Search Marketing for Enterprise Brands

On average, we increase your organic traffic by 135%, decrease your cost per acquisition by 32%, and increase inbound lead volume by 84% - all in the first six months.

 
$10,000+
 
$200 - $300 / hr
 
50 - 249
 Founded
2014
Show all +
Irvine, CA
headquarters
  • 5201 California Ave #150
    Irvine, CA 92617
    United States
other locations
  • 555 West 5th Street, Floor 35 #306
    Los Angeles, CA 90013
    United States
  • 750 Lexington Avenue, 9th Floor
    New York, NY 10022
    United States
  • 9225 Bee Caves Road
    Austin, TX 78733
    United States
  • 156 2nd Street
    San Francisco, CA 94105
    United States
  • 15 Bishopsgate, Floor 6,
    London, LND EC2N 3AR
    United Kingdom

Portfolio

Key clients: 

Clutch.co, Cisco, Samsung, WestRock, Pelican Products, Allstate Insurance Company, Cherwell, SentinelOne (cyber security), Ultimate Ears (Logitech company), Xactly (SaaS), Tencent, Web.com

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Data & Email Security Landing Page

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Demo Landing Page

Consultation Landing Page Image

Consultation Landing Page

Panoply - Data to Analytics SaaS Landing Page Image

Panoply - Data to Analytics SaaS Landing Page

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Demo Landing Page

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Live Chat Demo Landing Page

Reviews

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SEO and Digital Marketing for Accounting Company

"[T]hey knew, inside out, what tools people need to be aware of, and how to use them."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2014 - Ongoing
Project summary: 

Directive Consulting provides SEO, pay-per-click, analytics, Facebook and Google ads, lead generation, and general digital strategy for an accounting company.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Co-founder, Accounting Company
 
Verified
The Review
Feedback summary: 

Google Adwords rankings for the business increased significantly since engaging with Directive Consulting. SEO and website updates also netted widely positive results. The team earned praise for their proactive work and eagerness to learn as much as possible to help their partners succeed.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We do outsourced accounting for small businesses in the tech space and service industry. Our website is http://www.basis365.com/

What is your role and responsibilities?

I’m a co-founder.

OPPORTUNITY / CHALLENGE

What was your goal for working with Directive Consulting?

They’re helping us try to rank highly on Google searches for relevant keywords, and also helping us put together a sales funnel. The ultimate goal of our work with Directive is to find leads and have a scalable system to take them through the sales cycle.

SOLUTION

Please describe the scope of their work.

They’re working on organic SEO [search engine optimization], so we can rank for the main keywords that we’re looking for. They’ve also experimented with Facebook ads, and now we’re starting to roll out Google ads as well as the side project of helping us out with the sales funnel process and what tools we would use for that. The lead generation they’re working on through Google would feed into that pipeline.

What was your process for selecting Directive Consulting with which to work?

They’re in the same building, so I was aware of them. They had some seminars that they were hosting, so it was relevant to our interests. It was obvious to us that they knew, inside out, what tools people need to be aware of, and how to use them. We knew we couldn’t learn that ourselves, and their team seemed really current, really eager, and high energy.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was less than $10,000.

How long have you been working with them, and is the project ongoing?

Yes. It’s ongoing. We started in the third quarter of last year.

RESULTS & FEEDBACK

Are you satisfied with Directive Consulting’s work?

Definitely. We had ranked pretty well with our Google AdWords advertisements, but we’ve seen it improve since the engagement began. They put something in place so that we appear twice on the top of the page for outsourced accounting, which is our main target keywords.

They’re experimenting with social media ads. I think that was useful. We expected that Facebook maybe not be the right place, so we validated some of our assumptions. The results of the SEO campaign seem useful, the tweaks to the website have helped. Also, being able to have someone know how to track what’s happening has been helpful, too.

Do you have any statistics or metrics, or just general trends to gauge their success?

I don’t have any stats to share currently but, generally, there have been increased leads coming in. In terms of appearing on the first Google result page, I can lots of improvement. We’ve had more leads, and we are just starting to see the benefits of analytics behind the leads, which tells us useful information about potential customers. We have a meeting planned to discuss analytics.

Is there anything unique about Directive Consulting that really makes them stand out, compared to other companies?

I can see that the other firms we spoke to just seemed more traditional or old school, so we like that these guys are pretty new and aggressive in a positive way. They reach out to industry experts and build a reputation and knowledge as they continue to expand on their services.

To me, one unique thing is just their proactive attitude. A lot of marketers tend to just tell you what they do and tell us to follow it. With these guys, it’s collaborative and they’re eager. They find out what’s out there and just go get results for the client. They’re constantly learning, trying to tweak and stay on top of changes in the industry.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

The one challenge is blogging. To us, it doesn’t read well because we know what we would have written as industry insiders. Instead of spending time working on the blog, we should have had them working on landing pages.

What advice would you give a future client of theirs?

Be ready to spend and have a budget. To run a successful, comprehensive campaign costs a little more than a small business may think. Be prepared to trust Directive Consulting and use their suggestions.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Co-working Company

"They’re very result driven. If they have a specific goal, they can get it done."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Directive Consulting provides a technology workspace with organic search engine optimization campaign management and regular reporting.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Executive Director, Co-Working Space
 
Verified
The Review
Feedback summary: 

The strategy implemented by Directive Consulting had a measurable impact on Google search results, traffic, and qualified leads. The team was able to quickly recalibrate following a substantial website change. The only minor issue is that reporting could be done on a more regular basis.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization

We’re People Space. We’re a co-working tech hub. We have bout 20-25 companies that work with us. We do events and workshops on the weekends. It’s in the same category as We Work.

What is your role and responsibilities, please?

I’m the Executive Director. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Directive Consulting?

Our goal was for me to rise up in the ranks in the co-working space with the key word co-working and ultimately to be more searchable and get more clients in the space. 

SOLUTION

Please describe the scope of their work.

It was just SEO. The priority was to get better search engine ranking.

What was your process for selecting Directive Consulting to work with?

They actually work in the space so I can see how they work and how they deal with their customers. I see them 40-60 hours a week. So, I definitely know that they’re legitimate and do what they say.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was under $10,000.

When was the work completed?

It’s ongoing. I changed up my website and they had to rearrange some things. We extended the project a bit longer to get things back on track. 

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

People are Googling for co-working more than ever before. So, I don’t have complete statistics, but I do know that people who do walk in for a tour, 99 percent of them had found us through Google. We have nine reviews on Google.

Are you satisfied with their performance?

When I switched my website, I saw the rankings drop. Then, they went in and readjusted the architecture of the website and within a couple of weeks, we popped up as number one on Google. 

Is there anything unique about Directive Consulting that really makes them stand out, compared to other online marketing companies?

They’re very result driven. If they have a specific goal, they can get it done.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Maybe they could give some more updates and explanations of the tasks that they’ve completed. They did quite a bit, but sometimes they didn’t report the full extent to me.

What advice would you give to a future client of theirs?

Be very task specific. They’re great for ongoing tasks, too, if that’s what you need. But, as in any project management situation, know what you want out of the work before you begin so that everything’s clear. They are great at being result driven. If you’re also that way, it will work really well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I definitely refer them all of the time.

Advertising for Plumbing Company

"They’re putting in the time and work and doing all of the groundwork."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Directive Consulting worked as an advertising partner, providing web design and development, SEO management, and email marketing.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Owner, Plumbing Company
 
Verified
The Review
Feedback summary: 

The new marketing strategies brought about a significant increase in leads and local customers. Directive Consulting's SEO and email campaign management also led to increased website hits. In addition, the team provided helpful advice on SEO, advertising, and beyond.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization

My company is a small mom-and-pop [plumbing] business — two trucks and five guys covering a 40- to 50-mile radius.

What is your role and responsibilities?

I’m the owner.

OPPORTUNITY / CHALLENGE

What was your goal for working with Directive Consulting?

My business goal was to advertise and to replace what I once relied on the Yellow Pages to do for me. They’ve been helpful to get my phone number out there again. 

SOLUTION

Please describe the scope of their work.

They created a new website for me and did all of the SEO [search engine optimization] for that. We’ve talked about pay per click but, because I’m so busy right now, I don’t need pay per click. We’ve also talked about doing Facebook, but that doesn’t seem to be worth it. Now, we’re working on email marketing and keeping in touch with all of my current customers and keeping our clientele in a close geographic radius.

What was your process for selecting Directive Consulting with which to work?

One of their founders is my son, so it was a logical decision.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

That is confidential.

When was the work completed?

It’s always going because they’re always writing articles and keeping me abreast of what’s going on. We’re working on an email campaign right now. 

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

My phone has been ringing with lots of local clients, which is great. I did have a website before and had maybe three hits a month on it, but they took on my SEO during my son’s time in college and improved things greatly. When I’ve had questions about short-term goals and long-term goals, they’ve had a lot of good input for my business, beyond SEO and advertising.

Are you satisfied with their performance?

Yes. Very satisfied.

Is there anything unique about Directive Consulting that really makes them stand out, compared to other online marketing companies?

They’re putting in the time and work and doing all of the groundwork. I have been contacted many times before with a promise to be put on the top of Google with a special technique. I know that’s not true. I know it takes a lot of work, and the guys at Directive are doing that tough work.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. If there has ever been any hold up, it was always on my part. They’re doing their part to drive the project forward.

What advice would you give to a future client of theirs?

Be patient. SEO doesn’t happen overnight.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to a few friends, and they’re very happy.

SEO for Technology Company

"We value their professionalism, enthusiasm, and clear passion for SEO."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jul. 2018 - Ongoing
Project summary: 

Directive implemented SEO in a technology company’s redesigned website to drive traffic and conversions. The project is ongoing.

The Reviewer
 
201-500 Employees
 
Cypress, California
Marketing Specialist, Technology Company
 
Verified
The Review
Feedback summary: 

Select keywords have achieved top ranking in search results. Directive provides high-quality service quickly and at excellent value. The team keeps in contact weekly. Their professionalism, personability, and investment in the project make for an effortless collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist at a technology company. We design and manufacture automated identification technologies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We engaged Directive to implement SEO on our new website.

What were your goals for this project?

We wanted to increase web traffic and conversions on our company site.

SOLUTION

How did you select this vendor?

We searched on Google for SEO companies nearby.

Describe the project in detail.

Directive integrated SEO strategies into our newly redesigned website.

What was the team composition?

We work with Blake (Account Manager, Directive).

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve achieved second ranking for some of our top keywords such as “emv card reader”.

How did the Directive perform from a project management standpoint?

We find them easy and enjoyable to work with. We communicate every week.

What impresses you about the Directive?

We value their professionalism, enthusiasm, and clear passion for SEO.

Are there any areas for improvement?

No, we’re highly satisfied with their work so far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Advertising & SEO for CRM Platform

“We appreciate their team’s support.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2018 - Ongoing
Project summary: 

Directive Consulting manages online advertisements and provides SEO strategy, with the overall goal of enhancing lead quality.

The Reviewer
 
11-50 Employees
 
Bozeman, Montana
Digital & Demand Generation Manager, Quiq
 
Verified
The Review
Feedback summary: 

Directive Consulting’s efforts quickly paid off, contributing to a 25% growth in qualified leads and increased web traffic. While they need to improve attention to detail, their smooth workflow and accommodating team have led to a long-term collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the digital and demand generation manager for a company that provides customer service messaging software. We help businesses have richer conversations with their customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive Consulting?

We hired them to provide paid advertising management and SEO.

What were your goals for this project?

Our goal was to increase lead flow while improving lead quality. We needed help with increasing organic website traffic.

SOLUTION

How did you select this vendor?

They were a recommendation from a trusted source.

Describe the project in detail.

Directive Consulting manages paid ad placements based on keyword research and optimization. They also provide advice for improving our search ranking.

What was the team composition?

We work with their digital and content team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Month over month, we’ve seen marketing qualified lead flow increase by 25%.

How did the Directive Consulting perform from a project management standpoint?

It has been great.

What impresses you about the Directive Consulting?

We appreciate their team’s support.

Are there any areas for improvement?

They need to pay more attention to detail.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC for Nurse Staffing Agency

“Our assigned consultant truly tries to understand our business model and help us grow.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

After an initial audit, Directive is handling SEO and PPC initiatives with the goal of increasing the number of qualified nurse applicants. The team also works on paid search and analytics.

The Reviewer
 
51-200 Employees
 
Cypress, California
Operations Director, Nurse Staffing Agency
 
Verified
The Review
Feedback summary: 

Directive has contributed to a dramatic increase in quality applicants, thanks to their technical recommendations. Their detailed reports and consistent follow-up help keep the project on track.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the director of operations at a nurse staffing agency. Our company has 25 years of industry-specific knowledge, experience, and care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive Consulting?

We hired them for online lead generation through SEO and PPC strategies.

What were your goals for this project?

We needed more registered nurses to apply for travel nurse assignments for our partner healthcare facilities. This required increasing organic and paid traffic to our website.

SOLUTION

How did you select this vendor?

We searched online and looked at a couple of local contenders.

Describe the project in detail.

Directive came in to audit our website. Then, they helped us improve organic traffic performance by giving technical and content recommendations. Initially, they were also brought in to clean up our paid search campaigns in AdWords and then hand this over to us to manage internally. However, we ended up adding this to their tasks. Directive also set up Google Analytics for us so that we could start tracking our results.

What was the team composition?

Directive provided us with a senior consultant to manage everything. He was supported by our dedicated SEO and PPC specialists.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They generated over 500 leads in less than five months. Before, we would get a lot of leads that did not meet the required qualifications to even be placed as a travel nurse. Now, we’ve started to notice that the quality of our leads is improving—applicants now have a greater chance of being placed in our open travel nurse assignments.

How did the Directive Consulting perform from a project management standpoint?

Directive prepares weekly reporting and monthly status reports to keep track of their work and performance. The initial project was very thorough, but they have been great at keeping everything moving forward.

What impresses you about the Directive Consulting?

Our assigned consultant truly tries to understand our business model and help us grow.

Are there any areas for improvement?

The road to improvement is taking a little longer than I wanted it to. Also, there are development costs associated with their recommendations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer