Top 10 UK-based team with 10+ years mobile exp.

Gold
VERIFIED

Specialising in bespoke mobile apps for iOS and Android since 2009.

We are experienced
We’ve been developing apps since the launch of the first iPhone, and our extensive portfolio of brands - including household names and world famous companies - speaks for itself.

We are specialists
Our apps are built in-house by a highly specialised staff whose skill sets guarantee quality and excellence are at the heart of each project.

Our sole service is native app development on iOS and Android tablets and phones. Dedicated developers on each platform ensure delivery of the best quality user experience.

We are here for you
Our team are on hand through every stage of the process to ensure your complete satisfaction. We are a credible and independently stable partner in business; our name comes from the promise we make at the beginning of each client relationship.

We’ll go The Distance!

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
London, United Kingdom
headquarters
  • King's Place, 90 York Way
    London, LND N1 9AG
    United Kingdom
other locations
  • Cromwell House, 31 Micklegate
    York, NYK YO1 6JH
    United Kingdom

Portfolio

Key clients: 
  • Virgin Trains East Coast
  • NHS
  • Adidas
  • EDF Energy
  • Slimming World
  • Camden Market
  • SafeStyle UK
  • Astra Zeneca
  • Bentley Motors
  • Brother
  • Public Health England
  • Network Rail
  • RSPB
  • PGA Golf
  • OK Magazine

View our Clients or Portfolio

PGA Golf

Tramble

Bentley

AstraZeneca

Virgin

Safestyle UK

NHS

Richmond

Interchange

Camden Market

Slimming World

Tribal

Reviews

Sort by

Application Development for Restaurant Platform

“They get to the root of the problem, visualizing things from the perspective of the end-user.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
2011 - Ongoing
Project summary: 

The Distance App Developers created the first iteration of an Android app with an SQL server backend. They assisted with concept and design, technical validation and feasibility, and MVP development.

The Reviewer
 
1-10 Employees
 
United Kingdom
Iksit Gadhia
Director, ThinkTouchSee
 
Verified
The Review
Feedback summary: 

The Distance App Developers offered an engaged, collaborative approach by participating in the decision-making process and providing valuable guidance. The team employed lean, organized, and streamlined project management and sought to resolve issues with the end-user in mind.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are called ThinkTouchSee Ltd. We provide point-of-sale solutions for restaurants and hospitality outlets.

What is your position?

I am a Director within the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with The Distance?

They were involved in creating the first iteration of our solution, outlining the concept and design, through to the minimum viable product.

SOLUTION

Please describe the scope of their involvement in greater detail.

We had a good starting idea of what we wanted to achieve. The Distance has provided technical validation and has worked on its feasibility from a platform point of view. They helped us figure out what were the limitations of the various options we had, and ultimately aided us in picking an approach.

The project was largely Android-based, with a SQL server backend. The development featured iOS elements, but it only involved 20-25% of the total effort.

How did you come to work with The Distance?

We found them through an online aggregator. We posted a job and The Distance contacted us. We met, had a chat, and saw that we were a good fit. Being a startup ourselves, we were attracted to like-minded people.

Could you provide a sense of the size of this initiative in financial terms?

The initial project cost was 60,000 GBP [approx. US$87,000]. Subsequent spending amounted to 20,000 GBP [approx. US$29,000], through change requests and enhancements.

The project finalized in the higher end of our quotes.

What is the status of this engagement?

We started working together in 2011. The initial iteration of our product has been released and is in use.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The feed-back for our product was very good. We enjoyed working with The Distance. The challenge they posed was enjoyable. The Distance didn't simply listen to what we said and deliver the work without any added value. They were active in the decision-making process of how particular capabilities could work best. Because of the length of time in which we worked together, the developers that we used started feeling accountable for the outcome. When we'd ask for things that they didn't agree with, they became vocal. It was their own work, and it showed in terms of quality output.

We're now experiencing growing pains. Some of the decisions taken early-on for simplicity or cost reasons cave turned against us. We've built in-house development capabilities and some of our work also goes off-shore.

How did The Distance perform from a project management standpoint?

They performed very well. They had a lean team without many layers to penetrate. Recently, their agency has grown and they've adopted more project management stratification.

They're very organized. We had many tools at our disposal which allowed us to stay organized, which is a subject that preoccupies us.

Some of the challenges we had stemmed from the general evolution of the project. There were technical challenges in regards to the quality of the output.

What distinguishes The Distance from other providers?

They're not just a code house, churning out lines of code. They get to the root of the problem, visualizing things from the perspective of the end-user. That empathy was beneficial to us.

Is there anything The Distance could have improved or done differently?

They should improve their estimation skills. Development time and cost have gotten away from us on occasion. They have estimations that they try to stick to, but they're also an Agile firm. Constant spending on new items can lead to budget problems due to lack of understanding of a platform's complexity.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Application Development for Weight Management Organization

"The Distance has guided us in terms of what makes for good app development [and] interfaces."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2014 - Ongoing
Project summary: 

The Distance App Developers updated and managed a weight management mobile application for both iOS and Android platforms. 

The Reviewer
 
201-500 Employees
 
United Kingdom
Front-End Web Manager, Slimming World
 
Verified
The Review
Feedback summary: 

The Distance App Developers produced an app that was downloaded over a million times since launch. The agency provides a long-term approach to collaboration, impressive technical skills, and an ability to consistently deliver under budget.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

Slimming World is the United Kingdom's leading weight management organization. We provide group-based services. Our members attend our weekly sessions for support and inspiration from like-minded peers in their community. We also offer an online service that tries to replicate our traditional presence as much as possible. As part of that offering, we run a mobile application, which is where the services offered by The Distance come in.

What is your position?

I'm the digital solutions manager. I am in charge of user experience testing for the site and the general project management for our organization.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with The Distance?

When we started discussions with The Distance, we already had an application in place, which had been developed in 2011 and had gained popularity. Unfortunately, the organization we used for developing that app was taken over two or three times, which led to problems like source code getting lost and missing license keys. Eventually, they stopped supporting the app altogether. For a good 18 months, our app sat in the store in an unsupported form. This led to an accumulation of negative opinions about it. It was old and dated. The goal was to make the application maintainable, even if we didn't implement any additional functionality right away.

SOLUTION

Please describe the scope of their involvement in detail.

They worked on Android and iOS versions of the app. We've had conversations about making a Windows Phone version.

How did you come to work with The Distance?

In October 2014, we began looking for a new agency to help us update and redevelop the app. We met with two or three agencies, and The Distance was our favorite out of those.

Could you provide a sense of the size of this initiative in financial terms?

The initial development cost was $40,000. They finalized the project under budget.

What is the status of this engagement?

We've had an ongoing relationship with them for the development of the app, and this isn't something we see changing anytime soon.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We relaunched the app knowing that it has problems and missing features. This summed up much of the feedback we received from our members. We accepted that we wouldn't have time to redo certain features in our initial development with The Distance. As a result, the feedback trend continues, but it's part of what was agreed upfront. The currently missing features are due to be added in the next nine months as part of the roadmap we've envisioned.

We relaunched the app on December 10 [2015]. We didn't see an immediate spike as that is a slow time of year for us. Once our business picked up again in January, we saw huge spikes in downloads. We had thousands of downloads in one day and many additional updates. Since then, we've had a steady number of downloads every day. The total download count is more than 1 million since the relaunch with The Distance.

What distinguishes The Distance from other providers?

The thing that impressed us when we first met them was their approach to dealing with clients. It was completely different to other organizations we've worked with. We'd had five meetings with prospective vendors. Four of those were typical, agency-style events, featuring an account manager and a project manager making sales pitches about the work they would do for us. The Distance, on the other hand, engaged a conversation with us about app development in general and what our long-term goals were. It gave us the feeling of being part of the development team and that they wanted the product to be a success as much as we did.

Since then, their approach has been the same. They've been open to new ideas and have challenged us when they thought a particular feature wouldn't work in the app world. The Distance has guided us in terms of what makes for good app development, interfaces, and so on.

It's been more of a partnership than an agency-client relationship. That's what impressed us most about them, and it's why we feel comfortable working long term with The Distance.

Is there anything The Distance could have improved or done differently?

We were one of the first clients they had who wanted to develop an app that was going to have a long-term life on the market. Most of their other work had been campaign-related. Early on, we had conversations with them about the app being a starting point and having the ability to be updated in the future, rather than being something to throw away once it's not needed anymore. They adapted to this quickly. Rather than seeing updates that change the app significantly, we've had releases that evolve it further.

We asked for a higher level of detail in their billing than they'd ever had to produce before. They were open to complying with us, and it became something that they provide to us as a matter of course.

In summary, whenever we asked them to do something they'd never done before, they made it happen rather than saying it's not possible. This approach is part of our relationship.

4.5
Overall Score Four and half.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We have recommended them several times in the past.

Application Development for Health Care Organization

"They were masterful at coordinating tasks to the best person."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2013 - Ongoing
Project summary: 

The Distance App Developers collaborated with in-house experts to develop several apps for iOS, Android, and Windows Phone. The apps provide clinical and non-clinical information for healthcare professionals.

The Reviewer
 
5,001-10,000 Employees
 
England
Project Manager, Health Care Organization
 
Verified
The Review
Feedback summary: 

The app is currently in use by 8 hospitals and with a sustained and steadily increasing user base. The Distance App Developers are responsive in resolving bugs or server issues and consistently meet deadlines. They are honest and transparent in their project management and price estimates.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

I represent two healthcare organizations. One of them is involved with medical education, and the other is a group of hospitals delivering acute care.

What is your position?

I was responsible for patient safety initiatives. This involved, among other things, getting information in doctors' and nurses' hands, so that they could provide the right care for patients.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with The Distance?

The organizations that were employing me were looking at developing an app for providing clinical and non-clinical information to healthcare professionals. We were looking for app developers because we didn't have that expertise within the hospitals' IT teams.

SOLUTION

Please describe the scope of their involvement in greater detail.

The Distance worked on several apps for iOS, Android and even Windows Phone. They had to have lots of in-house expertise, and have even commissioned out certain tasks. They were masterful at coordinating tasks to the best persons for them.

How did you come to work with The Distance?

We researched companies in our region who advertised app development as one of their specialties. We requested quotations and organized a procurement day for several companies to display what they could offer. We scored them through several evaluations, and The Distance came on top.

Could you provide a sense of the size of this initiative in financial terms?

The total cost has been over 50,000 British pounds [approx. US$70,900].

What is the status of this engagement?

The collaboration started three years ago. We still work with The Distance.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The project was focused on the end-user from the beginning. The doctors and nurses were the drivers for us. The Distance integrated some use analytics into the app. Although it doesn't collect personal information, it does provide us localized usage patterns. Each hospital that uses the app has to set it up individually, which enables us to have analytics for each organization.

Through this, we are able to determine how many people use the app per month. In the last 30 days, 139 devices have used the app, mostly more than once. The average duration for one use is between one and a half and two and a half minutes. This tells us that we have a returning user base.

The statistics are continually growing. Eight hospitals have it live at this moment, and another three have it in the pipelines.

How did The Distance perform from a project management standpoint?

The Distance has always kept up with deadlines. They were very responsive in dealing with each component, and taking care of bugs and server issues.

Any delays that occurred were due to us being publicly funded. We had to justify any money we spent, and each year we have to reapply for funding. We've been a bigger frustration to The Distance, than they have been to us.

They have switched project management software a few times, going from Basecamp to Agile, and then back. Each time there was a change, they let us know what they were doing.

Because of our particular position as a health service, we have certain data protection guidelines. This meant that, whenever they would work on our servers, one of our employees would have to be in the same room with them so that patient information would not be compromised. They handled this quite well.

It did surprise me that it took a month and a half to agree upon the contract.

What distinguishes The Distance from other providers?

They're honest relative to other companies we approached for the project. One company gave us a quote that was basically an inflated price to what they were paying their subcontractor. The Distance never did anything of this sort. They've always kept us in the loop.

Is there anything The Distance could have improved or done differently?

No, there isn't.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They've been very flexible and have agreed to license costs early on.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to another department in the hospital looking to develop an app. They did choose The Distance, and I've heard that the work is going well.

Mobile Development for Destination Application

"They've brought everything to fruition admirably."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

The Distance App Developers developed a Smartphone mobile app for iOS and Android. The app bridges online and offline sales channels, integrates data capture elements, and is connected to the client’s CRM.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Chris Raven
Head of Ecommerce, Camden Market
 
Verified
The Review
Feedback summary: 

The Distance App Developers ensured the app's functionality and provisions within time and budget. They went above and beyond in consultative approach, specifications, technical rationalization, and responsiveness. They are knowledgeable and flexible with a balance of technical and market expertise.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

Our organization is called Market Tech UK. We are a stock market floated company, with real estate, technology, and retail divisions.

What is your position?

I am the head of e-commerce. I look over digital transformation, for translating a physical multi-trader marker bricks-and-mortar proposition into an online retail landscape.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with The Distance?

We have an in-market retail proposition, by which our traffic is 50% domestic, and 50% international. People visiting our destinations in London are doing business with multiple independent retailers. We also have an online proposition, and are looking at multiple ways to tie those two together.

We are looking to bridge our online and offline sales channels, and gathering the appropriate data to improve our customer experience, marketing, and general conversion, through segmentation and analytics. Our overall business objective involves bridging mechanisms and data capture elements. For this purpose, we designed a Smartphone application for iOS and Android devices. It is an app that offers customers a better experience as they walk around the market, through geo-location content and a market wiki of all the traders (where they are, and what offers are available on that day). It will eventually translate more into personalization and the ability for the consumer to tweak their own experience by selecting the things they want to do before they actually come to the market, thereby controlling the information that they receive when they use the app. The ultimate objective, from a consumer perspective, is to provide an augmented reality with relevant offers and information presented to them in a timely manner, and to connect the app to our CRM [Customer Relationship Management].

SOLUTION

Please describe the scope of their involvement in greater detail.

They developed the app for iOS and Android. Looking at our traffic and metrics, there's really no return on investment currently for Windows Phone, Blackberry, or other platforms.

How did you come to work with The Distance?

I knew them from a contact at a previous company. I'd approached them for a project that never materialized because of budgetary constraints. I went back to them for a quote, because they had performed admirably in the consultative phase of the previous approach.

In percentage terms, we had quotes from people in other countries and in London. The Distance was, by a factor of ten, cheaper than all of those.

Could you provide a sense of the size of this initiative in financial terms?

The three development phases so far would total ‎£30,000 - ‎£50,000 [approx US $44,500 - $74,000].

What is the status of this engagement?

We started working with them six months ago, and intend to continue the collaboration through to 2016.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We can't gauge success based on The Distance's deliverables. They were brought in purely for app development - functionality and making sure that it was provisioned across the correct devices. They've absolutely achieved this in time and on budget.

The success of the app in the consumer landscape is not within their scope. At the moment, we haven't had the success we'd wanted, but we haven't marketed it. It's a difficult association to make with the app development team. They've done everything that has been asked of them and beyond, in terms of consultative approach, specifications, and helping rationalize the more technical elements of the project, which was the duty of our in-house team. We can't really apply statistics for rationalizing how successful they've been.

How did The Distance perform from a project management standpoint?

They've been on time and on budget for three phases so far, with an added responsiveness to last minute demands and scoping. Obviously, there's added cost for these elements, which is understandable. They've brought everything to fruition admirably. Project scoping, delivery, budget, timing, and flexibility were all intangibly measured, but successful.

What distinguishes The Distance from other providers?

I don't have many app agencies as a frame of reference. They're available all the time. There was never a moment when you couldn't reach the appropriate person. The Distance is extremely knowledgeable. They also provide the right balance of technical and general market expertise, and awareness of the wider market of Smartphone apps.

Rather than going to them with a brief containing set tasks, we consulted with them on how they would approach our goal, and what the right ways to optimize the process were. I view them as a partner.

Is there anything The Distance could have improved or done differently?

Some clients like to work using different management methodologies. They're an Agile house, and we've tried to adapt to this. We've offered them a brief of requirements, and asked for a fixed project fee, which has proven difficult for them to do. As projects move forward, the scope changes, if even by a small amount. This impacts the time spent on a particular feature, or the cost. The difficulty for them, and any agency doing development for a client, is trying to protect their investment, while the client will aim for a fixed cost. They could make better estimates upfront, when projects aren't in an Agile environment. They are aware of this and are addressing it.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Development for Payroll Service Firm

“[They are] the whole package: the variance of their technical skill, grasp on mobile technology, and creativity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2010 - Ongoing
Project summary: 

The Distance App Developers provided native application expertise for a multi-platform mobile app. They collaborated with an in-house team, specifically writing the native APIs for each platform.

The Reviewer
 
51-200 Employees
 
United Kingdom
Alex Victoratos
IT Director, PayStream Accounting Services Ltd
 
Verified
The Review
Feedback summary: 

The app is the first of its kind in a competitive market and is used by more than half of the client’s customers as the preferred method of data entry. The Distance App Developers offers a high level of technical credibility and skill and is proactive in offering ideas or addressing problems.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

My company is called PayStream Accounting Services. We provide a variety of accounting, back-office, and payroll services to United Kingdom-based businesses.

What is your position?

I am the IT [information technology] director.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with The Distance?

We wanted a mobile app that our customers could use to submit expenses and payroll information. It's ideal to submit receipts on the go as you're generating those expenses. Our clients can take a picture of the train receipt, submit it, and it's finished as opposed to a process where you would have to sit down at the end of the week. In essence, it's decoupling the process from being paper-based or requiring sitting in front of the computer and doing it in a more timely fashion at the convenience of the customer.

SOLUTION

Please describe the scope of their involvement in detail.

The way in which we wanted to approach the project was a bit unusual. We have our own in-house development team, but we wanted to go to someone with expertise in writing applications natively, in the various mobile platforms, without using software that would bridge the "phone gap," so to say, or creating a wrapper around an HTML5 web page.

It was a very technical process, and I wanted them to work alongside our development team. They helped write the API [application programming interface] into our software systems. The software that they wrote, native for each platform, would talk to that API in a common fashion. This type of technical credibility and skill is the reason we wanted to work with them.

How did you come to work with The Distance?

I worked with the managing director in the past in a previous role. He is someone I trusted to do this kind of work.

Could you provide a sense of the size of this initiative in financial terms?

The work was done in stages. It was £15,000 [approximately $22,500] per platform for basic functionality. They're done subsequent work on top of this, and added more functionality and devices. I couldn't tell you exactly what it cost overall, but it was very reasonably priced.

What is the status of this engagement?

We started working with them five years ago [2010] and are still collaborating.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Our business is quite competitive. We were the first business to have this kind of functionality. In terms of unique selling points, it was fantastic to be the first to have that as part of our sales repertoire. We were unsure at first about how popular it would be and based it on a gut feeling.

Results have been striking. More than half of our customers use the app as their preferred method of data entry. Thousands of people per week per platform use it to enter their data or review information. In terms of translation into additional business, it's very difficult for me to give a hard number, but I hear the sales team talk about the mobile app every time I walk past them. It certainly proves that we are a business that invests in modern technology and aren't stuck in the dark ages of spreadsheets.

How did The Distance perform from a project management standpoint?

They're spot on. I don't remember ever having an issue with them. We have a dedicated project manager who talks to us about what we want to do. They come to us with ideas about things we should be doing and reviewing. When they commit to a time period to get something done, it's delivered within that timeframe and on budget. If there are ever any problems or things get complicated, they'll let us know as soon as possible. If something will take more than expected, they will ask if we're OK with the additional costs. I always feel that they're 100 percent trustworthy. 

What distinguishes The Distance from other providers?

The unique aspect is the whole package: the variance of their technical skill, grasp on mobile technology, and creativity. The Distance is reasonably priced and offer fantastic service and delivery. Usually, when a developer offers something as reasonably priced, I will have doubts about what they're actually doing for that money. With The Distance, I usually can't believe that I'm getting such a level of service for my expenditure.

Is there anything The Distance could have improved or done differently?

It's unusual, but no. If you asked me about other companies, I'd have something to say, but not about them. I'm very impressed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I did so the other day.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
6939899
Date of Formation
Jun 22, 2009
Source
Companies House
Last Updated
Feb 6, 2019
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Very Low Risk
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
15
OVERALL REVIEW RATING
4.6
Source
Clutch
LAST UPDATED
August 7, 2019