Product Design & UX/UI
Design and strategy for enterprise software products. We research, strategize, map, create, facilitate, train, and manage complex projects.

headquarters
other locations
Focus
Recommended Providers
Portfolio

Docker
Docker started as an open source project that provided an ecosystem around an existing technology (Linux containers) that redefined how applications are built, shipped, and run. After commercializing their offering, Docker has been wildly successful, valued at $1 billion last year.
DesignMap first engaged with Docker when they were such an early startup that the office had more decorative plants than employees! Our collaboration tackled the challenges of a hyper-growth tech startup -- rationalizing the many fragmented product designs that reflected the kind of fast-and-dirty work that’s necessary when you’re a rocketship startup.
Over the course of our partnership, we’ve collaborated on an array of engagements, including the first version of DockerHub, supporting their internal design team, discovering how design could be most effective in their organization, and many other projects including Docker Store.
"Thanks to DesignMap's efforts in researching our user base to help create a rich developer experience, our initial launch of DockerHub was incredibly successful, well-received, and understood by the audience and the press. And in the first day account registrations jumped literally 5000%." - Scott Johnston COO Docker, Inc.
Learn more about our approach here

Wells Fargo
Wells Fargo, a financial services company with $1.9 trillion in assets, needed to develop a best-in-class online banking experience for their +10M customers across 38 different countries and territories. Given this daunting challenge, Wells Fargo knew they needed to change how their internal, dispersed, and multi-disciplinary teams would work together. Our extensive experience with other major fintech providers, including Bankrate and Charles Schwab, gave Wells Fargo confidence that DesignMap could develop and drive a UX strategy that fit their unique needs.
DesignMap built a new foundation and framework for dispersed teams to work better together while focusing on the end user’s needs. By cataloging and assessing the different tools, teams, and points of customer input, DesignMap provided Wells Fargo with a new design strategy and process that covered:
∙ Gathering and analyzing quantitative customer data inputs from a variety of users.
∙ Modeling quantitative customer behavior based on a variety of users.
∙ Developing new tailored processes to drive tangible design innovation.
∙ Partnering with existing design teams to outline a UCD process.
∙ Communicating the UCD process to multi-disciplinary divisions and executive stakeholders.
Want to dive deeper? Read the full case study < a href="https://www.designmap.com/work/wells-fargo/">here

Cloudgenix
Networks are mind-numbingly complex systems made of thousands, or even hundreds of thousands, of interacting nodes. Each of these nodes is traditionally configured and maintained individually. CloudGenix transforms this rigid, expensive, complex, and hardware-oriented domain into simple, flexible, cost-effective, software-defined services.
DesignMap designers and developers worked side by side with Cloudgenix to integrate business and technical contexts within a clear system architecture and powerful visual interfaces. The result is a front-end that network managers find instantly intuitive and pleasing to use.
Want to dive in deeper? More details about this case study are available here