Crowe IT is an SEO (Search Engine Optimization) and Software Development company located in Canada. We are committed to the highest quality of work, we are aimed at small businesses and can help contribute to revenue growth for your business. Please feel free to contact us at [email protected] or via our website; 


We look forward to hearing from you! 

$50 - $99 / hr
2 - 9
Show all +
Edmonton, Canada


Key clients: 

RJ Oil Inc. 

RJ Maclean LP

RJ Well Test Corp. 


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SEO Strategy for Oil and Energy Company

“Their sense of urgency and unmatched drive have helped move the project faster than we could internally.”

Willing to refer: 
The Project
Mar. 2018 - Ongoing
Project summary: 

In addition to previous software development, Crowe IT provides a variety of digital marketing strategies for three sites, including SEO, SEM, and social media as well as general IT and business counsel.

The Reviewer
10-50 Employees
Kiely MacLean
Director, RJ Oil Inc.
The Review
Feedback summary: 

Although only one of the sites has launched, Crowe IT’s SEO work has substantially jumpstarted its traffic and helped position the site within its market. The team leveraged their previous success in software development to mobilize their SEO efforts, securing a future expansion in their role.


Introduce your business and what you do there.

I’m the president of the RJ Oil, which is comprised of three companies promoting innovations in oil and gas: there’s the robotic storage tank cleaning group, a well-testing group, and an environmental remediation and water treatment tech group. They all focus on improving safety and efficiency as well as environmental consciousness across the energy sector. We’re primarily focused on the Canadian market, but we’re looking to expand into the U.S.


What challenge were you trying to address with Crowe IT?

Because we’re a group of companies, one of the challenges was branding them to look like part of a bigger enterprise. Most of them are startups with one being around for about 15 years and the other two being two and three years old. We needed to unify the branding to show that each company had the strength and resources of the larger group, while still marketing them as individual entities.

Within their respective industries, we also needed to make sure that each company reached their target market, ranking high in search results and being competitive with similar organizations. As a result, we needed resources to augment our web development for three sites, executing SEO strategies to boost our visibility and generate site traffic.


What was the scope of their involvement?

Initially, they did a current state assessment on each of our companies to determine our branding needs as well as a full-market analysis. From this, they developed a set of suggestions for our companies and educated us on effective digital marketing practices. Their counsel helped us decide on an appropriate direction for our business.

They also worked with our web developer on our three sites, incorporating SEO tactics to improve our search rankings. In the beginning, we used to write our content in-house and then send it to them to insert the keywords. Once they realized this, they gave us various keywords to incorporate ourselves before we started writing so that we could choose which terms best fit our business. To increase our traffic, they purchased different domain names relating to our business, which rerouted to our companies’ sites.

Currently, they continue to advise us and do SEO, tracking metrics and targeting keywords. We plan to extend their services beyond our three companies to our larger enterprise, which comprises 10–15 companies in other industries. Besides SEO work, they support us in a wide range of areas, including general IT services, web development, SEM, social media marketing.

What is the team composition?

We primarily work with their CEO, who leads the project management, as well as a technical specialist.

How did you come to work with Crowe IT?

When we were looking at SEO agencies, we wanted a cost-effective local company that didn’t have to work remotely. At the time, our web developer was already working with Crowe IT for a few innovative software development projects, including a project management software, which went exceptionally well. We sought to transition that success to meet our current marketing needs.

How much have you invested with them?

We’ve spent $20,000 CAD ($15,546 USD) thus far. [CONFIRM CURRENCY AND COSTS]

What is the status of this engagement?

Their SEO work started in March 2018 and is ongoing, but they also worked on our software development at the end of 2017.


What evidence can you share that demonstrates the impact of the engagement?

While we’ve only recently launched one of our three sites, we’ve already seen fantastic improvements in traffic. Their feedback on our content engagement has helped us understand how to better market our services, and we predict further traction once we launch the other sites.

Part of what drives their success is their deep understanding of our business foundation, which allows them to offer meaningful insights. Compared to other SEO companies we considered, they provide a customized, high-quality experience for a reasonable price. Furthermore, because they strategically automate their systems, they don’t need as many people involved in content writing. As a result, their leadership team and senior members can specifically work on our accounts.

How did Crowe IT perform from a project management standpoint?

Although they’re external contractors, they lead the project management, tailoring their proposals to our template and working efficiently to keep us on track. For projects like these, we don’t necessarily have an internal resource fully devoted to overseeing things. So having a consultant like Crowe IT who can drive the project forward takes the weight off of our team, allowing us to focus on other operations.

What did you find most impressive about them?

I appreciate their customized solution, which they specifically tailor to our business. Their sense of urgency and unmatched drive have helped move the project faster than we could internally.

Are there any areas they could improve?

No, nothing comes to mind.

Overall Score It's been really good. We're happy with their work so far.
  • 5.0 Scheduling
    They’ve pushed us, so that’s been really good.
  • 5.0 Cost
    Value / within estimates
    They’ve given us a reasonable deal considering that we’re three companies.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them.