Digital Success

Introduce your business and what you do there.

I’m the principal of Todd Company public relations and marketing. We’re based in Dallas/Ft. Worth. We serve clients primarily in Dallas/Ft. Worth in marketing, public relations, and creative services. Houk Air Conditioning, one of the largest HVAC contractors in Dallas/Ft. Worth is our client. We’ve represented Houk Air Conditioning for three years.

What challenge were you trying to address with Digital Success?

We needed help with SEO to get higher rankings on organic search on Google.

What was the scope of their involvement?

Digital Success did all of the organic work. We do PPC, but they don’t manage that - we do that internally. We wanted more organic click-throughs, higher presence, and a higher ranking on Google. That doesn’t happen overnight. They presented a plan and orchestrated that plan for three plus years to perfection.

What is the team dynamic?

In the three years that we’ve worked with them, it’s been the same team members, which is really unusual for this business. It’s a huge advantage. Their service is the best of our third party members. In marketing, having a team you can depend on and trust that you know will produce results is really invaluable. They’re very dependable, very consistent, very service oriented, and highly motivated. We trust everything that they say that they’ll do. That’s worth every penny of our agreed-to fee.

How did you come to work with Digital Success?

When we were hired by Houk Air Conditioning, Digital Success was already onboard, handling their SEO. So we took over management of that monthly process. We did a pretty comprehensive review of their capabilities and the results and pricing. We compared that to some of the other SEO providers that we’ve worked with in the past. We chose to stay with Digital Success and I’m glad that we did.

How much have you invested with them?

Just under $100,000.

What is the status of this engagement?

We’ve been working together in March 2014 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve kept us in the top five rankings organically with HVAC search in Dallas/Ft. Worth. That’s hard to do because it’s a very competitive industry. They are highly skilled with their monthly reporting. There’s a lot of metrics that they provide. They’re big on mobile search. The reporting they provide includes more than just ranking. It’s click-throughs and impressions and a wide variety of metrics.

The owners of the company will tap in on Google for terms like "air conditioner repair in Dallas." If they don’t pop up on the first page, then they call me. They haven’t called me in over two years. The mobile search is the biggest trend. They keep on top of that and keep up with Google’s constant changes in the way that they do their rankings. They’re very good at that. Our mobile presence has definitely increased in the last year through their strategies.

How did Digital Success perform from a project management standpoint?

They are very highly service-oriented. We communicate by email and phone.

What did you find most impressive about them?

It’s not just that their skills and results that are impressive, but their consistency, the trust factor, and the fact that they’re service oriented.

Are there any areas they could improve?

No.

Do you have any advice for other people looking to hire clients in this field?

Do not make any long-term commitments over six months before they’re able to prove their results. Look closely at the reporting and the metrics. They are very important, both in the way that they’re presented and the way that they’re tracked.

Please describe your company and your position there.

AlisQI is an easy to implement and integrate, flexible and cloud-based Quality Management platform. We enable manufacturing companies to make their quality management data driven, automated and omnipresent.

More than 70 factories worldwide use our platform for Quality Control, Quality Assurance and QESH management.

We help our customers to reduce waste by up to 15%, increase their quality level and save up to 20% on time. I'm co-founder and responsible for marketing and sales.

For what projects/services did your company hire Digital Success, and what were your goals?

We wanted to grow our inbound traffic and leads, as by definition they are more valuable than outbound leads.

To drive traffic Digital Success is continuously optimizing the website and coming up with suggestions to improve it. It basically is an outsourced SEO and content team.

How did you select Digital Success and what were the deciding factors?

We followed a referral from another SaaS company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with discovery, they did a competitor analysis and keyword research and provided suggestions for improvement.

In many cases they also implement the changes, create backlinks etc, always after checking and discussing them with us first. In addition they write blogposts for us.

How many people from the vendor's team worked with you, and what were their positions?

3 people:

• copywriter
• project manager
• CTO

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our web traffic is continuously increasing, as well as the quality those leads. We consistently rank higher in search engines.

Describe their project management style, including communication tools and timelines.

Informal yet proactive and collaborative style. We use basecamp for the project progress, and have bi-weekly calls.

What did you find most impressive or unique about this company?

Nice culture, really nice people to work with. They come up with suggestions that I can't think of, and that makes us feel like they're part of our team, rather than just an outside agency.

Are there any areas for improvement or something they could have done differently?

No, pretty happy with the collaboration!

Please describe your company and your position there.

I’m COO and co-founder of Profit First Bookkeeping. We offer monthly subscription bookkeeping services.

For what projects/services did your company hire Digital Success?

We hired them to start our branding and digital marketing. That included our logo, website, and social media. They’ve since continued to work on SEO, digital assets, and email marketing.

What were your goals for this project?

To have an attractive brand and become well known in the business/entrepreneurial space.

How did you select this vendor?

I’d previously worked with one of their team, and I felt like they knew what they were doing.

Can you go into detail about the services they provided and the scope of the project?

They used Slack to plan the project. It began with designs for our logo, business cards, and letterhead.

They then worked on our website, social media presence, SEO, and continued with digital marketing.

What was the team composition?

I have a team of about six people who are always available on Slack.

Can you share any information that demonstrates the impact that this project has had on your business?

There’s excellent awareness of our brand now.

How was project management arranged and how effective was it?

Everything is managed on Slack.

What did you find most impressive about this company?

Their ability to do a lot of work at once is impressive, as is the number of resources available and the knowledge on the combined team.

Are there any areas where they can improve?

They were great.