Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our traffic year over year has gone up steadily and we hear nothing but really great reviews about our website. We have a huge amount of new users, bounce rates are pretty low, and our site duration is pretty high given the industry that we are in. People spend an average of three minutes on our website, which is a pretty long time. In the years’ time, we’ve got two million sessions on our site with 75% of that being new traffic. There are three million page views.
We anticipated a drop in traffic with our website launch last year, so we had a lot of different things in place to kind of ease that transition. They did a lot of work ahead of time to help offset any drop in traffic that might have come up, which was greatly appreciated.
A big part of our website when we launched with them in 2013 was creating a mobile-adaptive website. Since having a mobile-adaptive site, we saw our mobile traffic just in the last four years go from about 30% to about 55%. Their ability to develop a mobile-adaptive site was really important to us and is probably one of the big reasons why we went with them.
How did Efinity Tech perform from a project management standpoint?
We’ve got a good system in place where we can communicate different projects, initiatives, or updates that we want to launch. They’ll give us an estimated timeline that they typically always meet. If anything comes up, they’re really good about reaching out and letting us know.
What did you find most impressive about Efinity Tech?
Even though I don’t know much about programming and coding, when I come up with an idea, Efinity Tech will always spend time thinking about it and letting me know if it’s possible or if not. If it’s possible, they let me know what kind of programming would be needed to make that happen. More often than not, it turns into something really great, and they can end up using that with their other clients as well. I really appreciate the open-mindedness. They are very open to learning new things and they respond really well to their customers’ needs. They are always willing to think outside the box.
Are there any areas Efinity Tech could improve?