DHNN™

Introduce your business and what you do there.

I’m one of the co-founders of Snippet, a performance marketing agency. We are a boutique agency with high-profile clients, mostly from the region of Latin America and some from the US.

What challenge were you trying to address with DHNN™?

We asked them to help us develop our platform.

What was the scope of their involvement?

DHNN™ is helping us develop our web platform. They’re also working on the UI/UX design. We initially provided them with our buyer personas.

What is the team composition?

I work with their project manager, art director, and technical director. There are other people on their team, but I haven’t met them.

How did you come to work with DHNN™?

We decided to hire them for this project because they’re well-known in Argentina. I have been in the industry for over 12 years now, and they are one of the top development companies in the country.

What is the status of this engagement?

We started working with them in August 2022, and our engagement is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our project has been moving forward consistently; we haven’t had any delays. DHNN™ recommends ideas to us, which we appreciate. Moreover, they’ve been testing the platform, and we haven’t seen any bugs or other issues. Also, they’re very detailed with their work — their outputs turn out exactly as we expect or better.

How did DHNN™ perform from a project management standpoint?

We use ClickUp for project management and Slack, phone calls, and email for daily communication. We also have in-person meetings with them.

What did you find most impressive about them?

DHNN™ is good during the selling process, but they’re even better when it comes to delivery. Oftentimes, companies pitch to you and tell you everything will be great, but it doesn’t end up happening. I had high expectations of them, and they’ve fulfilled them so far.

Are there any areas they could improve?

No, they should just keep doing what they’re doing.

Do you have any advice for potential customers?

Get involved with DHNN™, and choose an internal project manager with enough seniority or the ability to decide freely.

Introduce your business and what you do there.

I’m the founder of a legal solutions startup in Argentina.

What challenges were you trying to address with DHNN™?

We wanted to clearly understand our market and identify competitors, potential partners, and so on.

What was the scope of their involvement?

Initially, DHNN™ was involved in our discovery phase. We talked to them about our business idea, and they helped us shape it and do all the research before the development phase. We’ve also had a research stage to land our thoughts into a digital product and its specific functionalities, among other aspects.

What was the team composition? 

We work directly with the owner and two more team members.

How did you come to work with DHNN™?

I knew the owner personally.

How much have you invested in them?

We’ve spent about $2,500.

What is the status of this engagement?

We started working with them in June 2021, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve found our market and competitors worldwide. DHNN™ has provided great information we otherwise couldn’t have found ourselves.

How did DHNN™ perform from a project management standpoint?

Project management is great. They always deliver everything on time; their performance has been excellent.

We use Google Mets and Trello as project management tools. Additionally, they use Figma.

What did you find most impressive about them?

They’re highly professional and skilled, and that shows in the results. They’ve done exhaustive research that shows outstanding research abilities. Overall, they’re excellent at what they do.

Are there any areas they could improve?

Honestly, I can’t think of anything so far. They’ve met all of our expectations.

Do you have any advice for potential customers?

Get involved as much as possible; don’t embark on the project just to expect deliverables. Try to be there in every decision and every step of the process.

Introduce your business and what you do there.

I'm one of the directors of an international brokerage company based in Argentina.

What challenges were you trying to address with DHNN™?

We needed help with our positioning and brand image. We were looking for a professional and sober image. We constantly distribute reports among our clients and provide consultation and account reports, among other things. Our image is vital because our clients tend to identify with us.

What was the scope of their involvement?

First, DHNN™ created the logo and brand image. We’re currently developing a website and software platform to integrate the image into the whole business. The website will showcase information and display reports about the company. Additionally, we’ll link the site to our system to allow our clients to log in and access information.

What was the team composition?

We’re working with their CEO and 3–4 people.

How did you come to work with DHNN™?

We heard about them because they’d worked with other brokers and had other significant projects in the country. Then, I personally met one of their CEOs. After an interview with them, they made a very effective proposal. They were the ideal company for the project, so we didn’t hesitate to work with them.

How much have you invested in them?

We’ve spent between $20,000–$25,000.

What is the status of this engagement?

We started working with them around June 2021, and it’s an ongoing collaboration.

What evidence can you share that demonstrates the impact of the engagement?

Our clients identify our logo very quickly. We’ve also created promotional materials and gifts with our logo that our customers love. Overall, we feel we have something that reflects our company, and our clients see that.

How did DHNN™ perform from a project management standpoint?

Communication has been excellent. We’ve had in-person and virtual meetings. The team is solid and has excellent management of deadlines, but also great flexibility. I was abroad at some point, so we had to reschedule meeting times, but they adapted without any issues.

What did you find most impressive about them?

They’re great at identifying their clients and audience profile so their products match them.

Are there any areas they could improve?

No, we’re very happy with their work so far.

Do you have any advice for potential customers?

Communicate all of your ideas and challenge them; DHNN™ gives their best when you put them up to a challenge.

Please describe your company and your position there.

HR Manager

For what projects/services did your company hire DHNN™, and what were your goals?

We contacted DHNN to develop a comprehensive platform to manage smart building features to control through a website different aspects of an office and workplace intracts with people.

How did you select this vendor and what were the deciding factors?

We have selected DHNN due to their reputation building digital products in Latin America, they were cost-Effective, and very responsive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have developed a React and React Native web application, to manage key smart functions of workplace buildings. DHNN was encharged to evaluate and propose the best solution for the ideas we had, and they proposed a extensive workflow to work the solution

How many people from the vendor's team worked with you, and what were their positions?

All the negotiations was conducted by the Business director, then I have been in contact, with a project manager, product director, and technology advisor.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcome was great, because they really get involved on the issues we had, and propose different solutions, in which we are currently working. The deliverables were always outstanding in quality and were delivered in a timely manner.

Describe their project management style, including communication tools and timeliness.

The team works with ClickUP for the project management, and Slack for communications, they share all the process in gantt chars, and scheduled work calls and meetings for the steps we agreed. They are quite warm and sharp in the workstyle.

What did you find most impressive or unique about this company?

Time and quality to deliver. The responsiveness of the team. The ability to negotiate the cost to meet the company needs.

Are there any areas for improvement or something they could have done differently?

The project was conducted better than we expected, also we learned from them. outstanding experience.

Please describe your company and your position there.

We are Naranja X, a fintech that has its origin in a credit card: Tarjeta Naranja. It is the card that historically gave the possibility of accessing credit to millions of people in Argentina who did not usually receive it from other banking entities. This is how we became the largest card issuer in the country and pioneers of the financial inclusion that is so much talked about today. Now we are an app, with a free account and debit card, an entire ecosystem of financial payment solutions under a single brand: Naranja X. So that our customers can better manage their money. I'm art director senior on marketing area, and brand team into Naranja X company.

For what projects/services did your company hire DHNN™, and what were your goals?

We need to expand and enhance our 2021 brandbook. We seek that the recognition of our brand is as or more important than our products. We need to expand and improve the guidelines, resources, and order. We need messages to be crafted and delivered in a uniform way. A guide in which all the elements that help build our corporate identity are defined.

How did you select this vendor?

We seek and ask colleagues for recommendations within the best Argentine alternatives of creativity and design in the world of brands.

Describe the scope of their work in detail, including any steps and the final deliverables.

WE START FROM A DIAGNOSIS AND BREAKDOWN OF THE ORDER AND THE DELIVERABLES THAT WE NEED FROM DHNN. OUR BRAND PURPOSE BRAND VALUES / BRAND VALUES BRAND POSITIONING

• Strategy Our ecosystem of purposes Products with ecosystem logic Brand architecture Strategic synthesis Targets Individuals Merchants The "non-target" Target synthesis Positioning Value proposition Positioning synthesis Values ​​Personality Tone and style Giving life to the Verbal brand 6 verbal instructions Synthesis of verbal instructions Writing and grammatical rules
• LOGO  (IT IS NOT MODIFIED, WE DO NEED TO EXTEND USES) OUR LOGO - Uses. FULL LOGO (SAFETY MARGINS / MINIMUM SIZE) COLOR APPLICATIONS LOGO MONOCHROME APPLICATIONS LOGO dos/donts REDUCED LOGO (APP) (SAFETY MARGINS / MINIMUM SIZE) COLOR APPLICATIONS LOGO MONOCHROME APPLICATIONS LOGO dos/donts FULL LOGO + iso LOGO LIVING WITH CLAIM LOGO IN VP ONLY + CLAIM (WITH TEXT/WITH TEXT AND IMAGE/WITH IMAGE) DIGITAL LOGO ONLY + CLAIM (START / CLOSE / FLY POSITION VERSIONS) LOGO LIVING WITH OTHER LOGOS (ONE OR VARIOUS) (in VP / in DIGITAL) OTHER LOGOS WITHIN ORANGE X COBRANDING PRIMARY BRAND COLORS in less / OFFLINE/ONLINE SECONDARY BRAND COLORS
• TYPOGRAPHY (NOT CHANGED, WE DO NEED TO EXPAND USES) CORPORATE TYPOGRAPHY SECONDARY TYPOGRAPHY VARIABLE USES BLACK HOW TO APPLY TYPOGRAPHY IN HEADLINES HOW TO APPLY TYPOGRAPHY IN DOWNLOADS HOW THE TYPOGRAPHY IS APPLIED IN A PLOT (PATTERN / STROKE) USE OF UPPER AND LOWER CASE PUNCTUATION (basic, is it used in headlines? does it apply with capital letters?).
• TONE OF VOICE / VERBAL IDENTITY GRAPHIC RESOURCES (NEEDS TO EVOLVE) BASIC VP LAYOUT (NEEDS TO EVOLVE) (WITH AND WITHOUT PHOTO) FORMATS (GIGANTOGRAPHS / FACE SCREENS / BACKLIGHTS) LAYOUT PROMO IN VP FORMATS (GIGANTOGRAPHS / FACE SCREENS / BACKLIGHTS)
• GRAPHIC LAYOUT EVOLUTION (NEEDS ) BASIC (WITH AND WITHOUT PHOTO) FORMATS (GIGANTOGRAPHS / FRONT SCREENS / BACKLIGHTS) PROMO FORMATS (GIGANTOGRAPHS / FRONT SCREENS / BACKLIGHTS) POP LAYOUT (NEEDS TO EVOLVE) QR / acceptance / promos /
• PRESS LAYOUT (NEEDS TO EVOLVE) BASIC BRAND ANNOUNCEMENT PRESS RELEASE LAYOUT
• MAILING - EMAILS (rational that explains basic layout and versatility for uses and needs) FORMALIZE ITS USES. FORMALIZE USES OF TEXT. TRADITIONAL AUDIOVISUAL LAYOUT (NEEDS TO EVOLVE) BASIC (WITH AND WITHOUT PHOTO) PROMO COLOR PLATES LOGO SOLO LOGO SOLO + CLAIM MONOCHROME PLATES LOGO SOLO LOGO SOLO + CLAIM PLATES WITH SWEEP GRAPHIC RESOURCE X LOGO SOLO LOGO SOLO + CLAIM SOCIAL MEDIA AUDIOVISUAL LAYOUT ( NEEDS TO EVOLVE) BASIC (WITH AND WITHOUT PHOTO) COLOR PLATES LOGO SOLO LOGO SOLO + CLAIM MONOCHROME PLATES LOGO SOLO LOGO SOLO + CLAIM PLATES WITH SWEEP GRAPHIC RESOURCE X LOGO SOLO LOGO SOLO + CLAIM BANNERS Key guidelines for its creation. (BASIC FORMATS) WITH AND WITHOUT PHOTO) PROMO POST/STORIES Key guidelines for its creation.
• LANDINGS Key guidelines for creating landings. PUSH Key guidelines for creation / Inapp MISCELLANEOUS Tech resource Loose typography Text box Ticks for lists and enumerations APP BUTTONS Normalize ICONOGRAPHY DOWNLOAD ICONS (HOW TO APPLY THEM) Apple store - google play MONOCHROME COLOR ILLUSTRATIONS (EXTEND USES)
• PHOTOGRAPHY (NEEDS TO EVOLVE) STYLE PHOTOGRAPHY (RATIONAL) PHOTOGRAPHS OF PEOPLE PHOTOGRAPHS OF PRODUCTS PHOTOGRAPHS OF PEOPLE AND PRODUCTS PHOTOGRAPHS OF CONTEXT PHOTOGRAPHS OF PEOPLE AND CONTEXT

How many people from the vendor's team worked with you, and what were their positions?

Six or seven people from the supplier's team, designers, creatives, account executives, project leaders, worked on the project.

Can you share any outcomes from the project that demonstrate progress or success?

We shared the stages of creative development and brand amplification with other sectors of the Naranja X company and we always had a positive and encouraging response from the implemented resources, todos anxiously await to be able to use and that they come to light.

Describe their project management style, including communication tools and timeliness.

We manage the project, requests and feedback via emails, meet calls and slack. Everything scheduled in order and great effectiveness.

What did you find most impressive or unique about this company?

The professionalism, the creativity, the detail, the great predisposition before our proposals or orders.

Are there any areas for improvement or something they could have done differently?

there are always things to improve or propose but our project was very correct and appropriate to the needs we have.

Please describe your company and your position there.

Cosmetics company, my position - Digital Product Manager (Rep digital experience on various app/desktop products.) in DigIT Global 

For what projects/services did your company hire DHNN™?

DHNN works on several projects as the main UXUI agency. I am working with them for UXUI request for new business initative. Team was supposed to come up with UXUI design proposal including providing some parts of discovery elements (like - competitors analysis and user testing (to be done))

How did you select this vendor?

I don't have full background, DHNN is our main vendor in term os UXUI service.

Describe the project in detail and walk through the stages of the project.

Monthly Incentives & New Rep proposition project:

New Rep Proposition is the overall commercial proposition for New Representatives. It is suppose to be the monthly incentive program where New Rep is offered some benefits like discount or gifts after achievieng specific sales target. There is also another layer of the whole initiative which is

Monthly Incentives for establieshed Reps (who are longer than 3 months). Monthly Incentives are additional motivational programs on top of currently existing commercial model for Established Reps. 

We started the work from Monthly Incentives, but later on as the requirements grew we started to work mainly around New Rep Propostion. Those projects are kept toghether as many of the features, findings and requirements are the same.

Some New Rep proposition H-L goals:

• Inform New Rep about benefits (in this month & in GENERAL)
• Motivate New Rep to do more, to actively paritcipate in the New Rep program by growing her sales to achieve higher incentive levels this month
• Encourage to use/order/collect the rewards & benefits achieved
• Guide/inform New Rep how is she positioned against AGP GOLD Level (as this is the main business objective - that New Rep after 3 months achieve level Gold)

The stages of the project are:

• Discovery & Research & Analysis(this time only part of it was covered by DHNN, majority was done by the company) --> DHNN part: competitors analysis, review of the provided insights & personas pain points & journey.
• LoFi - DHNN provided user flows & LoFi designs <current stage>

Future stages with DHNN involvement:

• User Testing (moderated or unmoderated)
• HiFi design

How many resources from the vendor's team worked with you, and what were their positions?

5 resources in total:

• 2 UI/UX designer
• 1 design lead
• 1 product owner
• 1 project manager

Can you share any outcomes from the project that demonstrate progress or success?

Yes, there is a great progress delivered by the team visible each week. I must say that 1st month was for sure difficult for the team, as some requirements or direction was not fully clear and it was hard to progress with the right speed. However as clear requirements, directions and ongoing feedback started to be provided from my side UXUI designs were improving and progressing into expected direction week by week.

Current LoFi designs are in very good state, and I ma happy with progress after each iteration. Business side is happy with current proposal as well, and considering last momnth (Aug) where we really kicked off the "New Rep Proposition" part of the project current state vs starting point is a massive (positive) difference.

How effective was the workflow between your team and theirs?

As written above - I believe the key to effective workflow is being aware of WHAT I as a client really expects, what are the objectives and goals we want to meet via new solution. Once it stated to clarified from my side the workflow stated to be perfect. There are ongoing weekly iterations between us, including some ad-hoc comments & feedbacks.

Project owner (Flavia) is doing great job consolidating all of the feedback and making sure every point which I mention or touch is reflected or thought of by the DHNN team. They are very accessible, and capable in working in shorter sprints delivering pieces of the solution with the great speed.

What did you find most impressive or unique about this company?

Impressive - that they are able to really understand the complexity of the business. They are curious and always open for feedback, not stubborn on their designs, but as well able to reccomend or comment ideas which might not be the best. They are also kind, normal people, without this distance of being "the vendor". It feels like we're working for the same purpose, and we are one team.

Are there any areas for improvement or something they could have done differently?

Before I would say - flexibility with timelines, but now I would say - to keep the flexibility with timelines which they gained :) Also, I would reccomend to try to align all the designers between the other projects they are doing for the business even more - to make sure that someone is ovelooking the overall experience across various platforms and products (e.g. some features could be used for mutiple projects and designed once)

Please describe your company and your position there.

I am the Product Marketing Manager in a start up company that was founded on Feb 2019 by the Brasilian group Itau Unibanco. The company is aimed to offer financial services B2C with an over-the-top business model.

Our first product is a P2P payments solution, which was launched earlier this month. We're 50 people in the company (and we're hiring!).

For what projects/services did your company hire DHNN Creative Agency?

We've been creating ank together with DHNN since the beginning of our story. Last year we focused in naming the company, creating the logo, defining a complete brand guide and the company's personality and tone of voice.

Plus, we worked in the design and packaging of one of our projects, a credit card. This year was all about launching a product so we worked in other key assets: UX/UI support for some of the app's flows, corporate web (design, copy and coding), social media profiles and posts.

Currently, we are working in the social media strategy for the remain of the year and 2021 and we're also developing together an internal communication campaign.

What were your goals for this project?

Last year and during most of the present year we worked in the basis of the company, so the focused wasn't in KPIs but in developing an outstanding and solid brand that looks beautiful and offers an experience even more beautiful.

We did receive great reviews from our stakeholder Itaú Unibanco and the public in instances of quality/quantity studies.

How did you select DHNN Creative Agency?

The first time DHNN pitched with other two agencies and we decided because their dynamic and understanding of our needing and culture. Since then, we usually work by projects, so we renew our votes every time.

We luckily have the possibility of choosing among the best-in-class agencies but we feel comfortable in this relationship and feel that we have capitalized all the steps we've done together so far in benefit of our brand.

Describe the project in detail.

It's difficult to describe the project since we've done together several but there's methodology: we sometimes have a defined idea, sometimes we feel we'd like to do something but we don't know how to materialize it.

In each case the agency is flexible but professional enough to work with clear timing and frame. To sum up: meetings with the product/design/marketing team, definition of goals, moldboards presentation, definition of timing and iteration dates, mockup presentations, final check or testing, deployments, after deployment check and support if needed.

What was the team composition?

We mainly work with Lucas Davison and Diego Trefny. We really appreciate their commitment and close involvement.

Can you share any outcomes from the project that demonstrate progress or success?

We launched the company earlier this month so it's difficult to show traffic or conversion numbers, but you can visit our website, social media profiles and if you have an Argentinian ID telephone you can download the app to feel it personally.

How effective was the workflow between your team and theirs?

We couldn't have created all the things we did together without a great relationship and fluid communication. We are both sides goal oriented teams.

What did you find most impressive about this company?

The have knowledge, they study, and always bring fresh and state of the art ideas. The moodboard and definition stage is an inspiring exercise but they can mix that with sense of urgency, which sometimes is most valuable for us.

Are there any areas for improvement?

I can't think of anything right now. We deal with several partners of different services and DHNN is the best mix between results, cost and commitment

Please describe your company and your position there.

I am responsible of Social Media and Digital Branding at a Banking Company

For what projects/services did your company hire DHNN Creative Agency?

DHNN worked with us to launch a new personal finance venture. Working together with the teams from Argentina and Brazil. The objective was to define the application's user interface and build the brand image from scratch.

What were your goals for this project?

Our goal was to build a brand that can last over time. Developing a friendly and modern interface, with an image aligned to the culture of the new company.

How did you select this vendor?

We had selected 4 agencies to make a tender. We chose DHNN because they were the only provider that had clear knowledge about user interface, proving to have worked for the main companies in the country. In addition to having experience in brand development.

Describe the project in detail.

The project was designed in 2 stages. The first was related to creating the entire user interface of the application, the main means to operate with the new service. This required the definition of the tone of voice, color palette, design based on material design, definition of images, etc. The second stage was related to branding. Personality, and elements related to the brand image from 0.

What was the team composition?

We worked in a team formed by me from Itaú Argentina, 3 people from Itaú Brazil and the people involved from the new venture.

Can you share any outcomes from the project that demonstrate progress or success?

Due to the capacity of my area I could not be involved in the final part of the project but I can say that the DHNN team delivered with very tight times, always ensuring quality and complying with what was agreed. It shows that they are passionate about what they do and that they do everything possible to achieve the best result.

How effective was the workflow between your team and theirs?

Diego and Lucas were involved from moment 0. Always contacting the teams to ensure that what was delivered was as expected. Many times we had to rework certain aspects of the deliverables and they accompanied our orders without problems. Diego handled the project most of the time, attending to our requests, his good predisposition and professionalism throughout the project is remarkable.

What did you find most impressive about this company?

That they can deliver so many things in such a short time, with remarkable quality.

Are there any areas for improvement?

Perhaps having more face-to-face meetings for teams to link in a more organic way.

Introduce your business and what you do there.

I’m the communications coordinator for a regional cosmetics firm.

What challenges were you trying to address with DHNN Creative Agency?

We hired DHNN Creative Agency to improve our communication and sales tools.

What is the scope of their involvement?

DHNN Creative Agency optimized and redesigned editorial catalogs, including branding solutions to portrait highlighted products. The team kept the simplicity in mind, focusing on clearness between product lines and launches.

What is the team composition?

We worked with a team of around four or five.

How did you come to work with DHNN Creative Agency?

I liked the work I’d seen them done for other companies. We got in touch with DHNN Creative Agency for this project and evaluated them among three different companies before choosing them.

What is the status of this engagement?

We started engaging with DHNN Creative Agency in November 2018, and it ended in March 2019.

What evidence can you share that demonstrates the impact of the engagement?

We had a great experience with DHNN Creative Agency. Unfortunately, we didn’t finish the project because of internal issues within the company, but that wasn’t related to them. Their team was open to understanding company issues and conditions. They were willing to hear us and propose other ideas.

How did DHNN Creative Agency perform from a project management standpoint?

While we didn’t use specific communication tools, it was all good. They met all the deadlines. Overall, DHNN Creative Agency did very well.

What did you find most impressive about them?

Their attitude, openness, and the quality of their service were great.

Are there any areas they could improve?

I couldn’t mention anything.

Introduce your business and what you do there.

I am the communications national manager at a nonprofit in Argentina. We work in vulnerable neighborhoods building emergency houses and we have other community programs aimed at improving the quality of life in these neighborhoods.

What challenges were you trying to address with DHNN?

We needed them to create our visual identity for a campaign.

What was the scope of their involvement?

They created all of our visual identity for the campaign. They also designed and produced the campaign’s commercials for social networks and developed our organization’s digital yearbook.

What is the team composition?

We worked with four people.

How did you come to work with DHNN?

The person who was in charge of marketing and communications for our organization had the first contact with them. She knew about their work, so we contacted them and they were interested in working together.

How much have you invested in them?

We spent $3,000—$4,000. Part of their work was pro bono.

What is the status of this engagement?

We started working with them in 2016 and the project concluded in 2017.