"I really enjoyed working with our assigned team."
Disruptive Advertising manages a software company's Google and Microsoft Ads campaigns. The team provides bid strategy optimization, budget management, ad copy and landing page recommendations, and more.
Disruptive Advertising has helped the client drive growth in their paid search programs. The team has ensured that the client is consistently within their desired budget and has provided campaign testing ideas to improve performance further. Disruptive Advertising is communicative and timely.
The client submitted this review online.
Please describe your company and position.
I am the Director, Performance Marketing of a software company
Describe what your company does in a single sentence.
8am is a professional business platform created to meet the unique needs of legal, accounting, and client-focused professionals
What specific goals or objectives did you hire Disruptive Advertising to accomplish?
Scale and drive lead generation (MQLs/SQLs) through our SEM programs
How did you find Disruptive Advertising?
Our previous Director, Demand Gen found Disruptive
Why did you select Disruptive Advertising over others?
How many teammates from Disruptive Advertising were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
8am brought on Disruptive to support our SEM programs and help us scale and grow our campaigns. For this engagement, Disruptive managed our Google and Microsoft Ad campaigns and provided support in the following: Bid strategy optimization and budget management Ad copy and landing page recommendations Keyword research and management Campaign testing to drive incremental MQL/SQL growth Ongoing monthly strategy and performance reporting
What were the measurable outcomes from the project that demonstrate progress or success?
Our Disruptive reps helped us drive growth (MQLs and SQLs) in our Paid Search programs (Google and Microsoft Ads) across all ad accounts. Through their expertise and strategic recommendations, the team ensured we consistently paced within our desired budget, drove measurable outcomes by growing our MQLs and SQLs while maintaining strong efficiency, and continually provided campaign testing ideas to further improve performance.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Kaden, Jacob, and Madison did a great job staying on top of their assigned tasks and were very communicative in Slack, sharing status updates on task progress. They consistently completed tasks in a timely fashion and shared results with us during our weekly syncs.
What was your primary form of communication with Disruptive Advertising?
What did you find most impressive or unique about this company?
I really enjoyed working with our assigned team - they were excellent and truly felt like an extension of our team.