We Create Videos That Inspire Action

Duck Video Helps brands better explain their value prop & supercharge their marketing through animated explainer videos.

An Explainer Video is a short animated video of less than 2 minutes in length that explains a product or service in an easy and engaging way. An animated explainer video is the perfect pitch, every time and will help to increase conversions.

Typical website visits last less than 30 seconds; a compelling animated explainer video changes this. It's an incredibly effective method to help people get a real feel for what your company’s products & services can offer. It brings a dimension to your brand that a simple website or write-up just can't do. 

Check out our videos at duckvideo.co

$25 - $49 / hr
10 - 49
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Salt Lake City, UT
  • 299 Main St.
    Salt Lake City, UT 84111
    United States


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Two Product Explainer Videos for Security Software Company

"We want to work with the same people again and again to build a relationship, and we have that with Duck Video."

Willing to refer: 
The Project
Oct. - Dec. 2018
Project summary: 

Duck Video produced two animated explainer videos targeted to different audiences. They contributed to script development and facilitated a preproduction discovery process.

The Reviewer
11-50 Employees
Phoenix, Arizona
Ka Wade
CMO, Biometrica Systems Inc
The Review
Feedback summary: 

The videos met expectations and accurately translated an existing vision to the screen. Communicative and committed, Duck Video was available at all hours and devoted resources to creating a long-term relationship. Customers can expect a creative, hard-working partner that respects deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the CMO of Biometrica. We’re focused on security and surveillance, building products that support federal, state, local, and tribal intelligence and law enforcement, private investigators, process servers, and organizational security and surveillance teams.


What challenge were you trying to address with Duck Video?

We were looking for an animated explainer video for our new product: a multi-jurisdictional, 24/7 criminal background checking software. It gives organizations the ability to be notified in near real-time through an encrypted alert to authorized company personnel when an employee has potentially been arrested.


What was the scope of their involvement?

We had an initial Zoom call with Duck Video, where we showed them how our product worked. They sent me a preproduction questionnaire that addressed what separates us from main competitors, what our target audience was, and so on. We worked together on the scripting, and I sent them a PowerPoint of our activity.

We initially wanted a single 30-second video but decided to make two later on. The redefinition was seamless. The second video was over a minute long and targeted people we’d already established contact with, who wanted to learn more about how our product worked. The shorter piece was optimized for social media and an audience that was unfamiliar with our work. Duck Video understood that difference. They also introduced us to a tool we could use to monitor how many people were clicking on the video, and when and where they came from.

What is the team composition?

I worked primarily with Mitch (Managing Partner, Duck Video).

How did you come to work with Duck Video?

They approached me through LinkedIn. I’d seen some of their work online, and found it to be nicely done, elegant, to-the-point, and streamlined. I decided to give them a shot.

What is the status of this engagement?

We worked together from October until December 2018.


What evidence can you share that demonstrates the impact of the engagement?

They successfully conveyed our ideas and integrated our script feedback and suggestions in real time, which made a huge difference. I had fun with the whole process.

How did Duck Video perform from a project management standpoint?

I appreciated how interactive Mitch was. We would chat at 11 pm and 6 am, and the work ethic I saw on their team was incredible. Calls happened on Saturdays and Sundays, and we had text messages back and forth at all hours. There was a tight deadline for the new product release, but they gave it their all to deliver on time. 

From our perspective, the people we work with matter, and it’s important to have a rapport with them. We want to work with the same people again and again to build a relationship, and we have that with Duck Video.

What did you find most impressive about them?

Their communication was outstanding. If you don’t have communication, you don’t have anything. You can’t visualize a product, and the best animator in the world won’t be able to produce something they don’t know the client needs.

Are there any areas they could improve?

They should have let us know if they couldn't make a particular deadline. We’re flexible, but it’s important to set expectations on deadlines.

Do you have any advice for future clients of theirs?

It’s important to be realistic and not set yourself up for failure by expecting a 24-hour turnaround. Otherwise, everything will suffer, from communication to quality of work. Creativity isn’t something that happens at the snap of a finger.

Overall Score
  • 4.5 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer