Designing Growth
Since 2008, we have designed User Experience (UX) and UI, focusing on SaaS platforms, data integration platforms, enterprise products, tech platforms, mobile apps, and digital transformation projects. With our design-led development expertise, we enable our pixel-perfect designs to come to life and empower countless users along the way.
Contact us today: connect@divami.com
Our Services: UX Strategy, UX/UI Design, Design Led Development.
Our Presence: Hyderabad (Headquarters), USA (Bay Area).
Our Accomplishments:
- Ranked Top 10 UX agencies by DesignRush, Digital.com, GoodFirms, and Clutch.
- Awarded by CII: "Design Excellence Award in Mobile Application 2019" & "Design Excellence Award in Product Interaction 2019".
- Web Excellence Award 2021 | Apps & Mobile – Business.
1 Language
- English
1 Timezone
- IST

headquarters
other locations
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Commercial Building, WeWork 10th floor, RMZ Latitude, Bellary Rd, HebbalBengaluru 560024India
Mobile App UI/UX Design for Private FinTech Company
the project
“The team is very easy to work with and goes above and beyond to help us.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a private fintech company.
What challenge were you trying to address with Divami Design Labs?
We wanted to create our own fintech platform. Since we didn’t have prior experience developing an app, we decided to look for a design agency. We hired Divami Design Labs to help us design the platform.
What was the scope of their involvement?
Divami Design Labs has designed our MVP's UI/UX using Figma. We have products coming up, and Divami Design Labs will design new features for the app.
What is the team composition?
I've worked with a project manager, a UI designer, and a UX designer. Aside from them, we work with Divami Design Labs' CEO and co-founder whenever we need to make a critical decision.
How did you come to work with Divami Design Labs?
We looked for design agencies with experience in mobile app design. Before reaching out to any agency, we gathered feedback about them online. From there, we shortlisted 4–5 agencies and received a presentation from each. Divami Design Labs' presentation was the most convincing, and they had a deep knowledge of mobile app design, so we hired them.
How much have you invested in them?
We've spent between $10,000–$50,000.
What is the status of this engagement?
We began working with Divami Design Labs in June 2022, and our relationship is ongoing. Currently, we're discussing their next few assignments, and the project will continue as soon as we complete our fundraising.
What evidence can you share that demonstrates the impact of the engagement?
We needed a team that could bring the right design ideas and understand our concept, and we have that in Divami Design Labs. In most cases, we don’t have to explain much to them because they understand concepts thanks to their knowledge and background. Since they have relevant experience, they don’t only rely on us to feed them ideas, which has made the project very interactive.
Moreover, they’ve given us various design options for us to choose from, and all of them have been above par. Divami Design Labs is also actively engaged in the project; they’re so serious about the work that they give me confidence and comfort. Therefore, we look forward to working with them on new feature designs.
How did Divami Design Labs perform from a project management standpoint?
They’re very meticulous about presenting their work. We mostly use phone calls and WhatsApp for communication and meet three times a week to review Divami Design Labs’work. I’m in regular contact with the project manager and designers; all three are involved in every call.
What did you find most impressive about them?
Divami Design Labs’ commitment and punctuality are awesome. They bring a lot of experience to the project and go about their work in a very methodical and organized way. Overall, the team is very easy to work with and goes above and beyond to help us.
Are there any areas they could improve?
Although we would love to develop the app with Divami Design Labs to reduce go-to-market time and make the process smoother, we’ve had to move the development offshore due to the high cost of their development services. However, this might be outside of Divami Design Labs’ control to improve because the price of development in India is quite high nowadays.
Do you have any advice for potential customers?
With any development partner you work with, ensure that your scope of work is well-defined. This approach enables you to keep a healthy interaction with your development partner so that everyone is on the same page regarding deliveries, milestones, and costs.
Focus
Portfolio
Google LLC, Blue Yonder (JDA), SAP, Infosys (Edge Verve), Cyient Insights, Airtel, Sybase, Rockwell Collins, HCL Technologies, Tata Capital, Transworld Group - Avana Logistek Ltd., Neustar Inc. (Marketshare), Spiceworks Ziff Davis (SWZD), Robi Axiata Ltd., Castrol Carama, RightData Technologies Pvt Ltd, IBM, Piramal Capital & Housing Finance, Wurkr.io, Balfour India, Capital First, Pivotal (Green Plum), Zenoti, TIBCO Software, Dr. Reddy's Foundation, DarwinBox, Onemoney, TalentSprint, Mahindra (Satyam), CA Technologies, BookMyShow, SBI Capital, Informatica, Chronus, Value Momentum Software Services, AP Govt., Clin Asia Labs Pvt. Ltd., HDA Truck Pride, ViolaMoney, Apptium, Tangoe Inc., EiS Technologies, STS PayOne, Prime BPM, EPSoft Technologies, Tray, SuperCentric, Divergence.AI, Endiya Partners, Psolv, BITS Palni, IIT Delhi

Project with HCL
HCL Pangea is a distributed analytics workbench meant for enterprise-wide use and deployment. It provides an end-to-end platform for deriving faster and more accurate business insights. We've helped them design and build the platform from the ground up.

Semantify : An NLP based analytics platform.
Semantify is a pioneer at the forefront of democratizing cognitive search and knowledge discovery to end-users and frontline staff at all levels and functions in an enterprise. View some snippets at https://divami.com/uxportfolio/semantify
The core technology layer integrates advanced analytics, natural language and machine learning to derive, in real-time, hidden insights from across a wide spectrum of information and data sources. It is a powerful, big data discovery and analytics platform. It automates the grunt work of prepping, coding and extracting relevant data, freeing up the bandwidth of data experts for critical business analyses.
We helped define the User Experience for Semantify’s next-generation platform and delivered responsive designs for the complete application platform and also developed the complete UI in HTML/CSS & Angular.

Prime BPM - Business Process Management Tool
PRIME BPM is a cloud-based business process management (BPM) solution that enables users to map, analyze, and monitor various business processes. Key features include a process library, process mapping, process analysis, improvement management, collaboration tools, process approval workflows, and more.
Divami designed their web applications and user dashboard for the company portal.

Blue Yonder -Supply Chain Management Platform
Blue Yonder (formerly JDA Software Group) is a software and consultancy company (owned by New Mountain Capital and The Blackstone Group), providing supply chain management, manufacturing planning, retail planning, store operations, and collaborative category management solutions headquartered in Scottsdale, Arizona. The company has more than 4,000 corporate customers in the manufacturing, distribution, transportation, retail, and service industry.
Divami helped Blue Yonder simplify the existing complex application for the end-user. We have revamped the complete UX and UI for a better customer experience and updated the product to the latest technology stack and architecture. Divami has also taken complete ownership of the project so that BlueYonder's internal teams can focus on their regular operations. In the end, we have enabled a seamless transition to the new technology without disrupting the existing large customer base.

Wurkr - A real-time video collaboration platform
Wurkr – is the only always-on “Working Together From Anywhere” RTC (real-time-collaboration) digital video platform for remotely connected workforce, especially focusing on remote sales teams. https://divami.com/uxportfolio/wurker
Divami has designed and developed this video collaboration platform
Divami has spent considerable time interviewing target users understanding their pain points that help us come up with great and practical designs. We based our designs on Wurkr's vision that the app should "feel and work as if people are communicating in the real world". We brought features such as quick conference and impromptu conversions, which both stakeholders and users well received. We used subtle animations to bring interactivity and engagement to the app. We completed the designs in two months and worked closely with Wurkr's product development team throughout the development lifecycle of over nine months.

Appedo - Performance Management Platform
Appedo is a cloud-based integrated platform that provides business analytics, performance insights, user analytics, and mitigation tools. Appedo APM helps optimize complex consumer and enterprise software applications in real-time.
Divami revamped the design to make it responsive across all form factors with an easy-to-use and intuitive interface. We redefined the application to make it user-centric by defining the information flow as a combination of Information blocks and actions. We created a dashboard with aspects like "smart adaptation" based on the user's role. Apart from the designs, we also developed the UI and mobile app and took the application live in time for a successful conference launch.

Transforming Logistics Management with Design
Avana aims to create a unique operational model to make accurate predictions, ensure high levels of efficiency, focus on automated operations, and simplify logistics across the Indian sub-continent and the Middle East. Glimpse through our approach at https://divami.com/uxportfolio/transworld
Avana, a Transworld Group subsidiary, provides integrated logistics solutions across Coastal Shipping, Liner Services, Refrigerated Logistics, Warehousing, Distribution, and other customized logistic services.
Divami played a key role in the design and development of Avana’s customer-facing flagship portal. We were responsible for the complete User Experience of the platform, as well as the development of the UI with involvement right from the ideation all the way through post-rollout support.

Spiceworks - Managing technology just got easier
Spiceworks is an online community for users to collaborate and seek advice from one another. It also works as a marketplace to purchase IT-related services and products. The network is estimated to be used by more than six million IT professionals and 3,000 technology vendors.
Divami designed their website and built their web & mobile applications through a long term partnership based on trust and the value of design.

TalentSprint
TalentSprint is India's leading Career Accelerator for Youth. It's a technology-driven platform that attracts youth with high aspirations and equips them for exciting careers in the knowledge sector. TalentSprint aims to empower ONE MILLION young job seekers to pursue careers in IT, Banking and Financial Services, and Education.
Project brief: To design Talent Sprint’s competitive exams preparation app.
Solution: We designed the UX and UI of the application keeping in mind the needs of aspirants preparing for exams. The app uses Talent Sprint’s brand colors in a neat interface with uncluttered and easy navigation. The app helps the user create preparation strategies and nudges to complete tasks to keep on track.

Edwisely - AI Driven Learning Technology
Edwisely aims to transform Indian Engineering Institutes into AI-Powered learning campuses with data-driven techniques that can help engineering students reach their full potential during their graduation rather than after. Simply put, they want to make the students job-ready by equipping them with essential skills.
Divami designed the mobile app for Edwisely, making it more appealing and interactive for the students by emphasizing the app’s core features. We have helped increase the stickiness of the platform and made it more engaging through gamification elements. The platform is designed in such a way that it adapts to the learning pattern of the users. We have also helped the client extend the new features to the web apps for students and the faculty.

Corpus - Android TV
Corpus’s suite of products includes an OTT media service that provides Live TV, VOD, and other entertainment content to end-users through a set-top box. See how we designed this Smart TV app at https://divami.com/uxportfolio/corpus
This OTT service is currently deployed into more than 1 million homes in the state of Andhra Pradesh in India, partially subsidized by the government. The challenge set for us was to define a new UX and Design for the OTT service that is contemporary and would appeal to the international market while being compliant with ATV (Android TV) standards.
Divami designed multiple features such as Live TV, VOD, reminders, games, etc, and helped enhance and bring emphasis on those features through design. Our designs have been strategized keeping in mind the constraints of TV being controlled with a minimalistic remote.

Duke : An AI assistant mobile app for Truckers.
Duke.ai is an AI-driven platform that helps long-haul truck drivers manage their trucking finances. View designs at https://divami.com/uxportfolio/duke
The AI engine eliminates the need for drivers to enter trip details and expenses by relying on scanned documents and emails and automatically itemizes payments, bills, and expenses thereby greatly reducing paperwork effort.
We defined the User Experience and designed the UI for the entire platform from a concept stage and helped build the mobile applications for both iOS and Android platforms. The app is currently live in App Store and is due to be released on Google Playstore.

Celes Care - A healthcare platform
Celes Care is a specialized platform - “Healthcare For Women, By Women”. Creating an informed patient is what Celes Care believes is the first step towards wellness. Celes Care doctors listen without judging, maintain your health records, respect your privacy and provide continued medical support for as long as you need it.
Divami completely revamped Celes’ mobile application for the users, their Web application for both users and doctors as well as their website. Mobile apps are designed as native apps with native navigation patterns for iOS and Android.

Endiya - Helping Founders Propel Growth
Endiya Partners is an early-stage venture capital fund with a focus on IP-led Indian product startups. Leveraging deep domain expertise along with vast entrepreneurial and operating experience, the Endiya team plays a key role in co-creating scalable businesses. Endiya’s portfolio consists of disruptive and category-defining companies across Digital Transformation and Healthcare sectors. Their current portfolio includes Darwinbox, Hansel, Kissht, and SigTuple.
Divami has partnered with them over the past few years and recently redesigned their website. The design helped Endiya establish its own identity and made them stand apart from their competitors.

Quin Ride: A smart helmet for a safe ride.
The IntelliQuin Smart System makes Quin the first motorcycle helmet to offer integrated Crash Detection and SOS Beacon. View our IoT App design at https://divami.com/uxportfolio/quin
When a crash occurs or the SOS event is initialized, the BT paired mobile app sends notifications to emergency contacts along with location information.
We defined the User Experience and designed the UI for the entire platform from a concept stage and built the complete platform, including the mobile applications for both iOS and Android platforms. The app is currently live in the App Store and Google Playstore.

Onemoney - A Consumer finance aggregator
Onemoney and moneyone are personal financial management applications. https://divami.com/uxportfolio/onemoney
Onemoney is a financial aggregator of all your banking and financial accounts providing a single, consolidated view of all your accounts and moneyone is a bill and UPI payments application.
We designed the User Experience and UI for these platforms from a single line concept stage. We have also built the entire platform end-to-end. The responsive Web application is built in Angular, native mobile apps for Android and iOS and Web Services layer using Java and MySQL on Linux.

Yuyiii - An Unique Travel Platform
Yuyiii travel portal is targeted at weekend travelers looking to explore unique destinations and off-the-beaten-track stays. The portal allows travelers to find a destination by geography and distance from a chosen city. The responsive website also allows travelers to book their perfect holiday.
Divami differentiated the Yuyiii platform through a unique UX approach that catered to both their mobile and web interface. We did extensive research to design the platform keeping in mind the needs of the urban population who have specific requirements to plan their trips. The web platform maintains a good rate of visitors (even during Covid) with the help of curated video and photo content of travel destinations created by Divami in partnership with the Yuyiii team.

A social media platform for private institutions
MYL is a platform where students from various colleges could share and store their memories via photos, videos, etc., as it happens with their fellow students and networks. https://divami.com/uxportfolio/my-year-look
But the MYL stakeholders realized that there is something amiss - as many of its users were accessing their website via mobile and tablets. The design of the website prevented MYL users from having the right kind of experience on mobile and tablet devices.

Femmevista - A professional networking platform
The star in me is a professional networking platform for women. Find out how we impacted with our designs: https://divami.com/uxportfolio/femmevista
It allows women to create their professional digital identity, network with like-minded professionals, get mentored by senior professionals and draw inspiration from women achievers.
We defined the User Experience and designed the UI for the entire platform from a concept stage and helped build the mobile applications for both iOS and Android platforms. The app is currently live in the App Store and Google Playstore.

Medicopia - A comprehensive drug reference app
Medicopia is an award-winning drug reference application for healthcare professionals. View Interactions at https://divami.com/uxportfolio/medicopia
The mobile application gives access to prescription information on medication approved for the Indian market. Medicopia enables physicians to access comprehensive pharmaceutical detailing at the point of care via the mobile app.
The designs for Medicopia have won 2 Confederation of Indian Industry Design Excellence Awards - one for Overall Category Winner for Interaction Design and other for Best Design for Mobile App which was organized by India Design Council.

Hospice - Order management & fulfillment Platform
Hospice Source is a 20+year-old company that addresses the specific needs of providing medical equipment to an ever-growing population of hospice patients. The company provides technology solutions to Hospice caregivers for the ease of ordering the for their patients.
Divami helped revamp the User Experience of the Hospice Source's external-facing web application, including the UI's development. Based on our earlier experience and understanding of the healthcare domain, we designed the application according to rapidly changing patient and caregiver needs and made it easy to use. All of our design solutions had passed regulations and compliance tests. We ensured that patients felt confident about their treatment and, through our designs, bridged the gap between patients, healthcare professionals, and caregivers.

RightData : Data Integration SaaS Platform
Rightdata is a data-focused product company. Their products simplify the complex data operations like data ingestion, unifying, structuring, cleansing, validating, transforming, and loading customers' data into target data platforms. Customers can gain insights into their data using reporting, analytics, advanced analytics, and machine learning modeling capabilities.
RightData chose Divami Design Labs as the UX/UI design partner to completely redesign the Dextrus application. They wanted a seamless user experience and a fresh look for the application.
We have helped them achieve Visual representations of project workflow, personalized information, guided interactions and help as applicable, contextual suggestions and recommendations and also simple and intuitive interface for creating and managing projects.

Airtel - A million lives
Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 20 countries across South Asia and Africa.
Divami designed the complete User Experience (UX & UI) of the Airtel telecom services mobile app (Android & iOS) for Bangladesh, and it is live on both Google Play & App stores.
Divami built a comprehensive consumer services app with digital payments, ticketing, social connections, etc., while still serving its primary function of managing mobile plans, recharges, etc.

Collins Aerospace: Ground Vehicle Tracking
The project brief was to build an IoT asset tracker desktop application for the analysts. We designed the application keeping in mind the requirements of stakeholders and users in such a way that the analysts can have a clear picture of the area and movements from their desks without being present in the field. The application reduced the number of issues and the turnaround time to clear violations.

Google Cloud: Enterprise Data Integration Service
THE BRIEF
To redesign the replication workflow that helps Data analysts to configure simple pipelines without depending on the IT admins
THE SOLUTION
We simplified the journey and reduced the pipeline creation time by enabling a simple drag-and-drop interface. Developed a dashboard to provide users with an overview of pipeline health and status and identify the next action item. We developed a dashboard to provide users with an overview of pipeline health and status and identify the next action item.

Qapitol QA: Full Lifecycle Testing Platform
THE BRIEF
To define the UX and UI of end-to-end automation platform that boosts productivity and test coverage.
THE SOLUTION
We designed an easy-to-use interface that supports multiple users with different technological know-how levels like developers, testers, product teams & business users. The platform allows seamless API test automation across unit, functional, integration & E2E tests.

MaxisIT - Data Analytics for Clinical Trials
We have built a platform for MaxisIT that performs:
- Data Ingestion
- Monitoring & Analysis
- Transformation & Data Enrichment
- Rule Building
- Data Mapping

Verge Ventures: Enterprise SaaS Solution
THE BRIEF
Verge approached Divami to customize their guest experience analytics platform for their client Marriott.
THE SOLUTION
We created a simplified smart dashboard without overwhelming non-technical users with the help of charts and graphs. The platform’s aim is to increase loyalty among the customer by enabling more autonomy related to each element that matters to the guest.

McDonalds: Pricing Analytics SaaS Platform
THE BRIEF
To build a POC for a SaaS platform for Mcdonald's franchise owners.
THE SOLUTION
We designed the platform keeping in mind the requirements of franchise owners who have no experience in data science or data analytics. The platform is actually a pricing analytics platform that analyzes pricing of the individual products and gives you analytics and recommends changes to make generate more revenue and profits.

ClinAsia: Clinical Research Enterprise Software
THE BRIEF
To redesign their portal, highlighting their special attribute of analyzing student performance for respective concepts.
THE SOLUTION
We crafted a flow that made it intuitive for students to learn at their respective levels. With the help of vibrant colors, we made sure that it not only taught kids about maths and science but also evoke their curiosity and lead them to self-learning and evoke science quotient.

Cyient: Actionable Data Intelligence Platform
THE BRIEF
Cyient approached Divami with a challenge to redesign their predictive maintenance solution.
THE SOLUTION
We created smart dashboards for real-time monitoring and insights and take prescriptive actions resulting in improved ROI. Proactive workflow provided actionable insights at each step, enabling users to make quick and efficient decisions.

Nimble Heart - Interactive Healthcare Platform
THE BRIEF
To revamp Web and iOS application for one of their innovative wearable and reusable outpatient ambulatory ECG monitoring products. These products are targeted for pre-diagnosis patients as well as those living with known risk of cardiovascular events.
THE SOLUTION
“Physiotrace Smart” is FDA cleared for exercise ECG monitoring in outpatient settings including home, office, gyms and alternate care setting. We developed the UI, showcasing all the detailed information with easy to understand icons and interactions.

Apervi - Unified Big Data Integration Platform
THE BRIEF
To redesign the entire experience of the Big Data management platform to make it an easy-to-use and simplify the overall information management across the platform.
THE SOLUTION
We identified the role-based primary goal, key pain points, and role differentiator and designed a consistent information flow for all the target users. Our inclusive approach of creating individual but interrelated information segmentation allowed for seamless role-based focus and cross-functional workflows.

Super Centric - Analytics Driven Business Services
THE BRIEF
To greatly simplify the user experience of their performance management system which is feature-rich covering all user personas and use cases right from an hourly employee to an executive.
REIMAGINING THE FLOWS
The PMS system had a problem with navigation and discoverability. Due to the complexity, users tend to go back to the excel sheets. We completely revamped the user experience and re-imagined the flows from

EPSoft -Process Management & Automation Platform
THE BRIEF
To redesign the end to end BPM platform with specific focus on robotic process automation and bot management.
THE SOLUTION
The challenge was to identify process that can be automated. Divami design the platform to reduce this effort for users as well as providing the interface to ingest the data and suggests bots that can perform these automated jobs.

Simply Science - eLearning platform for K8-K12
THE BRIEF
To redesign their portal, highlighting their special attribute of analyzing student performance for respective concepts.
THE SOLUTION
We helped them in crafting a flow that made it intuitive for students to learn at their respective levels.
With the help of vibrant colors, we made sure that it not only taught kids about maths and science but also evoke their curiosity and lead them to self-learning.
Reviews
the project
UX Update for Analytics Software
“[Our clients] are very happy and keen to switch over to the new UI/UX.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We have a unique product in the ad-hoc, self-service search and analytics space. We do analytics using Business Language Querying (BLQ) and leverage industry domain knowledge to drive analytics. We provide analytics for both structured data and unstructured content. I’m the senior VP of technology operations and delivery.
What challenge were you trying to address with Divami Design Labs?
We had a fairly outdated UI/UX that had been designed eight years ago. People had a tough time trying to navigate through the platform and use it effectively. We wanted to update the entire UI/UX, the interaction, and the whole way the platform worked.
What was the scope of their involvement?
They revamped the complete look and feel, the design, the UI, usability, and the interaction for around 150 screens. It’s a Java-based platform for user analytics, and they worked on the search bar, the landing screens, and login screens. Everything was revamped and reengineered for the whole platform. It was a big job.
What is the team composition?
They were based in our center for four to five months. Once they finished the design, they integrated. The project lead was the CEO. Under him was a project manager and a chief designer. Then there was a complete delivery team consisting of three or four people who delivered the product. There was a similar team on our side to interface and integrate.
How did you come to work with Divami Design Labs?
We did a global exercise, selecting some U.S. based companies and about four Indian companies. We asked for commercial proposals from all of them. We then shortlisted three candidates to give us a presentation on how they would handle the whole assignment. Divami Design Labs was the final choice in terms of pricing and location. They’re located where my product technology group sits. The work was fairly complex and would need very close interaction almost on a daily basis.
How much have you invested with them?
$70,000.
What is the status of this engagement?
We started working together in April 2017 until October 2017.
What evidence can you share that demonstrates the impact of the engagement?
We’ve done beta testing with some production clients of ours and they all seem to be over the moon with it. They’re very happy and keen to switch over to the new UI/UX.
How did Divami Design Labs perform from a project management standpoint?
I’m happy with the communication and their dedication. They sat in our offices and fully integrated into our team. They were very flexible and dynamic. They had an objective in mind to deliver a successful UI/UX project.
What did you find most impressive about them?
They’re very flexible at meeting what we wanted in terms of design, making changes, and working with our team. Our technical team is very demanding because they’re project engineers. Divami did a fantastic job working with the team and meeting all requirements based on quite a lot of changes that we did.
Are there any areas they could improve?
They could have a slightly better understanding of the entire end-to-end nature of the project and what they delivered for us. There were certain times they said they didn’t sign up for this and we thought they had. There was a bit of back and forth on some of those things. Maybe they need to be far more transparent in terms of what they expect with a buyer. There were some disconnects, but the relationship was pretty good and we could overcome certain working issues.
the project
UI Design for Analytics Company
“Divami Design Labs's unique perspective casts our projects in a fresh new light.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the CTO of CoreCompete, a data analytics company. I’m based in Dallas, TX, but our offices are located across the U.S. and internationally. We offer digital transformations and analytics solutions at the intersection of the cloud and big data. Most contemporary decision making is manual or ad-hoc. We help retail, healthcare, and banking companies unify this process to become more data-driven.
What challenge were you trying to address with Divami Design Labs?
Our company has experienced rapid growth since we launched five years ago. We needed a developer to build an internal tool that manages the infrastructure of our cloud-based services. As we launched, we requested a strong UI for our clients and internal teams to differentiate us from competitors.
What was the scope of their involvement?
Divami Design Labs mostly focuses on the UX and APIs, but also informs the UI. They assessed the health of our existing infrastructure, apps, and billing parameters. We're currently working on product called A.3 2.0. It's the second version of our cloud managed services offering. Initially, we use whiteboard drawings to illustrate our initial concept. They interview us from the UX goal perspective, as opposed to the specific feel.
The team establishes both the purpose and what we aim to display for the UI. Using an iterative process helps us declutter, prioritize, and ultimately craft the ideal design. They provide options for specific aspects like color schemes in line with branding guidelines. One of the technologies they use is Angular.js. Subsequently, they find the right APIs to gather, show, and update data. Limiting data to the most critical metrics produces a better UX/UI.
What is the team composition?
The team varies per project. A project manager is included in the cost of other purchased services. For this engagement, we have one designer and 1-2 UI developers. In the past, I've worked with a much larger team.
How did you come to work with Divami Design Labs?
I've partnered with Divami Design Labs since 2014 at multiple companies, including my own startup. I had evaluated a few vendors and chose them based on their portfolio, specific skills, and the teams they were able to assign. Since I’ve had consistently good experience working with them, I hired them for our latest project, as well.
How much have you invested with them?
The first project was in the $60,000 range. Smaller engagements like our current project cost about $10,000.
What is the status of this engagement?
Our first project began in the first quarter of 2014 in either February or March. We have an ongoing relationship in my current role.
What evidence can you share that demonstrates the impact of the engagement?
I don't currently have a KPI metrics to share, which are harder to measure. Overall, our customers are happy with product usability. In all three engagements, the deliverables wowed our users. Enterprise clients aren’t used to seeing this level of design quality. They usually work with solutions that feature a simple layout and off-the-shelf parts.
In at least two of the three cases, we started with virtually no internal UX/UI resources. Divami Design Labs guided us through a comprehensive design phase and fully executed the build. Their iterative, hands-on process yielded the best possible deliverables and implementations. It was great to see our initial whiteboard drawings manifest in a highly functional UI.
How did Divami Design Labs perform from a project management standpoint?
Even though they assigned a dedicated resource, we have internal project management methodologies, as well. Divami Design Labs is always flexible about using a model of our choice. They function as an extension of our overall project plan. We’ve used both Agile and STLC type lifecycles based on specific customers.
We usually use Jira and have two-week sprints for delivery. An iterative style works best for UX tasks. It's critical to incorporate feedback regularly throughout the process, as opposed to having one major release after two months.
What did you find most impressive about them?
Divami Design Labs’ team members are their strongest asset. The resources we interact with are knowledgeable and productive. They help us solve important problems. Design proficiency is a special attribute that's rare if not impossible to find in the developer community. There’s usually a notable difference if the UI is done by a UX team.
Are there any areas they could improve?
I don't have any input for that.
Do you have any advice for potential customers?
Letting them autonomously create the design has worked well for us so far. Divami Design Labs' unique perspective casts our projects in a fresh new light. Don't give them drawings. It's much better to just describe what you have in mind. I've discouraged my in-house staff from trying to steer them in a certain direction.
the project
UX Design for eGovernment Platform
“Our dashboard received rave reviews and was loved by everyone.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a digital transformation officer for the e-Pragati Authority under the IT&C department for the Government of Andhra Pradesh in southern India.
What challenge were you trying to address with Divami?
We were trying to build a unified platform that would integrate the 33 departments of our government. We also wanted to integrate 745 citizen services and that required a certain kind of design thinking. We needed to keep citizens at the center of the platform, using the right technologies and solutions to build a solid and consistent UX. We needed a partner for this task, which was a unique collaboration for a governmental entity.
Our state has a population of 40 million and the portals we were building needed to accommodate a range of different user personas and technical capabilities. Our partner needed to empathize with users and keep design at the center of it.
What was the scope of their involvement?
One of the projects they worked on was the revamp of a dashboard used by our chief minister to monitor performance. It has a responsive frontend based on AngularJS, Node.js, and jQuery components. The dashboard was built keeping in mind that its users are not the most tech-savvy people.
As part of the digital transformation effort, we built around 200 applications across all departments, as well as a portal for citizen services, using different system integrators. We wanted to build a uniform design and consistent UX across all those portals. We decided to create a repository of brand guidelines that could be used by all providers in the future.
What is the team composition?
The team size fluctuated between 8 and 30 people. We interacted with their project manager and lead designer.
How did you come to work with Divami?
We looked for UX shops that were not too large and had hands-on leadership. Smaller agencies would give us more attention, listen better, empathize with users, and have a more dedicated approach. This was a unique project so a lot of groups showed interest in it. Divami stood out through their responsiveness and dedication to understanding our problems. They focused on presenting solutions, rather than discussing contracts.
How much have you invested with them?
The cost of their work has been $125,000 so far.
What is the status of this engagement?
We started working with them in October or November 2017. The collaboration is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our work was reviewed by my CEO and the chief minister of the government. Our dashboard received rave reviews and was loved by everyone. We’re working on a new version of it, which will include analytical views and actionable insights. The president of India was present for the launch of our government portal, which is the best feedback we could receive.
Our brand repository is constantly being updated, but it was launched in record time. Taking the design out of the equation allowed the development teams to focus on their work, which meant that delivery times were halved without compromising quality. We were able to create the UX we wanted.
How did Divami perform from a project management standpoint?
Our chief minister got closely involved with the project. We were able to schedule meetings on short notice—the team was completely dependable. We used RealTime Board, Trello, and Asana for project management.
What did you find most impressive about them?
They listen, avoid pushing their own thoughts, and put themselves in the shoes of the user. Divami is a dependable company.
Are there any areas they could improve?
They should learn how to say no. The team can be too nice at times, but the customer needs to be pushed back at times.
The client is delighted with Divami Design Labs’ work and expertise; they consistently contribute ideas and present outstanding options, making the process interactive. They communicate effectively through phone calls, WhatsApp, and regular meetings. Their punctuality and organization stand out.