We Make CREATIVE Ideas Succeed
We are an experienced team of Overachievers, Creative Geniuses & Dog Lovers. We are also very effective at BRAND STORYTELLING!
Our experts create meaningful relationships between brands and their customers.
We achieve this through WEBSITE DESIGN, SOCIAL MEDIA, PAID ADVERTISING, GRAPHIC DESIGN, CONTENT CREATION, VIDEO PRODUCTION, PHOTOGRAPHY, SHOPIFY E-COMMERCE STORES and PROMOTIONAL PRODUCTS including SWAG BOXES. Lastly, we have 2 warehouses to fulfill promotional products, online company stores, and employee recognition programs.
We also provide ON-DEMAND VIRTUAL ASSISTANTS (skilled personnel), who are responsible for facilitating your marketing goals and can be accessed at any time. We get to know your brand comprehensively so that we can get you where you need to go!
headquarters
other locations
Focus
Recommended Providers
Portfolio
Lead Magnet Strategy To Grow Mailing List
OBJECTIVE:
Jibe Prints, an e-commerce retailer, asked us to help them grow their mailing list and expand their brand’s reach. They wanted to explore new digital marketing techniques they have not implemented before.
STRATEGY:
We explored several marketing strategies for growing mailing lists and have decided that the use of a lead magnet would be the most effective method for this campaign. A lead magnet is a digital download that is attractive to the target audience, who is willing to subscribe to a mailing list in order to get the download. The lead magnet we created for this project was a digital file of a beautiful, printable calendar. Through research, we understood that free and downloadable printables were trending on Pinterest, where a majority of this client’s target audience spends their time. We designed the calendar, created a blog post to explain its use, and then posted multiple posts on social media platforms, Pinterest, and promoted it via email marketing. We used specific SEO keywords across all these platforms to further strengthen the visibility of all of the prepared marketing assets.
RESULTS:
The results astounded not only our client but even us! In the first 3 months, this client’s email list grew by 7000 new subscribers, and by the end of this promotion, the email list was at 22,000 subscribers. This was an enormous win for this online business and they now have the ability to promote their products to these subscribers via email marketing and over time, convert some of them into customers.
A secondary, and just as important win for Jibe Prints, was the amount of ENGAGEMENT with the website and comments on the original blog post. This type of engagement creates a compounding effect on the website’s visibility on search results, which helped with sales and brand awareness long after this promotion has ended.
Logo, Branding, Website Development
OBJECTIVE:
This client came to us with an ambitious set of goals in the creation of their new brand and a modern and functional product showcase website for their multiple lines of pens & notepads. Because their service offering is a production of completely custom products, it was very important to project that level of possibilities through their branding and the new website.
STRATEGY:
This was an exciting project to undertake as the first phase entailed strategizing with this client’s team on the name of the brand. After rounds of discovery, research and collaboration, we have all agreed on the perfect BRAND NAME, TAGLINE and DOMAIN NAME. Kustom Promos was born!
The next two phases of this project were now able to launch: creating a comprehensive set of BRAND GUIDELINES and WEB DEVELOPMENT. We enlisted our team of experts to help bring this project to life. While a multi-page Brand Guidelines document was being created, we selected a platform (WebFlow) that would allow our client’s team to easily make future changes on their own. While our web developer was building the pages and functionality, our copywriter was creating clear and optimized written content that would help funnel each website visitor across the pages. In the meantime, our SEO team made sure the entire website and its content would be easily recognizable by search engines. A designated project manager ensured that each aspect of the new website was catered to the client’s needs. Through our research and a deep understanding of promotional products, we were able to build a completely custom, interactive website that provided valuable tools and clear costs for their visitors.
RESULTS:
Through brand consistency, almost immediately following the launch of the Kustom Promos website, our client was inundated with new business. Additionally, the responses from prospects, clients, and even competitors on the quality of his branding have accentuated the value of their investment.
Explainer Video in 5 Different Languages
OBJECTIVE:
EmployAbilities was challenged by its inability to reach its target audience via phone or email consultations. Most newcomers (target audience) to Canada do not speak English fluently and therefore our objective was to provide a better format in relaying information about their FREE program.
STRATEGY:
Our team met with EmployAbilities and discovered that an explainer video in multiple languages would better convey the benefits of their Newcomers Program. We created a script for approval, the storyboards for visual input and then selected voiceover audio that matched the voice and tone of the EmployAbilities brand. The final set of videos communicate the value and benefits of the program both visually and with a voice in several languages.
RESULTS:
The video was so popular that it has continued to expand to additional languages, and it has resulted in an influx of participants for the Newcomers Program.
Online Company Store for International Locations
OBJECTIVE:
TechInsights wanted to offer their staff the opportunity to purchase branded merchandise for themselves, their team, or specific customers. They have business locations across Canada and also across the world in various countries including the USA, UK, Poland, Korea, and many others. They wanted to accommodate purchases not only in Canada but in their international locations as well. Another main objective was to enforce their brand and create brand consistency throughout the markets.
STRATEGY:
An online Pop-Up store was created to make the TechInsights merchandise accessible to all their business locations and display quality products with consistent branding throughout. The store offered a collection of products that included business attire, casual apparel, and a few accessory items.
RESULTS:
The store was well-received as an excellent tool to accommodate online orders from around the globe. The store was accessible to all staff and very user friendly. Orders were processed efficiently, secure international payments were collected, and the branded product looked fantastic!
CREATIVE and TechInsights collaborated to efficiently manage the distribution of products. CREATIVE supplied the product, split the items into separate orders, and labeled the orders accordingly to ensure quality control, accuracy, and organization. TechInsights was able to use their internal shipping methods to redirect deliveries to their international offices. The process was positive, effective, and timely.
Documentary Video
OBJECTIVE:
EmployAbilities required the ability to market one of their programs called Learn 2 Earn to individuals with barriers to employment as well as employers seeking qualified candidates. Our agency presented the ability to create a documentary video that would provide past graduates of the Learn 2 Earn program as well as employers to share their experiences.
STRATEGY:
A plan was put in place to interview graduates as well as employers regarding the value of the program. We ensured that we asked the right questions to properly extract the true benefits of the Learn 2 Earn program. The shooting was done in 2 locations (EmployAbilities as well as Ricky’s All Day Grill) with our team of Cinematographers. Additionally, the Executive Director of EmployAbilities, as well as the program Coordinator, were interviewed. Two videos were produced, 1 targeting employers and in a shorter version. These videos are now showcased on the EmployAbilities website and used on their social media platforms to attract participants as well as employers.
RESULTS:
The creation of these videos has created substantial success for EmployAbilites. They continue to fill their programs with qualified candidates as well as fitting employers. Also, as a result of this video’s success, EmployAbilites has hired our agency to create an additional in-classroom video for another program.
Social Media Marketing
OBJECTIVE:
To create a social media strategy on LinkedIn that will successfully grow the brand reputation, build brand awareness, generate leads and conversions for Force Inspection Services in the market, using digital tactics.
STRATEGY:
Our strategy for LinkedIn was to create consistency in Force Inspection’s content. When we first began this project, the post frequency was sporadic and not scheduled. This can result in low conversion and inevitably will decrease Force’s per post impact on their followers.
Each week, Jessica and the client set aside time to discuss and curate the topic for the week. She then posts once a week, at the right time for maximum reach and visibility and according to LinkedIn’s algorithm specific for their target audience. We focus on creating a variety of posts such as employee highlights, before and after’s, safety milestones, and more!
Gary covers the end-of-month reporting which includes metrics covering post-performance, reach, and engagement. To simplify for our client, we put these into easy-to-follow notes and recommend different strategies based on each month’s results.
RESULTS:
For the duration of 3 months (December 2020 to February 2021), we saw a clear increase in followers, from 1460 to 1538. As the Page Clicks graph also indicates, each time a new post was published, there is a surge of viewers clicking through to the Force Inspection Services LinkedIn page. The result of a high click-through rate means that viewers are inclined to learn more about Force Inspection Services in general.
Website Design (WIX)
OBJECTIVE:
Gail Taylor, a local artist, and entertainer was looking for a website that would easily explain her multiple service offerings as a singer & songwriter but also a keynote speaker and producer under her label Gail Taylor Music. A few specific requirements were: understanding of the music industry to correctly represent the different facets of our client’s business, a dynamic library of music videos on the website, and the ability to launch the website in time for the next single’s release.
STRATEGY:
We enlisted a team of experts to help bring this project to successful completion. Our Content Writer’s job was to create a compelling Brand Story along with the clear and focused messaging for all pages of the new website. Our Web Developer worked closely with our client to ensure the new website is modern and mobile-friendly but also shows the same type of character and energy that is clearly detectable in the presence of this vibrant artist and businesswoman. At the same time, our SEO team ensured that all pages of the new website is fully optimized and easily found by the search engines.
RESULTS:
Collaboration, creativity, and a lot of fun were three main ingredients in this project, which we think is evident on the website and the client is very happy with how it presents her business and channels her personality!
Virtual Marketing Assistance
OBJECTIVE:
Our client, Kustom Promos, needed a team of experts to help launch their new brand and digital marketing. They also required support for several IT tasks and website updates.
STRATEGY:
VMA (Virtual Marketing Assistance) allows our clients to have specific deliverables completed on an hourly basis. They prepay a set of hours which gives them access to anyone on our team and we update the client on the time left in the package as tasks get completed. For Kustom Promos, our IT department supported the creation of branded EMAIL SETUPS, INTEGRATION with Microsoft Office 365, and SYNCING of previous system’s contacts and calendar. WEB DEVELOPMENT was needed to complete a few updates to the site and our Creative Services Department supported Kustom Promos with assets their EMAIL MARKETING CAMPAIGNS, CUSTOM BROCHURES, LEAD MAGNET MARKETING as well as processing images for new product additions on the website. What also comes with the VMA packages, while we work closely with this client, is the ongoing strategizing of their upcoming marketing initiatives and planning of what’s next for the brand. We use a shareable, online project management platform to keep track of everyone’s workflow and to manage our clients’ projects efficiently. This system allows us to quickly update our VMA clients with all the details of work done and time tracking.
RESULTS:
We have created VMA packages for clients such as Kustom Promos, who need to tap into several different marketing and administrative departments without the need of having all of those professionals on payroll. As a result, our clients save money while having all their tasks completed by experts! VMA also has a compounding effect on the value derived from these services as our team becomes more and more familiar with the client’s brand and truly becomes an extension of their team.
Shopify E-Commerce Store
OBJECTIVE:
Jibe Prints is an e-commerce retailer specializing in personalized prints. Our client came to us looking for a new website. They needed a modern-looking design, specialized functionality, and reliable payment processing in their online shop. Their target audience is mostly women and the design of this store needed to match their very specific line of prints. It was also important that the website design will make this client stand out in a highly competitive e-commerce world.
STRATEGY:
Because this client needed to have access to order processing, we engaged Shopify, a platform that is highly-regarded in the e-commerce space. We managed this e-commerce website design project with customers and the retailer in mind. We brought the best-selling products to the front page for easy access and categorized all collections based on customer needs. Several apps were integrated into the website, for an easy shopping experience and also to optimize this online store for the highest possible conversion from visitors to purchasers. All ads, marketing pieces, and menus change seasonally and/or based on current offers throughout the year.
RESULTS:
As a result, this e-commerce website is a highly optimized online storefront and it has received numerous praises from its customers. The sleek functionality of the purchasing funnel ensures that customers find exactly what they need while converting from first-time visitors to returning customers.
Website Design (WordPress)
OBJECTIVE:
Our client, Unity Dandy Oil, came to us with a specific set of needs for their new website. Not only did the new website had to be mobile-friendly and SEO optimized, but it also needed to provide information on their petroleum products & delivery services in an easy-to-understand, clear and approachable manner. A BIG wish list item for our client was adding an additional location – Matonabee was a new northern location for Dandy Oil. This NEW location needed to be clearly featured on their website.
STRATEGY:
We enlisted a team of experts to help bring this project to a successful completion. While our web developer was building the pages and functionality, our copywriter was creating clear and optimized written content that would help funnel each website visitor across the pages. In the meantime, our SEO team made sure the entire website and its content would be easily recognizable by search engines and local properties that link to it. A designated project manager ensured that each aspect of the new website was catered to the client’s needs. Through research and a deep understanding of fuel & lubricants, we were able to provide Dandy Oil an edge among the competition.
RESULTS:
Through brand consistency across the entire site, beautiful, custom images, clear & focused messaging, and built-in interactive tools, this website is a helpful resource to prospects and a marketing tool to a very happy client!
Paid FaceBook Advertising
OBJECTIVE:
The Alberta Aboriginal Youth Council (AAYC) wanted to communicate about an upcoming virtual event to more than just their current members, utilizing their social media platforms. Their target audience had to be individuals that currently reside in the province of Alberta. The purpose of this campaign was to build awareness and promote the event.
STRATEGY:
We chose to strategically utilize Facebook as the primary platform for the paid advertising. A benefit of using this platform is that it can easily filter its users ( campaign audience ) geographically, maximizing the marketing effort. Ads on Facebook can also be shared extremely easily by its users, which also increases impressions beyond the allotted budget.
For the ad itself, we chose to create a video highlighting the details of the event as well as showcasing an image of the speaker.
RESULTS:
This ad was successful. We were able to reach 245,609 Facebook users in ONLY 10 days! The returning data also showed that the majority of the target audience reached was 18-44 years old. As a bonus, this data helps us when creating future content and will allow us to better communicate with their audience.
Online Service Program (Awards)
OBJECTIVE:
Our People Define Us – This is a bold statement but SMS Equipment really, truly appreciates the dedication and commitment of their employees to drive the operation. To celebrate the major milestones of years of service, we created the SMS Equipment Service Award Program.
STRATEGY:
The program was built to gift the employees for every 5 years of service. With over 2200 SMS employees across Canada, it is imperative to have a program that can work with the amount of information needed to manage the gift selection and process and also support specific reporting needs. The list of gift selection is enormous as there are more than 20 gift options per level. This online employee recognition program was created as a BILINGUAL website to ensure the inclusion of all SMS regions across Canada.
RESULTS:
The program has been a success with an initial list of 220 employees celebrating years of service!
SWAG Boxes & Fulfilment Distribution
OBJECTIVE:
Kevin Machado, is an award-winning RE/MAX realtor, in the Top 5% in the Edmonton and area. He is always seeking new ways to better serve his clients and help them tell better home stories. He wanted to be able to tell a story using promotional swag boxes with his clients throughout the process of selling or buying a home.
STRATEGY:
Kevin is a passionate builder, connector, and innovator dedicated to helping people live their best lives imaginable. The selection of products had to connect the core of who he is and relate that to the people he helps. From a keychain for all his listing keys to remind sellers and buyers, he is there for them, to a custom swag box filled with items that can be selected based on the recipient.
RESULTS:
Kevin is able to build and fill each swag box with the right items to match the story he wants to tell.
Website Design & Branding
OBJECTIVE:
Our client, Unity Global Financial, came to us with a specific set of needs for their new website. Not only did the new website had to be mobile-friendly and SEO optimized, but it also needed to deliver, the sometimes difficult subject of commercial, residential, and business financing, in an easy-to-understand, clear and approachable manner. A BIG wish list item for our client was a Commercial Mortgage Calculator – a tool for website visitors that is not commonly available on competitors’ websites.
STRATEGY:
We enlisted a team of experts to help bring this project to a successful completion. While our web developer was building the pages and functionality, our copywriter was creating clear and optimized written content that would help funnel each website visitor across the pages. In the meantime, our SEO team made sure the entire website and its content would be easily recognizable by search engines and local properties that link to it. A designated project manager ensured that each aspect of the new website was catered to the client’s needs. Through research and a deep understanding of how a Commercial Mortgage gets calculated, we were able to build a completely custom, interactive calculator that now gives this client an edge among the competition and provides a valuable tool for website visitors! Other interactive tools that were built into this website are a Residential Calculator, a Live Chat, and Dynamic Forms to pre-qualify clients or set up virtual meetings.
RESULTS:
Through brand consistency across the entire site, beautiful, custom images, clear & focused messaging, and built-in interactive tools, this website is a helpful resource to prospects and a marketing tool to a very happy client!
Safety Incentive Program
OBJECTIVE:
One of the world’s largest heavy machinery dealers in Edmonton that sells, rents, and provides parts and services for equipment and engines to customers across diverse industries, including mining, construction, petroleum, and forestry contacted us for an INNOVATIVE SAFETY PROGRAM. The primary objective of this safety campaign was to recognize the hazardous areas at the parts, service & field areas. We recognized that as much as 5% of a company’s total profits could be saved by implementing a safety program and therefore we created a program to support this initiative.
STRATEGY:
This program was original in that for the first time in this industry a company has used video captured from its employees to record and improve areas in safety. If the criteria were met by the employees, a total of 50 points was awarded to that employee, who could then redeem the points for a reward. The top 50 videos received would qualify for 100 points based on the “Power of the Video.” This program focused primarily on hand and finger hazards. The compelling part of this program could be seen in the employee’s expression of how an injury would “impact them in their personal life, not just their career.” The slogan for this safety campaign was “SEE SOMETHING, SAY SOMETHING” which is exactly what this program literally captured.
RESULTS:
The success of this program was evident after the test pilot was completed. The program was EXPANDED from 500 employees to 5000 employees as a result of its ability to manage dangerous areas and risks, as well as, due to the number of qualified videos that were submitted. A total of 1475 hazardous and potential incidents were exposed and this Employee Recognition Program successfully helped diminish a significant number of injuries and dismemberments at the workplace.
Content Creation & Website Design
OBJECTIVE:
Our client, Six Twenty Six, came to us with a specific set of requirements for their website. Not only did the new website have to be mobile-friendly and SEO optimized, but it also needed to unpack the client’s tagline: “Promoting Your Brand with Soul and Substance”. Their old site did not reflect the personality and character related to their expertise and our objective was to achieve this.
STRATEGY:
We enlisted our team of experts to help bring this project to successful completion. While our copywriter was creating clear and optimized written content that would help funnel each website visitor across the pages, our Creative Director provided compelling graphics to support the messaging. A designated project manager ensured that each aspect of the new website was catered to the client’s needs. Through research and a deep understanding of Six Twenty Six’s value proposition, we were able to build compelling sections and interactive forms to engage and convert visitors.
RESULTS:
Through brand consistency across the entire site, beautiful, custom images, clear & focused messaging, and built-in interactive tools, this website is a helpful resource to prospects and a marketing tool to a very happy client!
SWAG Boxes & Fulfilment
OBJECTIVE:
Alex Cattoni is on a mission to shake up the marketing world with her global copywriting community called The Copy Posse. We are proud to partner with Alex on her Copy Posse Shopify store, sweatshirts, and swag boxes.
STRATEGY:
The sweatshirts were a super comfy Fruit of the Loom crewneck with either a one-color light purple screen on black or embroidery left chest on the grey. The sweatshirts were lovingly packed by Lisa in white swag boxes with tissue, decorated with the Copy Posse signature lightning bolt, and included a personalized handwritten note.
RESULTS:
Alex asks that each Copy Posse member who purchases the sweatshirt post a picture and tag @CopyPosse when they have received it! Now her store has pictures of her students from all over the world repping the Posse! Watch out world for Alex Cattoni!
Promotional Products - Branding
OBJECTIVE:
The ONE Properties retail team attends the annual International Council of Shopping Centres (ICSC) tradeshow in Toronto. This tradeshow is an opportunity for developers, retailers/tenants, brokers, and industry service providers to connect. As most of the tradeshow attendees attend multiple tradeshows and receive the same items time after time, this client wanted to set themselves apart by targeting tradeshow attendees’ children.
STRATEGY:
Looking for a fun swag item, our client turned to the CREATIVE’s New, Trending & Innovative Catalog and noticed the Bouncy Buddies. These fun promotional toys have a bouncy ball inside, come in a variety of animals, and are designed to create a frenzy at a busy event by bouncing them straight into the prospects’ hands as they approach the booth! They also are a perfect giveaway for children. All bouncy animals chosen by the client were fitted with white t-shirts branded with the client’s full-color logo.
RESULTS:
In the client’s words: Booth visitors know us for having fun giveaways. In the previous years, we gave away screaming slingshot monkeys and farm animals. We see the same retailers year after year, and they are always eager to know what fun/exciting items we have to giveaway this time. Their reaction? “YOU GUYS ARE SO FUN! LOVE THIS IDEA!”
Bilingual Website Design
OBJECTIVE:
When our client, PCI Supply, came to us, they wanted to update and streamline their website and content to make it a valuable resource for current and future partners. PCI Supply operates across Canada, and therefore it was essential for us to showcase PCI and their products and services in both English and French, and in Canada and the USA. They also wanted their website to be mobile-friendly and interactive, with a simple call to action that would connect them with their customers.
STRATEGY:
We enlisted a team of experts to help bring this website together. Our Content Writer’s job was to investigate PCI’s identity, including their successes, community involvement, and what they offer their clients. We also needed to find the appropriate French vocabulary for their specific industry. Thankfully, our French Communications Expert could tap into resources that ensured the French-Canadian market would experience the site as they intended. Our Web Designer worked closely with our client to ensure the new website was modern, mobile and user-friendly. We also worked strategically, gathering, organizing, and portraying the required information for PCI’s extensive repertoire of products and its corresponding manufacturers. We researched interactive plugins and tools that enhance the functionality and experience of those who visit the site. Our SEO team ensured that all new website pages were fully optimized and easily found by the search engines.
RESULTS:
The PCI Supply logo uses the colours of the telecommunications industry, which gave our designer an ample palette of colours to choose from for this vibrant, modern site. The new website is informative, easy to navigate, and ultimately a practical and helpful resource for clients and partners of PCI Supply.
Social Media Marketing
OBJECTIVE:
A charitable social media post was requested to attract attention and GOODWILL with the hope of strengthening existing client relationships as well as developing new ones. The objective also required the inclusion of a product offering (POS) and had to also capture video of the charitable donation being transferred to the local charity.
STRATEGY:
A collaborative & creative process took place to not only discover the right social media platforms to post on but also the right product offering and marketing content for publishing. A “love of giving back” theme was created which included the ability for 300 pairs of socks to be donated. A local charity was selected, called YESS or Youth Empowerment & Support Service. The theme comprised a clever 1 + U = 3 motto (u meaning you). This motto was built upon the ability of each pair of socks purchased creating an additional charitable donation value. Therefore, when someone purchased 1 pair of socks, 2 additional pairs would be donated FREE of charge to YESS. The socks were custom-made and beautifully designed to include a belly band for marketing purposes. Facebook, LinkedIn and Twitter were the platforms selected because of the target audience being located there. The posts were made on Valentine’s Day, fitting for a giving back theme and all posts included a clever GIF that had rose peddles raining down during the post.
RESULTS:
On 02/14/2019 (Valentine’s Day Post) – 10.6 THOUSAND impressions were made on Twitter within 91 days. We also had 1,995 People Reach, 203 Engagements, totalling 3,308 total impressions on Facebook. A total of 5287 impressions were made on LinkedIn with 58 likes. On the 2nd post, a short 1-minute video was produced to capture our donation along with our staff and vendor partner. The use of videos significantly increases the reach, engagement (likes, reactions, shares, comments) and impression rate on all our social media platforms.
Online Store for International Locations
OBJECTIVE:
TechInsights wanted to offer their staff the opportunity to purchase branded merchandise for themselves, their team, or specific customers. They have business locations across Canada and also across the world in various countries including the USA, UK, Poland, Korea, and many others. They wanted to accommodate purchases not only in Canada but in their international locations as well. Another main objective was to enforce their brand and create brand consistency throughout the markets.
STRATEGY:
An online Pop-Up store was created to make the TechInsights merchandise accessible to all their business locations and display quality products with consistent branding throughout. The store offered a collection of products that included business attire, casual apparel, and a few accessory items.
RESULTS:
The store was well-received as an excellent tool to accommodate online orders from around the globe. The store was accessible to all staff and very user friendly. Orders were processed efficiently, secure international payments were collected, and the branded product looked fantastic!
CREATIVE and TechInsights collaborated to efficiently manage the distribution of products. CREATIVE supplied the product, split the items into separate orders, and labeled the orders accordingly to ensure quality control, accuracy, and organization. TechInsights was able to use their internal shipping methods to redirect deliveries to their international offices. The process was positive, effective, and timely.
Reviews
the project
E-Commerce Training, Mktg & Advertising Services for Beer Co
"The team works with my staff really well and communicates all the time, exceeding our expectations."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of BeerGater, a company that converts coolers into beer kegs.
What challenge were you trying to address with CREATIVE Promotional Marketing Agency?
We needed help with our e-commerce training, communication, and marketing.
What was the scope of their involvement?
CREATIVE is helping us develop our pre-sales strategy, including marketing, advertising, Shopify, and social media. They set up our Facebook and Instagram accounts and completed our e-commerce training and fulfillment. They've also reviewed our communication strategy and have almost completed marketing strategies for email, Google, and SMM. The team provides ongoing marketing and communication strategy services. The next step is for CREATIVE to help us with advertising as soon as our inventory gets in.
How did you come to work with CREATIVE Promotional Marketing Agency?
I've worked with CREATIVE before, and they've always done a good job, so I reached out to them again.
How much have you invested with them?
By the time the project is completed, we'll have spent between $30,000–$50,000.
What is the status of this engagement?
We started working together in January 2022, and the partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
CREATIVE has done a fantastic job so far. They have our pre-sales operations set up and ready to go. Overall, they're an excellent company.
How did CREATIVE Promotional Marketing Agency perform from a project management standpoint?
They’re always on time or early. The team works with my staff really well and communicates all the time, exceeding our expectations. We have weekly conference calls and daily emails.
What did you find most impressive about them?
I'm impressed by CREATIVE's great staff. They have many very specialized people who can handle the work.
Are there any areas they could improve?
I can't think of anything they need to improve; I have zero complaints.
Do you have any advice for potential customers?
I recommend working with CREATIVE. For our part, we'll never use anybody else!
the project
Branding & Web Dev for Financial Services Company
"They didn’t have to do anything twice; they did everything with my vision in mind all the time."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder and owner of a financial services company.
What challenge were you trying to address with CREATIVE Promotional Marketing Agency?
We needed help establishing better brand recognition and getting more targeted clientele.
What evidence can you share that demonstrates the impact of the engagement?
Our website received positive feedback from initial viewers and prospective clients. Our audience understood the site’s content since the information on the site was clear and concise. As a result, people filled out forms, and I received better-qualified leads.
How did CREATIVE Promotional Marketing Agency perform from a project management standpoint?
CREATIVE was great at project management. If something came up and needed more information, we talked through video meetings. I felt I was included in every aspect of the project. Along the way, I could never say that I didn’t know what was happening. Everything proceeded the way I wanted them to go.
What did you find most impressive about them?
CREATIVE was accommodating; they communicated well and followed up as needed. If they were unsure about something, they didn’t just assume — they asked. Additionally, their team always requested my feedback whenever they were doing something. They didn’t have to do anything twice; they did everything with my vision in mind all the time.
They were aware of everything that I needed. They also cleared out details that a layperson may not easily understand. They were willing to give and take, and we had a great partnership.
My experience with other providers was that even though they also did initial interviews, they assumed and did things by themselves whenever they were unsure of something. They would later force that as what they thought was the best for me. CREATIVE was not like that.
Are there any areas they could improve?
I can’t think of anything. They went above and beyond my expectations.
Do you have any advice for potential customers?
Communicate your needs and wants. Work with them. Marketing companies can’t solve all your problems on their own — you have to be a part of the process. A good marketing provider will ask questions all the time to ensure their work fits your goals and ideals.
What evidence can you share that demonstrates the impact of the engagement?
I’ve dealt with a lot of web companies, and whenever they do a design, they can’t wait to move to SEO. However, I always wanted my website to be a certain way — I want it to be functional so I can work with it.
Our website received positive feedback from initial viewers and prospective clients. They understood the site’s content. As a result, people filled out my forms, and I received better-qualified leads.
The information on the site was clear and concise, and it attracted qualified leads.
How did CREATIVE Promotional Marketing Agency perform from a project management standpoint?
They were great at project management. If something came up and they need more information, we talked a lot of times through video meetings. I felt I was included in every aspect of the project. Along the way, I could never say that I didn’t know what was happening. Everything proceeded the way I wanted them to go.
What did you find most impressive about them?
They were accommodating. They communicated well and followed up. If there was something they were unsure about, they didn’t just assume, they asked. If they were doing something, they requested my feedback. They didn’t have to do anything twice; they did everything with my vision in mind all the time.
They were aware of everything that I needed. They also cleared out details that may not be easily understood by a lay person. They were willing to give and take, and we had a great partnership that way.
When I worked with other providers, even though they also did initial interviews, whenever they were unsure of something, they just assumed and did things by themselves. They would later force that as what they thought was the best for me.
Are there any areas they could improve?
I can’t think of anything. They went above and beyond my expectations.
Do you have any advice for potential customers?
Communicate your needs and wants. Work with them, and be part of the process. Marketing companies can’t solve all your problems on their own — you have to be a part of the process. A good marketing provider will ask questions all the time to ensure their work fits your goals and ideals.
the project
Web Dev, Mktg & Graphic Design for Retired Police Dog Charity
"I can just tell them whatever I’m thinking, and they will find a way to help me with it."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of Ned’s Wish, a society that raises funds for the medical wellbeing and veterinary care of retired police service dogs. We are a registered charity with the Canada Revenue Agency.
All law enforcement agencies are publicly funded, so there are dollars that are being put into ensuring that working dogs keep working. However, there is a bit of a gap for when these canine officers retire. Our organization bridges that gap by looking after the veterinary costs of these animals so that they can enjoy a healthy retirement after having served their communities.
What challenge were you trying to address with CREATIVE Promotional Marketing Agency?
We’re a very small charity that is just getting off the ground and we needed to bring awareness towards the retirement of police service dogs. That is why we engaged with CREATIVE.
What was the scope of their involvement?
CREATIVE helped us put together a promotional fundraiser. They connected us with different sponsors and marketing bodies and helped set up an event website to get our campaign off the ground. We have an existing website for the organization, but they created a new one from scratch just for this dog-friendly race event that we’re holding. On this site, participants of the race could register and donate.
The CREATIVE team also helped us get our message out through social media, secure silent auction items, and create a kindness meter that we could take to events. They designed our t-shirts and all of the artwork for our van, which we use to carry our own dogs around to events.
They have even begun to teach our volunteers how to do things as well. They connected us with experts in different fields who we can talk to so that we can have our own people take on the work in the future.
What is the team composition?
We’ve dealt with their Pete (President) and Anna (Creative Director) who oversees the graphic design and web development efforts. Misty (Senior Promotional Marketing Consultant) has been instrumental to the Heroes Run as well.
How did you come to work with CREATIVE Promotional Marketing Agency?
CREATIVE reached out to us, looking for a charity to support. They liked what we were trying to accomplish so they did a whole presentation with our board of directors and showed us what they could help us with.
How much have you invested with them?
They have done everything pro bono for us.
What is the status of this engagement?
We started this project around March 2021, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The amount of awareness that CREATIVE has brought to our cause has been phenomenal. We've really come leaps and bounds in the short time that we've been working with them. We've never done a national-scale promotional fundraiser prior to this engagement, and we've only been able to do that thanks to their support.
We appreciate that they’ve been getting our name out there on their own website as well, promoting our event to their clients and connections. Donations and monetary support aside, we’ve seen an increase in our site traffic and awareness thanks to their work. People have also begun to approach us on the streets, and several organizations have reached out to us to ask how they could support us or we were interested in hosting one of our events at their location.
How did CREATIVE Promotional Marketing Agency perform from a project management standpoint?
We communicate through email, phone, and video calls, and CREATIVE always gets back at me within the same day. If there’s anything we need, they’re very good at reacting in a quick manner. For instance, a couple of police service dogs were tragically killed in the line of duty sometime during the project, and we wanted to commemorate them during our event. We only had a really short period of time left, but they jumped right into it to take advantage of the timeframe.
What did you find most impressive about them?
They’re a very open and inclusive group of people. I feel like I can just tell them whatever I’m thinking, and they will find a way to help me with it. There was one instance where they even offered up their office space so that we volunteers could have our annual general meeting. There is just that genuine support coming from CREATIVE that gives us the impression that they really want to help and see us succeed.
Are there any areas they could improve?
No, there’s nothing I can think of. We’re very grateful and fortunate to have them on our side.
Do you have any advice for potential customers?
Communication is key. Don’t be shy to express any idea you may have because CREATIVE will always come up with a solution. They’re very supportive and won’t be offended even if you seek the help of a company or people who are outside of their network. They’re just extremely honest and possess a ton of integrity.
the project
Marketing & Advertising for Nonprofit Organization
"They have taken on extra duties and tasks outside of the contract to support EmployAbilities to succeed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Executive Director at EmployAbilities Society of Alberta. We support youth, persons with disabilities and barriers to find employment through training.
For what projects/services did your company hire CREATIVE Promotional Marketing Agency?
We were looking to improve our marketing of the learn to earn program. The program was focused on getting youth into the program and letting business owners know about the program.
How did you select this vendor?
We selected 3 marketing companies to provide an list of marketing services they could do in a year for EmployAbilities learn to earn program. The 3 companies responded to an RFP and provided a synopsis of the work that they were able to accomplish for $30,000. Interviews occurred and Creative was chosen to market EmployAbilities program.
Describe the scope of their work in detail.
After beginning with a series of discovery meetings it was determined that the following marketing efforts needed to occur:
1. Update the learn to earn webpage on EmployAbilities website to include a referral form, updated graphics, pictures and content.
2. Promotional products were ordered to give out to business owners
3. Updated rack cards were developed
4. A social media marketing campaign was developed to enhance the marketing of the program on facebook and linkedin.
What was the team composition?
Creatives president has been involved from the start of the program and had overseen the project to date. As well as the creative director, and social media specialist.
Can you share any outcomes from the project that demonstrate progress or success?
We have seen a significant increase in the number of youth that apply for the program. Each intake for the Learn to Earn program has 12 youth. EmployAbilities is receiving 50-60 applications for each intake.
How effective was the workflow between your team and theirs?
The work flow has been good. All posts are approved by the Executive Director and program supervisor before being posted. Weekly or monthly meetings are occuring to ensure that the marketing is achieving the goals of the program.
What did you find most impressive about this company?
Their commitment to the learn to earn program. They are dedicated and want the program to succeed. They have taken on extra duties and tasks outside of the contract to support EmployAbilities to succeed.
Is there any area for improvement or anything that could have been done differently?
NO improvements at this time.
the project
Branding & Web Dev for Mktg & Communications Company
"I find their "can-do" positive attitude and responsiveness very impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of a marketing and communications company that specializes in helping SMBs.
For what projects/services did your company hire CREATIVE Promotional Marketing Agency, and what were your goals?
My client needed a creative company with deep knowledge of the promotional products industry to create the right branding (logo, palette, font, guidelines) and an inspiring (easy to update) website for his new company.
How did you select this vendor and what were the deciding factors?
We interviewed and had quotes from two designers/developers. We chose A Creative Agency because they demonstrated a strong understanding of our audience. Their entire team has an energy and customer care attitude that stood out from the very first meeting. And last but certainly not the least, their graphic designer is outstanding.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting to brainstorm a new company name. From there, we shared a wireframe that mapped out our focus and core products. A Creative Agency provided a quote and got to work. Their developer listened to our need for an intuitive platform so we can easily add products. We landed on a WebFlow site which is working well for us.
How many people from the vendor's team worked with you, and what were their positions?
Four people formed the core team we worked with. The company owner provided initial direction and industry best practices. Their senior designer created the beautiful branding. Their website developer translated our wireframe into a Webflow site and their content writer put together the product descriptions.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have just launched but response thus far has only been positive. We are continuing to use A Creative Agency's graphic designer for marketing assets and advice.
Describe their project management style, including communication tools and timeliness.
A Creative Agency's team is extremely responsive. They communicate quickly and concisely. They are always available for feedback and reassurance that we are on the right path.
What did you find most impressive or unique about this company?
I find their "can-do" positive attitude and responsiveness very impressive. It feels like we are all on the same team even though there were three different companies involved in this project. They are an absolute pleasure to work with.
Are there any areas for improvement or something they could have done differently?
We had a few overlapping roles so I would have defined who was doing what more clearly at the outset.
The client is delighted with how CREATIVE Promotional Marketing Agency has set up their pre-sales operations. The team excels at project management; they're collaborative and communicative through weekly calls and daily emails. Their capable staff stands out, and they've become a go-to partner.