Divami Design Labs

BACKGROUND

Please describe your company and your position there.

I am the Founder/CEO of a gig marketplace that is exclusive to firefighters to help them supplement their income during their 20 off-duty days each month by connecting them with people and businesses in need of skilled labor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

We hired Divami Designs to help with the UI/UX on a new Web App and revised Mobile Apps.

What were your goals for this project?

We wanted to design something that was a perfect fit for our core audience, and vastly improve the communication between our customers and service providers.

SOLUTION

How did you select Divami Design Labs?

Divami Designs was recommended to me by a trusted source. I interviewed them for the job, and they were a perfect fit.

Describe the project in detail.

The design team at Divami worked hand in hand with our development team, and it really felt like they were employees of our company. They took pride in their work and advised me along the way on the decisions they were making. We met Tues and Thurs of every week and they had a complete understanding of our business.

What was the team composition?

We had a dedicated user experience expert and a dedicated designer. The user experience came first, and then it was handed off to the designer, but they both stayed present throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our developers are still working so we haven't launched the new product yet. However, I am confident the new designs and user experience will help us achieve our goals.

How effective was the workflow between your team and theirs?

Divami Design Labs took a leadership role on the workflow between our team and our developers. They made the process and communication easy for us.

What did you find most impressive about this company?

They are experts in what they do, and I was blown away by the amount of knowledge they had in our business, our competitors, and the industry as a whole.

Are there any areas for improvement?

None that I know of.

BACKGROUND

Please describe your company and your position there.

We are an AI-based technology company offering a Conversational AI platform and associated services. I am Co-Founder, Product for the Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

We partnered with Divami to design & develop the chat interface widget, especially the front end bot interface. The Divami team was also responsible for the plugin development that would enable the bot to be integrated into any third-party platform.

What were your goals for this project?

We wanted a widget that could be deployed by any enterprise on their website with minimal effort.

SOLUTION

How did you select Divami Design Labs?

I worked with the team previously on a different product when I was running another startup a couple of years ago. And I was very happy with the outcome of the previous project. So, we decided to choose them when the need for a trusted service provider arose.

Describe the project in detail.

The scope of the overall project was to Develop the Chat Interface widget for the Smartbots platform. The Divami team needed to design the UI for this chat platform. They also needed to build the chat module in a way that can be integrated into any third party website. Simply put, they were in charge of the complete design and development of the front end of the platform.

What was the team composition?

The team consisted of two designers, two developers, and a project manager who worked in collaboration with us. We also had the support of an Architect when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are really happy with the outcome. The work delivered by the Divami team has drastically reduced the efforts required by our team as well as our enterprise clients.

How effective was the workflow between your team and theirs?

There were weekly status calls to provide us with updates. They delivered the UI designs within a week and the development team also ensured timely delivery.

What did you find most impressive about this company?

The team is motivated and skilled. It is really impressive to work with the set of such driven people

Are there any areas for improvement?

We were very happy with the outcome and have no complaints.

BACKGROUND

Introduce your business and what you do there.

pSolv is a big data products and services company that’s been in business since 2011. We help companies integrate on big data platforms, in order to improve their business intelligence and advanced analytics streams.

There’s a lot of data out there today, more than anyone can imagine and in a lot of different formats, so we need technology to manage it. There’s a wide array of technology out there that people aren’t normally aware of. We provide consulting services and help them implement various technology stacks.

Over time, we realized that it would be ideal if we built an analytical process automation platform that could go through the entire process without the need to write a single line of code. The platform is called Needletail, and we’ve been developing it for the last one and a half years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

We have a web-based UI for the Needletail platform, and although we’re great engineers, we’re not very good UI/UX designers. That’s why we got in contact with Divami Design Labs.

SOLUTION

What was the scope of their involvement?

We first approached them to design our landing page. It needed to look impressive and allow users to navigate easily through all product features. Everything needed to be intuitive and require as few clicks as possible.

We have a unique product, and most people think that it’s a project management platform when first hearing about it. There’s a lot of education that needs to happen for someone to discern our UI, the technologies used, and the industry domain. We helped Divami Design Labs with this, and they were very patient in learning our technology.

What is the team composition?

We worked with 4–5 people from their team, including a senior UI/UX designer.

How did you come to work with Divami Design Labs?

Two of our partners had worked with them before, and they immediately recommended Divami Design Labs when we brought up the project.

How much have you invested with them?

The cost of their work was $10,000–$20,000.

What is the status of this engagement?

We started working with Divami Design Labs in April or May 2020, and they delivered the work in June 2020. We’re implementing the designs now. We might engage them again as we add new features.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Divami Design Labs met all the objectives we laid out for our UI and even went beyond our expectations. For example, they gave us two UI options for one of the screens, instead of just cleaning up the interface as we asked.

How did Divami Design Labs perform from a project management standpoint?

We’re a startup and don’t have a lot of internal bandwidth, but Divami Design Labs was helpful in terms of project management. They sent us meeting minutes after each meeting and set up all the meetings.

What did you find most impressive about them?

Our technology is pretty complex. I’ve been in the industry for 30 years, but it took me 7–8 months just to get a rudimentary understanding of this technology. Divami Design Labs had the challenge of understanding it in about a month and a half, and they did.

Are there any areas they could improve?

We started this project around when the pandemic started. Their team was used to working from their office, and now they were shifting to working from home. This was more difficult to do in India than in the US because houses there are smaller and there’s not a lot of personal space. They were going through that transition and did a good job. They still managed to meet all our deadlines.

Do you have any advice for future clients of theirs?

I advise clients to go through all the interviews that Divami Design Labs will ask for. They’re very particular about getting a complete understanding of the product. If clients are patient and work with them on that, they’ll be very successful.

BACKGROUND

Please describe your company and your position there.

MatrixIntelligence is an IT consulting firm with extensive experience in implementing solutions for some of the most complex ecosystems in the Telecommunications, Energy, Healthcare, and Logistics industries.

We have also designed and developed sophisticated Enterprise applications by combining our deep expertise in the areas of connectivity and information insight, solid knowledge of leading-edge technologies, business acumen, extensive domain knowledge, and a perfect track record of execution and delivery. I am the partner and co-founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

Being in the service industry, we work closely with multiple clients. We hired Divami Design Labs to partner with us on some notable projects.

These projects had varied end-users, and their purpose was to enable a successful digital transformation for our clients. Some of their tasks also included designing an enterprise legacy application giving it a fresh look that improves overall user experience.

What were your goals for this project?

As each project was catering to a different client, the goals differed. However, in a broad sense, we wanted to improve the overall user experience by making navigation easy and the app intuitive.

SOLUTION

How did you select Divami Design Labs?

Divami Design Labs was highly recommended by one of our contacts, who had previously worked with them. Once we partnered with Divami on one project, we were extremely happy. Thus, began our long-term partnership.

Describe the project in detail.

For each project, we wanted the design to be simple and cognitive. As the end-users were different, each project needed careful research and planning.

The Divami team was very hands-on and never shied away from conducting their primary research. They talked to some of our customers to realize their pain points, USPs they want to showcase, and users they are targeting.

It helped them bring up an initial design plan.

What was the team composition?

The team composition was different for each project. Usually, each team had 2 designers - one for UX and another for UI, led by a strategist. An overall Project manager was in charge to coordinate with us for the delivery.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The UX UI for each app was highly appreciated by our clients. There was an increase in usability after the new iteration of the legacy enterprise application was beta-tested.

How effective was the workflow between your team and theirs?

Their project execution process was seamless. Even though initially, they did take time to conduct research and come back with an action plan, it was worth the time in the end.

They actively participated in meetings to decipher the pain points of the client and made sure to solve it through their design. Their focus on research and analysis helped them present a design that was approved with minimal iteration.

Moreover, they explained their approach, which helped us envision the outcome. Additionally, we had a project review meeting every week where the updates were given promptly.

What did you find most impressive about this company?

The team’s dedication to work was impressive. They were readily available to address all our concerns. As a good design company, the team is energetic, cordial, and invested in their work.

Are there any areas for improvement?

I can’t think of any. We were overall impressed with the team at Divami.

BACKGROUND

Please describe your company and your position there.

Edwisely aims to transform Indian Engineering Institutes into AI-Powered learning campuses with data-driven technology that can help engineering students reach their full potential during their graduation rather than after. Simply put, we make the students job-ready.

I am the co-founder (and CEO) of the company. The idea of Edwisely was born from my own experience as I realized the skill gap and the fact that the college-education has not prepared a lot of job-seekers for real-world challenges.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

Edwisely happened from our own experience. We observed the gap in real-world skills from people who were part of our teams- starting out their careers or were even experienced.

We wanted Divami to come up with the design for a hybrid learning platform gamified enough to keep the students engaged. The ultimate goal was to personalize their learning path suiting their ability and learning style.

What were your goals for this project?

We did not want to just come up with an online education platform. We wanted to enhance the learning experience as well. We wanted the platform to be fun, engaging, and educational. The platform should be able to lure students into spending more time developing their skills, design their learning path, and shape up their career along the way.

SOLUTION

How did you select Divami Design Labs?

The name of Divami Design Labs popped up during one conversation with an iOS team member. I found out more about them. In the first meeting itself, I was intrigued by the design approach suggested by the Divami leadership team.

As a company that is into Education, we place high importance on the Value System. And, after doing a little research, I came across their various other clients and decided to work with them.

Describe the project in detail.

We wanted to appeal to the countless engineers across India. So, we wanted the platform to be simple yet approachable. We had the idea that if it comes across as just another online learning platform, students will not be interested in spending time on it.

Furthermore, the design should reflect the different learning journey taken by each student. So, customization was really important. The Divami team sat with us for hours to understand the idea behind the platform.

They even interacted with students as part of their user research to find out what to include in a modern interactive educational platform. This process was really helpful in shaping the platform to what we see today.

What was the team composition?

The team consisted of two Designers, a strategist, and a Project Manager. And, the team worked closely with our project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Enriched with learning metrics, the platform provides a unique learning experience catered to each student. Students are exceptionally happy to spend time on a platform that works much like a video game- you watch a video, you take a test, and you score a point.

Additionally, we have hundreds of educators and dozens of corporates who use our platform to reach students. Our user engagement has skyrocketed for all the three segments. After the initial engagement to design the Student platform was so successful, we are continuing to work with Divami on the re-design of our other digital assets.

How effective was the workflow between your team and theirs?

With several years of industry experience, the Divami team has aced both their communication and project execution. They knew what questions to ask, and they knew how to interpret our answers as well. We had daily scrum meetings with them to discuss the progress of the project, and they were more than happy to include our feedback each time.

Their initial research with our targeted user group of engineers provided them with an advantage to defend their every design modification. And, we were glad to see things from their angle and incorporate them.

What did you find most impressive about this company?

We really appreciate their value system. They made us feel as if they were part of Edwisely. Divami worked on Edwisely's Mission. Every day we received prompt updates about what was happening. There was never a grey area as they are dedicated, experienced, and skilled.

Are there any areas for improvement?

They did an impressive job. I don’t have any red flags from my side.

BACKGROUND

Please describe your company and your position there.

At Aspire B2B Talent Management organization, we are focused on sourcing, developing, and deployment of IT talent in the US and India. We are dedicated to finding assignment-ready talent for companies.

Additionally, we help clients develop their existing skillset to fast-track their career. We have placed candidates in companies like Accenture, Capgemini, Dell, EY, IBM, KPIT Cummins, Sonata, Zensar, and so on. I am the Head of Operations at Aspire.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

After working in the talent management domain for more than a decade, we noticed a gap between freshers and recruiters/mentors. Freshers had the notion that people who can help them boost their careers are unapproachable.

That’s where our search for a company with technical knowledge to turn our vision into reality. We knew that the execution of the idea was much more complicated than it seemed. After careful consideration of the market players, we zeroed in on Divami.

Simply put, we wanted them to create a simple social media platform for us, which captured relevant information to carry forward formal conversations in a casual way.

What were your goals for this project?

Our major goal was to have a social platform, where freshers, recruiters, and mentors can co-exist and mutually benefit each other. Freshers can easily find jobs, and recruiters can easily scour for talent.

Additionally, we wanted the design to be clutter-free, quick loading, and capture only essential information. We wanted an interface that was quite intuitive and captured the essence of our vision.

SOLUTION

How did you select Divami Design Labs?

We knew that for this project, so close to our heart, we need a partner who can drive our vision forward. Truth be told, we evaluated multiple agencies but finally selected Divami after hearing good words about them for a reference.

Describe the project in detail.

For the social media platform, we wanted to stay simple yet elegant. We needed something that it was inviting for freshers to sign up. Additionally, we wanted to stand out in the crowd and not be referred to as another professional social media community.

We also wanted the recruiters to come to the Yo!Aspire platform as their primary talent sourcing venue. Divami team understood that. They included social media platforms, job posting sites in their initial research to come up with a design plan. And, we were updated every step along the way.

It was no surprise when the design was approved with minimal iterations as it reflected the efforts they put into research and analysis.

What was the team composition?

Their design team included 2 designers - one for UX and another for UI, led by a strategist. An overall Project manager was in charge of the entire coordination during the development cycle.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Yo!Aspire platform is already live. We helped mentor and coach around 3000 freshers through the platform. However, currently, with changing business priorities, we are pivoting in a new direction.

How effective was the workflow between your team and theirs?

Their project execution process is remarkable. Their focus on research and analysis helped them present a design that was approved with minimal iteration.

Moreover, they explained their approach which helped us envision the outcome. Additionally, we had a project review meeting every week where the updates were given promptly.

What did you find most impressive about this company?

We were very impressed with the team’s commitment and ownership. We felt they were a part of our company and not consultants. They are a great design company and we loved working with them.

Are there any areas for improvement?

We were very happy with the entire project execution and delivery. Needless to say, we applaud their work. Currently, we don’t have any negative feedback for the Divami team.

BACKGROUND

Introduce your business and what you do there.

I am the VP of product for a healthcare technology company. We develop products in the IoT space, mostly focusing on healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

We were trying to design a monitoring portal for cardiac telemetry.

SOLUTION

What was the scope of their involvement?

They designed the portal for the technician. The portal is designed for monitoring EKG rhythms on a 24/7 basis. There are technicians that are looking at the rhythms and the EKG data. The purpose of the project was to design a monitoring portal for the technician and also a portal for providers and physicians to login and look at the reports. 

We have given them the requirements which had rough sketches and wireframes. I spent a lot of time with them making sure they understood the space and what we were looking for. I believe they used Illustrator.

What is the team composition?

I primarily worked with one person who was the project manager. I met the CEO through a common contact and he was there during the initial project launch. I also worked with the designer and another person who helped out with the project coordination.

How did you come to work with Divami Design Labs?

They were referred to us by a friend.

How much have you invested in them?

We spent around $50,000.

What is the status of this engagement?

The project went from January–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did the work as per our expectations and provided us with the design files.

How did Divami Design Labs perform from a project management standpoint?

I think they were on point. We had regularly scheduled status meetings where they would come and show us the progress, so I think the project management was good. We were pretty active in terms of helping them understand the space and then providing feedback in terms of changes we needed. They were pretty responsive to those changes.

What did you find most impressive about them?

I think the speed as well as the design skills were the most impressive.

Are there any areas they could improve?

In terms of improvement, I think being a little tighter on the timeline would help.

Do you have any advice for potential customers?

Articulate the requirements because having well-defined requirements is going to help with the overall engagement.

BACKGROUND

Please describe your company and your position there.

Sphoorthi is a non-profit spiritual organization, dedicated to providing spiritual guidance with emphasis on scientific explanation to ways of life. Under the guidance of Sri Sri Sri Guru Viswa Sphoorthi, the organization works towards taking his teachings to its seekers, helping them realize the ways of life scientifically and thus contributing to higher human consciousness.

The organization offers a variety of programs globally, focussing on the physical, mental, and spiritual wellbeing of mankind. I have been working as a volunteer for the last 15 years and have been heading the digital transformation team, to make the best use of technology to reach out.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

Divami helped us define UX and UI for our website.

What were your goals for this project?

We wanted a very rich user experience for our seekers, which ensures they unplugged themselves from all the external disturbances and get totally involved in the teachings of Guruji through the content provided. We also wanted a fantastic UI design that depicted our philosophy with which people can connect instantly. Having smooth workflows as most of our seekers might not be good with technology was also very important.

SOLUTION

How did you select this vendor?

We were looking for a design firm that could help us achieve our mission and vision. Divami was referred to us by one of our acquaintances who had worked with them earlier. When we discussed our requirements with them, we felt like they connected with our vision instantly. They were very quick to help us understand the design approach and their ideas definitely complemented our vision.

Describe the project in detail.

We wanted a very rich user experience for our seekers, which made sure they unplugged themselves from all the external disturbances and get totally involved in the teachings of Guruji through the content provided. We also wanted a fantastic UI design that depicted our philosophy with which people can connect instantly. We also wanted very smooth workflows as most of our seekers might not be good with technology.

What was the team composition?

We worked with 1 UX designer and 1 UI designer along with their Chief Designer and Art Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work done by Divami has been well appreciated by Guriji and the fraternity. We are in the process of deploying the designs.

How effective was the workflow between your team and theirs?

It was a beautiful experience. We had review meetings twice a week where we discussed the progress made and possible ideas. I enjoyed the enthusiasm with which they presented their ideas and designs, they were totally involved. They received my feedback also quite well and adapted to it quickly.

What did you find most impressive about this company?

Their commitment, ownership, enthusiasm, and passion bowled me over! Their passion was infectious. They owned and drove the project to completion successfully.

Are there any areas for improvement?

Nothing

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at a technology marketplace that connects IT professionals with technology vendors. We also have free tools, apps and a forum where IT professionals can interact and discuss very specific, technical questions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

At the time we brought them on, there was nobody in-house who had WordPress or PHP experience, which is what our corporate website was built on. We needed to fill that gap from a technical skillset perspective.

We brought Divami Design Labs on to help with the maintenance of the site, to drive improvements in page performance, load time, and accessibility, and to run growth experiments using Google Optimize.

SOLUTION

What was the scope of their involvement?

Early on in the engagement, they did some design work by providing mockups and prototypes within Invision where we were able to see the new page designs. We were then able to bring some design resources in house, so Divami Design Labs’ role transitioned. 

They began doing more web development and coding work. The team did coding within our WordPress templates and built out new design variants within Google Optimize. They worked with PHP, HTML, CSS, and JavaScript.

What is the team composition?

Our main point of contact was our project manager, who managed the design and development teams. In 2018, the team size was four people, and then it got smaller later on. We began working with two developers and a project manager. I was also in contact with Naveen (CEO).

How did you come to work with Divami Design Labs?

My manager, who had worked with Divami Design Labs in a prior engagement or was referred to them, introduced me to Naveen. 

What is the status of this engagement?

We worked with Divami Design Labs from December 2018–April 2020. We wrapped up the project due to budget constraints.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before working with Divami Design Labs, our corporate website’s homepage was loading in 4.9 seconds. After the team did a lot of performance improvements, the time went down to 1.4 seconds.

Additionally, we initially had a desktop PageSpeed Insights score of 64 out of 100. After the team’s optimizations, we got it up to 88. A lot of the A/B testing and Google Optimize experiments were designed to reduce bounces and increase engagement. 

We measured the bounce rates before and after Divami Design Labs’ process improvements, and we’re seeing improvements of about 39%. We were pleased with the results from a technical perspective.

How did Divami Design Labs perform from a project management standpoint?

We use Jira in-house which Divami Design Labs adopted, and they were also great about commenting on tickets. We’re based in Texas and they are in India, which is a big time difference. The team was very good about responding to emails quickly.

We had a good cadence of twice-a-week meetings on Mondays and Thursdays. On Monday morning, I knew exactly what they were working on during the week, and on Thursday we would recap and see if there were any obstacles. 

What did you find most impressive about them?

We use a lot of different tools and we expected them to adopt our tools. Compared to other vendors, Divami Design Labs was much more flexible in terms of adapting our tools and methods.

Other companies would push back and say that they wanted to use the tools with which they were familiar. This team was much more proactive in terms of learning and teaching their team members to use our tools. 

They used Basecamp and Google Sheets for other clients, but I liked that they were willing to use Jira.

Are there any areas they could improve?

Early on in the engagement, they would rush to meet deadlines while skipping out on QA and testing. We identified the issues quickly and corrected them. The team then started implementing automated testing.

They could’ve done this right from the beginning. Additionally, we didn’t ask them to do a lot of documentation, but the level of detail and documentation could’ve been improved on. They fixed this as the engagement went on.

Do you have any advice for potential customers?

Define the expectations of documentation right from the start. Clarify your expectations and share your audience data with them. This will save time and prevent confusion.

BACKGROUND

Introduce your business and what you do there.

I’m the former CTO of a scholastic products and services company. The company works with over 10,000 high schools and 500 universities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

We needed help designing the UX/UI of our products and services to engage the student population.

SOLUTION

What was the scope of their involvement?

Divami Design Labs developed a web-based product and two mobile applications for iOS and Android. Their team taught us how to develop the apps.

We came to them with ideas and then they designed the different interaction flows. The product enabled students to customize scholastic products, so their team engaged students in the design process too. They created and ran the design workshops. And then, their team understood the feedback from the students.

We collaborated on the project, but they chose a framework that was compatible with iOS and Android.

What is the team composition?

We worked with 5–10 people from Divami Design Labs. They partnered with another organization that supported backend development.

How did you come to work with Divami Design Labs?

A colleague who worked with Divami Design Labs referred us to them. They offered to work on the project pro-bono for the first month. If we saw value, then we could choose to engage them. During the first 30 days, their team did excellent work. We then worked with them for a couple of years.

What is the status of this engagement?

We collaborated between November 2014—December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their team was smart and did an awesome job. Most importantly, they understood our requirements as well as the feedback from the design workshops with kids. They were able to capture their thoughts and cover them in the designs, which was hard to do.

How did Divami Design Labs perform from a project management standpoint?

We worked with a consistent project manager throughout the entire process. The engagement was transparent.   The project manager oversaw the frontend design and development as well as the backend development. It was better for them to manage the project because it was less painful for us.

What did you find most impressive about them?

Divami Design Labs understood how we wanted the products to look. Their team made our ideas a reality in a way we didn’t even expect. They stuck to the process and believed the process would yield good results.

Are there any areas they could improve?

We would’ve been more comfortable with them earlier if they were on-site for the first month of the project. It’s possible that wasn’t offered because they were confident in their abilities to complete their tasks remotely.

Do you have any advice for potential customers?

Be upfront with them about your expectations. Define the guardrails and let them iterate with the designs. If you ask them to produce designs exactly how you want them, they could do it. But you won’t see the creative depth of their people.