Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
When we started with Disruptive, we were probably doing $200,000 in sales a year, and Disruptive took us up to $3 million. 90% of that is revenue driven from what Disruptive brought to our website. Essentially, Disruptive is directly responsible for most of the revenue that comes in because our customers come to us through what Disruptive drives. Other companies I’ve worked with just do their job but don’t give you any metrics of their success, so it can be hard to track, but Disruptive is very metric-based, which is good.
We spend about $100,000 per month, and they’ve got our acquisition cost extremely low. It differs for every business, but for us, they’ve taken us from a $50 acquisition cost per customer to about $22-$23. So they cut our acquisition cost in half and increased our sales by 10 times. That’s some great math. So they’re really effective.
What did you find most impressive about Disruptive?
Adam Kaiser manages my account, and on Christmas, for example, if I noticed there was something wrong with one of our campaigns and I was concerned, I could shoot him a text and he would drop whatever he was doing to figure out what was going on right then. So the personal service is unbelievable. Sometimes I feel bad that they do so much and that I bug them so much and they’re so happy to help, but that’s how they are and it’s so awesome. That’s one of the huge values of Disruptive in my experience.
Are there any areas Disruptive could improve?
Not that I can think of. You don’t know what you don’t know, so I’m sure there’s something, but I can’t think of anything that I would like better out of their service.
What tips or recommendations could you share that might increase the likelihood of success with Disruptive?
You have to trust them. In the beginning, my account manager Adam suggested some things that seemed a little bit risky. For example, when we launched a new campaign, he suggested that in order to drive up our quality score we’d have to spend a lot but it would be worth the investment in the long run. When that happened and I was reluctant, it always ended up working. I would just say that they may some risky strategies, but they know what they’re doing and you have to trust them.