Design agency that adds value to digital products
We are a team of expert-practitioners with over four years of practice building premium branded digital experiences. With expertise in user experience design, digital strategy, we help forward-thinking technology companies create digital products and services that are not only intuitive and engaging, but also deliver measurable results.
headquarters
other locations
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San FranciscoSan Francisco, CA 94102United States
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IndonesiaDenpasar 182101Indonesia
Focus
Portfolio
Dish Network, Boost Mobile, Prudential, Biscayne, Glo, Nation.Africa
Glo SaaS Solution
Glo is a technology enabled health and wellness company focused on providing an online yoga and meditation platform that features thousands of professionally-filmed yoga, meditation, pilates and educational materials.
Client’s Problem:
— Website didn't have a quality design and good user experience.
— It took only a few seconds for a lot of new users to leave a site.
— Web homepage didn’t include all the information that a visitor needed.
— Only a handful of coaches had a permanent teaching workload.
Goal:
— Improve CTR.
— Increase user engagement.
— Increase coaches’ workload.
What’s been done:
— Transformed UX/UI, improving design, changing color combinations, fonts, white spaces, creating understandable and convenient user flow for subscribers. —Customers can find class suggestions, easily access their go-to practices, view curated class collections, and stay up to date on their latest classes and community favorites.
— Launched video streaming. Subscribers choose classes online and start practicing yoga in real time with Glo’s yoga class streaming offering.
— Created coaches’ personal accounts. Now they can track their schedule, see notifications and recommendations, receive feedback and fill out their monthly reports.
— Improved users’ support system. —Subscribers receive individual programs and recommendations for personal growth, read useful blogs and leave feedback.
Result:
— Significantly Improved CTR.
— Increased coaches’ workload.
— Increased customer engagement.
— Increased customer engagement.
— Available on IOS, Android.
Boost One Admin Panel
Boost Mobile is a wireless telecommunications brand used by two independent companies in Australia and the United States.
Client’s Problem:
— Boost Mobile needed to manage a client base with more than 10 million customers.
— Lack of visual representations of reports.
— Necessity to create a unique value proposition for the client base.
Goal:
— Build a convenient admin panel in an application that allows for access and manipulation of data within the user interface.
— Create a dashboard to provide insights into user behaviour and track transactions.
What’s been done:
— Conducted user interviews and identified ideal user experience.
— Identified KPIs and the metrics we want to track in our dashboard.
— Analyzed similar systems and identified best practices.
— Implemented business requirements for developers and users.
— Created an admin dashboard for our app.
Now we can:
— Manage and monitor our app.
— Segment our customers into groups.
— Monitor customer retention rate.
— Manage partner network.
— Create special offers for our customers.
— Efficiently handle push notifications and email marketing.
Boost One Mobile Application
Boost Mobile is a wireless telecommunications brand used by two independent companies in Australia and the United States.
Client’s Problem:
— Boost Mobile tended to have a low average transaction value.
— It has been a real struggle to retain customers and keep them from switching to other cellular operators.
Goal:
— Increase average transaction value.
— Retain and attract customers.
What’s been done:
— After the profound competitive research, we understood the customer profile and what he really needs. It turns out that customers wanted to have additional entertainment features. So we added the ability to earn points by making purchases, and get discounts at partner companies.
— We designed user flow, making it easy to navigate through the app.
— We implemented business requirements for developers and executives so that they understand the Customer Journey Map better.
— We introduced a UI Design System to scale the app for the global market.
Result:
— We developed a convenient and powerful application available for everybody.
— We achieved a 60% increase in monthly customer retention.
— We achieved a 50% increase in monthly customer engagement.
Available on IOS, Android.
— We strived to fill the product with tools for every person (available for the visually impaired).
Prudential/Pulse Telemedicine Mobile Application
Prudential plc is a British multinational insurance company headquartered in London, England. It makes healthcare affordable and accessible, protects people’s wealth and grows their assets.
Client’s Problem:
Prudential was searching for a new way to improve the health of their customers while improving their loyalty.
Goal:
— Improve customer loyalty.
— Retain and attract customers.
What’s been done:
— User personalization. The app collects user info like age, gender, weight, height, etc. for the creation of customized nutrition and/or workout plans. It addresses the user's personal needs and helps achieve their fitness goals.
— Activity-tracking and summaries by specific time period. This function gives the user an overview of their fitness activities by day, week, month, or other time period. It helps evaluate the progress in a given period of time and set long term goals accordingly.
— Introduced a quick and easy synchronization with a fitness tracker and mobile device.
— The app enables its users to scan various foods and view information about those foods, such as calories, total fat, cholesterol, sodium, protein, iron, etc.
Implemented individual goal setting.
— Introduced video tutorials. For those who perceive information visually, the app can implement video tutorials that show the techniques for specific workouts.
Result:
— Created an app that generates a personalized program for a customer's diet and exercise based on the results he/she wants to see.
— Improved customer loyalty and attracted new customers.
Genesis Mobile Application
Genesis is a special project of US satellite TV giant DISH Network which allows potential customers to register their interest in its planned 5G network.
Client’s Problem:
— The client created a mobile app to help customers test 5G Network and wanted to introduce practices to keep users coming back to his app.
Goal:
— Design a mobile app user interface and user experience.
— Increase user engagement.
— Develop a customer feedback tool.
What’s been done:
— Conducted profound research, identifying the customer profile and what he really needs.
— Designed convenient UX/UI for this app.
— Improved customer loyalty with gamification, introducing awards, rewards, and rankings for clients.
— Conducted A/B testing with positive results and satisfied customers.
— Provided an interactive prototype that showed the visual representation of the app’s UI.
— Developed UI kit, making it easy to scale the product to other regions and add new content blocks.
— Developed convenient interface design.
— Created an identity mockup in AirFrame.
Result:
— Enhanced customer engagement by applying gaming principles and gaming app design elements.
— Created a tool to track potential errors and respond to any technical problems in a timely manner.
— The customer signed a contract to develop another app for Boost Mobile.
Prudential/FitShield Mobile Application
Prudential plc is a British multinational insurance company headquartered in London, England. Prudential makes healthcare affordable and accessible, protects people’s wealth and grows their assets.
Client’s Problem:
— Prudential was searching for a new way to improve the health of their customers while improving their loyalty.
Goal:
— Improve customer loyalty.
Retain and attract customers.
What’s been done:
— User personalization. The app collects user info like age, gender, weight, height, etc. for the creation of customized nutrition and/or workout plans. It addresses the user's personal needs and helps achieve their fitness goals.
— Activity-tracking and summaries by specific time period. This function gives the user an overview of their fitness activities by day, week, month, or other time period. It helps evaluate the progress in a given period of time and set long term goals accordingly.
— Introduced a quick and easy synchronization with a fitness tracker and mobile device.
— The app enables its users to scan various foods and view information about those foods, such as calories, total fat, cholesterol, sodium, protein, iron, etc.
— Implemented individual goal setting.
— Introduced video tutorials. For those who perceive information visually, the app can implement video tutorials that show the techniques for specific workouts.
Result:
— Created an app that generates a personalized program for a customer's diet and exercise based on the results he/she wants to see.
— Improved customer loyalty and attracted new customers.
SaaS solution for financial models
Proforma helps entrepreneurs build detailed financial models, get funded, and get launched.
Client’s Problem:
The company experienced a gradual decline in customer engagement. More than half of the customers did not renew their subscription for this product after one month of use.
Goal:
- Make a handy tool that allows startups to present their ideas to investors
- Retain customers
What’s been done:
- Conducted profound competitive research, identifying the customer profile and what he really needs
- Developed user flows, making sure to present the right information at the right time while minimizing friction along the way
- Improved the user experience design, making it more convenient for users
- Developed UI kit, making it easy to scale the product to other regions and add new content blocks
- Built an adaptive layout with Tailwind
Result:
- Created a convenient tool for displaying a large amount of data
- Achieved a 50% increase in customer retention through UX improvement
- Developed a website for this product
- Personalized Saas through customer survey
Nation.Africa Website
Nation Africa is Africa's #1 independent media brand committed to transforming Africa through empowering its audiences by informing, educating, and engaging them.
Client’s Problem:
— Website didn't have a quality design and good user experience.
— Nation Africa experienced a significant drop in the number of subscribers.
Goal:
— Increase the number of subscribers.
— Return old customers.
— Increase the share of subscribers among readers.
What’s been done:
— After the detailed research, we understood the current flows in UX/UI design.
— Improved the user experience design, making it more convenient for users.
— Conducted A/B subscription testing.
Improved user interface design, making it easy to use.
Result:
— Achieved a 4 time increase in the number of subscribers.
— Retained new and returned old users through design improvement.
— Expanded the share of subscribers among readers.
Soteria - software program for Formula 1 viewers
Client’s Problem:
F1 online viewers asked for more engaging content. They wanted to view F1 in a way never previously imagined, becoming interactive viewers themselves.
Goal:
— Increase viewerships on live broadcasts
— Enhance viewer engagement during the race broadcast
What’s been done:
— Created a special software program for Formula 1 viewers
— Conducted an audience analysis identifying what the priority audience knows, thinks, feels, and does during the race
— Developed convenient day and night interface design
— Adapted specific gauges for the viewer. Now he has access to various data such as speed, lap time, tire pressure, live telemetry, and driver tracker for every session (throttle, gear, brake, DRS) as well as sector times and pitstop info, interactive driver tracking maps, team radios and race control messages.
— Created an accurate UX for the broadcast period so that the viewer can see all the indicators on his screen
Result:
— Increased viewer engagement by 50%
— Conducted A/B testing with positive results and satisfied customers
— Provided fans with a unique content experience of immersion no matter where they are
KBM resorts Booking platform
KBM Resorts is a luxury vacation rental company providing its services to vacation rental homes and resort condominiums in Hawaii and Utah.
Client’s Problem:
- The customer profile did not match the UX/UI of the product. The site was hard for people to understand. Outdated design discouraged potential customers to make a purchase.
Goal:
- Increase user engagement
- Improve UX/UI
- Retain and attract high-end customers.
What’s been done:
- Conducted customer research to identify customer segments, needs, and behaviors
- Developed UI kit, making it easy to scale the product to other countries and states within the U.S.
- Described user flow, tracking what screens users typically see when they interact with a product and how they interact with those screens
- Created an interactive prototype of the site
- Transformed UX/UI, improving design, changing color combinations, fonts, white spaces, creating understandable and convenient user flow for subscribers.
Result:
- Enhanced customer engagement through UI/UX improvement
- Increased LTV and significantly boosted customer retention rate
- Attracted new high-end clients in the luxury segment
Entertainment platform
Fanimie is a new, creative platform for creators, influencers, celebrities, and fans to interact. On this platform, creators will be able to earn money through fans' subscriptions, set at their price. The creators will also be able to share exclusive content, sell merchandise, host competitions, play games, sell video calls and cameos.
Client’s Problem:
- The startup's founder wanted to develop this product to show its prototype to the potential investor
Goal:
- Develop this platform and create a user-friendly interface for customers
What’s been done:
- Developed specifications and business requirements
- Designed user flow, creating a visual representation of the path that is taken by an end-user on the platform to complete a certain task
- Conducted audience analysis to identify its key pathways
- Conducted competitive research identifying the main competitors, evaluating their strengths and weaknesses, and evaluating the strengths and weaknesses of their products and services
- Developed UI kit, making it easy to scale the product to other countries
- Developed different parts of the start screen
- Designed a logo and guideline
Result:
- Created an interactive prototype of this platform
- Designed convenient UX/UI of this platform
- The startup's founder raised $3 million to develop this platform
Growth Marketing Platform
Growth Marketing Platform is a web-based platform for managing marketing processes.
Client’s Problem:
— The company sought new ways to improve its outbound marketing platform.
Goal:
— Develop a design for an outbound marketing campaigns platform.
— Automate email marketing, calls, push notifications via social media and mobile devices.
— Boost customer loyalty.
— Simplify marketing processes.
What’s been done:
— Conducted profound research, overviewing the relevant employee needs.
— Created UI/UX Architecture and Design.
— Designed a business process flow diagram.
— Provided a Clickable Prototype that shows a visual representation of the user interface of the platform.
— Developed UI kit, making it easy to scale the product to other regions and add new content blocks.
— Created an identity mockup in AirFrame.
— Encouraged employees to test the platform in their daily workflow.
— Transformed business requirements into a detailed system architecture that is feasible, robust, and brings value to the organization, preparing it for the next stages of software development.
Result:
— Attracted 2 companies from the S&P500 as stable users.
— Increased customer base, attracting new clients from financial and telecommunications industries.
— Improved customer retention strategies by providing reports and quickly responding to claims.
— Extended the contract with the main client for 3 years.
Reviews
the project
UI/UX Design & Video Streaming for Yoga & Fitness Center
“Users are now finding our site, clicking through, and retaining our services.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the product manager at a startup yoga and fitness company.
What challenge were you trying to address with Cretos?
We wanted to build an app so that our customers could still participate in our yoga classes during the COVID-19 pandemic.
We had a framework built by another company, but we needed help improving the UX/UI, partially because of how bad our CTRs were — our yoga instructors needed more work.
What was the scope of their involvement?
It turned into an extensive project — Cretos completely transformed the UX/UI. We provided them with our brand vision, highlighting our sleek, new-age aesthetic. They started by changing the fonts, colors, layouts, and other basic app visual pieces.
Then, we presented them with the existing user flow and some of our thoughts that they elaborated upon. They rebuilt our signup and account creation processes and improved the visuals for our content recommendation feature to make sure users engaged with our content.
They presented us with three initial designs, and we went through 3–4 design iterations before finalization.
Cretos also helped us launch a video streaming platform so users can easily find their classes through the app and our website. Their team also helped us create a yoga instructor portal to allow instructors to track their hours and number of class participants — the app became a two-sided marketplace.
What is the team composition?
I only had one contact, the product manager, who managed their design team.
How did you come to work with Cretos?
Our founder was the one who found Cretos, I believe he contacted Cretos’ founder, but I’m not quite sure.
How much have you invested with them?
We were able to stay within our $5,000 budget.
What is the status of this engagement?
We worked with Cretos from February–March 2021.
What evidence can you share that demonstrates the impact of the engagement?
I can’t go into specifics, but there have been significant improvements. First, our CTRs went through the roof and our drop-off rates decreased dramatically. Also, our yoga instructors now have larger workloads and have seen an increase in user retention. Overall, users are now finding our site, clicking through, and retaining our services.
How did Cretos perform from a project management standpoint?
Overall, Cretos had great project management. Deadlines were met and the final project was delivered on time within budget.
We had a good mix of giving them creative leeway while also staying on top of the project. Generally, we stayed out of their way, and I only contacted the product manager when I needed project updates. I was not involved in their internal Slack or project tracking tools.
What did you find most impressive about them?
Sometimes when we work with design companies, they push designs that don’t match what we want. However, Cretos really accommodated our wishes.
I appreciated that they weren’t a passive design agency; they gave us feedback on our ideas and then collaborated to design the final product.
Are there any areas they could improve?
I think their communication could’ve improved: there were two instances where I was unclear what would be happening on the project throughout the next day. Other minor misunderstandings led to a half-day delay in delivery, but there were no major issues.
Do you have any advice for potential customers?
Customers need to be clear with what they want while also being open to Cretos’ advice.
the project
Website Redesign for Publishing Company
"They were always available to help us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Nation.africa is a news website specializing in the African region. I am a product designer in the team.
For what projects/services did your company hire Cretos?
We needed a full redesign of our website, cause the old one was outdated and needed a lot of changes.
How did you select this vendor?
I was searching for a UI/UX designing company on Facebook and I got to meet Cretos. Before. that too, I had an acquaintance who worked with them before. There were fast to respond and their services looked legit.
Describe the project in detail and walk through the stages of the project.
Cretos first gathered information about our company and targeted the audience so that they know exactly what we wanted. After that, they proceeded conduction research, and later on, they provided wireframes with detailed improvements that they planned to do. We liked them and they proceeded with creating high-fidelity designs which turned out to look amazing.
How many resources from the vendor's team worked with you, and what were their positions?
I was in touch with their PM, but I don’t remember her name isn't close to my head now. But, we worked with some designers and we once had calls for clarifications.
Can you share any outcomes from the project that demonstrate progress or success?
Our new website now looks attractive. It has good and unique content layouts. This boosted our visitors and subscribers to our website and we even gained more companies to advertise with us.
How effective was the workflow between your team and theirs?
It was good enough. We had calls when necessary and they were ready to satisfy our needs.
What did you find most impressive or unique about this company?
Time difference and location aren't a problem to them at all. They were always available to help us. They improved the requests that were valuable to us.
Are there any areas for improvement or something they could have done differently?
As far as I remember, I don't have any improvements I can suggest.
the project
UI/UX Design for Software Solutions Company
"The results were awesome, and they brought the idea alive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Chief Marketing Officer of the Heitechsoft company. We provide program solutions for Canada and US car racing competitions and make custom software development.
For what projects/services did your company hire Cretos?
We wanted to enhance viewer engagement, so we needed to redesign the whole UX/UI of our tool.
How did you select this vendor?
Cretos have fully redesigned our UX and UI. Our tool was looking a bit boring and techy and Cretos designers gave it a futuristic look so it looks cool now. Also, they designed all of the new features that we wanted to implement.
Describe the project in detail and walk through the stages of the project.
Our project name is Soteria from the Canadian F1 Department. As I mentioned above, we wanted to improve the UI of our software that we had at that moment. We provided our current designs to them and explained all the information they wanted to know.
After that, they conducted UX research and provided wireframes of how they can improve our design. We approved them with our team and they started to work on the design. It didn’t take more that 2 weeks and the whole UI design was brought to life and everything looked perfect to us in general.
How many resources from the vendor's team worked with you, and what were their positions?
I had contact with their project manager, Tasia and sometimes we had calls with the designer.
Can you share any outcomes from the project that demonstrate progress or success?
Project management was good, there were no communications problems, we were constantly receiving updates. I believe the UI skills were the most impressive. I really love it.
How effective was the workflow between your team and theirs?
The management team delivered great designs at the right moment. The project manager was flexible and easy to reach.
What did you find most impressive or unique about this company?
The results were awesome, and they brought the idea alive. The efficiency of Cretos in designing, itself stands out. There were no issues in communication.
Are there any areas for improvement or something they could have done differently?
I would suggest they make sure to be helpful with the product side of things and keep in touch during the design process.
the project
UX/UI Design for Social Media Application
"They created magic in terms of design, which was exciting."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of Fanimie, a social media app. On our app, creators can earn money through fan subscriptions. They can set their price and share exclusive content and merchandise.
What challenge were you trying to address with Cretos?
We had to design our app quickly and well because we needed to find investments.
What was the scope of their involvement?
Cretos did a complete analysis of the project. They analyzed if it was necessary for some countries and researched many design projects with the same idea. Also, they created user flows, such as happy flows, segmented flows, and more. They did some wireframes and an excellent UX/UI design.
Basically, they created the MVP with basic functionality for the project, including subscribing, selling videos, and more. Since it’s hard to compete with other popular apps, we had to add more functionality, like selling merchandise. It was also necessary to implement it in the app and web design. They spent one month doing this.
For stack, they used Sketch and Figma. For the research, they did A/B testing. We initially discussed colors, fonts, and so on, and the entire guideline was made from scratch.
What is the team composition?
We worked with five people, including a lead designer and 2–3 UX/UI designers. One of them did 3D modeling, rendering, and more. My main point of contact was the project manager.
How did you come to work with Cretos?
A friend recommended them. They sent me their work portfolio; they’d worked on the same kind of project before and had extensive knowledge in this sphere. Also, other design studios were much more expensive.
How much have you invested with them?
We spent $7,000.
What is the status of this engagement?
We worked together from February–September 2021.
What evidence can you share that demonstrates the impact of the engagement?
Thanks to their work, we were able to get a lot of good investments — we obtained approximately $3 million. Cretos was a good team, and they delivered all the tasks on time. They did massive research in terms of design and always gave us a couple of choices. We didn’t have any confusing moments.
How did Cretos perform from a project management standpoint?
Project management was pretty good. Their project manager was working from Russia, but we found a comfortable time that worked for both of us — it was our morning and their night. In summary, they adapted to our time and delivered on time.
We communicated via Skype, email, and phone calls.
What did you find most impressive about them?
Cretos was really professional. They created magic in terms of design, which was exciting.
Are there any areas they could improve?
No, everything was perfect.
Do you have any advice for potential customers?
Work with them; they’re an excellent team and aren’t expensive. Overall, working with them is great because they extensively analyze everything. They show you your weak points and strengths and try to implement your ideas in a good way.
the project
UI/UX Design, Logo Design & Web Dev for Startup
"Everything has been smooth."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a product owner at the company. I help startups get ready by doing all the calculations that they need.
What challenge were you trying to address with Cretos?
We needed to create the UI/UX design of our complex online SaaS product. We also needed a website and logo.
What was the scope of their involvement?
Cretos designed our tool from scratch, and they turned complex spreadsheets into visually appealing elements in our tool. The team completed our product’s frontend design, but they’re still working on the backend.
What is the team composition?
We're working with their two designers and project manager.
How much have you invested with them?
We’ve spent $10,000.
What is the status of this engagement?
We began working together in November 2021, and we continue to collaborate.
What evidence can you share that demonstrates the impact of the engagement?
Cretos has incredible design skills. We’ve secured funding from investors because we were able to show the prototypes that they created. Their work has allowed us to see the potential of our product, too.
How did Cretos perform from a project management standpoint?
They have a great project management process. We receive regular updates from them.
What did you find most impressive about them?
We’ve been impressed with how they've been able to translate our boring spreadsheet into a modern online-looking tool.
Are there any areas they could improve?
No. I’m happy with our partnership; everything has been smooth, so I can’t really complain about anything.
Do you have any advice for potential customers?
Let the designers do their job and don’t cling to your own ideas of what your product should look like. Instead, give them some creative freedom so that they can create a product better than what you’ve imagined.
The new UX/UI design increased the client’s CTRs, user retention, and instructor workload. Cretos managed the project well, delivering the final product on time and within budget despite minor miscommunications. They fostered a collaborative relationship, providing constructive design feedback.