What was the scope of their involvement?
Initially, they did a current state assessment on each of our companies to determine our branding needs as well as a full-market analysis. From this, they developed a set of suggestions for our companies and educated us on effective digital marketing practices. Their counsel helped us decide on an appropriate direction for our business.
They also worked with our web developer on our three sites, incorporating SEO tactics to improve our search rankings. In the beginning, we used to write our content in-house and then send it to them to insert the keywords. Once they realized this, they gave us various keywords to incorporate ourselves before we started writing so that we could choose which terms best fit our business. To increase our traffic, they purchased different domain names relating to our business, which rerouted to our companies’ sites.
Currently, they continue to advise us and do SEO, tracking metrics and targeting keywords. We plan to extend their services beyond our three companies to our larger enterprise, which comprises 10–15 companies in other industries. Besides SEO work, they support us in a wide range of areas, including general IT services, web development, SEM, social media marketing.
What is the team composition?
We primarily work with their CEO, who leads the project management, as well as a technical specialist.
How did you come to work with Crowe IT?
When we were looking at SEO agencies, we wanted a cost-effective local company that didn’t have to work remotely. At the time, our web developer was already working with Crowe IT for a few innovative software development projects, including a project management software, which went exceptionally well. We sought to transition that success to meet our current marketing needs.
How much have you invested with them?
We’ve spent $20,000 CAD ($15,546 USD) thus far. [CONFIRM CURRENCY AND COSTS]
What is the status of this engagement?
Their SEO work started in March 2018 and is ongoing, but they also worked on our software development at the end of 2017.