Divami Design Labs

Introduce your business and what you do there? 

I’m the CEO & founder of Spoors, a workflow technology company.

What challenge were you trying to address with Divami Design Labs?

We needed our mobile application to be redesigned.

What was the scope of their involvement?

We've initially met with Divami Design Labs to relay our technical requirements and goals. Their team has then conducted research and talked to our existing clients to identify prospective design solutions. After examining their findings, they've built the wireframes and presented UI/UX design options for our team to choose from. 

Upon securing our feedback, Divami Design Labs has completely redesigned our client-oriented platform and deployed our preferred design solutions. They're currently redesigning our web app to match the mobile app's new interface.

What is the team composition?

I'm in contact with Prathima (Chief Designer & Executive Officer) and two other resources, including a designer.

How did you come to work with Divami Design Labs?

We shortlisted four companies and chose Divami Design Labs because of their longstanding SaaS experience and their apparent understanding of our needs.

How much have you invested with them?

We've spent between $20,000–$25,000 so far.

What is the status of this engagement?

We began working together in December 2020, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We're extremely satisfied with Divami Design Labs' work — they've created a flexible and robust app that's improved our UX by at least 80%. We used to lose clients because of our outmoded UX, and we don't have to worry about any design-related issues now with our newly formatted platform.

How did Divami Design Labs perform from a project management standpoint?

Divami Design Labs is an accommodating and timeline-oriented team that adapts to our processes well and handles our challenges with ease.

What did you find most impressive about them?

They have simple yet sophisticated design solutions that effectively communicate our branding to our users. We also appreciate how they take every feedback into consideration and incorporate that into their work.

Are there any areas they could improve?

While Divami Design Labs is already a reliable partner, we can benefit from a more communicative and proactive approach.

Do you have any advice for potential customers?

Identify the core challenges you're dealing with transparently, and they'll help you resolve those with their expertise.

Please describe your company and your position there.

Rockwell Collins was an MNC dealing with avionics and information technology systems and provided related services to government agencies and aircraft manufacturers. The company was bought over and now is part of Raytheon Technologies. The mission of the company is to transform and shape the future of the aerospace and defense sector.

I was the Principal System Engineer at the company during our engagement with Divami Design Labs. Now, I act as the Associate Director at Raytheon Technologies.

For what projects/services did your company hire Divami Design Labs?

Using an asset tracker application, we wanted to transform and improve CIAL (Cochin International Airport) operations and assets management in 2018. Our business team was impressed with the extensive design strategy of Divami, making them our ideal partner for the design and development project associated with the plan.

How did you select this vendor?

We came across Divami and their portfolio through someone in our network who had previously worked with them.

Describe the project in detail and walk through the stages of the project.

We required a real-time asset tracking and monitoring application on the airport tarmac. Moreover, the application had to be adaptable so that the airport officials and executives of third parties can actively use it on a daily basis. We needed a real-time asset tracker system to notify the respective executives about the alerts and violations; which was obviously challenging.

However, with an open communication and feedback channel paired with their design and development domain expertise, Divami delivered on the desired results.

How many resources from the vendor's team worked with you, and what were their positions?

The team that worked with us had one UX and one UI designer. There was a design strategist in charge of the overall execution. When it came to development, the team consisted of a lead followed by two or three junior developers. Their project management team also worked closely with us to ensure smooth project delivery.

Can you share any outcomes from the project that demonstrate progress or success?

I would say, the platform was a success. One of the most noticeable changes was the reduction of violations by 30 percent compared to manual recording

How effective was the workflow between your team and theirs?

The Divami team is best at what they do. Naturally, their communication and project handling process was effective. What we liked the most was their ability to constantly keep us in loop, take our feedback, and incorporate them into the next set of changes.

What did you find most impressive or unique about this company?

I was impressed with their dedication to bringing us our desired results. They truly treated our problem statement as their own and delivered solutions that worked.

Are there any areas for improvement or something they could have done differently?

Our team did not have any complaints. They delivered on their promise.

Please describe your company and your position there.

I am a director of a golf travel company based in Singapore and India.

For what projects/services did your company hire Divami Design Labs?

Our website needed to have a fresh look and easier navigation. We noticed that the ability to put in a enquiry required more work than necessary. We were looking for a good UI/UX company to enhance the web navigation and add more interesting elements to the travel website

How did you select this vendor?

We did our research on various leading UI/UX companies, checked out their proposals, their portfolio and also spoke to their references. In the end, Divami was providing quality and value and we choose to go with them. Divami also presented to us on what they believe can be done better on our specific website which was a good way to close a deal.

Describe the project in detail and walk through the stages of the project.

Divami provided us with a detailed proposal and project timeline which stated the exact pages that will be revamped and the scope of the project which included desktop and mobile. The first stage involved a lot of user research where they contacted our clients, customers, and also suppliers and partners to understand what their insights and requirements are from the website.

They collated that info with what our team's input and also checked out our competition to see the market trends. Once that was done, we first started receiving the wireframes and then the UI designs once the wireframes were approved. It was a iterative process and they were open to a lot of feedback and changes based on regular weekly meetings

How many resources from the vendor's team worked with you, and what were their positions?

A team for 5 worked on our project who we interacted with directly. We had a UX designer, a UI designer, a project manager, a chief designer and an account manager as well.

Can you share any outcomes from the project that demonstrate progress or success?

We're happy with what was delivered. Our intial objective of a clear navigation, more interesting layout and easy enquiry process were met with this revamped design. We are currently in the process of completing the project as there were delays due to Covid and we intend to launch now which is the right time as travel is picking up now.

How effective was the workflow between your team and theirs?

As mentioned in an earlier point, we have regular communication. There were in person meetings and video calls regularly. They never missed a meeting timeline and were able to show us the work for that week. Any feedback was immediately noted, minutes were sent and changes incorporated without further delay or confusion.

What did you find most impressive or unique about this company?

Their team is very sorted, and their process is well structured. It was a clear process which was communicated and the right expectations were set. They also had a very fresh view on the design.

Are there any areas for improvement or something they could have done differently?

There was one design on one page which was difficult to develop and we ended up shelving it as the cost of the getting it done was way higher than the result of it. So I think that can be considered while designing the pages to take into consideration the feasibility and cost of developing something.

Introduce your business and what you do there.

I’m the general manager of iQuoteXpress. We’re a B2B software that specializes in proposal management. Our company has been around for almost 12 years.

What challenge were you trying to address with Divami Design Labs?

Our software became outdated recently, and we’d been doing small fixes to it. We needed a major overhaul, so we hired Divami to help us with the workflow and visual elements. It was a complete UX/UI redesign.

What was the scope of their involvement?

Most of the time, they used file-sharing programs to show us the renditions and concepts they came up with. They used Figma for the project, and our developers worked with Divami to answer questions back and forth.

What is the team composition?

I worked with two contacts on a regular basis. Diya (Senior Lead UX Designer) was the project manager on the UX side, and Manoj (Senior UI Designer) was in charge of the UI, the graphical part.

How did you come to work with Divami Design Labs?

We were evaluating different companies to do the UX/UI. We thought Divami was professional in their presentation, and they had a nice amount of contacts to confirm them as a reliable company. They gave us 4–5 names as references, and they all checked out very well. Additionally, they offered good value.

How much have you invested with them?

We spent close to $50,000.

What is the status of this engagement?

Our partnership lasted from October 2020–July 2021.

What evidence can you share that demonstrates the impact of the engagement?

We wanted to create a UX/UI that was easy to access and very modern. We measured our success against those two criteria, and they achieved them.

How did Divami Design Labs perform from a project management standpoint?

Their project management was excellent. We primarily used email and shared Google folders to communicate.

What did you find most impressive about them?

Overall, the project management was outstanding. Also, they had great attention to detail.

Are there any areas they could improve?

No, I wouldn’t have wanted anything to be done differently.

Do you have any advice for potential customers?

The secret to success is setting clear expectations and holding Divami accountable with timelines to keep the project on track.

Please describe your company and your position there.

Innovapptive is the only Connected Worker Platform that combines ERP (SAP, IBM Maximo) operational data with digital, visual, & step by step guided work instructions on mobile and smart glasses to empower front-line workers to get jobs done faster, better, cheaper & safer.

By engineering a platform that fuels innovation & collaboration, Innovapptive is transforming the experience of the industrial worker to bridge the skills gap and further helping our customers increase revenues & margins.

I was the CTO and overall owner of the platform. I was responsible for Products and Innovation for the company. I was leading and strategizing the platform revamp process and worked closely with the Divami Design Labs team.

For what projects/services did your company hire Divami Design Labs?

We were looking for a significant redesign of the platform to make it even more appealing to our user base. We wanted to improve the overall user experience by making navigation easy and the app intuitive. We wanted Divami to bring their expertise on B2B platforms to our platform and deliver a great user experience.

What were your goals for this project?

We wanted to reduce the turnaround time and complex navigation patterns that led to users missing contextual information and actions. Moreover, there was a lack of personalization as per user roles.

We wanted the user experience to be top-notch with all the required information readily accessible and the navigation to be smooth with a minimalistic design. We wanted the users to be able to carry out desired action with minimal effort and clicks. The overall complexity needed to be broken down through an appealing UI.

How did you select Divami Design Labs?

I worked with Divami when I was leading a financial products platform at a company I was with a couple of years ago. When we invited them to participate in the evaluation, our team was also fairly impressed with their expertise with Enterprise products and B2B platforms. Hence we decided they were the right partners for us for this redesign exercise.

Describe the project in detail.

The platform needed revamping to match the current industry standard and user expectations. We wanted the UX to be intuitive while the navigation pattern to be easy enough for a new user to enter and carry out the necessary task without any confusion.

The workflow should be simple and cater to individual user roles while avoiding information overload. We wanted Divami to introduce context-based support and personalization. A no-code platform needed to be as straightforward as it can be; and I am happy to say Divami delivered on it.

What was the team composition?

We worked with 3 designers - one for UX and two designers for UI, led by Divami’s chief design strategist.

Can you share any outcomes from the project that demonstrate progress or success?

The UX UI met our internal expectations beautifully. Even the users were really appreciative of the change and we noticed the user engagement metrics showing an upward trend. Also, this project gave us a great step into the UX standardization and Information Architecture process. Becoming a mature startup this was a big addition to help grow Innovapptive.

How effective was the workflow between your team and theirs?

In short, it was smooth. Even though they did take time in conducting user and market research, I think it benefitted us in the end.

They kept us in loop throughout the project - we were meeting them at least once or twice a week - making sure all our feedback is implemented. Process of working with their teams was very easy and always proactive which helps when you are in a fast paced environment.

What did you find most impressive about this company?

In my view, People, Process and Technology creates a great services company. Working with startups is always a challenge, given the fast pace and growth pains that the partner like Divami in this case had to go through.

The skillset of people and leadership supporting our vision and expectations was the most impressive thing for me. When there is a vision match everything else falls in place. Like I said, the UX and Information Architecture process was also an important thing from Innovapptive perspective.

Are there any areas for improvement?

Nothing specific, especially given the value Divami brought in is huge.

Please describe your company and your position there.

Corpus" is an SDP - service delivery platform collaborating with multiple content companies, Telecom & Media delivery companies and devices delivering multiple Digital services like Triple play services, OTT, Gaming, Safety security, G2C services, Health and Education to millions of homes across the world.

Corpus SDP platform brings value to a broad spectrum of segments like Satellite TV Operators, State fiber grids, Telco's/ISP's, Cable MSO's and other FTTX operators. We have pioneered in creating integrated Video delivery systems along with content across any screen, any time and any place.

Some of the largest Satellite TV, Triple play and IPTV operators have chosen Video Corpus as their platform partner to deliver PayTV, Triple play and IPTV/OTT services with a road map to deliver multiple other digital services to homes.

I am the AVP- Sales & Marketing at Corpus in charge of business planning and expansion at the moment. Moreover, I deal with partnerships across Media & Entertainment, and Telecommunications verticals

For what projects/services did your company hire Divami Design Labs?

Our idea behind the Corpus ATV application was to have a complete OTT content delivery platform for Live TV viewing and on-demand Video and App store for value added services such as video communication, gaming and popular OTT platforms.

Naturally, we wanted the design to be simple and intuitive enough for anyone to work with it. So, we wanted Divami to design a world-class Android TV App that appealed to the Indian rural and urban markets alike, with a contemporary approach for the overall functionality of the app.

What were your goals for this project?

The idea is to create an immersive experience for the viewer with the key differentiator being the integration of Live TV (complete with channel surfing & program guides), educational and farming content along on-demand entertainment content.

We wanted an app that is currently targeted at the Indian market (rural being a key segment), while capable of appealing to the international audience as well. Moreover, it should comply with the Android TV standards. In the Indian family setting, the app needed to be lightweight with a very simplified navigation to appeal to the different age groups.

How did you select Divami Design Labs?

They came highly recommended through our network and the initial interaction with their design team went really well. After realizing the industry expertise and the satisfaction level of their other clients, we decided to partner with them on the project.

Describe the project in detail.

As mentioned, we wanted an ATV app that not only appealed to the subcontinent population but also met the high-quality international standard of the niche we function in.

With a world presence, we have a quality standard to adhere to as well. As the app needed to compile the best of education, entertainment, infotainment, gaming, and communication channels, the main target was not to overwhelm the user while maintaining the overall quality of the platform.

This is where the Divami team stepped up. They not only understood our goals but also conducted extensive user studies and analyzed patterns to ensure the design is easy to use and meets the needs of our end-users.

What was the team composition?

The team that worked closely with us consisted of two designers - one each for UX & UI; with their Chief Designer being involved in providing design strategy and guidance throughout the project. They also provided guidance and support to our internal team throughout the development lifecycle.

Can you share any outcomes from the project that demonstrate progress or success?

We are delighted with the outcome. The platform was received very well among our content partners. Moreover, we continue working with the Divami team to accommodate any branding or other changes required, whenever necessary.

How effective was the workflow between your team and theirs?

Their team was a mix of young and Senior members and were open to listen and came up with fresh ideas and solutions. They worked as part of our team and not as an external vendor. The daily and weekly status updates were really helpful in making us understand the progress. The team also made sure to take our inputs and implement them in any design iteration.

What did you find most impressive about this company?

Have great design team and can adapt well to newer requirements and new domains. Flexible and open to work with and the professionalism of Divami Design Labs' young team continues to impress me. They were reliable, on time, and treated the project as their own. I thoroughly enjoyed working with such a dedicated team.

Are there any areas for improvement?

None at the moment. I wish them a great future.

Introduce your business and what you do there.

I’m the director of innovation and business solutions for a healthcare solutions company. We specialize in digital applications and help companies achieve their goal for digital transformation by ensuring quality all the way through.

What challenge were you trying to address with Divami Design Labs?

We wanted to create a new product that addresses some of the existing gaps in the API testing space. For us to develop a new product, we wanted to have a good user experience design.

What was the scope of their involvement?

We had some discussions with them and engaged their services for designing the user experience journey. They understood the application we were going to build to test APIs. 

They created the user journey for us. As part of this process, they created hand sketches, wireframes, and UI mockups. They used Zeplin for sketching all the UIs together to have a screen flow.

What is the team composition?

The project was led by Prathima (Chief Designer & Executive Director). There was also a day-to-day project management lead. I also interacted with their lead designer and one other person. I was in contact with 4-5 people. 

I also had the opportunity to speak to the founder & CEO because we were interested in developing a roadmap and seeing how they could help us in supporting our roadmap and the web product version as well.

How did you come to work with Divami Design Labs?

When we spoke to our senior management and leadership team, we were referred to Divami Design as being proficient in the particular segment we needed. Their attention to detail is fantastic. They’re very methodical in what they do.

What is the status of this engagement?

The project took place from June-October 2020.

What evidence can you share that demonstrates the impact of the engagement?

Early in our UX discussions, we came up with a one liner vision of what I want the application to do. The way they responded to that request and came up with thoughts on design around how the functionality could be achieved was simply outstanding and mind boggling and this happened on several occasions. 

Divami Design took the project to a level of sophistication that we didn’t originally imagine. They were truly professional and happy to challenge us in a very positive and creative way to explain why they thought the design we were proposing might not be the right fit.

How did Divami Design Labs perform from a project management standpoint?

Project management was alright, but something that could have been better. We originally anticipated a certain duration for the work to be done. We couldn’t finish it on time. The scope of the work also increased during the course of the project. 

In that perspective, they kept us informed in terms of how things were going and why they were delayed on the original timelines we were planning for. It took more time than we wanted but the output was good. The output we received justified the delay in the project.

What did you find most impressive about them?

They pay attention to detail. They really think about what our consumers will do, putting the product through a rigorous thought process. The team challenges whatever we say if they think it’s not the right thing. They’re very keen to what our needs are. 

At times we may not state the requirements very explicitly but they would help us bring out those unstated, hidden requirements. They would put a lot of thought behind how the user experience should be and came up with a very attractive and compelling UX design for the user journey.

Are there any areas they could improve?

Managing the delivery expectations could have been better. It was good but it’s one area we could improve. The delays and extra work needed could have been notified a bit earlier. The communication around it could have been more frequent and transparent.

Do you have any advice for potential customers?

You can trust in the quality you’re going to receive. They’ll amaze you with the quality. The only advice is to have a pragmatic approach towards timelines. I went with tight timelines and in hindsight, I may have done wrong as well because I had underestimated the time needed for the work to be done.

Please describe your company and your position there.

Clove Build is a PropTech venture developing Industry's first Gamified Digital Twin platform comprehensively managing the whole life cycle of a property right from design conceptualization to maintenance & Operations. I am the Business Head for Realty Products.

For what projects/services did your company hire Divami Design Labs?

Our clientele involves some big names of the infrastructure industry, who are always looking for ways to provide an interactive experience to their end-customers. Divami serves as our design partner in all these endeavors. They help us provide the visitor with the real feel of the residential/business property through an intuitive platform.

What were your goals for this project?

The idea is to create an immersive experience for the visitors to increase inquiries through intuitive designs, call to actions, and user interactions for each of our clients. Depending upon the requirements, the scope changes at times too.

The overall idea is for the design to let users easily browse through all the features available, view their details, and specifications to understand each of the amenities they will have access to. Our main goal remains to make the virtual platform more elaborate, detail-oriented, and easy to access.

How did you select Divami Design Labs?

I heard about them from a business associate and later on, tried to find more information about them. The discussion with the team went well. They were open and brought a lot more to the table than just ideas. That’s another reason we continue to be associated with them.

Describe the project in detail.

Primarily, we wanted a platform where we can showcase our clients’ projects to all prospective buyers. As we are targeting a generation that is more tech-savvy than their predecessors, we thought a mobile/web-enabled virtual platform would make it easy for them to make the buying decisions.

The team at Divami is an experienced team that understood these problem statements. They researched the market to find out how to appeal to our clients’ target market and came up with plans that worked.

What was the team composition?

The team consisted of a UX & UI designer and a strategist.

Can you share any outcomes from the project that demonstrate progress or success?

The platform is live and a great success. It is something that we are extremely proud of. Moreover, we work with the Divami team closely whenever there are any customization and/or branding requirements from any of our clients or we want any additional changes.

How effective was the workflow between your team and theirs?

It was easy and effective. The team met with us through scheduled video calls on a timely basis. In each meeting, they updated us on their tasks, suggested improvements, and took our feedback diligently.

What did you find most impressive about this company?

The dedication of the team is infectious. They came up with their ideas and suggested how they can further improve the platform. I was really impressed with this.

Are there any areas for improvement?

Nothing to significant to mention. overall, we are quite happy with their work.

Please describe your company and your position there.

I am the CEO of Cashinvoice.in, It is India's leading Supply Chain Finance Market place. Currently it does more than 5 Lacs transaction with more than 266 Mn $ of Transaction annually.

For what projects/services did your company hire Divami Design Labs?

We are competing with the best and including MNC as market leader. Perception is reality. We realised our team is very good on functional activity but on customer experience we were scoring really low. We were look for a firm who could understand this sector (Financial Domain) as customer are technical and very demanding on experience. Divami not only helped us redesign the customer experience but on this project we realised input by Divami team helps us to get best of the analytics on the board. We proudly place our system from Leadership perspective than being a followers.

How did you select this vendor?

We were not sure about our problem statement and we discussed with few premier UX / UI firm from India. We discussed with 5 UX company among top 10 in India and finally closed on Divami. Team Divami outlook and handholding of the subject is very different. Ideation and workaround to arrive at the project detail was very interesting and very innovative. We were confident by then, we have got the right people for the job.

Describe the project in detail and walk through the stages of the project.

Team did internal study and external study including competition. Idea was not to have incremental betterment as compared to earlier version or competition but to have a break through out. Major emphasis was on discussion and design, Every session was improvising over 10x. At every stage - Objective was at the centre stage so the delivery.

How many resources from the vendor's team worked with you, and what were their positions?

We were involved with team from Divami. We had 2 Sr. Analyst with couple of Designer, Backed by series of Technical developer.

Can you share any outcomes from the project that demonstrate progress or success?

We had basic principle of 3 steps. Any and every activity should be achieved in 3 Steps. Analyst from Divami did a fantastic job is getting us break through process converting complicated and multi task technicality to with very simplified design. Simplicity is the really Difficult right !! Thats what we achieved.

How effective was the workflow between your team and theirs?

We had very cordial relationship. We had one point connect (Project manager) and we use to have two meeting every week. Ideation was time taking activity, once we could figure out the complete output and challenged and re-challenged the purpose to achieve the best, Rollout was systematic and very mechanical.

What did you find most impressive or unique about this company?

Their ability to come up with ideas and present the subject with a great amount of reality was impressive. Have interviewed, Meet with target segment they were so apt with customer expectation and it really surprised us. There was element of improvisation in almost everything which makes output complete.

Are there any areas for improvement or something they could have done differently?

We are really happy with output. Team is really grounded. They just look perfect to me. Managing Startup expectation is difficult specially when the founder are involved and i must say they did more than a fair job.

Please describe your company and your position there.

I am the Founder/CEO of a gig marketplace that is exclusive to firefighters to help them supplement their income during their 20 off-duty days each month by connecting them with people and businesses in need of skilled labor.

For what projects/services did your company hire Divami Design Labs?

We hired Divami Designs to help with the UI/UX on a new Web App and revised Mobile Apps.

What were your goals for this project?

We wanted to design something that was a perfect fit for our core audience, and vastly improve the communication between our customers and service providers.

How did you select Divami Design Labs?

Divami Designs was recommended to me by a trusted source. I interviewed them for the job, and they were a perfect fit.

Describe the project in detail.

The design team at Divami worked hand in hand with our development team, and it really felt like they were employees of our company. They took pride in their work and advised me along the way on the decisions they were making. We met Tues and Thurs of every week and they had a complete understanding of our business.

What was the team composition?

We had a dedicated user experience expert and a dedicated designer. The user experience came first, and then it was handed off to the designer, but they both stayed present throughout the entire process.

Can you share any outcomes from the project that demonstrate progress or success?

Our developers are still working so we haven't launched the new product yet. However, I am confident the new designs and user experience will help us achieve our goals.

How effective was the workflow between your team and theirs?

Divami Design Labs took a leadership role on the workflow between our team and our developers. They made the process and communication easy for us.

What did you find most impressive about this company?

They are experts in what they do, and I was blown away by the amount of knowledge they had in our business, our competitors, and the industry as a whole.

Are there any areas for improvement?

None that I know of.