What was the scope of their involvement?
They were very interactive and upfront with us throughout the process. They wanted to understand not only the product and customer but also the culture and atmosphere we wanted to set for ourselves as a company. They developed those branding materials initially, and then they wanted to understand how we wanted to position ourselves with the key attributes we wanted to communicate to our customers. They laid out a range of assets for us to develop to get that message across—all the way from the messaging to the visual appearance to the emphasis on the types of images included in our written and interactive communications.
They revised our logo and typeset (the fonts we use in our communications). They drafted the types of messages that we wanted to include, as well as the catchphrases and terms we wanted to add into the written materials. They helped us define the look and feel of our brochures.
They also developed a brand book for us, which was really a complete revamp of the visual aesthetic of all our digital and printed assets. The branding book handles all of the visual elements that we want for our company. We were able to take that branding book and, for example, make a PowerPoint template, a document template, and even an Excel template based on the materials and branding guidelines that they developed for us.
Now, we’re looking to utilize them for implementing the visual design of our digital materials. We’ll be using them to roll out the more complex digital aspects such as a website. Also, we’ll probably use them to expand our written assets as well such as our brochures, executive summary, and business cards.
We primarily worked with co-founders Paula and Pia, who were the principals. Pia was doing a lot of the business development work with us, and Paula was handling the creative tasks. I liked having a single point of contact for each of those aspects; everything that we wanted from the management perspective was very good. I knew who to contact if we had any concerns or questions.
How did you come to work with Crea7ive Interactive Advertising?
I assessed them based on a couple of aspects. We were very impressed with Pia and Paula regarding their professionalism and willingness to work with our vision. Also, they could deliver an impressive level of service at one of the lowest quotes we received. We didn’t necessarily want to go with the cheapest, even though we’re a startup.
In the end, I had confidence in their ability to execute the project for the amount of money we had to spend. I’ve worked with a range of marketing and branding companies over the years. Within this company, we spoke to 3 or 4 different marketing companies before we chose Crea7ive. We saw a lot of value in their proposal, and they showed that in the finished product.
How much have you invested with Crea7ive Interactive Advertising?
The project cost around $20,000.
What is the status of this engagement?
We started working with Crea7ive roughly 2 years ago. The engagement was about 3–4 months, and it went through a number of iterations and a lot of contact time. The next stage of the project will probably take another 2–3 months.