What evidence can you share that demonstrates the impact of the engagement?
As an example, before we had this application, we launched a new digital product that our salespeople were not particularly familiar with. We sold about 100 units even though we carried it in 4,000 dealerships. We revamped our training, got more equipment, and we sold about 400 more.
All the while, we were building this application. Once we introduced the app and showed our staff the experience and allowed them to get more comfortable with the product, we sold about 1,500. We quickly learned that the application would foster increased familiarity with what we’re selling.
How did Design Center perform from a project management standpoint?
During periods with a lot of heavy design work, we’ll have weekly meetings. Otherwise, we’ll touch base monthly to go over statistics and see how much usage we get for the system. The Design Center team has also had remarkably little churn, so we’ve been able to work with the same team all these years.
What did you find most impressive about them?
They are fairly unique. Anybody can build an app, but they focus on the transformation of how you communicate in the digital age. And their designs are stunning. They are a design-minded development team, and you can tell when looking at competitive offerings.
Are there any areas they could improve?
We incorporate some metrics into our discussions, but I think we could have a stronger emphasis on usage statistics. Design Center could do more to design solutions around usage as opposed to a graphical experience.
Do you have any advice for potential customers?
The most important thing is having a dedicated and influential liaison at their office. You'll have much better results if you have somebody on the inside who is committed to the success of your project.