Thinking outside the box is the way to go
DDB Chicago believes in building brands by creating platform ideas that define a new way for clients and consumers to think about the Brand. Our ideas are big and powerful enough to create consumer enthusiasm for the brand and ultimately build our clients’ business. We start by defining a Brand Conviction, which is what a Brand stands for, fights for and takes a stand on.
By recognizing the Brand Conviction, we can provide clarity, focus, and direction in order to create acts, not just ads.