Brand Consulting. Creative & Content. Digital

Denovo is an Insights led, growth focused brand consulting firm.

Our team of Brand consultants, Creative and Content specialists and Digital marketing experts get on your side of the table, working seamlessly to help you achieve brilliant results with your customers.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Show all +
Bengaluru, India
headquarters
other locations
  • Mumbai
    India

Portfolio

Key clients: 

Lubrizol, Stanley Black and Decker, Tata Projects Limited, Welspun group, Godrej Consumer products ltd, Mattel Toys,Capital Float, Equitas Bank, Metro cash and carry.

Reviews

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Branding & Marketing Strategy for Infrastructure Firm

"Denovo essentially built a market around us and we’ve done good business in 2017."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2017 - Ongoing
Project summary: 

Denovo worked on the branding and marketing strategy of a certifications project, identifying target markets, interacting with clients through performance marketing, and working on social media.

The Reviewer
 
1,001-5,000 Employees
 
Secundrabad, India
Sampat Suri
Head of Certification Services, Tata Projects Ltd.
 
Verified
The Review
Feedback summary: 

Their marketing efforts have produced excellent results, with 36 institutions registering in 2017. The team is knowledgeable, hard-working, and effective at explaining their strategies, while always strictly adhering to timelines and promised deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the head of all certifications for Tata Projects Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Denovo?

We provide a lot of certifications in the wellness area. We started for yoga schools, institutions, and personal trainers. When we were launching this offering, we wanted the support of someone who would be able to actively set up the whole website for us and who would know our market.

SOLUTION

What was the scope of their involvement?

They identified the market potential and broke it down between institutions and private instructors for yoga. They designed our site and provided a lot of promotional material to appeal to our customers.

They also offer performance marketing. They interacted with the clients across their journey and then brought the clients to us at the final stage after the client was willing to become certified through us.

They handled marketing and branding, including slideshow videos and short clips of each institute we certified. They also leveraged social media and other channels to grow our name in the market.

What is the team composition?

We mainly interacted with two of their principals. There was a third contact who was involved with film shoots and other tasks and a team behind them.

How did you come to work with Denovo?

We were looking at how to upscale our certification business in this field. We knew that we would have to either hire people internally for this or take on an agency. We decided to hire an agency, and looked at the credentials of the people from each firm.

We found that Denovo’s people all had reputable backgrounds and impressive past experience. They gave a very good presentation about what they could do in our field, and we were impressed with the work they had put in. They also had competitive pricing. The bigger organizations we contacted were charging a lot more.

How much have you invested with them?

We spent around 10 million rupees ($150,000 USD) in 2017.

What is the status of this engagement?

We started working with them more than one year ago. We're looking to use Denovo for other certification products we’re launching at the moment, within a month or two.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within a short period of time, we saw 36 institutions registering with us for certifications. Denovo essentially built a market around us and we’ve done good business in 2017.

They engaged themselves to certain deliverables, such as delivering a certain number of new customers to us each month. They gave us a schedule in the beginning and very much stuck to it. The variation was only 5% or so. They were able to deliver whatever they said they would do.

How did Denovo perform from a project management standpoint?

They were very strict in terms of timelines, which was a great help. Some of our own people became more alert as a result of this. There were some tasks that we needed to take care of, in order to support them, and they moved quite fast. Our agility improved because of this. We mainly used email for communication. We also had Microsoft Project in place.

What did you find most impressive about them?

They understand the customer and the customer base. They explained everything nicely and addressed any concerns we had. I’m happy with them overall. They work closely with us and they’re a good team.

Are there any areas they could improve?

One of the people whom they hired as a coordinator had certain medical issues, which came up suddenly. This made the output suffer. Their replacement strategy, in that case, could have been improved but it only happened once.

Do you have any advice for future clients of theirs?

The customer should be very clear about their deliverables and explain to the team exactly what they want. This will make the work much better. One of the issues that occurred in our own internal management came from not being clear enough about the deliverables initially. The clarity developed after working with Denovo.

Clients should also look at the costs involved in the work done and estimate the rates that will come into play. It’s better to hard-negotiate around the deliverables than around the payment.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We wanted to have a sustainable relationship so didn’t negotiate as hard. The benefits we got were quite good.
  • 4.5 Quality
    Service & deliverables
    It was very good.
  • 5.0 NPS
    Willing to refer