Denny Kurien

Introduce your business and what you do there.

My organization is Love Money Journal, which is a financial services and financial planning company. I’m the owner and founder.

What challenge were you trying to address with Denny Kurien?

I wanted to develop my brand recognition and market through social media.

What was the scope of their involvement?

Denny (Creative Director) led a discovery process to understand my mission and artistic vision. The Denny Kurien team asked about the market I wanted to target and looked into what was important to the people in it. Their team looked into my competitors. They helped to find the space in which I could compete and be different by tapping into my unique abilities. After going through that process, they presented three potential options for a revised brand and created a systematic marketing program to help us market via social media. It was a strategy for posting that included everything from colors and fonts to messaging. They also did my web design on Wix.

What is the team composition?

I primarily worked with Denny and another member of his team. They have other people on their team who I didn’t meet.

How did you come to work with Denny Kurien?

I participate in an entrepreneurial coaching program and am aware of other high-profile businesses in that space. I followed one of Denny Kurien’s clients and noticed their team rebranded the client. I was impressed by Denny Kurien’s impact. I reached out to them online and asked about their services.

How much have you invested with them?

We spent about $10,000 on the project.

What is the status of this engagement?

We started the project in August 2020, and their team still provides input when needed. We’re implementing their work and as my business grows, they will be my go-to for creative projects.

What evidence can you share that demonstrates the impact of the engagement? 

It was helpful to have a business angle and game plan for marketing on social media that I could execute. I felt like my investment was worth it.

I’m in a highly competitive industry. I have a desirable skillset if I can be found online, which makes business borderless. I have different people from all over calling and looking to engage in a business relationship. I’m different than other people in my space and have companies wanting to partner with me and offering incredible bonuses to do so. I attribute a large part of that to the brand that Denny Kurien helped me polish. They elevated my presence.

How did Denny Kurien perform from a project management standpoint?

It was a fun process. I previously tried to work with local providers in this space and found their processes to be immature. There was also a lack of follow-through on their deliverables. Denny Kurien was systematic and thoughtful. Their team also completed what they promised. I appreciated that professionalism.

Their deliverables came through in Adobe and Canva was the creative center, which my marketing team was familiar with. They took what was familiar to us rather than forcing us to learn their tools.

What did you find most impressive about them?

Denny Kurien was thoughtful and helped manage expectations. They listened, understood, and researched to present a great product. I had an idea for what I wanted and presented them with materials. They took my idea and turned it into a much better product for the end client through their designs and play on words. Their team helped to adapt and update the copy, and that was really helpful.

Are there any areas they could improve?

No, they’re off the charts. If I were to rate them on a scale from 1–10, they would be an 11 plus. I previously found it difficult to reign in agencies in the marketing space, but Denny Kurien had a creative process that was straightforward and pragmatic.

Do you have any advice for potential customers?

It’s important to be honest and to give them the space to create. They love what they do, and they’re highly gifted. Their team is also open to feedback.