What was the scope of their involvement?
They’re basically responsible for updating our social media and user flow on our web and social media platforms. They do regular blog and social media posts with intent of driving and improving our search engine optimization or ranking within the search engines. We had very poor results before we engaged and that has had a tremendously positive development that would last a couple of years.
Our target market is global, and our keyword research has been collaborative. We started by creating a list and getting their feedback. Over time, we've developed a list and extended it to multiple languages starting in English and then added a few more languages as we went along. They have also integrated the same keyword list into the articles and posts on our website to help improve results. So, in addition to social media, they have also helped with site’s content.
On the development side, they’ve given us support on the system we use for publishing. We give them specific development assignments or general tasks that require their technical know-how, which we don’t have in-house. In contrast to the SEO, which involves a regular, recurring contract for a period of time, this is a side assignment and more on a per-case basis.
How did you come to work with Deligence?
We found them online, through a forum, and they were quick to reply and engage. We originally reached out to them for technical support on our online publishing system, and it later developed into an SEO contract. We saw the benefit of having the same company doing SEO and our website maintenance, because they already had the know-how, the logins, and all of the other requirements.
How much have you invested with them?
We have invested around $45,000.
What is the status of this engagement?
We started working with them in January 2015 and the engagement is ongoing.