In terms of the results of the work that they’ve done, is there any kind of feedback that you can give or any metrics that you can share that indicate the success of their work?
He helped us build out our Facebook page and really a strong foundation for that. We started out just doing basic things and just trying to get our members on board. It was about a year ago that we really started to get that nailed down. I think we had 45 likes on our page. A year later, we started knowing that this was going to be a big tertiary vehicle for us to use for marketing. We threw some money at it. We probably spend $180,000 on advertising each of our projects on Facebook. We grew our page to about 2,800 likes now in slightly more than a year. That was a really big accomplishment. It is a big gain for us. We are probably getting 50 to 200 likes a month. It is definitely going to keep growing.
For our website, we have tracked analytics since we built out the new site. When we first started out, we were getting 800 to 1,000 website visits a month. Now we’re pretty consistent at 3,000 to 3,500. We have basically tripled our website hits just by advertising it and all our collateral materials, and pushing our Facebook page as well.
How would you describe their performance?
I have absolutely no issues with how the work gets accomplished. There are sometimes little missed cues here and there. I try to be as specific as possible on changes that we need for our collateral materials. Some of them get skipped, so I just have to double-check that. For the most part, our brand messaging and our consistent materials have been very well planned out, thought ahead. He doesn’t just tack things together. He really thinks long and hard about what will you want to accomplish with our goals and sets them up that way.
For his office software, you can log into his office webpage and see all the different ads or any project that you’re working on that month with them. When you want to make changes, you can just say “in progress,” “still want to do these changes,” or whatnot. Sometimes, they don’t always get tracked. As you make changes or if you’re making three or four different rounds of changes, they don’t always get compiled together. You can’t see what you wanted to do on round one versus what’s on there right now, which could be round three or four. Sometimes, things get lost in translation there.
For the most part, everything is very consistent and well thought out. We haven’t really had any issues hitting deadlines or not being able to get a hold of them or communicate with him. He is always very responsive. We hold a quarterly meeting on where our progress is at and where we want to take new projects, bigger projects or expand on certain things. He is very good about that and responsive.
Is there anything unique or special about them compared to other vendors that you may have worked with in the past?
I haven’t worked with a ton of different vendors. We did split out our printing process for our direct mails, ultimately to try and save some money that way, but it didn’t really work out. Having one person to work with is so much easier than trying to coordinate between three or four different printers across the Midwest.
We’ve done some different things. Newspaper publishers will say, “We can get an ad design for free if you make this commitment” or whatnot. We have seen some of their work, but ultimately I haven’t decided to use any of it because it is just not as crisp and well thought out as Nathan’s. I would say that is probably a big point for us just to have one person to work with that really knows our business model and what we want to accomplish.