DigitInk

Please describe your company and your position there.

I am the Head of Finance at Hacker Paradise, the world's first remote work and travel community. We organize around the world trips for remote professionals.

For what projects/services did your company hire DigitInk?

We hired DigitInk to take over the execution of our digital marketing strategy.

What were your goals for this project?

We wanted to develop a new digital marketing strategy and grow our sales at a healthy rate.

How did you select this vendor?

Our CEO was looking for digital marketers to take on the job and had pres-elected several vendors. DigitInk stood out with good research our industry, understanding of our business and a very professional and convincing proposal to improve the performance of our digital marketing efforts

Describe the scope of their work in detail.

DigitInk is a full-service digital marketing agency. They ran our social media marketing, Google ads, search engine optimization, Bing ads, landing page creation, email marketing, analytics and reporting, and content creation.

They came up with an integrated digital marketing plan that included analysis of our current advertising strategies, competitive research, website performance analysis and the creation and execution of the digital marketing plan.

What was the team composition?

I've worked closely with the two founders of the firm, Velizar and Daniel, who are the main force of the firm. I am not sure how many more people are involved

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning to work with DigitInk, they were able to increase the traffic to our website and grow our applications and sales. Their campaigns were received with good feedback from our target audience.

How effective was the workflow between your team and theirs?

The workflow with them has been great. They communicated directly with our Head of Marketing, always provided timely updates, reports and proactively raised issues and helped solve them. We communciated over Slack, Zoom and Email, but they always joined our annual team retreat to bond even more with the team, which was amazing extra service from them.

What did you find most impressive about this company?

They are super professional, hard-working and results-oriented. They get the hand of the business swiftly and quickly turn around underperforming channels with very well structured targeting, content and execution. They are detail-oriented and always willing to go the extra mile for their clients.

Are there any areas for improvement?

Nothing is ever perfect, but we were very satisfied with the results we achieved and the valuable business partner we got in the face of DigitInk.

Please describe your company and your position there.

Sales channel development manager for Bulgaria and Romania.

For what projects/services did your company hire DigitInk, and what were your goals?

The Consulting program - "Online Marketing" had to be conducted by experts in the field and we chose DigitInk to help us achieve our goals. They consulted our car dealer on the following: How to create awareness, generate and attract high-quality traffic, ensure, effective data collection, and further consistent lead nurturing.

Also, how to focus on generating more leads from online channels by enabling professional Online Marketing planning, Online Campaign Management, and professionalizing Social Media Marketing. Last but not least, setting up local online KPIs and web analytics to measure and analyze online performance.

How did you select this vendor and what were the deciding factors?

They were suggested to us by the agency which is providing the Consulting programs to us. We liked them right away because they are young and motivated professionals that know their field of expertise. Additionally, they are open-minded and ready to adjust to your specific business needs depending on the industry you are in.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, they conducted a health check of our car dealer's online marketing activities in order to be able to focus on their pain points and respectively shape the next steps towards improvement. After that, they performed different actions together with our car dealer in order to increase the online leads, optimize costs/lead, and increase Social Media traffic.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Daniel R. and Velizar M. who are both digital marketers focused on Sales, Facebook & Google ads, SEO, Content & Website creation.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They provided tailor-made consulting services in a very professional and friendly manner.

How effective was the workflow between your team and theirs?

We stayed closely aligned and they have been very flexible and helpful. Also, they were proactively contacting us in case of questions or issues. A great collaboration overall!

What did you find most impressive or unique about this company?

They ask the right questions and provide the right argumentation why something needs to be done and what can be achieved by doing so. I find this very crucial.

Are there any areas for improvement or something they could have done differently?

Even though their experience in the automotive premium sector was not so extensive, they managed to get the specificities quite quickly. Overall we are very happy with the provided consulting.

Please describe your company and your position there.

Karoll JSC is licenced investment intermediary based in Bulgaria which offers a full variety of brokerage and trading services to our clients. I am one of the companies CEOs and a member of BoD responsible for brokerage services in international finansial markets

For what projects/services did your company hire DigitInk?

We hired DigitInk so they can help our business grow via Digital Marketing.

What were your goals for this project?

The goals of the project are:

• Grow the social media presence of Karoll
• Optimize the website (UX and SEOwise)
• Generate new leads
• Convert leads into paying customers

How did you select DigitInk?

We selected DigitInk since they managed to show a lot of expertise in the field (all expects of Digital Marketing).

Describe the scope of their work in detail.

DigitInk are taking care of:

• The creation and execution of an Integrated Digital Marketing Plan
• Creating and optimizing Facebook&Instagram Ads
• Creating and scheduling content plans for Facebook, Instagram and LinkedIn
• Creating and optimizing Google Ads
• SEO of the website
• Landing page creation and optimization
• Community management
• Email marketing

What was the team composition?

Their team (Daniel, Velizar and Lyubomira) are working closely with me and the other collegues of the department. We are using Slack in order to coordinate the work.

Can you share any outcomes from the project that demonstrate progress or success?

Yes. They managed to increase the overall website traffic by 713%, by 652% the number of demo accounts opened, by 427% the number of real accounts opened and by 336% the organic traffic of the website.

How effective was the workflow between your team and theirs?

Communication with DigitInk is super easy and smooth. We don't feel like working with an agency, but more like with an internal digital marketing team.

What did you find most impressive about this company?

The thing that amazes us is the effort that they put into their craft. They are constantly looking for new ways to reach better results.

Are there any areas for improvement?

Overall, working with DigitInk has been great. The only thing that they could improve is their video creating skills. I believe a good video maker will help them a lot.

Please describe your company and your position there.

Outpost is a coworking and Coliving network with properties across SEA.

For what projects/services did your company hire DigitInk?

We were looking to build a marketing plan for our events, coworking spaces, and most importantly coliving (hotel) rooms.

What were your goals for this project?

The goal were to create a funnel where we would first raise brand awareness for a millennial-focused audience and push them through a well thought out funnel to push them through to a conversion stage.

How did you select this vendor?

I had been consulting for a separate company when I was placed in a meeting with them and realized what a smart and dedicated agency they were so I hired them myself.

Describe the scope of their work in detail.

Create social media and google campaign funnel as well as provided reporting, optimizations, and creative modifications in order to yield the best possible results for the CPA.

What was the team composition?

2 people, one leading Social Media and the other SEA.

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we received incredible CPA results selling rooms for $40 CPA with 5x ROI. Really nice results.

How effective was the workflow between your team and theirs?

Effective especially as we battled opposite time zones. Consistent of weekly meetings and constant instant messaging.

What did you find most impressive about this company?

Their willingness and ability to pivot as our company goals shifted as well (sometimes weekly)... frustrating for us but they handled it nicely and professionally.

Are there any areas for improvement?

I would love to see portions of their reports evolve into a more forward thinking model with stats that are not only being “asked” for but other ones that may jump out as being important that the client may not see right away.

Please describe your company and your position there.

I am a freelance photographer. I do portrait and landscape shots. Before working with DigitInk, I mainly acquired my clients through facebook groups and referrals.

For what projects/services did your company hire DigitInk?

I hired DigitInk for mainly 2 things that they did great: website creation and digital marketing strategy creation and implementation.

What were your goals for this project?

The goals of the project was to have a fully working (and easy to administrate) website by the end of the year (2018) and later implement the digital marketing strategy from January 2019. After its implementation, we had a couple of goals: 15 projects/month and CPA lower than $80.

How did you select this vendor?

I selected Digitink, because after the chat that I had with them, they managed to understand my needs and see what I really wanted to achieve. What is more, I really liked it when they explained how they work - how they onboard a client, how they communicate with him/her and how they report the results they have achieved.

Describe the scope of their work in detail.

First, they bought my domain, installed WordPress on it and then developed the fully functional website.

Meanwhile they were doing that, they created my Integrated Digital Marketing Plan, consisting of analysis of current business and digital data, competitor research (business model and digital marketing presence) and digital strategy and tactics for all the different channels.

Once we discussed the document and agreed up on it, the guys started implementing it giving me weekly and monthly reports.

What was the team composition?

I have worked with both of them - Daniel and Velizar.

Can you share any outcomes from the project that demonstrate progress or success?

In one month they built my website. In two months they managed to find me the first 20 projects using their strategy.

After that, they managed to keep up with the tempo and each month they delivered me the target projects.

They managed to keep the CPA below $80 with a ROAs of ranging from 7 to 15 during the different months.

How effective was the workflow between your team and theirs?

As I am a freelancer, the communication was just between me and them and it was pretty smooth.

What did you find most impressive about this company?

Their attitude towards the project and my business in general. They worked as if this was their business. Also, they managed to achieve all the goals we have set up previously.

Are there any areas for improvement?

During our project, I haven't found any areas for improvement. P.S. It would be cool if they speak a little bit of Italian :)

Please describe your company and your position there.

I am an independent influencer. I worked with brands from different industries including Samsung (Bulgaria), a few companies for food delivery, as well as one gym.

For what projects/services did your company hire DigitInk?

I hired DigitInk with only one reason, to help me with my Instagram and social media appearance. We focused our efforts in increasing the views and followers on my Instagram account. The biggest challenge that we faced was that my profile is not stricktly categorized as let's say "fitness" or "healthy food" or "bloger" my account is more like "life style of one young guy". That's why it was hard to find the right strategy and content that will keep the audience interested and in the same time stick together with my previous content. Thanks to the DigitInk team we've managed to find out a way to do it. We've executed multiple campaings, content creationg and marketing strategies and the results comes in.

What were your goals for this project?

The main goal was to attract more people to my profile, find out companies that will want to advertise thanks to my profile and monitized tha whole effort. The first result was on the table only 1 month after our collaboration.

How did you select this vendor?

I looked for companies that are working following the best practisec for Digital Marketing. I choose DigitInk in between 5 others companies. I choose them because, they were the only one who provides me with plan for the whole period (not only promised words, they had a plan), the cost efficiency, the team spirit and the cultural fit between me and their team.

Describe the scope of their work in detail.

I've gained more than eight thousands completes in a four months. It was a huge increasment. Real followers, not bots, not fake accounts, etc. 8k real followers. They were directly involved into the responses to my followers, content creationg and my whole appearance into the social media.

What was the team composition?

The whole DigitInk team was engaged in my project.

Can you share any outcomes from the project that demonstrate progress or success?

In the beginning I've got only 400 followers, thanks to the work they we've done I increased to almost 9k followers. I started collaborating with Samsung (Bulgaria) - they help me with equipment. I started collaborating with several food develiry companies, thanks to the adverts. for them I were able to cover all my digital marketing expenses. I started collaborating with one of the biggest local fitness centers. I've got free pass for me and friend of mine, free protein bar, and I start receiving a money for every people who sign up for membership thanks to my code.

How effective was the workflow between your team and theirs?

I can say that we work in a really good way. We've done multiple comapaings and we've never have a conflicts.

What did you find most impressive about this company?

How flexible, adaptive, open minded, young and motivated individuals they are. They can solve any problem with their out of the box thinking.

Are there any areas for improvement?

There are is always space for improvment, but for the time when we worked together, everything was great!

Please describe your company and your position there.

As the Marketing Manager of BMW Bova Car I am responsible for marketing campaign management, event organization, and implementation of new systems.

For what projects/services did your company hire DigitInk?

Digitink was hired from BMW AG for conducting a series of consultations for our dealership located in Bulgaria.

How did you select this vendor?

Digitink was chosen among eight other top digital marketing agencies as they stand out with their creativity, clear goals, and successful past projects.

Describe the scope of their work in detail.

During the consultations, we overviewed the current strategies and marketing campaigns, optimized the performance campaigns, and conducted numerous discussions on topics such as landing page creation, website optimization, SEO, and consumer journeys.

What was the team composition?

I have worked closely with the two co-founders of Digitink, Daniel and Velizar.

Can you share any outcomes from the project that demonstrate progress or success?

We have significantly dropped our price per lead, we have developed new audiences and strategies when it comes to Social Media Ads. We have improved our landing pages and overall consumer journey. In addition, we have found new approaches to reach our target groups.

How effective was the workflow between your team and theirs?

We scheduled in-person meetings throughout the working period where Velizar and Daniel came to our BMW dealership.

What did you find most impressive about this company?

They impressed me with their clear and effective strategies and passion for improving the results of our company.

Is there any area for improvement or anything that could have been done differently?

None.

Please describe your company and your position there.

PGIIRE "Mihai Eminesku" is high school for education in Romanian language. I am teacher of Romanian and Greek language.

For what projects/services did your company hire DigitInk?

The team of DigitInk is very organized, equipped with modern ideas, and met deadlines.

What were your goals for this project?

The goal of our project was promoting the school on social networks and update school's website.

How did you select DigitInk?

My team searched online for web designers and we found out about DigitInk from acquaintances and friends

Describe the project in detail.

The head of our school contacted a representative of DigitInk. They organized a meeting where the ideas for updating the school's website were presented. During this meeting were commented the deadlines for project implementation, the price for the development of the site. Was organized photo session of the teachers to prepare a portfolio for each of them.

What was the team composition?

During the implementation of the project participated the general manager of DigitInk and 2 assistants.

Can you share any outcomes from the project that demonstrate progress or success?

The school's website is currently being updated, the school's Facebook page is active. Тhe school is more popular on social media - facebook, instagram. The school's website has been optimized

How effective was the workflow between your team and theirs?

My team is very pleased to work with representatives of DigitInk. We are glad that all the goals we had set for ourselves have been met.

What did you find most impressive about this company?

The team of DigitInk is very organized, with modern ideas, meet deadlines.

Are there any areas for improvement?

No. Everything we had asked for was done.

Please describe your company and your position.

I was Digital marketing executive at my previous employer's company. We worked with DigitInk together for a client we had.

For what purpose did your company hire DigitInk?

Create overall digital marketing strategy, implement and execute it.

What were your goals for this engagement?

Create overall digital marketing strategy, implement and execute it.

How did you select this vendor?

Digitink was recommended to me by a colleague of mine who worked with them before.

Describe the engagement in detail.

We firstly had couple of meetings. They offered us a detailed plan, step-by-step process, which I really liked. Couple of days later we signed a contract and we started working.

What was the team composition?

I worked with Daniel. He was the account manager and the person who led the workflow.

Can you share any outcomes from the engagement that demonstrate progress or success?

Very responsive people. Couple of times we had emergencies and they were working with us even in the weekend.

How effective was the workflow between your team and theirs?

Really smooth and effecient, I would say.

What did you find most impressive about this company?

They work super efficient and fast. They are making promises and they keep them. Most of the time they overdelivered.

Are there any areas for improvement?

They need to hire a designer, but as far as I am aware, they are in a process of doing it.