Everything matters.

Our intent is to create an agency that was lean in overhead and rich in experience. One that could quickly respond to our client’s requests. Where there were as few layers as possible between the client and the agency. Oh — and one other key ingredient — a team who would be willing to walk in our clients’ shoes; ride their trucks; stand behind their teller lines. Why? It’s the only way to really become a partner. Together we create successful advertising.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2000
Show all +
Philadelphia, PA
headquarters
  • The Bourse, Suite 920, 111 S. Independence Mall
    Philadelphia, PA 19106
    United States

Reviews

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Advertising for Amplifier Manufacturer

“Within our 15-year relationship, their creative team has never struggled to produce innovative content for our brand.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2003 - Ongoing
Project summary: 

DSC Advertising markets to a global audience through traditional and digital mediums. To help grow this audience, they have designed promotional catalogs, trade show presentations, and a website.

The Reviewer
 
51-200 Employees
 
Philadelphia, Pennsylvania
VP Marketing, Amplifier Manufacturer
 
Verified
The Review
Feedback summary: 

DSC has spent years building the brand, which explains their commitment to maintaining it. Their creative tradeshow concepts generate hundreds of leads, and thousands request the must-have industry catalogs. The website is also flourishing with 120,000 visitors and 430,000 page views each year.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are the global leader in designing, manufacturing, and selling EMC magnetic compliance test equipment. As the vice president of corporate marketing, I oversee our domestic and international marketing and advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DSC Advertising?

We used marketing and advertising to grow into a multinational company with distributors and representatives based in different parts of the world. Although the objective has shifted to promoting the benefits of our individual products to our strong European market, we remain dependent upon marketing and advertising to accomplish the goal.

SOLUTION

What was the scope of their involvement?

We meet with DSC each year to discuss the previous year’s results and establish our main goals for the upcoming year. We take full advantage of DSC’s broad list of services, so their scope of work is all-encompassing.

Advertising is one of the most important tasks, so they always provide us with a variety of concepts for us to choose from. They create up to 10 ads each year and strategically place them in trade magazines and digital spaces. Our 180-page catalog is available online for download, but perfect-bound physical copies are also produced and distributed semiannually. The 260-page Orange Book of Knowledge, which has served as the industry bible for the last 15 years, is filled with application notes and distributed biennially.

They built a comprehensive website and continue to perform routine maintenance. One of the best features are the banners that they incorporated into the website which helps our customers distinguish the various divisions within our company. We plan on revamping the site in order to make it mobile-friendly. The AR applications that they developed are complete with datasheets, videos, and posters. The iOS- and Android-compatible apps facilitate a lot of lead generation with our media partners.

DSC also hosts our webinars and produces industry news and videos that typically receive 500 views. They recently filmed a virtual reality video of our facility. For the tradeshows, they organize giveaways and craft graphic panels for our booths.

What is the team composition?

We were assigned a full-service group, which included an account manager, creative team, and a web- and media-designer. During busy periods, they will assign freelancers to assist with certain projects.

How did you come to work with DSC Advertising?

Our chairman of the board is attuned to marketing and advertising, so he selected DSC as our sole marketing agency years before I came onboard.

What is the status of this engagement?

We’ve been using their services exclusive for more than 15 years. Our in-house staff manages social media, but we collaborate with them for all of our other marketing needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our online trade and media sources generate more than 3,000 leads each year, while our Orange Book of Knowledge generates 1,000. Out of the 3,000 catalogs we produce twice a year, 1,000 of them are requested from our loyal and prospective customers alike. In 2017, we had over 120,000 visits to our website and 430,000 page views.

How did DSC Advertising perform from a project management standpoint?

The account manager seamlessly manages their daily tasks, while also coordinating deadlines with our team. When working on advertisements, they usually break the work down into manageable blocks and get our feedback throughout the process.

What did you find most impressive about them?

Most firms concentrate on a couple of services, but DSC is capable of servicing all of our marketing needs. They’re well-acquainted with every aspect of our company, so producing effective content that embodies our brand is second-nature for them. Within our 15-year relationship, their creative team has never struggled to produce innovative content for our brand.

Are there any areas they could improve?

A larger team could prevent competition between their clients’ projects. Sometimes they’ll stop working on one project to start a new one which causes disorganization. They occasionally get overwhelmed with projects, but they have never been too busy that it prevents them from meeting deadlines.

Do you have any advice for potential customers?

They will ask thorough questions about your product and the messaging you hope to convey to consumers. Be specific when communicating your goals in order to experience the best results.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer