DELVE helps brands improve marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As a data science expert, we integrate disparate data sources and technology stacks to deliver analytics and predictive insights that business leaders trust to improve decision making. As a digital marketing partner, we act as an extension of brand marketing teams to plan, deliver and optimize analytics-first media campaigns to accelerate lead generation and recurring revenue growth. As a technology consultant, we provide digital skills training and technology integration services to sharpen digital competency.
With locations in North America and Europe, DELVE is trusted by brands around the world for efficient revenue growth. DELVE is a certified Google Marketing Platform Partner, a Google Cloud Certified Services Partner, and one of Inc. 5000’s fastest-growing companies.
UNICEF USA, Gerber Life Insurance Company, Tupperware, Stride Gaming, Omni Hotels & Resorts, Lumber Liquidators
DELVE used Google Marketing Platform to implement a display ad program that delivered a 200% increase in return on ad spend for UNICEF USA. Additionally, this data-driven initiative drove 10% year-over-year growth in new users and a 40% increase in conversion rate from the previous website average.
DELVE implemented a full-funnel programmatic ad strategy for Omni Hotels & Resort that includes both prospecting and retargeting campaigns to reach new and engaged potential customers. DELVE focused on property-specific prospecting tactics and reallocated a portion of a previously large budget away from retargeting to drive qualified user traffic.
Through strategic audience/geographic targeting and real-time data-driven optimizations, DELVE decreased average property cross-sell by 53% over a 6-month period. The decreased cross-sell revenue resulted in an over 100% increase in average property-specific revenue and ROI, proving the value of DELVE’s full-funnel programmatic approach and resulting in incremental Omni Hotels & Resorts bookings across new and existing customers.
DELVE analyzed Lumber Liquidators’ online and offline-sales data to uncover regional preference data for their various flooring products. Based on this analysis, DELVE developed a digital media targeting strategy to geo-target personalized ads to consumers, based on the best-selling products in each geographic region. As a result, Lumber Liquidators increased ROI by 26% and saw ROAS increases across all key flooring types: 319% for hardwood, 197% for vinyl, and 253% for laminate.
Working collaboratively with the Tupperware marketing team, DELVE designed and implemented a full-funnel digital media strategy that included both prospecting and retargeting campaigns to create continuous brand engagement at each stage of the customer journey. Tupperware increased their website traffic from new users that resulted in a 337% increase in marketing ROI.
DELVE built a paid media strategy for Gerber Life Insurance Company that integrated cross-channel data to provide a unified view of their customer journey. As a result, GLIC discovered that they had not correctly applied their last-click attribution model across the sales funnel when targeting new users. This new insight helped GLIC shift its marketing budget to campaigns that successfully drove new user acquisition. The result was increasing conversion volume by 25% while decreasing cost-per-acquisition by 15%.
DELVE integrated Stride’s Gaming online data from GA360 and CRM data into Google BigQuery and performed an in-depth analysis of users’ behaviors and their characteristics, to identify high, medium, and low-value customer clusters. These insights enabled DELVE to build machine learning models that predicted customer LTV with 88% accuracy. As a result, Stride increased New First Time Deposits by 18% and drove a 24% increase in paid search ROAS.