D2 Creative

BACKGROUND

Please describe your company and your position there.

I am the founder and president of a niche internet marketing firm that specializes in content marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire D2 Creative, and what were your goals?

We brought in D2 Creative to handle the advertising spend for a healthcare client of ours that we had been performing content marketing services for.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have personally known D2's principal Don for a decade at that point and fully trusted him and his team's services. In my network, trust is everything and even before we were introduced, Don was noted to me as one of the best int he business when it comes to all things PPC, so I knew that we were in good hands.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We set out to make a difference in upping the game of the healthcare client. Audience-wise, we were targeting licensed travelling nurses looking for the next gig, and helping nurses get setup to become a travelling nurse.

We ran an aggressive set of ad tests using creative that worked for them in the past and creative that we made, measuring performance from both an engagement and conversion angle, and in both cases the new creative won. We optimized the keyword lists they were bidding on and dropped terms that no longer applied and added new terms based on research.

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with Don, the principal, as well as one member of the team that was as dedicated worker and analyst. This analyst was the main communication to the client providing status updates and reports.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

By July, 2014 we exceeded lead totals from all of 2013 and dropped CPA in half with 5x more impressions and 4.5x more traffic. Our testing improved quality scores and click rates, which reduced click costs by 57% YoY. In short, excellent results.

Describe their project management style, including communication tools and timeliness.

They were always great at communicating any status updates and were not shy in terms of making suggestions for improvement to the ads and creative. We mainly used email communication but also phone meetings when necessary for any more detailed conversations. Great and speedy team communication.

What did you find most impressive or unique about this company?

Don and the D2 Creative team are true professionals. Always friendly and responsive in addition to quickly achieving superior results. You can feel how much they care and this makes them a trusted partner.

Are there any areas for improvement or something they could have done differently?

Everything was excellent, cannot think of any areas of improvement.