Doorbell Digital Marketing

Please describe your company and your position there.

I am the co-founder of an exterior house painting company. We want to scale and modernize service-based businesses starting with this industry.

For what projects/services did your company hire Doorbell Digital Marketing?

We just needed a consultation to help us identify our needs for digital marketing. We used the website review service DDM offers

What were your goals for this project?

The consultation was limited in scope to how we can increase our in-house lead gen. We wanted specific actionable steps.

How did you select Doorbell Digital Marketing?

Serendipity, happened to hear of DDM from word of mouth.

Describe the scope of their work in detail.

A 1-hour, one-on-one consultation with feedback on our current digital marketing strategy and advice for how to move forward. As well as a post-meeting recap with actionable steps and material.

What was the team composition?

One on one meeting with the owner, Ken Marshal. We were extremely impressed with his professionalism and focus during the consultation- he really made excellent use of the time and asked the right questions.

Can you share any outcomes from the project that demonstrate progress or success?

After implementing just a few of their suggestions, we saw website traffic increase significantly and we predict growth will continue and even increase as we continue to follow the strategy roadmap.

What did you find most impressive about this company?

An incredible amount of knowledge and experience. Also, the company owner clearly cares about his clients and the community. I could tell that unlike other vendors, they're not going to just take your money and produce "some" results.

They have high moral values and ethics and treat you with respect. Honestly, I want to grow our company so that we can work even more with DMM. As a business owner you can tell when an investment is going to really pay off. This company is it 100%

Are there any areas for improvement?

This is not the largest company and I could see some small ways that they could improve if they scale much larger. However, that would decrease their value proposition. I like that it's personal and customized.

Please describe your company and your position there.

We own a wedding venue in East Texas. You can rent the entire place for your wedding, corporate event, family reunion etc. You can also opt to stay overnight if you like. I am the owner, manager, sales etc.

For what projects/services did your company hire Doorbell Digital Marketing, and what were your goals?

We hired Doorbell Digital Marketing to revamp our website that was only a couple of years old but not getting any of the response that we were wanting.

Our goal was to increase traffic, appear in the top Google searches and create some traffic in a neighboring state. Also to be able to interface with our Social Media accts.

How did you select Doorbell Digital Marketing and what were the deciding factors?

Our social media technician chose Doorbell Digital Marketing for us. Best decision we have ever made!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our Social Media tech, Social Beacon Media handled just about everything. I relayed what my expectations and my goals were as far as the business was concerned and Brreeze handled all the technical issues from there. Ken with Doorbell Digital Marketing worked seamlessly with Breeze and was able to produce the results that we were looking for. I did not have to learn a new industry to make sure I received the results that I was looking for.

How many people from the vendor's team worked with you, and what were their positions?

The only person we worked with was Ken. I was very happy about that as I did not have to explain what my goals were to numerous people.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic has been tremendously increased. We are ranking high on all the Google searches in the areas we wanted to target. 99% of our business comes from our website and social media. I could not be happier.

Describe their project management style, including communication tools and timelines.

Again, most of the communication was between our social media tech and Ken. I did not have to have much input except what my goals were. They stuck to the timeline they gave me with no deviations.

What did you find most impressive or unique about this company?

The fact that Ken did not talk over my head and the results that we saw even before the project was completed. As I said our original website was not very old and it just never took off so I could compare apples to apples and the results were amazing.

Are there any areas for improvement or something they could have done differently?

Not that I know of. I spent way more money and time the first time around with a local company here preparing the website. I would leave the meetings with the first company feeling like my head was spinning and they always gave me a list of things I had to do before it could go any further.

Doorbell Digital Marketing rarely ever had to have something from me and Ken never talked over my head.

Please describe your company and your position there.

I am the Director of Marketing at CloudTask. CloudTask is a managed workforce provider for companies looking to increase their sales, customer retention, and revenue.

For what projects/services did your company hire Doorbell Digital Marketing?

• Content Strategy SEO Link Building Reporting

What were your goals for this project?

• Increase search engine visibility around core service offerings
• Optimize all technical and on-page related ranking factors
• Laser targeted content strategy to improve traffic from the top of funnel search terms Increase domain and brand authority through strategic outreach and backlink generation
• Strategic partner that understands the ins and outs of search engines so you don't have to
• Analytics set up and conversion tracking to accurately determine campaign performance

How did you select Doorbell Digital Marketing?

They were a referral from a consultant we currently work with.

Describe the scope of their work in detail.

Their scope of work document included the following services:

"Content Providing valuable and relevant content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and optimizing. Let us take care of all of that for you.

Search Engine Optimization Search engine optimization (SEO) starts with knowing where you currently stand; only then can you determine where you want to be.

Through in-depth research and knowledge of best practices, we will update your existing code (heading tags, title tags, meta descriptions, etc), add search engine friendly structured data, map your content to target key terms and provide specific recommendations to improve your current rankings and generate greater visibility on the web.

We will continue to monitor your site's search performance and consult on improvements as long as our engagement lasts.

Link Building As part of a holistic SEO strategy, it's essential to build quality links to your site. Why? It increases the authority and trust of your brand and domain online. Search engines reward trustworthy brands and domains.

Not sketchy and poorly thought out link schemes. Reporting How do you know if all of this is working? Don't worry - we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from the previous month.

We'll let you know which pieces of content and pages are performing the best, how many conversions you are getting, and what we are doing to deliver more of those conversions each and every month."

What was the team composition?

I have been working closely with the Founder and 3 of his team members. We collaborate via social messaging, direct calls, virtual meetings, with reporting and deliverables done in the cloud.

Can you share any outcomes from the project that demonstrate progress or success?

From August 2020 - November 2020, year over year organic traffic of new users to the website increased by 115%. From 7,047 total in 2019 to 15,173 total in 2020.

The last two months (October and November 2020) will see the most organic users since the website started Google Analytics tracking in 2018 (and prior to our campaign, internal traffic wasn’t being filtered)

From organic traffic In the last 5 months, 33 contacts created Keywords ranking in positions 1-10 (about 75% of searchers don’t go past the first-page page of Google, which contains results 1-10. Source.) saw a net increase of 32.5% over the lifetime of the campaign.

This traffic is worth an estimated $38,000 per month if you were to pay for it using paid ads to purchase clicks for these keywords. Non-branded traffic (people who aren’t intentionally searching for Cloudtask) saw a net increase of 46%. These are your potential future leads to nurture.

How effective was the workflow between your team and theirs?

Ken has been great to work with. Understands needs and will go beyond the scope of work on occasions to help on projects.

What did you find most impressive about this company?

They are easy to communicate with. There were some issues along the way however were quickly resolved and the campaign got back into full swing with both parties doing their parts to move things forward. Their results so far have been impressive.

Are there any areas for improvement?

Not that I can think of at the moment

Please describe your company and your position there.

Manager of Business Development (Marketing, Sales, and Partnership Operations). We are an international expansion firm, helping companies worldwide enter into new markets.

For what projects/services did your company hire Doorbell Digital Marketing?

• SEO
• Google Analytics
• Content
• Digital Marketing
• Strategy

What were your goals for this project?

Create the foundation of our SEO, Google Analytics, Content Strategy, and overall web presence. Drive more views on the website to increase top of the funnel and of course drive revenue.

How did you select Doorbell Digital Marketing?

After reviewing several agencies, and interviewing several of the firms, we ultimately went with Ken and his team.

Describe the scope of their work in detail.

Example of Monthly Deliverables:

Month 1:

Keyword research Fix all current errors on the website

• Broken Links
• Duplicate Headers
• Optimize H1/H2 Tags Update Title Tags and Meta Descriptions

Ongoing Monthly Deliverables:

• 2 new keyword focuses on landing pages
• 2-3 keywords focused blogs
• 2 pages updated with on-page content
• 25+ backlinks Internal linking to new content various SEO support

What was the team composition?

I worked directly with Ken and his team, as did the marketing / BD team

Can you share any outcomes from the project that demonstrate progress or success?

Ken and his team at Doorbell Digital Marketing are by far the best SEO and Marketing team you can ask for. From day 1, Ken was extremely transparent in their review process, goals, and expectations. We saw over 100% growth in our organic search results in just 6 months, from a dedicated slack channel to 1 on 1 meeting to detail overviews that cater to the entire audience and not just technical marketing folks. I would highly recommend Ken and his team.

How effective was the workflow between your team and theirs?

We had a dedicated slack channel, designated check-ins, and were in constant communication. Fit right into our team and remote work style.

What did you find most impressive about this company?

They're transparent, honest, and able to understand the big picture to capture all aspects of the business.

Are there any areas for improvement?

Not at the moment.