What evidence can you share that demonstrates the impact of the engagement?
Based on their reports, we’ve seen a significant decrease in our CPL and are happy with the number of quality leads they’ve generated. They’ve actually created a list of keywords to avoid over the years to ensure that we aren’t getting unrelated leads.
How did CRAFTSTRONG Digital Marketing Agency perform from a project management standpoint?
I have absolutely no complaints about how they work. In our business, adjusting quickly to the market is essential. Sometimes we have to rewrite our budget for a certain period to meet changing demands, and I’ll let them know if we’re lowering or increasing our ad spend. I appreciate that CRAFTSRONG Digital Marketing Agency responds immediately and adapts with us to achieve our goals.
What did you find most impressive about them?
Besides their flexibility and responsiveness, I really value their detailed marketing reports. We often don’t have time to dig into the details of our marketing and accounting but still want to have a clear picture of what’s going on. The reports allow us to see where our money is going and how we’re performing with concrete numbers, which is a great feature for those of us who aren’t as technically-inclined.
Are there any areas they could improve?
No, I can’t think of anything. If I have a concern, I let them know, and they’re sure to accommodate.
Do you have any advice for potential customers?
There are a lot of different marketing companies nowadays, and people aren’t always trustful of them. I’d recommend testing out a marketing agency for a period to see if they’re a fit for your business. There are no obligations, and you’ll have a better, realistic understanding of what you want out of your provider.