What evidence can you share that demonstrates the impact of the engagement?
Overall, everyone is extremely happy with the work and support from ds+f. Even in situations when we could argue that something was not well-done, they immediately received the feedback and very quickly adjusted it. We could count those situations on one hand or even fewer.
One of the things that impressed me the most about them—and the reason I wanted to give feedback about them—is the fact that they were able to rebrand a completely new company from scratch, with only a few people. They weren’t very expensive, taking into account all the work that was done. The company is currently publicly traded and it’s not a small company. We have 80 manufacturing facilities across the globe, we take $2.2 billion in revenue per year, and we have 10,000 employees. It’s not a small task to rebrand all of this.
Even when they moved more towards overseeing the work, they were still able to perform well and to coordinate particularly well with all the vendors we had. They did the heavy lifting of the rebranding exercise.
How did ds+f perform from a project management standpoint?
They were always on top of what needed to be done. In a project of this size, in a company of our size, we also had our own project management people who ensured that everything was done on time. I was the overall leader, but I did not keep track of the day-to-day activities and timelines. Very often, when I was on the phone with them, I would ask what was happening in the current week and what the deliverables were. They could easily give me this information.
We communicated through email and telephone. We used WebEx for screen sharing so that everyone could see what people were doing. One of the things that impressed me was that—despite being a relatively small company—they were extremely responsive. They gave me a response within a few days for anything I asked for, even if it wasn’t urgent.
What did you find most impressive about them?
They stood out in terms of responsiveness, quality of work, reasonable pricing, and client engagement. They are generally nice and easy-going people to work with. They didn’t stress out on the big timelines, and they didn’t complain as others would when we changed a few things. They were completely willing to hear feedback and adjust to customer needs.
Are there any areas they could improve?
There are only minor things. They picked a company font—for use on emails, Word documents, and PowerPoint presentations—that was not from Microsoft. It was a very nice font, but it created some issues. We decided to move back to a font that existed in the Microsoft environment, simply to eliminate those issues. However, the problems that this created were not deal-breakers.