Divami Design Labs

Introduce your business and what you do there.

I’m the director of innovation and business solutions for a healthcare solutions company. We specialize in digital applications and help companies achieve their goal for digital transformation by ensuring quality all the way through.

What challenge were you trying to address with Divami Design Labs?

We wanted to create a new product that addresses some of the existing gaps in the API testing space. For us to develop a new product, we wanted to have a good user experience design.

What was the scope of their involvement?

We had some discussions with them and engaged their services for designing the user experience journey. They understood the application we were going to build to test APIs. 

They created the user journey for us. As part of this process, they created hand sketches, wireframes, and UI mockups. They used Zeplin for sketching all the UIs together to have a screen flow.

What is the team composition?

The project was led by Prathima (Chief Designer & Executive Director). There was also a day-to-day project management lead. I also interacted with their lead designer and one other person. I was in contact with 4-5 people. 

I also had the opportunity to speak to the founder & CEO because we were interested in developing a roadmap and seeing how they could help us in supporting our roadmap and the web product version as well.

How did you come to work with Divami Design Labs?

When we spoke to our senior management and leadership team, we were referred to Divami Design as being proficient in the particular segment we needed. Their attention to detail is fantastic. They’re very methodical in what they do.

What is the status of this engagement?

The project took place from June-October 2020.

What evidence can you share that demonstrates the impact of the engagement?

Early in our UX discussions, we came up with a one liner vision of what I want the application to do. The way they responded to that request and came up with thoughts on design around how the functionality could be achieved was simply outstanding and mind boggling and this happened on several occasions. 

Divami Design took the project to a level of sophistication that we didn’t originally imagine. They were truly professional and happy to challenge us in a very positive and creative way to explain why they thought the design we were proposing might not be the right fit.

How did Divami Design Labs perform from a project management standpoint?

Project management was alright, but something that could have been better. We originally anticipated a certain duration for the work to be done. We couldn’t finish it on time. The scope of the work also increased during the course of the project. 

In that perspective, they kept us informed in terms of how things were going and why they were delayed on the original timelines we were planning for. It took more time than we wanted but the output was good. The output we received justified the delay in the project.

What did you find most impressive about them?

They pay attention to detail. They really think about what our consumers will do, putting the product through a rigorous thought process. The team challenges whatever we say if they think it’s not the right thing. They’re very keen to what our needs are. 

At times we may not state the requirements very explicitly but they would help us bring out those unstated, hidden requirements. They would put a lot of thought behind how the user experience should be and came up with a very attractive and compelling UX design for the user journey.

Are there any areas they could improve?

Managing the delivery expectations could have been better. It was good but it’s one area we could improve. The delays and extra work needed could have been notified a bit earlier. The communication around it could have been more frequent and transparent.

Do you have any advice for potential customers?

You can trust in the quality you’re going to receive. They’ll amaze you with the quality. The only advice is to have a pragmatic approach towards timelines. I went with tight timelines and in hindsight, I may have done wrong as well because I had underestimated the time needed for the work to be done.

Please describe your company and your position there.

Clove Build is a PropTech venture developing Industry's first Gamified Digital Twin platform comprehensively managing the whole life cycle of a property right from design conceptualization to maintenance & Operations. I am the Business Head for Realty Products.

For what projects/services did your company hire Divami Design Labs?

Our clientele involves some big names of the infrastructure industry, who are always looking for ways to provide an interactive experience to their end-customers. Divami serves as our design partner in all these endeavors. They help us provide the visitor with the real feel of the residential/business property through an intuitive platform.

What were your goals for this project?

The idea is to create an immersive experience for the visitors to increase inquiries through intuitive designs, call to actions, and user interactions for each of our clients. Depending upon the requirements, the scope changes at times too.

The overall idea is for the design to let users easily browse through all the features available, view their details, and specifications to understand each of the amenities they will have access to. Our main goal remains to make the virtual platform more elaborate, detail-oriented, and easy to access.

How did you select Divami Design Labs?

I heard about them from a business associate and later on, tried to find more information about them. The discussion with the team went well. They were open and brought a lot more to the table than just ideas. That’s another reason we continue to be associated with them.

Describe the project in detail.

Primarily, we wanted a platform where we can showcase our clients’ projects to all prospective buyers. As we are targeting a generation that is more tech-savvy than their predecessors, we thought a mobile/web-enabled virtual platform would make it easy for them to make the buying decisions.

The team at Divami is an experienced team that understood these problem statements. They researched the market to find out how to appeal to our clients’ target market and came up with plans that worked.

What was the team composition?

The team consisted of a UX & UI designer and a strategist.

Can you share any outcomes from the project that demonstrate progress or success?

The platform is live and a great success. It is something that we are extremely proud of. Moreover, we work with the Divami team closely whenever there are any customization and/or branding requirements from any of our clients or we want any additional changes.

How effective was the workflow between your team and theirs?

It was easy and effective. The team met with us through scheduled video calls on a timely basis. In each meeting, they updated us on their tasks, suggested improvements, and took our feedback diligently.

What did you find most impressive about this company?

The dedication of the team is infectious. They came up with their ideas and suggested how they can further improve the platform. I was really impressed with this.

Are there any areas for improvement?

Nothing to significant to mention. overall, we are quite happy with their work.

Please describe your company and your position there.

I am the Founder/CEO of a gig marketplace that is exclusive to firefighters to help them supplement their income during their 20 off-duty days each month by connecting them with people and businesses in need of skilled labor.

For what projects/services did your company hire Divami Design Labs?

We hired Divami Designs to help with the UI/UX on a new Web App and revised Mobile Apps.

What were your goals for this project?

We wanted to design something that was a perfect fit for our core audience, and vastly improve the communication between our customers and service providers.

How did you select Divami Design Labs?

Divami Designs was recommended to me by a trusted source. I interviewed them for the job, and they were a perfect fit.

Describe the project in detail.

The design team at Divami worked hand in hand with our development team, and it really felt like they were employees of our company. They took pride in their work and advised me along the way on the decisions they were making. We met Tues and Thurs of every week and they had a complete understanding of our business.

What was the team composition?

We had a dedicated user experience expert and a dedicated designer. The user experience came first, and then it was handed off to the designer, but they both stayed present throughout the entire process.

Can you share any outcomes from the project that demonstrate progress or success?

Our developers are still working so we haven't launched the new product yet. However, I am confident the new designs and user experience will help us achieve our goals.

How effective was the workflow between your team and theirs?

Divami Design Labs took a leadership role on the workflow between our team and our developers. They made the process and communication easy for us.

What did you find most impressive about this company?

They are experts in what they do, and I was blown away by the amount of knowledge they had in our business, our competitors, and the industry as a whole.

Are there any areas for improvement?

None that I know of.

Please describe your company and your position there.

We are an AI-based technology company offering a Conversational AI platform and associated services. I am Co-Founder, Product for the Company.

For what projects/services did your company hire Divami Design Labs?

We partnered with Divami to design & develop the chat interface widget, especially the front end bot interface. The Divami team was also responsible for the plugin development that would enable the bot to be integrated into any third-party platform.

What were your goals for this project?

We wanted a widget that could be deployed by any enterprise on their website with minimal effort.

How did you select Divami Design Labs?

I worked with the team previously on a different product when I was running another startup a couple of years ago. And I was very happy with the outcome of the previous project. So, we decided to choose them when the need for a trusted service provider arose.

Describe the project in detail.

The scope of the overall project was to Develop the Chat Interface widget for the Smartbots platform. The Divami team needed to design the UI for this chat platform. They also needed to build the chat module in a way that can be integrated into any third party website. Simply put, they were in charge of the complete design and development of the front end of the platform.

What was the team composition?

The team consisted of two designers, two developers, and a project manager who worked in collaboration with us. We also had the support of an Architect when needed.

Can you share any outcomes from the project that demonstrate progress or success?

We are really happy with the outcome. The work delivered by the Divami team has drastically reduced the efforts required by our team as well as our enterprise clients.

How effective was the workflow between your team and theirs?

There were weekly status calls to provide us with updates. They delivered the UI designs within a week and the development team also ensured timely delivery.

What did you find most impressive about this company?

The team is motivated and skilled. It is really impressive to work with the set of such driven people

Are there any areas for improvement?

We were very happy with the outcome and have no complaints.

Introduce your business and what you do there.

pSolv is a big data products and services company that’s been in business since 2011. We help companies integrate on big data platforms, in order to improve their business intelligence and advanced analytics streams.

There’s a lot of data out there today, more than anyone can imagine and in a lot of different formats, so we need technology to manage it. There’s a wide array of technology out there that people aren’t normally aware of. We provide consulting services and help them implement various technology stacks.

Over time, we realized that it would be ideal if we built an analytical process automation platform that could go through the entire process without the need to write a single line of code. The platform is called Needletail, and we’ve been developing it for the last one and a half years.

What challenge were you trying to address with Divami Design Labs?

We have a web-based UI for the Needletail platform, and although we’re great engineers, we’re not very good UI/UX designers. That’s why we got in contact with Divami Design Labs.

What was the scope of their involvement?

We first approached them to design our landing page. It needed to look impressive and allow users to navigate easily through all product features. Everything needed to be intuitive and require as few clicks as possible.

We have a unique product, and most people think that it’s a project management platform when first hearing about it. There’s a lot of education that needs to happen for someone to discern our UI, the technologies used, and the industry domain. We helped Divami Design Labs with this, and they were very patient in learning our technology.

What is the team composition?

We worked with 4–5 people from their team, including a senior UI/UX designer.

How did you come to work with Divami Design Labs?

Two of our partners had worked with them before, and they immediately recommended Divami Design Labs when we brought up the project.

How much have you invested with them?

The cost of their work was $10,000–$20,000.

What is the status of this engagement?

We started working with Divami Design Labs in April or May 2020, and they delivered the work in June 2020. We’re implementing the designs now. We might engage them again as we add new features.

What evidence can you share that demonstrates the impact of the engagement?

Divami Design Labs met all the objectives we laid out for our UI and even went beyond our expectations. For example, they gave us two UI options for one of the screens, instead of just cleaning up the interface as we asked.

How did Divami Design Labs perform from a project management standpoint?

We’re a startup and don’t have a lot of internal bandwidth, but Divami Design Labs was helpful in terms of project management. They sent us meeting minutes after each meeting and set up all the meetings.

What did you find most impressive about them?

Our technology is pretty complex. I’ve been in the industry for 30 years, but it took me 7–8 months just to get a rudimentary understanding of this technology. Divami Design Labs had the challenge of understanding it in about a month and a half, and they did.

Are there any areas they could improve?

We started this project around when the pandemic started. Their team was used to working from their office, and now they were shifting to working from home. This was more difficult to do in India than in the US because houses there are smaller and there’s not a lot of personal space. They were going through that transition and did a good job. They still managed to meet all our deadlines.

Do you have any advice for future clients of theirs?

I advise clients to go through all the interviews that Divami Design Labs will ask for. They’re very particular about getting a complete understanding of the product. If clients are patient and work with them on that, they’ll be very successful.

Please describe your company and your position there.

MatrixIntelligence is an IT consulting firm with extensive experience in implementing solutions for some of the most complex ecosystems in the Telecommunications, Energy, Healthcare, and Logistics industries.

We have also designed and developed sophisticated Enterprise applications by combining our deep expertise in the areas of connectivity and information insight, solid knowledge of leading-edge technologies, business acumen, extensive domain knowledge, and a perfect track record of execution and delivery. I am the partner and co-founder of the company.

For what projects/services did your company hire Divami Design Labs?

Being in the service industry, we work closely with multiple clients. We hired Divami Design Labs to partner with us on some notable projects.

These projects had varied end-users, and their purpose was to enable a successful digital transformation for our clients. Some of their tasks also included designing an enterprise legacy application giving it a fresh look that improves overall user experience.

What were your goals for this project?

As each project was catering to a different client, the goals differed. However, in a broad sense, we wanted to improve the overall user experience by making navigation easy and the app intuitive.

How did you select Divami Design Labs?

Divami Design Labs was highly recommended by one of our contacts, who had previously worked with them. Once we partnered with Divami on one project, we were extremely happy. Thus, began our long-term partnership.

Describe the project in detail.

For each project, we wanted the design to be simple and cognitive. As the end-users were different, each project needed careful research and planning.

The Divami team was very hands-on and never shied away from conducting their primary research. They talked to some of our customers to realize their pain points, USPs they want to showcase, and users they are targeting.

It helped them bring up an initial design plan.

What was the team composition?

The team composition was different for each project. Usually, each team had 2 designers - one for UX and another for UI, led by a strategist. An overall Project manager was in charge to coordinate with us for the delivery.

Can you share any outcomes from the project that demonstrate progress or success?

The UX UI for each app was highly appreciated by our clients. There was an increase in usability after the new iteration of the legacy enterprise application was beta-tested.

How effective was the workflow between your team and theirs?

Their project execution process was seamless. Even though initially, they did take time to conduct research and come back with an action plan, it was worth the time in the end.

They actively participated in meetings to decipher the pain points of the client and made sure to solve it through their design. Their focus on research and analysis helped them present a design that was approved with minimal iteration.

Moreover, they explained their approach, which helped us envision the outcome. Additionally, we had a project review meeting every week where the updates were given promptly.

What did you find most impressive about this company?

The team’s dedication to work was impressive. They were readily available to address all our concerns. As a good design company, the team is energetic, cordial, and invested in their work.

Are there any areas for improvement?

I can’t think of any. We were overall impressed with the team at Divami.

Please describe your company and your position there.

Edwisely aims to transform Indian Engineering Institutes into AI-Powered learning campuses with data-driven technology that can help engineering students reach their full potential during their graduation rather than after. Simply put, we make the students job-ready.

I am the co-founder (and CEO) of the company. The idea of Edwisely was born from my own experience as I realized the skill gap and the fact that the college-education has not prepared a lot of job-seekers for real-world challenges.

For what projects/services did your company hire Divami Design Labs?

Edwisely happened from our own experience. We observed the gap in real-world skills from people who were part of our teams- starting out their careers or were even experienced.

We wanted Divami to come up with the design for a hybrid learning platform gamified enough to keep the students engaged. The ultimate goal was to personalize their learning path suiting their ability and learning style.

What were your goals for this project?

We did not want to just come up with an online education platform. We wanted to enhance the learning experience as well. We wanted the platform to be fun, engaging, and educational. The platform should be able to lure students into spending more time developing their skills, design their learning path, and shape up their career along the way.

How did you select Divami Design Labs?

The name of Divami Design Labs popped up during one conversation with an iOS team member. I found out more about them. In the first meeting itself, I was intrigued by the design approach suggested by the Divami leadership team.

As a company that is into Education, we place high importance on the Value System. And, after doing a little research, I came across their various other clients and decided to work with them.

Describe the project in detail.

We wanted to appeal to the countless engineers across India. So, we wanted the platform to be simple yet approachable. We had the idea that if it comes across as just another online learning platform, students will not be interested in spending time on it.

Furthermore, the design should reflect the different learning journey taken by each student. So, customization was really important. The Divami team sat with us for hours to understand the idea behind the platform.

They even interacted with students as part of their user research to find out what to include in a modern interactive educational platform. This process was really helpful in shaping the platform to what we see today.

What was the team composition?

The team consisted of two Designers, a strategist, and a Project Manager. And, the team worked closely with our project manager.

Can you share any outcomes from the project that demonstrate progress or success?

Enriched with learning metrics, the platform provides a unique learning experience catered to each student. Students are exceptionally happy to spend time on a platform that works much like a video game- you watch a video, you take a test, and you score a point.

Additionally, we have hundreds of educators and dozens of corporates who use our platform to reach students. Our user engagement has skyrocketed for all the three segments. After the initial engagement to design the Student platform was so successful, we are continuing to work with Divami on the re-design of our other digital assets.

How effective was the workflow between your team and theirs?

With several years of industry experience, the Divami team has aced both their communication and project execution. They knew what questions to ask, and they knew how to interpret our answers as well. We had daily scrum meetings with them to discuss the progress of the project, and they were more than happy to include our feedback each time.

Their initial research with our targeted user group of engineers provided them with an advantage to defend their every design modification. And, we were glad to see things from their angle and incorporate them.

What did you find most impressive about this company?

We really appreciate their value system. They made us feel as if they were part of Edwisely. Divami worked on Edwisely's Mission. Every day we received prompt updates about what was happening. There was never a grey area as they are dedicated, experienced, and skilled.

Are there any areas for improvement?

They did an impressive job. I don’t have any red flags from my side.

Please describe your company and your position there.

At Aspire B2B Talent Management organization, we are focused on sourcing, developing, and deployment of IT talent in the US and India. We are dedicated to finding assignment-ready talent for companies.

Additionally, we help clients develop their existing skillset to fast-track their career. We have placed candidates in companies like Accenture, Capgemini, Dell, EY, IBM, KPIT Cummins, Sonata, Zensar, and so on. I am the Head of Operations at Aspire.

For what projects/services did your company hire Divami Design Labs?

After working in the talent management domain for more than a decade, we noticed a gap between freshers and recruiters/mentors. Freshers had the notion that people who can help them boost their careers are unapproachable.

That’s where our search for a company with technical knowledge to turn our vision into reality. We knew that the execution of the idea was much more complicated than it seemed. After careful consideration of the market players, we zeroed in on Divami.

Simply put, we wanted them to create a simple social media platform for us, which captured relevant information to carry forward formal conversations in a casual way.

What were your goals for this project?

Our major goal was to have a social platform, where freshers, recruiters, and mentors can co-exist and mutually benefit each other. Freshers can easily find jobs, and recruiters can easily scour for talent.

Additionally, we wanted the design to be clutter-free, quick loading, and capture only essential information. We wanted an interface that was quite intuitive and captured the essence of our vision.

How did you select Divami Design Labs?

We knew that for this project, so close to our heart, we need a partner who can drive our vision forward. Truth be told, we evaluated multiple agencies but finally selected Divami after hearing good words about them for a reference.

Describe the project in detail.

For the social media platform, we wanted to stay simple yet elegant. We needed something that it was inviting for freshers to sign up. Additionally, we wanted to stand out in the crowd and not be referred to as another professional social media community.

We also wanted the recruiters to come to the Yo!Aspire platform as their primary talent sourcing venue. Divami team understood that. They included social media platforms, job posting sites in their initial research to come up with a design plan. And, we were updated every step along the way.

It was no surprise when the design was approved with minimal iterations as it reflected the efforts they put into research and analysis.

What was the team composition?

Their design team included 2 designers - one for UX and another for UI, led by a strategist. An overall Project manager was in charge of the entire coordination during the development cycle.

Can you share any outcomes from the project that demonstrate progress or success?

The Yo!Aspire platform is already live. We helped mentor and coach around 3000 freshers through the platform. However, currently, with changing business priorities, we are pivoting in a new direction.

How effective was the workflow between your team and theirs?

Their project execution process is remarkable. Their focus on research and analysis helped them present a design that was approved with minimal iteration.

Moreover, they explained their approach which helped us envision the outcome. Additionally, we had a project review meeting every week where the updates were given promptly.

What did you find most impressive about this company?

We were very impressed with the team’s commitment and ownership. We felt they were a part of our company and not consultants. They are a great design company and we loved working with them.

Are there any areas for improvement?

We were very happy with the entire project execution and delivery. Needless to say, we applaud their work. Currently, we don’t have any negative feedback for the Divami team.

Introduce your business and what you do there.

I am the VP of product for a healthcare technology company. We develop products in the IoT space, mostly focusing on healthcare.

What challenge were you trying to address with Divami Design Labs?

We were trying to design a monitoring portal for cardiac telemetry.

What was the scope of their involvement?

They designed the portal for the technician. The portal is designed for monitoring EKG rhythms on a 24/7 basis. There are technicians that are looking at the rhythms and the EKG data. The purpose of the project was to design a monitoring portal for the technician and also a portal for providers and physicians to login and look at the reports. 

We have given them the requirements which had rough sketches and wireframes. I spent a lot of time with them making sure they understood the space and what we were looking for. I believe they used Illustrator.

What is the team composition?

I primarily worked with one person who was the project manager. I met the CEO through a common contact and he was there during the initial project launch. I also worked with the designer and another person who helped out with the project coordination.

How did you come to work with Divami Design Labs?

They were referred to us by a friend.

How much have you invested in them?

We spent around $50,000.

What is the status of this engagement?

The project went from January–November 2019.

What evidence can you share that demonstrates the impact of the engagement?

They did the work as per our expectations and provided us with the design files.

How did Divami Design Labs perform from a project management standpoint?

I think they were on point. We had regularly scheduled status meetings where they would come and show us the progress, so I think the project management was good. We were pretty active in terms of helping them understand the space and then providing feedback in terms of changes we needed. They were pretty responsive to those changes.

What did you find most impressive about them?

I think the speed as well as the design skills were the most impressive.

Are there any areas they could improve?

In terms of improvement, I think being a little tighter on the timeline would help.

Do you have any advice for potential customers?

Articulate the requirements because having well-defined requirements is going to help with the overall engagement.

Please describe your company and your position there.

Sphoorthi is a non-profit spiritual organization, dedicated to providing spiritual guidance with emphasis on scientific explanation to ways of life. Under the guidance of Sri Sri Sri Guru Viswa Sphoorthi, the organization works towards taking his teachings to its seekers, helping them realize the ways of life scientifically and thus contributing to higher human consciousness.

The organization offers a variety of programs globally, focussing on the physical, mental, and spiritual wellbeing of mankind. I have been working as a volunteer for the last 15 years and have been heading the digital transformation team, to make the best use of technology to reach out.

For what projects/services did your company hire Divami Design Labs?

Divami helped us define UX and UI for our website.

What were your goals for this project?

We wanted a very rich user experience for our seekers, which ensures they unplugged themselves from all the external disturbances and get totally involved in the teachings of Guruji through the content provided. We also wanted a fantastic UI design that depicted our philosophy with which people can connect instantly. Having smooth workflows as most of our seekers might not be good with technology was also very important.

How did you select this vendor?

We were looking for a design firm that could help us achieve our mission and vision. Divami was referred to us by one of our acquaintances who had worked with them earlier. When we discussed our requirements with them, we felt like they connected with our vision instantly. They were very quick to help us understand the design approach and their ideas definitely complemented our vision.

Describe the project in detail.

We wanted a very rich user experience for our seekers, which made sure they unplugged themselves from all the external disturbances and get totally involved in the teachings of Guruji through the content provided. We also wanted a fantastic UI design that depicted our philosophy with which people can connect instantly. We also wanted very smooth workflows as most of our seekers might not be good with technology.

What was the team composition?

We worked with 1 UX designer and 1 UI designer along with their Chief Designer and Art Director.

Can you share any outcomes from the project that demonstrate progress or success?

The work done by Divami has been well appreciated by Guriji and the fraternity. We are in the process of deploying the designs.

How effective was the workflow between your team and theirs?

It was a beautiful experience. We had review meetings twice a week where we discussed the progress made and possible ideas. I enjoyed the enthusiasm with which they presented their ideas and designs, they were totally involved. They received my feedback also quite well and adapted to it quickly.

What did you find most impressive about this company?

Their commitment, ownership, enthusiasm, and passion bowled me over! Their passion was infectious. They owned and drove the project to completion successfully.

Are there any areas for improvement?

Nothing