Group and is based on the Single Page Application (SPA). SPA platform directly improves the speed of a website and provides faster interactions due to its ability to refresh only the needed data, and not the entire page. The administration module is developed with Yii2 – one of the most user-friendly platforms, which makes it easy for the site administrator to work with the news sections, upload new vacancies and other necessary information. The website also features a mobile version which was developed separately which improves the navigation and makes it user-friendly.
Tecrop branding
We created a new brand positioning and design for an agricultural platform which provides digital solutions for farmers.
In order to create a brand which refers to traditional farming but offers innovative technologies for covering farmers' needs, we created a high-tech image of traditional farming.
The design concept was based on the geographical forms and shapes of the fields and the way they are depicted on paper and digital maps.
The unique landscape with field boundaries that are formed by nature and man is a direct analogy to the brand concept itself, which stands at the intersection of technology and agriculture.
Logo
Wordmark font is a contemporary grotesque exploring the space between mechanical sturdiness and expressive clarity.
The square shapes and stable base gives the font technical and sustainable feeling.
Colors
The color palette uses technological colors. Green and orange, as natural colors, take on more artificial shades adding a sense of modernity and technology to the concept.
The palette is complemented by black and shades of grey to enhance the technological feel.
Design elements
Inspired by the shapes of fields created by nature and human beings, we created design elements in the shape of minimalist map images.
Maps are transformed into more abstract shapes which can be used to create different media collaterals.
These forms can be used both as separate elements and together with callouts and infographics. Forms can be filled with a solid color or with different types of strokes. They can also serve as frames for images.
Grid system
We offer a variety of layout system. Design elements in the shape of maps, infographics to demonstrate big data and shapes to fill in with images.
Images can be also supplemented with infographics, emphasizing certain places on it.
Rebranding of LUDING GROUP
Background
LUDING GROUP is an alcohol production and distribution company with 30 years of market experience. The company is the largest distributor of beverages from all over the world to the Russian market. Using its knowledge, the company shares its expertise, sets up trends and drives
a culture of responsible alcohol consumption.
Challenge
Our challenge was to create a new image of the company that reflects its achievements in the field of education and its positively influence on the formation of a new conscious culture of alcohol consumption. We also needed to build a clear brand image not only for the b2b audience, but also for ordinary customers.
Solution
We created a new positioning for the group of companies, brand architecture and naming for all sub-brands and a unique design system. We also designed two websites: a corporate website, which is designed for all communications of the group of companies and a product website which will help to bring online sales.
Brand idea
LUDING GROUP creates a culture of production and responsible consumption, creating a special value for everyone.
Brand name and Architecture
We recommended LUDING GROUP to unite all subsidiary brands under one umbrella brand.
In order to do that we developed unique brand names that reflect both the subsidiary companies’ business function and affiliation with the Group.
Slogan
- Something you’ve never taste before
- Filling the Moments
- Mindful consumption
- Creating a holiday spirit
- Best drinks from all over the world
- New wave of drinking
- Your unique experience
- Selecting the best drinks
Vision
We create a new wave of alcohol production and drinking by creating a special value for each person.
Mission
We set the highest standards of products and service quality for the entire industry by combining an innovative approach with years of the leadership experience.
Values
- Innovation
- Responsibility
- Credibility
Cosmos Hotel Group website
Cosmos Hotel Group corporate website has been updated together with the 17 separate hotel websites with a booking system, Cosmos Travel platform has also been launched. The idea behind it was to reflect brand philosophy in a single visual style for all the group’s websites. This single visual style made the brand holistic and emphasized not only the brand values, but also on the unique opportunities that company offers to its customers and partners.
The key KPIs of the project were following:
- to restructure the website and its navigation to combine b2c & b2b sections on one website;
- to unite under one brand all the hotels that are completely different in structure and design;
- to create a unique and easy-to-manage admin panel, which will also allow creating websites with an integrated room-booking platform for new hotels in the future.
In 6 months we have updated a heavy and overloaded Cosmos Hotel Group corporate website, together with the 17 separate hotel websites with a booking system, and also launched Cosmos Travel. Based on the results of the ux/ui, market research and market analysis, the website structure and navigation were redesigned completely, uniting both b2c and b2b audiences of the brand.
Now the websites are built into a single digital ecosystem with a clear structure, intuitive navigation, minimalistic design and an airy, eye-pleasing grid, emphasizing the brand's ambitions to show its guests a universe of hospitality, where both guests and partners become friends for years to come.
The idea behind the minimalist design was to make the brand identity catchy and interactive enough to grab the user's attention, and at the same time informative enough not to overwhelm them.
Gossip Company branding & packaging
A branding and packaging project for a wellness brand Gossip Company
Context
Gossip Company – where beauty & wellness meet sustainability.
It is a New York based wellness brand that is launching its products globally.
A great thing the company is doing is partnering with local labs and production facilities in several regions on the globe to: 1) minimise the waste and greenhouse gas emissions and 2) support employment in local communities.
Challenge
The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet.
What is more, we had to consider that the client was going to use only recycled materials for the product development and packaging while working on this project.
Solution
We wanted the brand to be as far as possible from calm, chill and pastel colours. So we made it fun, bright and loud as its young audience instead.
Result
The main goal was to balance a fun and bright look and feel with the sustainable and clean communications. We achieved that by using less paint on the paper packaging. As for the candles itself, we offered colourful jars which can be easily reused for growing plants and for anything else.
We also added a QR-code with a special Spotify playlist to each of the product, which made it even more personalised and fun.
Reviews
the project
Website Development & Branding for Digital Platform
"Electric Brand is one of the best agencies I’ve worked with. I’m looking forward to collaborating with them again."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of Offsetted. We’re a startup building a digital platform to monitor and compensate for the ecological footprints of companies.
What challenge were you trying to address with Electric Brand Consultants?
We were trying to build the website ourselves, and it was pretty challenging.
What was the scope of their involvement?
Electric Brand was responsible for brand development. They interviewed our co-founders about the core business and vision and researched the market for competitors and opportunities. Then, they built our website entirely from scratch, without documentation from us.
What is the team composition?
We had contact with five people from Electric Brand, including a designer, a copywriter, and their founders. They had more people working in the background, but we didn’t have contact with them.
How did you come to work with Electric Brand Consultants?
My friends recommended the agency, and I checked out their website and commercial offering. Electric Brand had a good reputation and many design awards. They recently won the Red Dot award and had a lot of commendations from big companies. Moreover, we liked their portfolio and approach.
What is the status of this engagement?
We started working with Electric Brand in April, and the project was completed in June 2021. We’re planning to launch the site in a couple of months.
What evidence can you share that demonstrates the impact of the engagement?
Electric Brand did everything we required them to do, and we were pretty happy with the results. Overall, the new website looks much better than the page we have right now. We expect it’ll bring a lot of leads and conversions for us.
How did Electric Brand Consultants perform from a project management standpoint?
Project management was perfect. We communicated through Telegram, which was comfortable for our team. We had a group with all the people involved in the project, and they answered almost immediately, even on weekends. We never had an issue with communication.
What did you find most impressive about them?
They had a great portfolio for a boutique studio, and we also liked their pricing approach. Even if they didn’t have something on their price list, they were always willing to customize the project and happy to include it.
In summary, Electric Brand is one of the best agencies I’ve worked with. I’m looking forward to collaborating with them again.
Are there any areas they could improve?
It would be better if they could work for free, but I’m completely happy with the service.
Do you have any advice for future clients of theirs?
It’s important to engage often with the team. If the client briefs them about the business and has interviews with them, Electric Brand will perform much better. They’ll connect the dots between internal and external stakeholders, which is very valuable in the branding process.
Overall, clients shouldn’t just give them brand and technical requirements and then let everything go. It’s best to communicate and give them immediate feedback.
the project
Branding & Web Design for Healthcare Institution
"Everybody was satisfied with the quality of the work and the team met the deadlines."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was the commercial director of the company, List Labs, and we provide medical services. You can come to one of the branches, get tested, or get a medical checkup. After that, you can receive your results in your email.
What challenge were you trying to address with Electric Brand Consultants?
This company was a startup, and Electric Brand Consultants as a branding agency was in charge of developing a new brand, a new name, and a new design. Everything regarding visual language and design — Electric Brand Consultants did all that stuff for us.
What was the scope of their involvement?
The main deliverable was a brand book of nearly 70 pages, where they showed us how we should use a new brand they had developed. It showed us how we can use an exact brand on notebooks, the internet, and social media, and it helped us with the right usage of the brand and logo. Apart from the brand, they also did web design and communication materials for us — they didn’t do the marketing, but the materials were guides for the marketing team.
As far as I remember, the project had three phases. First was research where they made an analysis of different medical companies on what their visual language is. The second phase is where they suggested three different types of brands. We chose one of them, and after that, they made the brand book based on our choice.
What is the team composition?
From their team, there were about five people. There was a project manager, two designers, one tester, and another person.
How did you come to work with Electric Brand Consultants?
When I was working at another company, I had the chance to work with them. I saw the deliverables of Electric Brand Consultants at another project — my former company was satisfied, so I recommended them to my colleagues.
What is the status of this engagement?
We started working together nearly two years ago, around July of 2019. The partnership ended around February 2020, but not due to the fact that we weren’t satisfied with the deliverables, it was because we currently don't need such services.
What evidence can you share that demonstrates the impact of the engagement?
I don't know which kind of metrics I can share with you because it's impossible to measure. It wasn't some marketing performance, it was guidelines for our company on how we should use the brand.
Other than that, everybody from our team was satisfied because the quality was really good. Everybody liked the design they provided, so the feedback was very positive from our team.
How did Electric Brand Consultants perform from a project management standpoint?
They met the deadlines which we had agreed on. We didn’t use any project management tools, but we typically communicated through emails and WhatsApp — we had a WhatsApp group.
What did you find most impressive about them?
Most guys from the team are young, but they're very creative — they’re not like the common designs that we see from open sources. Creativity is the main thing that distinguishes them from other branding agencies I previously worked with.
Are there any areas they could improve?
No. Everybody was satisfied with the quality of the work and the team met the deadlines. For sure, if I need them, I will recommend them to my colleagues.
Any advice for potential customers?
I don't have any special advice. I can just recommend Electric Brand Consultants to any company that wants to develop a new brand or has some design tasks.
the project
Branding for Clothing Brand
"We liked all of the deliverables they produced and how they made it all work together."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the creative director at a sustainable Russian fashion brand. We produce casual clothes and activewear mainly from sustainable and eco-friendly fabrics.
What challenge were you trying to address with Electric Brand Consultants?
We launched our brand a year and a half ago, and we were looking for someone to create the visual language for our brand.
What was the scope of their involvement?
They created our branding and brand guidelines, including a color scheme, logos, and different communication materials. We discussed our idea with them, and we provided some references and the meaning behind our business regarding our sustainability values. Based on all that information, they created the visual language for us.
What is the team composition?
There were three people involved in our project, including their creative director and a project manager.
How did you come to work with Electric Brand Consultants?
They were referred by a friend who worked with them.
What is the status of this engagement?
We worked together from December 2019–January 2020.
What evidence can you share that demonstrates the impact of the engagement?
Our team is more than satisfied. We’re all extremely pleased with their work, and I would recommend them because they met all our demands. The resulting designs reflected the ideas we discussed, showing that they understood our core values and developed our concept perfectly. I think it’s tough to find someone who will understand you very well.
How did Electric Brand Consultants perform from a project management standpoint?
Communication with them was straightforward and quick. We spoke via WhatsApp and had conference calls together to discuss any issues — I’m more than satisfied with project management.
What did you find most impressive about them?
Our team appreciated their creativity. We liked all of the deliverables they produced and how they made it all work together. It was unique, not something I had seen before in the online space.
Are there any areas they could improve?
I don’t think there’s anything they can improve on.
Do you have any advice for potential customers?
I recommend working with Electric Brand Consultants. Have references and ideas ready for them and explain what you want to get. Their team can make suggestions, but if you want to get the best result, prepare your expectations for the project and help them understand what you want.
the project
Branding for Online Plant Distributor
"Everything was more than perfect."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the ceo of the company Stera, a online plant webshop in Belgium.
For what projects/services did your company hire Electric Brand Consultants, and what were your goals?
I hired Electric Agency to rebrand Stera. The goal was to make Stera a young and exciting plantshop for a young community.
How did you select this vendor?
I have seen the vendor's work online and started a conversation about what the branding goals were for Stera, they completely understood what i wanted and i felt more then comfertable to give the job to Electric
Describe the scope of their work in detail, including any steps and the final deliverables.
To Start, they started a conversation with me about what my company stands for and what it want to achieve. Then they asked me to make a list with their requirements. Who are your competitors? Where are you located? Who is your costumer? What brandings do you like? ....
How many people from the vendor's team worked with you, and what were their positions?
I was in contact with Dimitrina, she did the communication with me and the team at Electric.
Can you share any outcomes from the project that demonstrate progress or success?
Not yet, but I'm sure because of their work that younger people will feel more attracted to Stera.
Describe their project management style, including communication tools and timeliness.
At any milestone they contacted me and explained everything very professional.
What did you find most impressive or unique about this company?
Their work and the communication!
Are there any areas for improvement or something they could have done differently?
Nope, for me everything was more than perfect
the project
B2C Content Marketing & Design for Independent Musician
"Their team communicated efficiently."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm an independent musician, producer, and DJ from France.
For what projects/services did your company hire Electric Brand Consultants?
I've ordered a visual language and a concept from Electric Brand Consultance for the newly released album for its promotion in social media and using the design material for other media domains.
How did you select this vendor and what were the deciding factors?
I found this company through Behance.
Describe the project in detail and walk through the stages of the project.
I had an initial interview with a manager after I filled the brief form. After we had several validations from my side to be able to have a final release of the project.
How many resources from the vendor's team worked with you, and what were their positions?
I worked straight with the art director.
Can you share any outcomes from the project that demonstrate progress or success?
The materials that were created by the agency, were used for different streaming platforms and event promotions.
How effective was the workflow between your team and theirs?
Their team communicated efficiently. Art-director was fully integrated into the process and understood my requirements perfectly.
What did you find most impressive or unique about this company?
A great company with big ambitions and big clients. They have a really talented team I had an opportunity to work with.
Are there any areas for improvement or something they could have done differently?
None.
The client was pleased with the new website, and they expect to gain leads and conversions after its launch. Electric Brand Consultants stood out for their expertise and pricing. Communication was also one of their strengths, and the team was responsive and efficient in their project management.