Are you satisfied with Directive Consulting’s work?
Definitely. We had ranked pretty well with our Google AdWords advertisements, but we’ve seen it improve since the engagement began. They put something in place so that we appear twice on the top of the page for outsourced accounting, which is our main target keywords.
They’re experimenting with social media ads. I think that was useful. We expected that Facebook maybe not be the right place, so we validated some of our assumptions. The results of the SEO campaign seem useful, the tweaks to the website have helped. Also, being able to have someone know how to track what’s happening has been helpful, too.
Do you have any statistics or metrics, or just general trends to gauge their success?
I don’t have any stats to share currently but, generally, there have been increased leads coming in. In terms of appearing on the first Google result page, I can lots of improvement. We’ve had more leads, and we are just starting to see the benefits of analytics behind the leads, which tells us useful information about potential customers. We have a meeting planned to discuss analytics.
Is there anything unique about Directive Consulting that really makes them stand out, compared to other companies?
I can see that the other firms we spoke to just seemed more traditional or old school, so we like that these guys are pretty new and aggressive in a positive way. They reach out to industry experts and build a reputation and knowledge as they continue to expand on their services.
To me, one unique thing is just their proactive attitude. A lot of marketers tend to just tell you what they do and tell us to follow it. With these guys, it’s collaborative and they’re eager. They find out what’s out there and just go get results for the client. They’re constantly learning, trying to tweak and stay on top of changes in the industry.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
The one challenge is blogging. To us, it doesn’t read well because we know what we would have written as industry insiders. Instead of spending time working on the blog, we should have had them working on landing pages.
What advice would you give a future client of theirs?
Be ready to spend and have a budget. To run a successful, comprehensive campaign costs a little more than a small business may think. Be prepared to trust Directive Consulting and use their suggestions.