Performance and ROI focused google advertising.
My name’s Sebastian Ghiorghiu. Since age 18, I’ve been immersed in the DTC space in many ways. At age 20, I built and managed a drop-shipping store that generated over $10,000 USD every day.
Over 95% of my store’s revenue came from Facebook Ads and word of mouth. One fateful day, I was introduced to Google Ads and decided to try running them for my store.
It took less than 30 days for Google to start contributing revenue to my business. By the time that I’d exited from the store, I had generated almost $70k from Google with an account ROAS of nearly 400%.
That's when I had an idea.
With no retainers and a simple performance-based commission, our job is to make sure your business is thriving. We are very particular in client selection to ensure that value can be added.
We don’t fancy short term business gigs, we invest our time and money into long term mutually beneficial partnerships. Consider us a part of your team, and we’ll help you sail your ship.
We are a small team of brilliant marketers that only charge you when you make profit first. The simplest busienss models work the best.
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Google Account Management
The challenge:
EverieWoman™ came to us with no google ads running. At the time the brand was generating between $60,000-$70,000 every month. It was imperative that they start ads right away. Our goal was to begin with warm campaigns, then move to shopping campaigns. Finally, we wanted to run cold search and display remarking campaigns. The idea was to bring in an extra 10-20% of revenue from google while remaining graciously profitable.
We set off to complete our goals for EverieWoman™ and the first month was great. We followed the plan that we made for them starting with warm and retargeting campaigns. We were able to generate them $4,800 in revenue at a 299% return.
During the following two months we were able to interpret the data and apply our strategy to their account. Slowing scaling while maintaining the ROAS. For those 60 days we were able to spend $26,700 to make back $78,900 at a 295% return.
That comes out to a 1,568% increase in ad spend while maintaining the same return on ad spend.
At this point in time EverieWoman™ saw our results and allocated more priority to further scale their account. So that was exactly what we did. Referencing the image below you’ll see that we spent a rough $41,000 to make back a pretty $115,000 at a 280% return.
Once again we increased the ad spend by 53% percent with still a very acceptable and profitable return.
In the more recent months EverieWoman™ has asked us to scale down the account and try and maintain a return above 300%. We both agreed that client profitability is the main goal and now that we proved to them we could scale if they needed us to, it was time to take a step back and focus on the bottom line. No problem, today we are managing the account at a consistent 320% return per our clients request.
Google Account Management
The challenge: MommasShop™ was successfully running google ads when they asked us to partner with them. The issue however, was the lack of attention the account was getting. When we stepped into the account we noticed a small amount of changes that should be made immediately.
Our goal was to restructure the account, then to scale the campaigns all while decreasing the CPA.
We increased their ad spend over 300% while also increasing the ROAS from an average of 350% to over 550% in February.
We have since continued to help MommasShop™ grow as a business while improving brand identity.
Google Account Audit/Optimization
VEA® was spending about $100 per day on google with an average Cost Per Purchase of $6.54. Average Return on ad spend was 8.07.
Exactly 7 days after our changes their Cost Per Purchase dropped to $4.24 and their Return on ad spend jumped to 13.87.
1 Month later, Cost Per Purchase hovered around $3.74 (43% drop in CPA!) and their Return on ad spend was a solid 14.44.
They had no real strategy when it came to google ads. They had just set up campaigns and let them run because they were generating a profitable ROAS (can’t blame em). Had they known they could save 43% of their spend without decreasing conversions, they probably would have had us set them up to begin with saving them literally thousands, for bigger clients this could be tens of thousands of dollars wasted for completely nothing.
For the most part they were running warm, and cold search campaigns. They also had some youtube campaigns running. Shopping wasn’t an option because they are selling a digital product however, that would have been cool to optimize too.
The account was primarily smart campaigns which gives google the wheel without presenting you with much data.
If used properly smart campaigns are great however, in their situation they needed to segment all of the keywords alike to their own campaigns and block the ones that were consistently spending without getting conversions.
This would make it easy to see what “type” of keywords are worth more attention. This also keeps things extremely organized in the account.
Now we are not leading experts in this field but it turns out spending millions of dollars on google actually teaches you some things. We were able to find 5-10 major issues in the account and once we corrected them the Cost Per Purchase kept dropping.
Google Ads Management
The challenge:
Spinedeck® was initially running google ads without conversion tracking set up. They were simply bidding on warm keywords so their competitors wouldn’t highjack customers that were inside their funnel.
The goal was to fix the tracking errors, restructure the warm search campaigns, add cold search campaigns, start shopping and retargeting campaigns, then finally display campaigns. In a few weeks, with all of the new data, we would begin to optimize each campaign.
We successfully fixed the Spinedeck® google ads account tracking issue and then went about managing their account the way we intended. The progress was slow and steady and we were trying to grow the business only as fast as the client wanted us too.
We set a goal to average a 350% return on ad spend by the end of each month so that the client was satisfied with his net margin. Fortunately we consistently outperformed that goal as we scaled the campaigns. In Quarter four the average account return on ad spend was almost 375%.
In December of 2020 we were on track to generate $250,000 in revenue had they not unexpectedly run out of inventory.
We still work with SpineDeck today improving their account however we can.
Reviews
the project
Google Advertising for Online Back Pain Solution Brand
"hey know exactly our brand's needs and understand what a small or medium e-commerce brand needs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of an Ecommerce brand specializing in solutions for chronic back pain.
For what projects/services did your company hire Digital Wealth MB?
We were looking to grow our online presence throughout Google's platforms as well as auxiliary websites. Moreover, they have helped grow our website's SEO.
How did you select this vendor?
They have shown us previous succesful projects completed and proof of extended experience in the field of Advertising online, especially using Google's platforms.
Describe the scope of their work in detail.
We have had a series of meetings in the beggining of our collaboration where each party got familiar with each other's business model and operation mechanics. Thereafter, we went into talking about our brand, getting them to understand how we operate, what we lack and where we would like them to help us improve.
While at the beginning the meetings and communication was present more often, they have helped us tremendously by developing self sufficiency and working on the projects by themselves without any indications, or time consuming meetings with us. They completely took over the Google advertising department, which is exactly what we needed.
What was the team composition?
We have worked closely with the executive of the company as well as the brand manager.
Can you share any outcomes from the project that demonstrate progress or success?
They have completely taken over the Google advertising department and have increase our SEO ranking to #1 for our brand name. Moreover, they have increased our monthly revenue by 15%-20% in just a few months and are continuing to grow.
How effective was the workflow between your team and theirs?
We have daily meetings and conversations at the begging. However, as time went on, they have adapted to our needs and became self sufficient in their workload. Nevertheless, they are still very responsive to any questions we might have.
What did you find most impressive about this company?
Their desire to grow company's sales without the need of constant time wasting, inefficient communication. They know exactly our brand's needs and understand what a small or medium e-commerce brand needs.
Is there any area for improvement or anything that could have been done differently?
We would love to have an even more detailed report of each campaign inside ads manager.
the project
Digital Marketing Services for Digital Agency
"The team is very effective and flexible in resolving our concerns and demands."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I managed the influencer marketing for one of digital wealths clients and the combination of Influencer marketing & the Google ads they were running really helped the long term performance & ROI of the shoutouts.
For what projects/services did your company hire Digital Wealth MB, and what were your goals?
The goal was to run influencers and have Google ads running to maximize the long term performance of the shoutouts which they did very well.
How did you select Digital Wealth MB and what were the deciding factors?
Me and the owner were friends for a while and did business in the past that was successful.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The strategy was using the influencer content for the Google ads to remarket to the people who saw the influencers promoting it but did not purchase yet and this brought the maximum performance and brought a strong long term ROI for the promotions I ran.
How many resources from Digital Wealth MB team worked with you, and what were their positions?
We worked with sebastian the owner who ran the ads for my client.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The Google ads brought in over $190K from $35K spent.
How effective was the workflow between your team and theirs?
BACKGROUND
Please describe your company and your position there.
I managed the influencer marketing for one of digital wealths clients and the combination of Influencer marketing & the Google ads they were running really helped the long term performance & ROI of the shoutouts.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Digital Wealth MB, and what were your goals?
The goal was to run influencers and have Google ads running to maximize the long term performance of the shoutouts which they did very well.
SOLUTION
How did you select this vendor and what were the deciding factors?
Me and the owner were friends for a while and did business in the past that was successful.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The strategy was using the influencer content for the Google ads to remarket to the people who saw the influencers promoting it but did not purchase yet and this brought the maximum performance and brought a strong long term ROI for the promotions I ran.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with sebastian the owner who ran the ads for my client.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The Google ads brought in over $190K from $35K spent.
How effective was the workflow between your team and theirs?
The team is very effective and flexible in resolving our concerns and demands
What did you find most impressive or unique about this company?
They work based off of performance so the better their clients do the better they do which is very admirable knowing most agencies charge high retainers with not a lot of time investment in making the campaigns work the best they can.
Are there any areas for improvement or something they could have done differently?
To be honest no the work flow went very well & there wasn’t really any issues.
What did you find most impressive or unique about this company?
They work based off of performance so the better their clients do the better they do which is very admirable knowing most agencies charge high retainers with not a lot of time investment in making the campaigns work the best they can.
Are there any areas for improvement or something they could have done differently?
To be honest no the work flow went very well & there wasn’t really any issues.
Since partnering with the Digital Wealth MB team, the company has improved their SEO efforts and they are ranked in the number one spot of the SERPs for their brand name and increased their monthly sales revenue by 10%-15%. The company appreciates the team's responsiveness and adaptability.