What evidence can you share that demonstrates the impact of the engagement?
The quality of the experience is really what comes into play. They took a meaningful level of interest in understanding our business and market. Their team didn’t just show up with a formulaic solution. Their research upfront translated into a powerful strategy for how we put ourselves out there in digital content and communications.
How did Deal Digital perform from a project management standpoint?
It was difficult to deal with us because we had many ongoing projects. For both organizations, there were changes to project management tools. We kept throwing more at Deal Digital, so there were challenges to meeting deadlines. Project management was not our strongest collaborative point, but I’ll own a fair percentage of culpability. Our needs outweighed our ability to take their strategic advice.
What did you find most impressive about them?
They made us think about ourselves bigger. Initially, I didn’t think that we could execute certain strategies because we weren’t as big as some of their other clients. Their team showed us how we could be competitive in different spaces. They brought in vision, polish, and quality content to help us compete. Their team lifted us up through their services and showed us that we can compete on a greater scale than we thought.
Are there any areas they could improve?
This is unique to us because we have web designers on our team. They sent us mockups as PDFs. That’s lovely but we’re involved in web design ourselves. Our team wanted content that was more interactive to better understand the design. We wanted the iterative designs to allow for more collaboration. Our interactions with them evolved to allow our web designers to play with the iterative designs.
Do you have any advice for potential customers?
With any organization, the more information you share, the better they can do for you. If you keep strategy close to the vest, you won’t get the desired results. Bring them into discussions so they can be a strategic partner in what you’re trying to provide.
Be clear about your objectives when collaborating with any organization. We had too many initiatives going on with Deal Design simultaneously. One initiative would create delays in another because we send them so much at the same time. Don’t be your own enemy. Establish a structured rollout, which Deal Digital wanted to do with us. We kept throwing everything into the project as it progressed.