Engage, inspire, and move your audience to action
We've produced hundreds of how-to, explainer, product videos, and commercials for clients like Apartment Therapy, The Kitchn, BEHR, Statefarm, Prego, Cointreau, Bobo's, and Cook Unity. We've been nominated for 4 Webby Awards in the past two years because we understand what it takes to make compelling content.
COVID-19 hasn't stopped our workflow and we continue to produce content during these uncertain times. From concept to consumer, I'll meet you anywhere in the creative process. Whether you're a media company or a brand looking for an edge, I'll engage your audience on a personal level and motivate them into action.
Focus
Portfolio
BEHR, Statefarm, Crate & Barrel, Amazon Handmade, Apartment Therapy, The Kitchn, Imperfect Foods, MyArthritis RX, Melty Cone, WeTightKnit, 2020 Media Lab
2020 Media Lab: Food and Wine Docuseries
2020 Media Lab approached me to produce video content for New York City's restaurants and wine distributors. It's been great fun mixing documentary-style filmmaking with the social media food culture. I've had the pleasure to create content for some of the best food and wine curators in the world.
MyArthritis RX: Educational Videos
MyArthritis RX approached me to create 25 instructional and educational videos to launch their interactive self-management program. In under a month, we produced this complicated educational series that used motion graphics to illustrate the exercises. MyArthritis RX was so happy with the product they asked for another 16 instructional videos, for a total of 41 videos to launch their website.
WeTightKnit: Promotional Videos
When WeTightKnit reached out to collaborate on a series of promotional videos for their company I was thrilled. The women behind the company are so down to earth and talented that it was such a fantastic and seamless experience collaborating.
We produced three different videos aimed at their marketing goals: website lauch, social media promo, and email campaign. Another 70 assets of photo and video vigenetts was create to boost their social media presence.
Apartment Therapy: House Calls with the Plant Doctor
Apartment Therapy asked me to produce a 4 episode series with the charming plant expert Hilton Carter. Whimsical and fun was the brief for this series as Hilton visited the homes of plant parents. I drew a lot of inspiration from the BBC series Sherlock Holmes. I just loved how that series used animated typography to illustrate the mind of an expert. It seems like the Webby Awards agreed and nominated us for a Webby.
The Kitchn: Cooking School Series
I love challenging projects and this series had a very, very tight timeline. In 6 weeks we had to prep, shoot, and edit this highly intricate 20 episode cooking school series. To bring just the right balance of entertainment and education, we incorporated different styles (slow-motion, stop-animation, instant replays, and motion graphics) to let this series stand out. Thanks to the great team of stylists, talent, and editors, we not only accomplished our goals but we were nominated for 3 Webby Awards. I'd call that a success.
Imperfect Foods: video series
Melty Cone Video Productions contacted me to produce a fun cooking video series for Imperfect Foods. The talented Chef Kwame hosted this three-episode series that taught the Imperfect Foods community some valuable tips on how to save time, reduce waste, and meal prep. Thanks to our team's experience in creating food content, we were able to deliver a high-quality production in record time during COVID-19. The client was thrilled and said they can't wait to "share it with the world".
Reviews
the project
Performance Video for Social Video Production Company
"Dan was responsive, flexible, very easy to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
QuickFrame is a social-first video production agency that pairs brands of any size with our global network of production houses for projects of all shapes and sizes. I work as an account manager and producer, overseeing our relationship and video production for several accounts.
For what projects/services did your company hire DanDJ Lab Inc.?
Our client was new to the video space and was looking to figure out what visual elements were most important to their performance on Facebook and Instagram. We hired Dan to produce 66 iterative videos over a 6 month period and to help provide insight into what was performing and why.
What were your goals for this project?
Our primary goal was to increase our client's performance metrics, specifically CAC, CTR, and Conversions. Equally important, we needed someone who could understand performance video, execute on a brief, and provide insight and flexibility during the editing and review processes.
How did you select DanDJ Lab Inc.?
Dan was recommended to me by a colleague -- we have a team of creative producers that works to find the best talent for our projects. They found Dan online, we had a couple of early conversations where Dan's expertise was clear, his reference works were relevant, and it was a no-brainer from there.
Describe the scope of their work in detail.
Dan was responsible for organizing 2 shoots over the 3 month period, everything from concepting to talent and location scouting to filming. During pre-production, we looked to him to organize the shoot -- choosing a location, crew, and cast.
He then filmed the whole thing, executing on what we and the client had agreed upon. During post-production, Dan was held to a rigid and quick-turn delivery schedule of weekly deliveries for a 6 month period (he never missed a deadline).
He was responsive, flexible, and provided valuable analysis about the footage we had to work with.
What was the team composition?
The team was Dan, myself and my QuickFrame colleague, and our main POC on the client side.
Can you share any outcomes from the project that demonstrate progress or success?
Objectively, we exceeded their CAC goal by so much that they lowered it by 20%. We obviously had up and down performance, but we're planning another shoot with this client and basing all of the creative work around what we found to work with Dan.
Subjectively, the footage was really really good -- I work in video and the quality of the footage was some of the best I've seen.
How effective was the workflow between your team and theirs?
Excellent. Dan was responsive, flexible, very easy to work with. He would follow up when things needed a follow up and was always on top of what was needed from him. Was very good at staying ahead of issues as well and asked questions that needed to be asked.
What did you find most impressive about this company?
The consistency. For 6 months, Dan delivered 4 or 5 videos per week on what was never more than a 3 day turnaround.
He was excellent at timing up our shoots to give us fresh content, maintained the same high level of quality for both shoots and every edit we received. Always available and always high quality.
Are there any areas for improvement?
I would have liked a little more involvement from Dan in some of the creative decisions during pre-production.
the project
Fashion Video Production for Sustainable Clothing Brand
"We knew we would be happy with the outcome, but it was even better than expected."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the designer and founder of IRISHLATINA, a sustainable clothing brand located in Los Angeles, California.
For what projects/services did your company hire DanDJ Lab Inc.?
We hired DanDJ Lab Inc to produce a fashion look book video for our Spring/Summer 2017 collection entitled “Waste Not”.
What were your goals for this project?
We knew that DanDJ Lab Inc could give us a video that represented the spirit and attitude of our brand. We used the video on socials and on our website. It was also featured on Not Just A Label, an international fashion scouting website. The video brought our label opportunities across the U.S. and internationally, in both retail and fashion show exposure.
How did you select DanDJ Lab Inc.?
We were introduced to DanDJ Lab Inc through mutual creatives in New York City. We had an initial brainstorming session and knew that it was a perfect fit. We began production immediately.
Describe the video(s) and the process in detail.
Working with DanDJ Lab Inc was an incredibly easy process. Their determination and dedication to getting the perfect shot was amazing. Not only were we extremely pleased with the outcome, but we had fun in the process.
What was your vendors' project management or feedback process?
DanDJ Lab Inc provided a 3 person filming crew across several days of shooting. We were kept in the loop throughout the editing process. And the project was delivered earlier than expected.
Can you share any outcomes from the project that demonstrate progress or success?
After the launch of the video, our label was contacted by several sales channels in Asia as well as the UK. We continued to receive opportunities as a direct response from the video even a year and a half after its launch.
How effective was the workflow between your team and theirs?
Working with the DanDJ Lab Inc team was a breeze! We were even adding unexpected elements to the shoot on set that made the video even better than planned.
What did you find most impressive about this company?
DanDJ Lab Inc is truly committed to producing excellent work. We knew we would be happy with the outcome, but it was even better than expected. From the creative ideas in pre production, to the efficiency during the shoot, to the expertise in editing; we couldn’t have been more pleased with the result.
Are there any areas for improvement?
None that we can see on our end. We definitely plan to work with their team again soon.
the project
Video Production for Embroidery Company
"Our video quality was top-notch."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We Tight Knit is a custom chainstitch embroidery company founded in 2020 by Whitney Washington and Ashley Padmore. We are the designers and embroidery artists.
For what projects/services did your company hire DanDJ Lab Inc.?
We needed Dan to create a video to describe our exact process to our clients. Chainstitch embroidery is a vintage craft, hand cranked on refurbished machines from the 40’s. As a new brand, we wanted to convey the process and introduce ourselves to new clients.
What were your goals for this project?
Explain process of embroidery Show who WTK is and share “our story” Show behind the scenes of a consultation process
How did you select DanDJ Lab Inc.?
We found Dan through his outstanding videos shot for Apartment Therapy
Describe the video(s) and the process in detail.
Once we found Dan, we shared all of our information with him about what we wanted to show. After the consultation He created a storyboard for the video. We shot in 2 days, he was able to really ask questions to get the meat of who we are and what we do.
He went back and edited and we loved every minute!!
What was your vendors' project management or feedback process?
They provided professional lighting and sound equipment, walked us through The process and made sure we were unified on the vision every step of the way! Afterwards he provided a lot of b roll and gathered other info via google drive. He kept us updated every step of the way.
Can you share any outcomes from the project that demonstrate progress or success?
We gained many new followers on social media platforms, were able to book a pop up project and were flooded with custom orders!
How effective was the workflow between your team and theirs?
The workflow was amazing. We were big busy with other projects during our collaboration but the communication and progress never halted.
There were moments during editing that needed more careful attention which took a little longer but everything was expected and we were never questioning what the next steps would be to complete the project.
What did you find most impressive about this company?
The outcome of the video. We never imagined it would come out as professional as it did. The preparation before actually shooting(script, locations ready to be set, product knowledge) was also impressive and contributed greatly to how successful our story was conveyed.
Are there any areas for improvement?
We are looking forward to working with Dan in the near future so there are actually no areas that need improving. We wish there could be two of him!
the project
Cinematography & Editing Services for Video Production
"DanDJ Labs Inc. always found the best and easiest way to make the production go smoother."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the co-owner of Phoenix Rising Entertainment, a production company. I am also the director and co-producer of the project 'Life In The Balance'.
For what projects/services did your company hire DanDJ Lab Inc.?
We hired dan for the project, 'Life In The Balance'. He was our direct of photography and editor.
What were your goals for this project?
Goal was to direct a cancer documentary that will inform and educate the public.
How did you select DanDJ Lab Inc.?
Dan was referred to me by a friend. I viewed his previous works and was impressed by what he had accomplished.
Describe the video(s) and the process in detail.
Dan worked as our Director of Photography and also as our editor. On set he was not just responsible for the camera and how good the shot looked, he was also responsible for the sound and the lighting on set before we shot any interview. As an editor, Dan was responsible for editing the interviews and helping me cut out scenes that were not needed.
What was your vendors' project management or feedback process?
Dan worked along side me to understand the script and story line that I wanted to show. That enabled him to capture that feel on the camera. We worked tirelessly together to set up the interviews on set. Working with Dan in the editing room was quite refreshing cause of his acute knowledge of documentary story, It made it easier for him to edit the interviews.
Can you share any outcomes from the project that demonstrate progress or success?
When Dan started working with us and traveling with us, we were able to finish a lot of the interviews we needed to shoot, also we had an editor that understood the story well and could help cut the movie and move things along quicker. It enabled us to put together a trailer quicker.
How effective was the workflow between your team and theirs?
Workflow was very effective and efficient. Dan is a true professional who seeks nothing but the best on the job he does. Understanding the story of the documentary and buying into it, helped him and us tremendously when we were shooting and also when Dan edited the project.
What did you find most impressive about this company?
Professionalism, dedication, efficiency, talent and working with the filmmaker to ensure that they don't overspend. DanDJ Labs Inc. always found the best and easiest way to make the production go smoother.
Are there any areas for improvement?
No areas for improvement for me. DanDJ Lab I will work with over and over again.
the project
Video Production for Factory Documentary
"The team is one heck of a talented videographer and editor."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Director of the feature-length documentary "Half-Life of Memory"
For what projects/services did your company hire DanDJ Lab Inc.?
Editing, Video SFX production, and production services.
What were your goals for this project?
To create an engaging documentary about the production of nuclear weapons and their unintended consequences on local communities.
How did you select DanDJ Lab Inc.?
After a one-on-one consultation, it was clear that was the one for the project.
Describe the video(s) and the process in detail.
Please see the film. It's an amazing feat thanks to DanDJ Lab.
What was your vendors' project management or feedback process?
We worked together throughout the process, from pre-production to post-production on decisions and DanDJ Lab offered a ton of advice along the way.
Can you share any outcomes from the project that demonstrate progress or success?
The film is in the final stages of post-production and we're excited to premiere it.
How effective was the workflow between your team and theirs?
The workflow was great. We worked side by side whenever possible.
What did you find most impressive about this company?
Dan's drive and determination set him above anyone else I've worked with. The team is one heck of a talented videographer and editor.
Are there any areas for improvement?
I can't think of any areas that are lacking.
the project
Video Content for Media Company
"Their quick and quality work was simply impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We a Media company who creates quality video content for NYC restaurants
For what projects/services did your company hire DanDJ Lab Inc.?
Director Director of Photography Editor Producer Set Designer Creative designer
What were your goals for this project?
To create appetizing video content to replace restaurant menus with visualizations of the menu
How did you select DanDJ Lab Inc.?
Dan is top tier when it comes to quality of production and is always a pleasure to work with
Describe the video(s) and the process in detail.
We individually film food and beverages from a restaurant, highlighting the beauty and creating an action sequence to engage the viewers and their appetite
What was your vendors' project management or feedback process?
Great
Can you share any outcomes from the project that demonstrate progress or success?
We consistently get incredible reviews of the work that Dan created for the company.
How effective was the workflow between your team and theirs?
Extremely effective. Dan comes from a fast pace work environment but never seems rushed. Quick and efficient
What did you find most impressive about this company?
Their quick and quality work was simply impressive.
Are there any areas for improvement?
Nothing.
The DanDJ Lab team was responsive, flexible, very easy to work with throughout the project. They stayed ahead of potential issues and asked relevant questions. The team successfully delivered four to five videos a week for the first six months of their partnership.