We do more.
From your custom and local out-of-home networks to our experiential marketing division, we are a media company that specializes in creating campaigns catered perfectly to each client’s individual needs.
Local OOH Network:
By connecting over 100 local media companies with a combined 15,000+ media assets under one roof, we’ve created a national offering that champions local economies.
Custom Networks:
We evaluate your campaign needs (indoor or outdoor; mass or niche; digital or static) and create media networks that speak specifically to your desired demo base.
Experiential Opportunities:
Beginning with creative brainstorming sessions that analyze client needs, expectations, and everything in between, we create mind-blowing plans to achieve maximum ROIs.
Our Experiential Services:
- Full turn-key executions
- Pop-up shops & installations
- National staffing solutions
- High-tech integrations & builds
- Customer tracking
- Data collection
- AR/VR activations
- Retail events
- PR stunts
- Mobile marketing tours
- Sampling campaigns
- Guerrilla activations
- Virtual events
- Digital no-contact experiences
Focus
Portfolio
Audi Hologram Walls
We targeted individuals in high-net worth downtown neighbourhoods across Toronto, Montreal, and Vancouver for a period of 4 weeks with eye-catching hologram displays in vacant, luxury storefront windows.
Canadian Tire Ice Block
We produced a one-of-a-kind installation at the heart of The Bentway in Toronto for Canadian Tire's spring campaign—showing off a stunning, natural spring countdown.
Prime Video Subscription Boxes
With the goal of promoting the streaming service’s new show The Pack amongst an audience of dog lovers and dog owners across the country, we partnered with the WoofPack subscription box service—leveraging brand influencers to exclusively promote The Pack for 1 month of their subscriptions.
Cogeco Pizza Box & Hot Sauce Delivery
With the goal of demonstrating how 'epic' Cogeco's newest EPICO service could be, we delivered large pizzas in branded boxes - along with custom-made, branded hot sauces - to people's doors across English and French Canada for a period of 4 weeks.
Prime Video Cocktail Trucks
With the goal of raise awareness for the release of the summery movie Palm Springs during the winter holidays, we deployed eye-catching trucks around popular ski hills and skating rinks across Toronto and Vancouver - serving virgin margaritas in branded cups, along with drink floaties and a recipe card.
Mucinex Eaton Centre Activation
To demonstrate how Mucinex gets mucus “off your chest”, we invited people to write what they wanted to “get off their chest” for the holidays—then reach in to a slime-filled bucket, pull out a ”mucus-filled” balloon, and throw it at the opposite wall to create a live mural.
Reviews
the project
Advertising for Marketing & Advertising Company
“They are always very polite, very transparent, and honest.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the vice president of Media Experts. We are an advertising firm that takes care of any needs related to marketing, technology, and advertising for our clients.
What challenge were you trying to address with Eat It Up Media?
We've worked with Eat It Up Media on a few projects trying to address challenges in traditional media and how to drive further engagement for our clients. For this project, We have a client that needs advertising for remote areas, and we needed to find a new solution.
What was the scope of their involvement?
We have a client who’s an internet provider. We are addressing the challenge of how to engage individuals in remote areas without the internet during the COVID-19 pandemic. Because of the pandemic, people are either stuck in their homes or only going to the necessary areas that they need to go.
Eat It Up Media’s work consists of finding unique ideas or advertising opportunities within various central locations that our client is interested in. They came up with different marketing campaigns, one involved branding placement and design on pizza boxes. Another one consisted of advertisements placed on an electric vehicle. When people were on the road they were able to look at the vehicle and get the information from it.
They have a creative department that brings us different ideas and options for our projects. We then choose one of them, present it to our client, and then we are off to the races.
What is the team composition?
We have one main point of contact.
How did you come to work with Eat It Up Media?
We reach out to a couple of different vendors with challenges we might face during the projects. Eat It Up Media is extremely diligent and very responsive. They give a sense that they are up to the challenge. A project like this is going to take not just someone signing off on a piece of paper and then hoping someone else would do the work. There's a lot of manpower needed, and they really give the sense that they do their homework. They know exactly what the markets are about, the costs, and the limitations of the project.
What is the status of this engagement?
We have worked with them for quite some time. For this project, we started in February 2020 — the client renewed the contract, so it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Because of the client, I'm not allowed to share a lot of the numbers, but I can say that the impact of it made it so that the project was renewed. There’s definitely awareness and sales growth month over month because originally the project was planned for three months, and it's been renewed for a whole year, which was a success in itself.
How did Eat It Up Media perform from a project management standpoint?
The communication with Eat It Up Media is excellent. First of all, they are really quick in their response times, even when they don’t necessarily have an answer to our questions. We know they are on top of it because they give us a timeframe every time. Then, they get back to us in a certain amount of time. They are always very polite, very transparent, and honest.
What did you find most impressive about them?
Their strength is how much they care about the project they're working on — they care about the project like it's their own project and business. They act like they are the entrepreneur on all of their campaigns. Their focus has always been on making sure the project is successful.
Are there any areas they could improve?
It was initially hard to find Eat It Up Media. I think they don’t promote themselves very well.
Any advice for potential customers?
Give as much context and information as you can so that Eat It Up Media has an opportunity to come back and share what they can do. Sometimes people hold back and don’t give enough information. If you want to get the most out of them, you've got to give them the context of the client and nuances. The more information you give them, the better the creativity and innovation in the product that they give you back.
The engagement received positive feedback from outside sources and led to a renewal of the project. Eat It Up Media is trustworthy and consistent. The team establishes a smooth workflow to ensure effective collaboration.