Always on brand.
A world-class design studio developing brand identities from diverse perspectives. Find us at email@example.com
44 Rue de CléryParis 75002France
Ubisoft, Netflix, Amazon, Adidas, Twitch
Tyler ‘Ninja’ Blevins is one of the world’s biggest professional gamers. Having built his following in esports, Ninja’s Twitch channel attracts over 17 million viewers worldwide. Ninja’s reach now extends beyond the gaming world and into pop culture with brand collaborations and TV appearances.
This rebrand was all about reflecting Ninja’s growth. Although his roots will always be in gaming, Ninja has transcended into a pop culture icon. And that’s how his brand had to show up. Our design had the job of futureproofing his brand without alienating the people that had been with him since the very beginning. It had to stay true to who he was whilst giving room to evolve. It was our responsibility to address those growing pains. As with all personal brands, that comes with its own unique set of challenges.
We took a literal part of Ninja’s DNA and created a sleek, fun, unmistakable visual identity that would stand the test of time. The symbol is a tribute to a constant in his past, present and future: his hair. We then constructed an upbeat logotype by merging different types, widths and weights to express Ninja’s duality and plurality. All together we created a visual identity that is playful, timeless and, most importantly, worthy of an icon.
To know more about the project, please visit: https://eat.studio/work/ninja
Twitch is the world’s leading streaming platform that’s home to every kind of content you could imagine. Gaming, cooking, sports, media, it’s all happening at Twitch. /twitchgaming is the platform’s channel for everything that is gaming culture. Fans can tune in to hear about all the latest news, content and trends from some of the biggest forerunners and influencers in the industry. It was time to streamline all of that content with one standout asset kit.
This /twitchgaming project meant that everyone at the studio had to get clued up on streaming tools. It was a steep but exciting learning curve. For the brand, we needed to create something that unified all of Twitch’s different streamers without diluting their individuality. Most importantly, it had to work for the multiple different streaming set-ups that are used on the channel.
The end result is a fun, engaging and welcoming asset kit that amplifies the /twitchgaming brand. The assets are fully interactive and customisable which allows for streamers to add their own flare to their stream. We even created an asset manual that does more than just instruct: it gives streamers the chance to experience /twitchgaming’s tone of voice.
To know more about the project, please visit: https://eat.studio/work/twitch-gaming
Twitch is the world’s leading streaming platform expanding across every form of content that you could imagine. Gaming, cooking, sports, media, you name it. Twitch Rivals is their dedicated platform for gamers to compete against each other. With a following of 1.8 million and counting, Twitch Rivals is an absolute heavy-weight when it comes to reach.
Twitch Rivals wanted to take their brand to the next level. We were faced with creating assets that spoke to the Twitch Rivals brand that could also flex to the personal brands of the streamers that use the platform. But it couldn’t just be cool, it had to work. Our team had to get to grips with all of the streaming tools and technicalities to make sure we created something that streamers could use on a daily basis.
The result was a vibrant and stand-out set of assets neatly wrapped up in a brand asset kit. We create versatile assets for every kind of streaming scenario. Then we took things a step further and built a kit manual that in a unique tone of voice that helps to add dimension to the Twitch Rivals brand. This one was definitely a win.
To know more about the project, please visit: https://eat.studio/work/twitch-rivals
Ubisoft is one of the biggest names in gaming creating some of the world’s most popular video games. Twice a year they host a gathering of eSports stars to compete for the R6 Siege, one of the most prestigious gaming titles a team can hold. Ubisoft’s latest competition for the R6 Siege(theSweden Major) was highly anticipated, especially after last year’s event was forced to take place virtually.
Ubisoft approached us to create the virtual identity for the Sweden Major. With Ubisoft’s reputation to maintain, the identity needed to live up to the prestige of the event and the buzz the building around it. Although the event is recurring, it changes location every single year. We had to use the same assets and logo as last year’s event while making it unique to Sweden.
To know more about the project, please visit: https://eat.studio/work/rainbow-six-siege-sweden-major
Polygon Studios’ visual identity needed to find the sweet spot in a lot of different dichotomies. Polygon Studios defines itself as being adventurous and enterprising in equal measure. On one hand, the visual identity had to represent Polygon’s status as a market leader and their legacy in shaping the blockchain gaming and NFT space.
On the other hand, we had to reflect that Polygon Studios’ eyes are firmly set on the future and translate the start of a new blockchain paradigm. Whatever we created needed to be vibrant, high spirited and memorable as well as helpful, best-in-class and innovative. We also had two clashing audiences to work with. The first were blockchain gaming veterans clued up on the ins and outs of crypto that are looking for additional blockchain and crypto use cases.
The second group were made up of kingpins in the brands and arts scene. With more and more celebrities, entertainment houses and artists eager to add NFTs or gaming tokens to their portfolios, Polygon Studios’ visual identity needed to show that they could deliver. This new market was also unchartered territory for us as a studio. Here at EAT, we’ve just started designing for the crypto market but have already become pioneers in the design world for blockchain. We dove headfirst into the unknown and dug into research about the NFT world. We were ready for the challenge.
To know more about the project, please visit: https://eat.studio/work/polygon-studios
Our challenge was to create the brand for the HR department inside Activision, which is called Activision Early Careers. The goal was to create a new brand for the Careers department, while also leveraging the Parent Company’s identity, portraying trust and world-class technology and best early career-tech, creative and entertainment talent.
Our result was a logo that showcased the department’s name alongside the main logo, signal boosting it as a sub brand of Activision. The result was a straightforward, clean logo that got straight to the point while also keeping the brand identity and honoring its aesthetics.
To know more about the project, please visit: https://eat.studio/work/activision
Netflix tasked us to create a presentation deck for their Global Creative Marketing Team — which would then be continually presented internally to different people from several departments. The deck should be concise, yet visually appealing.
We worked around the clock with the Netflix team from different time zones and we enjoyed every second of it. The process was painless and rewarding, and we were able to use their existing brand guidelines, to create a deck that was both straightforward and beautiful.
To know more about the project, please visit: https://eat.studio/work/netflix-gcm
We went on a road trip with two incredible partners: Lyft and Clear as Day. And by going on a road trip we mean doing a really cool project. And by incredible partners we do mean incredible.
Our task was to create a special deck for Lyft’s experiential project, that really translated their unique look and feel, so we took on Lyft’s brandbook and overall vibe for inspiration. Lyft has a beautiful, well-thought, and robust brand, which made our jobs a lot easier since we had so much to work with.
Since the beginning, we were granted total access to the assets we needed, like their brandbook, to help us get the tone just right, tying together the visuals with the message we were delivering. We combined their gorgeous color palette, their cool, gen-z inspired photoshoot, and a lot of animation work to make the content look light and fun.
To know more about the project, please visit: https://eat.studio/work/lyft-deck
A household name in the gaming industry, Twitch brings together the whole community for a unique, magical experience in online games. Together with Amazon, another huge name in all things pop culture, they’ve decided to launch a new game. And we were excited to take on this challenge for ourselves.
The most important challenge of this project was to understand which brand architecture we should follow: should we keep Twitch as part of the brand, following a “masterbrand” architecture, or have a brand that would be “endorsed” by Twitch, but without Twitch as part of the name?
For the naming process, we came up with several different options, and for the branding part, our greatest exercise was to create a brand that would convey the values of fun that Karaoke is about.
To know more about the project, please visit: https://eat.studio/work/twitch-sings
Once again teaming up with our long-time partners from Clear as Day, we were challenged to create a distinguished identity for the Adidas Sport Club at Coachella Valley.
The task was to leverage the heritage of the Adidas Sport Hotel, combining cool factors of today without losing its vintage touch, creating a bold, clean and edgy brand and design system that would be flexible enough to adapt in future editions of the event.
The end result was a simple, elegant and versatile logo, which could then be used in different environments. The vibrant color highlights, vintage imagery, and duotone treatments brought the music festival element, which made the brand really pop
To know more about the project, please visit: https://eat.studio/work/adidas-sport-club
We were tasked to develop Crown Channel’s brand language in a way that builds trust with their customers in the same way as its parent companies, Amazon and Prime. By creating a compelling story, we sought out to carry a message of co-creation, live interaction, and shared entertainment.
To create this one of a kind brand for the Crown Channel, we opted for using resources taken from pop culture to compose the mood of the channel, making it relatable for the viewers and connecting all the distinct worlds displayed by the platform. The result was a simple, clean and fun language that showcased bold type and bold colors that paired pretty well with the brand’s bold mission.
To know more about the project, please visit: https://eat.studio/work/crown-channel
Usually, Ubisoft holds November Major at a venue. But due to Covid-19, they executed the event remotely. Our challenge was to craft a visual identity that would live online, in broadcast, and on digital platforms.
We created something that is a lot like the mind of a pro-gamer. Our new glass-themed visuals capture the chaotic energy of Combat/First Person Shooter games. The flying shards place the viewer in the middle of the action, as though they are present the moment after an explosion.
This realm, where time has frozen, is where gamers must make quick decisions — only fractions of a second dictate who triumphs or trips up. This bullet-time shattered glass adds further immersion into the full story, which we then molded into the trailer and the broadcast experience.
To know more about the project, please visit: https://eat.studio/work/rainbow-six-siege-november-major
"They provided consistently exceptional quality of work they produced. I considered them our secret design weapon!"
EAT handled a New York Times social media marketing agency's design-focused projects, such as their brand identity and presentations. Essentially, the vendor was the client's designated design firm.
"They provided consistently exceptional quality of work they produced. I considered them our secret design weapon!"
Sep 2, 2021
The client claimed that EAT virtually transformed the client's business through incredible design. They had an on-brand, transformative approach that elevated the company on many levels. Moreover, they had become almost like an extension of the internal company and their success.
The client submitted this review online.
Please describe your company and your position there.
I founded HelloSociety as a social media marketing agency in 2012 and remained as its CEO through 2019, three years after its acquisition by The New York Times - where it was their internal social media marketing agency.
For what projects/services did your company hire EAT?
EAT was HelloSociety's dedicated design firm. They handled everything from our own brand identity to presentations for our most important deals (including the one that wound up getting us acquired by The NYT)!
How did you select this vendor and what were the deciding factors?
I met EAT's founder Renata through our investors back in 2014. It was her energy and passion that initially got me interested in working with them, and it was the brand identity exercise she presented to me a few weeks later that sealed the deal: I loved the way they thought about our brand and about how to design a brand in general; I loved their process; I loved their work. And I loved them as people!
Describe the project in detail and walk through the stages of the project.
We worked with EAT on countless projects over the years, but perhaps the project that had the most on the line was the final presentation during our acquisition talks with The New York Times. EAT created a visually stunning and impactful (as always) presentation that clearly illustrated exactly what my business could do for NYT; it left no doubt that an acquisition was exactly the right move for both sides. This project was a little out of the ordinary in that we needed it FAST -- and though EAT is certainly capable of quick turnarounds, this one was a lot of work and the time window was especially tiny. Because they understood our business so deeply, they were able to make a truly remarkable presentation in a matter of days that I have no doubt any other firm would have needed weeks to produce.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with everyone at some point or another!
Can you share any outcomes from the project that demonstrate progress or success?
Broadly, EAT virtually transformed our business through their incredible design. They gave a fresh, edgy makeover to all of our materials — from sales decks to marketing presentations to newsletters and more. The design was completely on-brand yet totally transformative, elevating our company on all levels. The entire process was thorough yet fast and in-depth yet simple, and when it was all done I realized that I'd learned a great deal about my own brand. Since that initial rebrand, we continued to use EAT for every major design initiative and are always pleased with the beautiful results and quick turnaround. The materials they produced for us had a direct impact on increasing sales: clients consistently told us that our presentations and proposals are the best they've seen. The highest-stakes outcome was, of course, the NYT acquisition -- which came through just two weeks after the presentation they produced.
How effective was the workflow between your team and theirs?
So effective! Efficient, pleasant, responsive.
What did you find most impressive or unique about this company?
The way they treat their clients -- so many companies claim to treat their clients like family, but EAT truly became an extension of our company both on a professional and personal level. They genuinely care about their clients and the success of their business. You'll see what I mean after your very first conversation with them, trust me. I considered them our secret design weapon!
Are there any areas for improvement or something they could have done differently?
Truly, there was nothing I would've changed about the years we spent working with EAT!