The Kooks website is a heavily customized traditional B2C eCommerce experience. The UX is focused on presenting aftermarket automotive parts to online customers in the most immediate and effective ways - this involves various groupings of parts by vehicle make and year range, a specific year-make-model-option-engine direct parts-match tool, and standard search and browse by category views. Additionally, the site incorporates a…
dealer look-up to help customers find local suppliers and installers, as well as a fully-featured media center complete with photo and video galleries of Kooks products in action.
E-dreamz custom-programmed a parts connector between the Echo website and PDM's API that automatically syncs any new product additions or changes made by the Kooks team in PDM to the website database. This allows Kooks to manage all of their parts data, inventory, pricing, images and details in one place.
Through Kooks PDM data management, multiple custom flags were assigned to each item to denote which products required exclusions and restrictions. E-dreamz then custom-programmed logic into the website shopping cart and checkout to display all relevant/required notices, warnings and disclaimers for those items - and to block or prevent shipping of certain items to states that don't allow the sale of those types of products.