PPC SEO SMM | Google & Facebook Partner since 2011
We are
As a full-service web marketing agency, our team consists of highly sought-after skill sets, including marketing, SEO, organic growth, content writing (who want to stand out from competitors), and social media.
A Premier Google Partner, Facebook and Waze certified, we are a web marketing agency founded in 2011. From our offices in Transylvania (RO) and Milan (IT), we are helping clients to establish a recognizable brand and develop content for paid Ads, influence their audience, make sales, and create brand awareness.
Our way of making web marketing
While running Ads paid /social, sending Emails, organic marketing for Reach & Revenue, we have a disciplined approach, effortless communications, complete transparency, and a culture of excellence.
Our consistently strong results and high client retention rate come from our collaborative business style, technical expertise, deep experience in multiple verticals, team-based campaign execution, and transparent reporting.
Our awesome team, rocks!
Our +20 team polyglot members of experts are specialized in paid search, shopping, display, remarketing, programmatic ads, social (both technical and creative), UX, and customer retention. We make use of smart marketing automation, speak and have mother tongue experts for Italian, Spanish, Romanian and English, yet we create campaigns in the most known languages with our translator partners.
Certificated in Top Channels
- Google Premier Partner
- Google Search Ads 360
- Google Marketing Platform
- Google Analytics Certified
- Facebook Blueprint Certified
- LinkedIn Ads
- Criteo
- RTB
- Waze Ads Certified
- MailChimp Certified
Reach your audience abroad and enter new markets with our ROI-focused aproach.
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other locations
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Portfolio
TESA
Customer
With a history of over 120 years on the international market, the brand tesa is one of the leading producers of adhesive tapes and related solutions of use in the aviation, maritime, automotive, electronics and electrical appliances fields, and the list can go on even with solutions for end consumers and craftsmen.
Objective
Increasing the brand visibility in Romania and acquainting the target market with the varied solutions of the manufacturer using SEO optimization techniques.
Challenges
Taking into account the fact that the website tesa.ro, intended for the domestic market, is a presentation site in the form of an online catalog, one of the main challenges was to identify the strategy and the appropriate marketing elements for the promotion to be effective both online and offline.
The main purpose of this campaign was the generation of leads, raising the number of potentially new customers and gradually push it up with the goal of increasing the number of conversions to the supplying stores.
Solution
• The optimization of the website for enhancing the visibility amongst potential customers
• The efficient and primary optimization of the solutions that match different social contexts
• Increasing the visibility in organic results google.ro
• Raising the number of pageviews and hits after the SEO optimization
• Raising the number of leads to the partner websites that sell tesa products
Impact
+ 42% Pageviews in Google SERPs results
+ 31% Increasing organic visits
+ 120% Potentially new customers
+ 160% Increasing the purchase offer
Server Config
Server Config
An out-of-town online store aimed to have customers throughout the country, both in the B2B and B2C areas. The products sold are mostly refurbished servers and workstations, laptops, monitors, but also other hardware components: processors, graphics cards, RAM memories.
The challenge
Increasing the organic and implicit traffic of sales for specialised product categories, where the customer has the best stocks, the most offers, the best margin: workstations and servers.
Increasing the number of visitors by subcategories, manufacturers and products, so that we generate more traffic, more sales and obtain a better conversion rate.
Solution and results:
The team mainly focused on the SEO strategy side, On-Site and Off-Site optimisation actions, website improvement suggestions and on the entire user experience on the website.
The client also contributed to the SEO success, being open-minded, open to improvement suggestions for the website and focused on business development.
Obtained growth
+ 100% Increase of the number of orders
+ 80% Number of new users on the website
+ 64% More organic visits to the website
+ 47% More organic visits to the website
+ 70% Optimized words in Top 10 on Google.ro
TransarT
Transart
Transart is company which develops SaaS systems and business environment solutions. With a market presence of over 21 years, Transart offers its ERP, SFA, WMS, CRM, BI and other integrated solutions to customers from more than 35 countries. Their customer portfolio includes both emerging companies and established ones such as Heineken, Mars or A&D Pharma.
The challenge
Transart has rebuilt its main webpage and developed the landing pages for its products: ERP, WMS, SFA.
This is the moment when our team put its mark on the project. One of the challenges was developing a strategy meant to bring leads with decision-making power in the B2B area.
Solution and results
Our first challenge in the optimization process was the technical language.
Reconstructing the website – The website was restructured, as well as the content and the way of communicating all the benefits Transart offers its customers.
Developing 3 new websites – Starting in 2017, three new websites were developed and promoted. Each of these websites individually displays Transart’s solutions for ERP, SFA and WMS and their benefits, while the integrated solutions are still highlighted on the main website.
Organic efficient positioning - Transart holds hundreds of first page placements for hundreds of specific key words. Their number is increasing year by year.
PPC - PPC campaigns have managed both to advertise the Transart brand and to attract valuable leads.
Obtained growth
+161% B2B leads
+110% Website visits
+ 300 Keywords on homepage
+ 3 M Exposure through ads
360% Increase in brand interrogation
Chateau D'Ax - 70 Years of History
Chateau D'Ax
A famous global brand, present in Asia, USA, and Europe, decided in 2010 to give its old Italian website a facelift - Italy being the country of reference, as this is an Italian brand.
The challenge
Time came for change and new visions, strategies and channels of addressing both the loyal audience and the new one which needed to become acquainted with the brand on channels other than the traditional ones.
Solution and results:
In the 7 years of partnership, our team has contributed to a significant growth of this famous brand in the online environment.
We took over its websites from:
- Italy
- Spain
- French Belgium
- Dutch Belgium
- Portugal
Social media - Facebook, SEO optimization and e-mail marketing strategies have been taken over by our team from Cluj, while other marketing services are being managed by the team in Italy.
The registered yearly growth:
- Italy, Spain
- French Belgium
- Dutch Belgium
- Portugal
Online brand search exponentially increased:
- Italy
- Spain
- French Belgium
- Dutch Belgium
- Portugal
More than 2000 general keywords, long tail, money keywords have been displayed, such as: divani, cucine, cucine moderne and others of this level which encounter strong competition, starting on the Google.it search engine.
Expressions have been optimized for the other countries' search engines, as well: Google.it, Google.es, Google.be, Google.pt., in their own languages.
All the websites continue to register significant growth, despite the increasingly smart competition in this field joining the online environment.
This was an excellent move made by the company's CEO who has managed to create major transformations within the company, since the exploration and decision-making stages in this field take place online, long before reaching a showroom, and long before contacting a certain brand. One might say that embracing the new advertising ways of Digital Marketing along with the traditional ones has been Life Changing for Chateau d'Ax.
Wings by Studium Green
Wings by Studium Green
An important player on the local real estate market, focusing on green areas in the heart of Cluj-Napoca.
The Challenge
This real estate developer decided that one of their missions would be to bring nature as close as possible to the inhabitants of residential ensembles. The result: green terraces and natural decorations which reduce pollution within residential areas and also fulfill an aesthetic role.
Solution and Results:
The collaboration with Studium Green started in 2015, in the development area and it extended with digital campaigns: SEO, PPC, Social Media. The efforts in these last years have had the following results:
Sale of apartments in the ensembles: West Side Park, Venus, Vision Mansarda and, the most ambitious Studium Green project: Wings.
2018 brought big changes for this brand with website modernization and adopting new online and offline strategies.
The Wings project has become our priority in 2019.
By using integrated strategies, we have managed to make it renowned at a European level.
Obtained growth
+ 181% More website visits compared to the previous year
+ 430% Growth in branded search
StarShinerS
StarShiners
With its unique fashion concept, StarShiners is a Romanian brand appreciated by over 300.000 women throughout Romania and Europe. Since 2018, customers have enjoyed a new collection of over 100 items on every Friday.
The challenge
A national brand which needed integrated campaigns, in line with current online demands.
Fierce competition in the fashion industry over the past years, consumerism and the dynamic behaviour of consumer have all contributed to the need for a change.
Solution and results:
A global approach to the entire business, the team suggested new channels, leaving behind some old ones which did not perform as expected.
8 new channels have been implemented in the last year, which contributed to the increase of the conversion rate and the online visits, the improvement of user engagement on the website, and branding.
Obtained growth
+ 72% Decrease in bounce rate
+ 40% Increase number of transactions
+ 30% More website visits
+ 4000 Keywords in Top 3 on Google.ro
+ 24% Revenue growth
MxHost - Pioneer in the Web Hosting Industry
MxHost
Is one of the most popular web hosting and related services company in the field in Romania. A true pioneer with a history of 15 years on the market and over 25.000 happy customers, a number which is continuously growing. MxHost offers full web hosting services, registration of domains, SSL certificates, VPS solutions and dedicated servers.
The Challenge
MxHost, a well-known company and brand, desires to obtain a higher market share in the web hosting services sector. The market is currently shared by some big players, as well as by many other resellers and small companies. The challenge is increasing the positioning in Google Organic and diversifying the list of keywords which attract potential customers to the mxhost website.
Also, other than the website optimization service (SEO), another challenge was refining the PPC campaigns and improving the campaigns’ results, in a market with a competition which increased in the last 2-3 years..
Solution and Results:
Increasing the market share.
Optimizing the already well-positioned website in order to obtain first position in organic results on the main keywords, but also discovering related keywords which can attract traffic from long-tail searches.
Suggestions for improving the website, the users’ experience on the website through actual UI and UX strategies.
Smart Google Ads campaigns, designed to increase the number of clicks, the conversion rate, brand awareness, and, meanwhile, to lower the conversion cost of campaigns and to improve the campaigns’ ROI.
Obtained growth
+200% Keywords in Top 3 Google Organic
+120% Increase of the number of orders from Google Ads
+90% Revenue from Google Ads campaigns
+66% CTR from the Organic environment (SEO)
+70 Decrease of Cost per Click in paid campaigns
Reviews
the project
Digital Marketing for Bathroom Products Company
"The team has quickly responded to all of our inquiries and questions in the partnership."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of an online business that sales products for bathroom with an exclusive design.
For what projects/services did your company hire Digital Diggers, and what were your goals?
We needed a digital marketing agency that can increase our sales and our branding with social media advertising, SEO and Google ads. Doing this with Digital Diggers, we managed to increase monthly sales by about 20% every month.
How did you select Digital Diggers and what were the deciding factors?
We searched online for digital marketing agencies in Cluj, we choose 3 for meeting, but the communication with Digital Diggers was the best due to the professionalism, experience, and the new ideas for our project.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We have monthly goals that we discuss with the agency, they come up with ad proposals, we send them visual materials for campaigns, they implement them, and then they send them to us for feedback.
How many resources from the Digital Diggers team worked with you, and what were their positions?
We worked with account manager, social media marketer, Google Ads specialist and SEO specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Compared to October, in November there were 32.84% more site visits, 27.97% more unique users and 12.90% more orders. Revenue was 23.13% higher than last month.
How effective was the workflow between your team and theirs?
We had in-person one meeting per month to discuss about the results from last month and use email to communicate. The team has quickly responded to all of our inquiries and questions in the partnership.
What did you find most impressive or unique about this company?
Good communication with account manager and also good specialist in their team.
Are there any areas for improvement or something they could have done differently?
For now, we did not observe something obvious that can be improved.
the project
SEO, PPC & Social Media Management for Tech Store
"They always analyze and improve campaigns to bring as many positive results as possible."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a company that sells used and refurbished hardware products online. I am the CEO of the company.
For what projects/services did your company hire Digital Diggers, and what were your goals?
We have completely outsourced all marketing services to them whether it is Google and Facebook PPC campaigns, SEO and social media management.
How did you select this vendor and what were the deciding factors?
Before we decided to outsource all marketing services, we looked for solutions and we were interested in all the providers of such services on the market. Following the analysis and recommendations received in this regard, we decided that they are the best solution for us. Which later turned out to be the best decision for us, which is why we have been collaborating since 2016 and until now.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The first services were Google PPC, later we decided to start Facebook PPC and then we added SEO services.
How many resources from the vendor's team worked with you, and what were their positions?
I am always in touch with Maria - Account manger, we also have a dedicated Google SEO Specialist and a Google PPC Specialist, as well as a Facebook Specialist for Facebook Campaigns.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Organic visits increased by almost 30%, new and unique visits from SEO campaings increased by about 40% in the past 12 months
How effective was the workflow between your team and theirs?
We analyze the performance reports together at least once a month and agree on the changes that need to be made. Their proposals have always had a big impact on the campaigns we run. Hence the fact that they are completely dedicated and oriented to the client's needs. We thank them in this way. Last but not least, the agency staff is extremely open and handles all the requests we have quickly.
What did you find most impressive or unique about this company?
First of all, they are dedicated to their clients, they are always in step with the market news in the field of digital marketing, they always bring improvements to the services they offer, they work with you as a client to achieve your goals. They always analyze and improve campaigns to bring as many positive results as possible.
Are there any areas for improvement or something they could have done differently?
For me as a client, they act exactly the way I want it to, which is why I don't think it could be improved at the moment.
the project
Marketing & Advertising for Online Clothing Brand
"Their experience and commitment to what they are doing are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Condra was established in 1992, entirely with Romanian capital. At that point, it had only 7 employees that eventually led to 50 in 1994, along with new production facilities. At the beginning, the investment has been made out of inherent resources.
It didn`t take long until our investment decisions turned out to be successful, which is reflected in the present status quo: own and modern production facilities where 150 employees are keen on achieving the same objective: creating affordable products under rigorous quality standards. My role in this company is "business owner", responsable of the good state and the profitability of my company.
For what projects/services did your company hire Digital Diggers?
We were looking to sell more products for the romanian market, using our online shop. We knew that we had good products, but didn't have the selling experience. So, we needed somebody to help us with the marketing of our products.
How did you select this vendor?
We found more companies online and we compared the reviews of those. I started speaking with the Digital Diggers and I liked very their way of talking, describing their way of doing things, what expectations should we have, how much money should we invest. A very professional approach from their side.
Describe the scope of their work in detail.
After we had some meeting in order for them to understand the nature of our business, they proposed a way of aproaching our customers. We found a common ground of doing this marketing approach and we started working and having good result starting the following weeks.
What was the team composition?
I've worked pretty much with the CEO of the company, but also with the Head of PPC, Digital Marketing Manager. In adition to that, they made a lot of in house work and came back to me with their proposal.
Can you share any outcomes from the project that demonstrate progress or success?
We increased our sale 4,5 times since we work with the Digital Diggers.
How effective was the workflow between your team and theirs?
We get regular updates about their work, updates about the progress each month and they respond very quickly to emails, messages, whenever we have something to communicate with them.
What did you find most impressive about this company?
Their experience and commitment to what they are doing are impressive.
Is there any area for improvement or anything that could have been done differently?
After the time that we worked together, I don't have something bad to say about their services or behaviour.
the project
Digital Marketing & PPC for Online Ceramic Store
"They are always available with a pro-active attitude."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of iDesign by DS, who operates the online store itiles.ro
For what projects/services did your company hire Digital Diggers, and what were your goals?
We hired Digital Diggers for our online marketing strategy and implementation. They are in charge of our PPC campaigns.
How did you select Digital Diggers and what were the deciding factors?
We selected Digital Diggers after we did a search for local marketing companies, after geting in touch with some of theyr clients that described the relationship and results they provide. We decided to work together after getting to know each other's line of work and history. It was a good decision.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The first steps we made was : - Analyse the performance of our existing PPC accounts Opportunities markup and discovery, Setting our new goals for short and long term - We also did a thorough brand and website examination, improving all the parts that needed attention.
We started to optimize our facebook and google accounts, alongside our NL Due to the fact that they have a very knowledgeable team, we got all our accounts up and running in no time. We are very happy with the decision we took.
How many resources from the Digital Diggers team worked with you, and what were their positions?
We are working with our account manager, google specialist, NL specialist and facebook ads specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our online sales started growing and still are. The NL open and conversion rate has grown about 65% and is driving better results by the day PPC campaigns have a ROAS that has increased by about 40% in the past four months. Local campaigns got us a lot of new customers to our showroom.
How effective was the workflow between your team and theirs?
The workflow is very fast, I get all the answers I need usually in a couple of hours.
What did you find most impressive or unique about this company?
They have a multilateral approach to all the issues I adress. I am very satisfied with the fact that we have a very easy communication and they are always available in giving advices but also in implementing our commom vision in this field of work. They are always available with a pro-active attitude
Are there any areas for improvement or something they could have done differently?
I cant say