Creamy Animation

Please describe your company and your position there.

I'm the Media Manager at the ILRC.

For what projects/services did your company hire Creamy Animation, and what were your goals?

We hired Creamy Animation to develop and design a video that would constructively explain a new effort in California to provide free immigration legal services to students in community colleges. We wanted it to be just one minute but pack a punch of info!

How did you select this vendor and what were the deciding factors?

I went through their YouTube videos to assess the strength of their portfolio and to understand how clear their writing was. Their samples were great and I appreciated the range of styles they had to offer.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

From the moment we began the storyboarding process, we were pretty in sync with the direction we were heading toward. While we had to work a tiny bit to get on track with the visual portrayal (though that's really only because US immigration laws are so complicated!), we were quickly on the same page with the "feel" the video was meant to have.

Who did you work with and what was the feedback process like?

Larry, the producer who worked with us, was great. He was flexible and transparent with our needs and a joy to work with. He took feedback well and was quick to incorporate the ideas we asked for. Even when something couldn't be done, he was open about why and did what he could to find a way to bake it in.

Can you share any outcomes from the project that demonstrate progress or success?

So far the feedback on the video has been overwhelmingly positive. Our partners in the community here in California have really enjoyed sharing it out and we have seen it generate some traction on social media ads.

Describe their project management style, including communication tools and timeliness.

We were often swamped with so much as a part of the broader campaign we were working on that it was our team who had occasional delays in getting responses back quickly. The team at Creamy was fast and diligent.

What did you find most impressive or unique about this company?

I enjoyed their steadfast willingness to dial in what we were aiming to get. When I wanted to calibrate our approach with VoiceOver, they were quickly sending other options and were willing to look at my samples to fine-tune our final audio track. I was very happy with the end result!

Are there any areas for improvement or something they could have done differently?

I can't say anything stands out as an area for improvement but maybe one possible route to explore for their team is to consider laying out (either on a webpage or downloadable PDF) the features and animation "look" for the types of videos they can animate based on price range. For non-production folks, I can see there being some confusion about certain esoteric terms.

This was not, however, a problem per se! Larry walked me through everything and was able to offer a range his team stuck to and had an open-door whenever I had questions. Overall, it was very smooth!

Introduce your business and what you do there.

I’m the communications and design manager of a healthcare agency.

What challenge were you trying to address with Creamy Animation?

We needed a promotional video for our healthcare awareness website.

What was the scope of their involvement?

They produced a one-and-a-half-minute animated video to promote patient awareness. They did everything such as illustrations, storyboards, video production, editing, audio mixing, and delivery — we provided the script and a list of specifications of what we wanted and they went on from there.

Currently, we're working on a second animation video project with them.

What is the team composition?

I just dealt with Larry (Producer & Partner).

How did you come to work with Creamy Animation?

I found them through Google search and cold calling several local agencies. We went with them because of their portfolio of work in the healthcare industry, and the services that they offered.

What is the status of this engagement?

We started working together in January 2021, and our partnership is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We don’t really have the information right now because we just launched, but we did get great feedback from across our organization.

How did Creamy Animation perform from a project management standpoint?

They performed very well. There was great communication and deadlines were adhered to — I have no complaints. We typically communicated through email and Basecamp.

What did you find most impressive about them?

We’re impressed by the professionalism and quality of their work.

Are there any areas they could improve?

It’s minor, but we would miss a few details during revisions. We would go back and remind them to do what was missed, and they eventually sorted it out.

Do you have any advice for potential customers?

My advice is to go in with a clear idea of what you want, and then they’ll use their creativity to make it happen. No specific advice is needed because they’re very good at organizing and delivering what’s needed. We got what we wanted on the first round, and only made very minor updates after that — it was pretty effortless.

Introduce your business and what you do there.

I'm the founder and COO of FIS. We're an immigration company that helps people who come into the country with their educational review and employment.

What challenge were you trying to address with Creamy Animation?

We wanted to find a short and simple way to reach our clients. Videos seemed to be the quickest way to do that since they're visual and there are not so many words. We needed a vendor to help us produce those videos.

What was the scope of their involvement?

They produce whiteboard video animations for us that are about one minute long. It's a very collaborative process, and they also help us develop scripts. We tailor the videos specifically to our customers, changing some of the wording and the names. But the videos stay essentially the same.

What is the team composition?

I have one main point of contact.

How did you come to work with Creamy Animation?

I liked what they offered and the examples of their past work. Also, their rates were reasonable, so I chose them.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with them in May 2016, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The feedback from our clients has been very positive, and people are now asking to see our videos. We also use the videos for our sales calls because it's an easy way to explain what our company does in less than a minute, without going into too many details.

How did Creamy Animation perform from a project management standpoint?

They're very fast and easy to work with. We've enjoyed the whole process.

What did you find most impressive about them?

They do great work and have quick turnaround times.

Are there any areas they could improve?

No. They're the first animation company we've used, and we've been happy with them.

Do you have any advice for potential customers?

If you like the animations they do, give them a try.

Please describe your company and your position there.

I lead a new group within the education division of Logitech. Logitech is a manufacturer of computer peripherals and software.

For what projects/services did your company hire Creamy Animation, and what were your goals?

The goal was to create an animated explainer video showcasing a new innovative idea to our internal exec team.

How did you select this vendor and what were the deciding factors?

We were impressed with their past work, the content on their site, and their overall experience.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

we needed a last minute 2-3 minute video. Larry and his team worked with us over a period of just 2 weeks to get everything done. We shared our needs, the copy and all of our creative and he did the rest.

Who did you work with and what was the feedback process like?

We worked with Larry on this project. He was amazing. He took all of our feedback and ensured it was taken into account. At each stage he would listen to us and would normally turn around the video in less than 24 hours.

Can you share any outcomes from the project that demonstrate progress or success?

The project was a huge success and we were extremely happy with his work. It was creative, engaging, and met all of our needs.

Describe their project management style, including communication tools and timeliness.

We used Basecamp to communicate and also had zoom meetings directly with Larry.

What did you find most impressive or unique about this company?

We were impressed with the turnaround time and quality of their work.

Are there any areas for improvement or something they could have done differently?

No, we are completely happy with the results.

Please describe your company and your position there.

I am the chief operating officer and creative director for a small Japanese manufacturing company that supplies equipment to international companies around the world.

For what projects/services did your company hire Creamy Animation, and what were your goals?

The equipment we develop is very difficult to quickly explain and we needed a way to capture potential customers interest with an "elevator pitch" that would hold their interest long enough to get us to the next conversation. We also wanted to have something we could share on our web site and as a tagline in our email for the signature.

How did you select this vendor and what were the deciding factors?

The company was brought to our attention by a client. As soon as I saw the example animations, I knew this was what we wanted - a fun and short animation to describe an industrial product. This is our second video and hope to do more for our other products.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The process was fairly simple. I wrote up a document that had images of our product and images of what we were trying to accomplish. I included some presentation material we show to customers to give an idea of how we present to the world. We then had a video conference to review the material.

Who did you work with and what was the feedback process like?

We worked directly with Lawrence. Also Laura. I am not sure if others were involved. Feedback was almost immediate. I live in Japan but there was no time lag between questions and answers so I'm not sure if the team sleeps or not.

Can you share any outcomes from the project that demonstrate progress or success?

We debuted the video at a exhibition. Feedback has been extremely positive. It is still too early to report more than that.

Describe their project management style, including communication tools and timeliness.

Creamy used an online project management tool (I forget the name) that compiled the information and emails. It was easy to track progress and look at the history if we had questions on what had been done.

What did you find most impressive or unique about this company?

The team was enthusiastic and willing to go the extra mile to meet our goals. There was a late-stage miscommunication which I thought would throw off the timing but the animation was done on time and was very professionally done. The result was excellent.

Are there any areas for improvement or something they could have done differently?

I have nothing negative to say.

Please describe your company and your position there.

Makers Making Change connects people with disabilities to volunteer makers who can build affordable assistive technology.

For what projects/services did your company hire Creamy Animation, and what were your goals?

We wanted to create 3 animated explainer videos to show our program and how to get involved. It was important to us that it's simple to understand, engaging, and on brand.

How did you select Creamy Animation and what were the deciding factors?

We looked at various vendors and we chose Creamy Animations because they understood our goals and were able to do custom animations reflecting characters with various disabilities.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Clear and fast communication through Basecamp.

Who did you work with and what was the feedback process like?

We met with Larry, the co-founder, and our account manager was Laura. Both Larry and Laura were friendly, flexible, and professional.

Can you share any outcomes from the project that demonstrate progress or success?

We've been using the explainer videos on all our platforms and in our outreach. The response from our internal team and clients have been great!

Describe their project management style, including communication tools and timeliness.

Communicating with Creamy Animation is easy and fast, whether through Basecamp, email, or phone.

What did you find most impressive or unique about this company?

Quick turnaround times and flexibility.

Are there any areas for improvement or something they could have done differently?

It was our first time working with an animation studio / video vendor so we weren't sure what the creative process would be like. An info package or brief convo to talk about that process can help orient new clients.

Please describe your company and your position there.

Our company creates continuing education for healthcare providers.

For what projects/services did your company hire Creamy Animation, and what were your goals?

We hired Creamy to create a whiteboard animation of the coagulation cascade to help learners differentiate the mechanisms of action of anticoagulants and their reversal agents.

How did you select this vendor and what were the deciding factors?

Creamy had created quality animations for our company in the past in the oncology space.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I created a script for the animation and hand drew the key elements I wanted included.

Who did you work with and what was the feedback process like?

I worked closely with Larry to approve every step of the process, from script, storyboard, voiceover, and animation revisions. He was very accommodating and understood the accuracy of detail required.

Can you share any outcomes from the project that demonstrate progress or success?

We are integrating the animation into a podcast for nationwide dissemination. The key opinion leaders serving as our expert faculty were impressed with the video and commented how a dynamic video was very effective mode for teaching.

Describe their project management style, including communication tools and timeliness.

The project was completed 1 month ahead of schedule.

What did you find most impressive or unique about this company?

Their responsiveness gave us the confidence that the product would look exactly how we envisioned it.

Are there any areas for improvement or something they could have done differently?

none

Please describe your company and your position there.

Co-founder and CEO of a software startup

For what projects/services did your company hire Creamy Animation, and what were your goals?

Product explainer video to give a simple overview of our platform

How did you select this vendor and what were the deciding factors?

Reviewed a few different examples from different firms and thought their style best matched what we were after

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with scriptwriting, storyboarding, voiceover, sound, animation. And quicky reviews and edits throughout.

Who did you work with and what was the feedback process like?

Worked with Larry and Laura. Both were highly responsive to our questions and suggestions. Was impressed with how easy they were to work with.

Can you share any outcomes from the project that demonstrate progress or success?

In the short time we had available the team was able to put together a solid video that we can now use on our website to meet our needs.

Describe their project management style, including communication tools and timeliness.

Easy to communicate with, ran a strong process, met timelines as expected

What did you find most impressive or unique about this company?

How fast they were to get to work done and ran good progress with excellent communication.

Are there any areas for improvement or something they could have done differently?

- Adapting to our style, being truly open to some of our input (requesting input on specific details before they started to make assumptions on the work) - Helping guide us and meet us on vision for the soundtrack/audio

Please describe your company and your position there.

I provide career design and strategic advisory services to the legal profession. I am the CEO and Principal Coach.

For what projects/services did your company hire Creamy Animation?

I celebrated 10 years of business last year and had developed an artist statement that reflected the evolution of my services. I wanted that statement to be converted into a video for my website.

What were your goals for this project?

I now have a whiteboard video on my homepage and couldn't be happier with the result!

How did you select Creamy Animation?

I researched different companies and interviewed them. Creamy Animation was responsive and willing to modify their services according to my unique circumstances (i.e. I had already developed the script).

Describe the video(s) and the process in detail.

Creamy Animation involved me at every step and took into account my ideas and feedback.

What was your vendors' project management or feedback process?

Larry was responsive and even called me when things were easier to explain by telephone.

Can you share any outcomes from the project that demonstrate progress or success?

I've gotten lots of positive feedback about the video.

How effective was the workflow between your team and theirs?

It was highly effective to be able to work one-on-one with Larry.

What did you find most impressive about this company?

That they are Canadian and talented. Also, the business is Black-owned.

Are there any areas for improvement?

The only thing I could think of was that I was told at the outset that my script would need work, but in the end, very few changes were made by the writing staff.

Please describe your company and your position there.

I am director of a startup company in Vancouver

For what projects/services did your company hire Creamy Animation?

I want to creat a vira video for my platform that why I chose Creamy Animation.

What were your goals for this project?

I intend to use viral video for calling member signing up to my platform.

How did you select this vendor?

My mentor introduced me some companies and I had contacted them then finally I had chosen Creamy Animation

Describe the video(s) and the process in detail.

it was very effective process we were all involve in all steps and updating the workflow by using Basecamp app.

What was your vendors' project management or feedback process?

I worked with Larry and he was a very nice and supportive.

Can you share any outcomes from the project that demonstrate progress or success?

I like the video that has made by Creamy Animation.

How effective was the workflow between your team and theirs?

it is perfect for working in team with Larry and his teammates

What did you find most impressive about this company?

They are all so creative and effective.

Are there any areas for improvement?

time management,