Top 1 in Russian branding. More than 5000 cases.
Depot is an independent, international branding agency. We provide a wide range of branding services: we conduct market analysis, develop brand strategy and positioning, naming, visual identification and package design, create integrated communications system for the brand.
We have expertise in developing company brands, products and services for local, federal and international markets. Our unique cross-category experience and our knowledge of what makes consumers tick, makes Depot an invaluable tool for our clients. Our membership in Global Local Branding Alliance and European Brand and Packaging design Association helps us to keep abreast of developments, new waves and ideas from all over the world.
The agency has more than 5000 successful cases, prizes from most of the international awards and the first place in Russian creativity rating in branding category. We have created a huge number of brands, which have achieved legendary status in the Russian market. We are at the top of the list in the Russian ratings of creativity for many years and we are the only creative agency in Russia which has two Cannes Lions in the design category.
Nestlé, Unilever, X5 Retail Group, KFC, Veka, BMK, Milgrad, Izvestia, Avito, Bayer, ITM, Tekta group, WONDER LAB, IEK GROUP, EkoNiva, KARAT, Gazprom Neft, GoodMoodFarm, URALSIB | Private Bank, Mir, X-FIT.
Milk products hold more than 22% of russian FMCG market but dairy branding has stuck in recent years. Competition is high and it’s hard to stand out on the shelf. Brand Milgrad by Bryansk Dairy Factory is known as the first trade mark which brings happiness. Marketing team came up with the idea how the product can pierce the consumer’s heart. We decided to create something really cute and kind.
The design gets along well enough in digital as well. Milgrad brand has an account on instagram. New designed products are on sale all over the whole Russia since august 2020. The Milgrad cat became popular in japanese twitter, international behance, russian TikTok and it even turned into a meme at 9gag.com and pikabu.ru just in several days after release.
It’s a given that fruit yogurts are supposed to be delicious, natural and healthy. Packaging follows several tried and tested tenets: a logo stating the brand, a fruit photo to show the taste, additional advantages and inspiration according to taste. Yo&Go is a functional yogurt containing A2 milk and Beta Glucan. It’s targeted towards young, active go-getters whose lifestyle is dynamic and spontaneous. Our task was to create a packaging design that is relevant to both the product and its audience.
We began with an ergonomic, easy-to-hold packaging shape, pleasant to the eye and easy to grab and go. We broke with convention and placed an over-sized logo on one side and a bold fruit composition on the other. The logo typography reflects the contrasts and vibes of modern life. The fruit composition is light and dynamic yet balanced. The packaging is light on words, but is eye-catching and appeals to the hearts of the audience.
Every DIY store offers a tremendous range of all types of wood coatings. As a rule the packaging design illustrates either their use and effect or the benefits of the brand. In many cases the type of product is not obvious for the consumer until the label is read thoroughly.
Brite is an exclusive brand of coating materials for wooden surfaces. It offers a wide selection of original coatings with organic ingredients including paints, lacquers, varnishes, oils, bases and even glues. And every item is a tribute to wood with its natural warmth and unique textures.
Our aim was to create a distinctive packaging design that will not only help the consumer choose the right product, but also highlight the brand’s passion for wood.
We combined these two tasks into one challenge and answered it with a creative idea to carve the types of products from wood and give them the main role in the packaging design. Every SKU has its unique memorable typefaces that become an expression of a product’s identity. Hyper-decorative style typography illustrates the effect that different type of coatings can provide. Thus every packaging is a pin to the consumer and a tribute to the beauty of wood.
Our brief was to bring the exclusive premium label of the Magnit store chain in line with the idea of ‘fast-luxury’. The Premier of Taste brand conveys the message of a dynamic, exclusive range of selected imported goods spanning various categories. The concept strives to maintain consistency across hundreds of SKUs, without compromising the flexibility needed to deliver the values of respective products.
The hare was chosen to embody the pace of fast-moving consumer goods, its long-held associations with heraldry exuding luxury and refinement. The visual system interacts with the product categories, creating a vibrant, dynamic range. It enabled us to put together an out-of-the-box private label with a unique emotional character, without the need to use the store’s own identity. Our design system clearly reflects the concept of fast-luxury and affordable premium products with dynamically updated range of products.
Across the globe people are more conscious of leading healthy lifestyles, Russian people are no exception. New products labeled as “good” and “healthy” are springing up in Russian supermarkets on a weekly basis. What “goodness” actually means though is ambiguous: sometimes it refers to being low on calories; other times it means being free of preservatives or sugar. Additionally, there is a gaping hole in the Russian market for gluten free products.
Foodcode is a novel brand, bringing a breakthrough solution to the healthy food segment. All of its products are vegan, as well as being gluten and sugar free. The most astounding thing of all: the brand’s first product line consists of exceedingly delicious desserts.
Our task was to create a packaging solution for the desserts that effectively conveys the quantum leap made in this category. To this end, we portrayed the opening of a new dimension of healthy food that appears when the “FoodCode” is inputted. The repetition of the typographic logo forms a pattern that transforms itself in various ways on the packaging, creating the vivid effect of virtual space created by “the Code”, leading us to the real dessert masterpiece found within.
The concept began with the selection of a name reflecting the brand’s wellness positioning. The Livingood option has become a favorite for the client, both in harmony and ideology. In addition, the meaning of the name is closely related to the brand architecture and values that are significant for the consumer who prefers natural and healthy products.
To create a complete image of a natural and healthy product that would be equally well received in different countries, we used the «craft» approach. The key element of the packaging was two wheat grains forming the letter V. In design, it occurs several times: both in the font of the logo, and as an independent icon, and as a cut-out window in the package itself.
The line variety is realized through the color and the changing shape of the bar, which is also a functional element: it contains information about a particular product.