What was the scope of their involvement?
We came up with the original structure for how to conduct the interviews and fine-tuned the question lists with Dogtown Media. They provided feedback to make the interview process as patient-friendly as possible. Only engineers from our company are involved, so they helped us with the human interface aspect.
Based on our list of patients to consider, they contacted, interviewed, and selected finalists for us to approve. From setting up the location to running all the interviews, they managed all the logistics. They also created graphics designs to use in the patient interviews. Once complete, they provided the audio transcripts and videotapes. The final report showed a detailed analysis of the results based on specific areas of interest we identified.
Dogtown Media handles financial compensation to keep everything in order regarding safe harbor laws. We split our process into two cohorts. The outcome of their report on the first convinced us to pursue a second, larger cohort with their team. We felt reasonably pleased with the initial results. They covered everything we needed and could clearly handle a larger group, so we moved forward.
What is the team composition?
Dogtown Media assigned us two specific resources to develop and run the interviews. One of our employees actively participated in the patient interviews.
How did you come to work with Dogtown Media?
Dogtown Media made the shortlist of companies who bid on our patient app project. We needed a team who could support us in designing the UI and infrastructure, build the product, assist us with getting the verification and validation through the FDA, and host and maintain the app on an ongoing basis.
While we didn't believe they had the capacity for long-term maintenance, we felt confident in their UI design abilities. While we didn't choose them for that project, we hired them based on a referral for last year's market research project and have an ongoing engagement in progress.
How much have you invested with them?
The first-round cost $18,960, and the second round is budgeted at $27,000.
What is the status of this engagement?
We've been working together since July 2018.