edgeBD Inc.

BACKGROUND

Please describe your company and position.

I am the Project Coordinator of MAFNA Air Technologies Inc.

Describe what your company does in a single sentence.

We are a Custom HVAC Manufacturer with Infinite Models for Infinite possibilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire edgeBD Inc. to accomplish?

• Re-designing of Company's Official website

SOLUTION

How did you find edgeBD Inc.?

Clutch Site

Why did you select edgeBD Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from edgeBD Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Re-designing of MAFNA website with new Graphic interface and latest tech.
• Creating a visually appealing website.
• Create a separate section for Rep Login to gain detail information about Projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website looks great with new look and new features. Creating a login for representatives is doing its job well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From starting day till Project got completed, I was in contact with Derick. He is very good in managing the project and provided solution for various risk we encountered during the Project. Derick is always ready to take a step forward to provide his customers the value of Project. He made sure that all the deliverables should be provided at the end of every Phase of the Project.

What was your primary form of communication with edgeBD Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their most unique thing was their way of going out of the box to ensure the project stayed within its scope.

Are there any areas for improvement or something edgeBD Inc. could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Chief Learning Officer of a technology company.

Describe what your company does in a single sentence.

We design and make the machines which make computer chips - but not any old computer chips. ASML machines make the most advanced computer chips and it's the only company in the world with that kind of technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire edgeBD Inc. to accomplish?

• Global Learning & Knowledge Management Summit Collateral
• Learning experience platform marketing collateral
• Presentation decks for multiple stakeholders (inside and outside the company)

SOLUTION

How did you find edgeBD Inc.?

Referral

Why did you select edgeBD Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Speed of execution

How many teammates from edgeBD Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Materials for Inhouse summit and Learning Experience Platform Launch

1. Objectives:
   1. Develop marketing materials for an upcoming in-company conference.
   2. Create promotional materials to launch the learning experience platform.
   3. Design slide decks to support the conference and platform launch.
2. Deliverables:
   1. Conference Marketing Materials:
      • Conference brochure highlighting key sessions, speakers, and schedule.
      • Promotional Sharepoint site development
      • Marketing collateral promoting the summit for internal distribution.
      • Digital banners and graphics for social media promotion.
      • Email templates and newsletter content to generate excitement.
   2. Learning Experience Platform Launch Materials:
      • Promotional Z-CARDS introducing the platform's features and benefits.
      • Landing page design for the platform website with engaging visuals and clear messaging.
      • User guides and tutorials for seamless onboarding and platform navigation.
      • Infographics and illustrations to showcase platform capabilities.
   3. Slide Decks for Conference and Launch:
      • Conference presentation slides for each session/speaker.
      • Slide deck for the platform launch event, covering its purpose and advantages.
      • Visual templates for presenters to use during the conference.
3. Timeline:
   1. Conference Marketing Materials:
      • Brochure: 1 week
      • Flyers and posters: 2 days
      • Digital banners and graphics: 3 days
      • Email templates and newsletter content: 4 days
   2. Learning Experience Platform Launch Materials:
      • Promotional zcards: 2 weeks
      • Landing page design: 1 week
      • User guides and tutorials: 2 weeks
      • Infographics and illustrations: 1 week
   3. Slide Decks for Conference and Launch:
      • Conference presentation slides: 3 weeks
      • Platform launch event slides: 1 week
      • Visual templates for presenters: 2 days
4. Resources:
   1. Design team: Graphic designers, UX Designers, illustrators.
   2. Copywriters: to develop compelling content for marketing materials.
   3. Project manager: to coordinate and oversee the project.
   4. Subject matter experts: to provide necessary information and insights.
5. Review and Approval:
   1. Regular check-ins with stakeholders for feedback and revisions.
   2. Final approval required before printing and distribution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery on time with good quality content and materials. Ensuring all materials fit with corporate brand guidelines and modifications done when necessary

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are outstanding! They are an absolute delight to work with. Everyone here raves about working with them. They are in Canada and we are here in Europe but absolutely love the quality of the work they produce, the speed of execution, the great collaboration working with many stakeholders here yet managing expectations and delivering outstanding quality! Really world class quality from this team!

What was your primary form of communication with edgeBD Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High quality design skills, incredible speed of delivery. Great management of multiple stakeholders managing and organizing the summit including the corporate brand team. They are fast, and deliver high quality in a way that works for our fast-paced environment

Are there any areas for improvement or something edgeBD Inc. could have done differently?

I'd love for them to move to Europe and we can do much more with them :)

BACKGROUND

Please describe your company and your position there.

I am the Operations Director at Grip Master, we supply industrial tyres to logistics, agriculture and mining industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire edgeBD Inc.?

We wanted to take our business to the next level and attract larger clients. As part of our growth strategy we felt we needed to re-brand and re-position our business. EdgeBD was referred to us and we engaged them to assist with a new brand identity, marketing and advertising collateral and a new website. We hoped to attract higher value clients and increase our online leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred to us by a colleague. We met with them and they presented some case studies and a plan that met our needs both from a price-point and experience. In comparison to other proposals we received, theirs offered more value, creativity and personalized experience.

Describe the project in detail and walk through the stages of the project.

We met initially for the discovery session. We provided details of what we were trying to achieve. They started with creating the new Brand (logo) and we got 4 initial concepts. We immediately were drawn to one of the concepts. After some minor alterations they set off to update our stationery and marketing collateral. The branding portion of the project was completed.

We proceeded to the website. They provided a wireframe of the design which we agreed on. Our website was completely re-designed and re-developed it from the ground up. When they launched our new website, they helped us to tweak our Google Adwords campaign, updating our keywords, URL’s Ad’s and setting up custom landing pages.

How many resources from the vendor's team worked with you, and what were their positions?

In total 4 team members were involved with our project. We had an Account Manager, a Graphic Designer, Web Designer and a Developer that we interacted with during the course of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got some really good feedback from our clients and we managed to increase our site traffic and requests for proposals by about 50% and 30% respectively. We managed to attract and engage the ‘right’ client that we were after when we began this exercise. Our existing clients also showed their appreciation of the refreshed look.

How effective was the workflow between your team and theirs?

The workflow was seamless. Our Account Manager was a great communicator and kept us informed at every stage of the project. Approvals, status reports, feedback and project management were done via Avaza and email. Our Account Manager ensured we received our deliverables on time and that we also gave feedback on time. All deadlines were met.

What did you find most impressive or unique about this company?

Their added value, creativity, and turnaround times were the most impressive for me. All our requirements were delivered exactly as we had briefed, in some cases even better than we had anticipated. They managed to capture our vision and brought it to life. It was a pleasure working with them.

Are there any areas for improvement or something they could have done differently?

All in all we had a wonderful experience working with the team at edgeBD. We have no suggestions for them at this moment.

BACKGROUND

Please describe your company and your position there.

Akha Architects is an Architectural company of 5 Employees. I am the owner, Principal Architect and the Sole Director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire edgeBD Inc.?

EdgeBD did the original branding of our company when it started in 2013. After 7 years we felt it was time to rebrand to reflect the growth of the company since. We then also tasked them with creating a website for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

While Derick & Patience (the Directors of edgeBD) are family friends we chose them because of the high-quality work they produce, which was reasonably priced and timeously done.

Describe the project in detail and walk through the stages of the project.

1. Client Briefing where I briefed them on my requirements. Company rebranding - logo, company colours etc and new website
2. Concept Presentation - they presented
3. Options for the rebranding 3. Concept development - they further developed my chosen option
4. Final presentation where they presented and sent through rebranded material - Logos, Letter heads etc
5. Thereafter they started on building the website.
6. Website concept presentation
7. Website concept development based on my comments.
8. Website Approval and thereafter launch.

How many resources from the vendor's team worked with you, and what were their positions?

4 people:

• the lead designer
• assistant designer and website technician
• the project manager
• the accountant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their work was world class for both the rebranding and the website. It has tremendously helped my company present itself as professional and world class consulting company.

How effective was the workflow between your team and theirs?

The workflow was seamless and efficient.

What did you find most impressive or unique about this company?

I was blown away by their creativity and the quality of work I received. As a fellow creative I was highly impressed so much so that we even posted their work on our social media pages.

Are there any areas for improvement or something they could have done differently?

I wish their pricing was a bit lower but having seen their work I understand why it is what it is, lol.

BACKGROUND

Introduce your business and what you do there.

I was the community development manager at Sew TO Women’s Collective, a neighborhood association located in Toronto, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with edgeBD Inc.?

We needed web development support.

SOLUTION

What was the scope of their involvement?

We started the engagement with a series of consultations, wherein they talked to us, our staff, and the women involved in running our community community-based project. The project was quite unique, and edgeBD Inc. was very understanding of how the project was evolving as well as the needs of the women involved. They also carefully reviewed all of our products and provided suggestions on how we can present them in a visually-appealing way.

We provided the edgeBD Inc. team with a lot of information about the project, our organization and target audience, and everything else they needed to understand what we wanted to achieve. Based on that, they made some design recommendations for the website and started working on its development. They built a WordPress website that highlighted our social responsibilities and information about our community-based project. The site described how our project benefits women in low-income communities and how people can support them through the products on our site.

Aside from that, edgeBD Inc. also trained our staff on how to manage the site.

What is the team composition?

I worked with two people from edgeBD Inc., including the owner.

How did you come to work with edgeBD Inc.?

We found edgeBD Inc. through a referral. We wanted to support new companies during that time, so we ended up giving this project to them.

How much have you invested with them?

We spent around $5,000 CAD (Approximately $3,700 USD) in total.

What is the status of this engagement?

We worked together from November 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was a success, thanks to edgeBD Inc.’s excellent work. We saw an increase in our site traffic and sales. We’ve also been featured in some news magazines in Toronto. Our organization ended up using them again for other projects, such as video production.

How did edgeBD Inc. perform from a project management standpoint?

edgeBD Inc. performed well in terms of project management. They delivered everything on time and met all of our deadlines. They were incredibly communicative and professional throughout our engagement. 

We communicated through email, phone calls, and in-person meetings, and we used Asana for project management.

What did you find most impressive about them?

We were most impressed with edgeBD Inc.’s ability to customize the services that they provide based on our specific needs. They were incredibly flexible. They took the time and effort to understand our needs and deliver tailor-fit solutions.

Are there any areas they could improve?

No, edgeBD Inc. did well. It would be great if they got out of their comfort zone in terms of the services they provide and in reaching out to their prospective clients.

Do you have any advice for potential customers?

Make sure to clearly communicate what you want the final deliverable to look like as well as your objectives for the project.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of ICOMOS Canada, the Canadian national committee of the International Council on Monuments and Sites. We’re a national nonprofit organization working towards promoting best practices and theories on heritage conservation in Canada and abroad.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with edgeBD Inc.?

We needed someone to help us design several logos and brand attributes.

SOLUTION

What was the scope of their involvement?

edgeBD Inc. leads our branding and marketing efforts to continuously improve our company’s recognition. This includes logo design, color scheming, and aligned branding for our social media, pitch decks, and overall corporate identity.

They mainly utilize Adobe Illustrator to develop customizable assets we can easily edit ourselves.

What is the team composition?

I mainly work with the project lead and designer.

How did you come to work with edgeBD Inc.?

Our consultant recommended edgeDB Inc. to us, so we contacted them and liked how they presented themselves.

We asked them to design a sample logo, and they were able to capture our vision and our needs — they were also highly receptive to our feedback and incredibly easy to work with. 

How much have you invested with them?

We’ve invested about $2,000 CAD (approximately $1,500 USD) so far.

What is the status of this engagement?

Our partnership started in October 2021, and while the project may not be active at the moment, we can easily reach out to them whenever we need to.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback for the two logos that edgeBD Inc. designed has been generally positive.

How did edgeBD Inc. perform from a project management standpoint?

We don’t have any issues with their project management, as they’re highly professional and consistently responsive.

We typically communicate through Zoom and email.

What did you find most impressive about them?

We’re impressed with their manageable timelines, accurate deliverables, open communication style, and seamless productivity.

Are there any areas they could improve?

We’re very pleased with the partnership, so I don’t have any constructive feedback.

Do you have any advice for potential customers?

My advice is to go ahead and hire them for all your branding and marketing needs. They will work with you to achieve your goals and develop the perfect branding that fits your whole organization.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital learning for an investment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with edgeBD Inc.?

We needed a creative agency to help us with internal marketing and communications.

SOLUTION

What was the scope of their involvement?

We did plenty of projects together that accounted for a large range of work. We started with creating custom websites, marketing campaigns, videos, and graphic assets. They've also branded our internal platforms, handled copywriting, and tracked the success of digital campaigns that we ran. Finally, they've produced animations and physical assets, like display stands, swag, and goodies. 

edgeBD used a number of different technologies for web design. One thing that's stood out is that they use Adobe Creative Cloud, including Photoshop and InDesign. They also use HubSpot and Everlytic for sending out mass communications. 

How did you come to work with edgeBD Inc.?

They were referred to us. They were hired by someone who managed the team before me.

How much have you invested with them?

The total cost is around $400,000.

What is the status of this engagement?

We've been working together since January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?                    

Most of the projects that they run with us don’t really come with metrics because the're internal projects. They've helped us reach 80,000 learners globally, however, by building marketing campaigns that are generally above the industry average.

How did edgeBD Inc. perform from a project management standpoint?

We have regular weekly calls and email threads, as well as conversations over WhatsApp channels. They’re practically an in-house team.

What did you find most impressive about them?

They’re very good at delivering at the last minute. We have many last-minute requests, and edgeBD is very flexible.

When we partnered with marketing agencies in the past, we’d have to go through 20 logo revisions. With edgeBD Inc., there are only 1–2 revisions. They’re very responsive to feedback and very artistic and creative. 

Are there any areas they could improve?

edgeBD is still a small company, so you can’t have the same expectations that you have of a large enterprise. edgeBD is small but very agile. They’re a perfect fit for us.

Do you have any advice for potential customers?

Understand what you want and write a very good brief. Let them control the creative process.